WooCommerce Hide Price & Show Custom Button extension gives store owners full control over product visibility. Easily hide price in WooCommerce and remove Add to Cart button for guests, specific user roles, by country, or for individual products. Replace hidden prices with a custom link or popup form, such as Contact Form 7, to capture leads, route enquiries, or protect B2B pricing. Quick to set up, flexible, and designed to convert product views into actionable opportunities.
<h2>Use Case Examples</h2>
<ul>
<li>Show prices to logged-in users only: Use the WooCommerce Hide Price extension to hide product prices for guest users and display them only to logged-in customers. This ensures that different user roles or countries see the correct pricing once logged in.</li>
<li>Turn your shop into an online catalog: Hide prices and remove the Add to Cart button using the WooCommerce Hide Price extension, allowing visitors to browse your products without making purchases. Perfect for merchants who want a catalog-style store.</li>
<li>Customized or personalized products: With the WooCommerce Hide Price extension, you can hide prices for custom products and replace the Add to Cart button with a Contact Form 7 or WPForms popup. This allows customers to submit requirements directly.</li>
<li>Wholesale or B2B pricing control: Use the WooCommerce Hide Price extension to hide prices and remove Add to Cart for guest users or specific roles, ensuring that only authorized customers can see prices and make purchases.</li>
<li>Geo-specific or IP-based restrictions: Control product visibility with the WooCommerce Hide Price extension by hiding prices and Add to Cart buttons for users from selected countries or IP addresses, useful for regional pricing or delivery restrictions.<a href="https://woocommerce.com/wp-content/uploads/2025/08/Hide-Price-Frontend.png"><img class="aligncenter size-full wp-image-18734005993864" src="https://woocommerce.com/wp-content/uploads/2025/08/Hide-Price-Frontend.png" alt="WooCommerce Hide Price" width="980" height="955" /></a></li>
</ul>
<h2>Features of Hide Price & Show Custom Button</h2>
<ul>
<li>Unlimited Rule Sets: Create as many rules as you need, each with its own unique settings and name, such as “Wholesale EU” or “VIP Customers.” This provides full flexibility in controlling who can see product prices and who can purchase.<a href="https://woocommerce.com/wp-content/uploads/2025/08/Hide-Price-Rules.png"><img class="aligncenter size-full wp-image-18734005989717" src="https://woocommerce.com/wp-content/uploads/2025/08/Hide-Price-Rules.png" alt="WooCommerce Hide Price" width="980" height="295" /></a></li>
<li>4‑Tab Rule Builder: Each rule set is organized into four intuitive tabs for precise configuration:
<ul>
<li>General: Hide price, replace it with custom text, or remove the Add to Cart button for guest users or specific logged-in roles.<a href="https://woocommerce.com/wp-content/uploads/2025/08/General-Tab.png"><img class="aligncenter size-full wp-image-18734005989726" src="https://woocommerce.com/wp-content/uploads/2025/08/General-Tab.png" alt="WooCommerce Hide Price" width="980" height="318" /></a></li>
<li>Include/Exclude: Apply rules globally to all products or selectively to categories, tags, or individual products for fine-grained control.<a href="https://woocommerce.com/wp-content/uploads/2025/08/IncludeExclude.png"><img class="aligncenter size-full wp-image-18734005989730" src="https://woocommerce.com/wp-content/uploads/2025/08/IncludeExclude.png" alt="WooCommerce Hide Price" width="980" height="372" /></a></li>
<li>Custom Button: Replace the standard Add to Cart button with a custom label. Choose whether it redirects to a URL or opens a popup, offering a smooth user experience for enquiries or lead capture.<a href="https://woocommerce.com/wp-content/uploads/2025/08/Custom-Button.png"><img class="aligncenter size-full wp-image-18734005989732" src="https://woocommerce.com/wp-content/uploads/2025/08/Custom-Button.png" alt="WooCommerce Hide Price" width="980" height="609" /></a></li>
<li>Limitations: Restrict rules by country, user role, or IP address, and set rule priority to ensure correct behavior when multiple rules overlap.<a href="https://woocommerce.com/wp-content/uploads/2025/08/Limitation.png"><img class="aligncenter size-full wp-image-18734005989736" src="https://woocommerce.com/wp-content/uploads/2025/08/Limitation.png" alt="WooCommerce Hide Price" width="980" height="335" /></a></li>
</ul>
</li>
<li>Popup & Shortcode Support: Embed popular form plugins like Contact Form 7, Gravity Forms, or WPForms inside popups. Any shortcode can be added to enable lead capture, quotes, or custom messages when prices are hidden.</li>
<li>Priority Handling: Deterministic rule precedence ensures that rules with lower priority numbers take effect first, so you can control exactly which rules override others when multiple rules apply to a product or user.</li>
<li>Instant Activation & Lightweight: All changes are applied immediately on the front end without delays, and the plugin is optimized for performance, ensuring no impact on page load speed or WooCommerce performance.</li>
<li>Flexible Use Cases: From hiding prices for non-logged-in users to running wholesale or B2B workflows, geo-specific restrictions, or temporary promotions, the plugin adapts to virtually any store scenario.</li>
<li>Smart Control of WooCommerce Visibility: With WooCommerce Hide Price functionality, you can manage both product visibility and purchasing options while maintaining a professional storefront and user-friendly shopping experience.</li>
</ul>
<h2>Quick Setup for WooCommerce Hide Price Plugin</h2>
<ol>
<li>Install and activate the extension.</li>
<li>Go to WooCommerce → Hide Price Rules → Add New Rule from your WP Admin dashboard.</li>
<li>Configure the “General”, “Include/Exclude”, “Custom Button”, and “Limitations” tabs to define your rule.</li>
<li>Save the rule and test it on the frontend.</li>
<li>For more help, refer to our <a href="https://woocommerce.com/document/hide-price-button/">detailed documentation</a>.</li>
</ol>
<h2>Frequently Asked Questions</h2>
Q: How can I hide prices for non-logged-in users and show a contact form for wholesale customers? 
A: The WooCommerce Hide Price plugin offers rule-based management. You can create one rule to hide prices for non-logged-in users and another rule to hide prices and replace the Add to Cart button with a contact form for wholesale customers only.
Q: Can I hide Add to Cart for users from certain countries? 
A: Yes. The WooCommerce Hide Price plugin lets you hide prices and remove the Add to Cart button for users in specific countries, helping you control product visibility and access based on location.
Q: How can I show prices only to approved customers or roles? 
A: With the WooCommerce Hide Price plugin, you can hide prices by default and then create rules to show prices and Add to Cart buttons only for approved users or specific roles. This ensures controlled access to product pricing.
<h2>Explore Other WooCommerce Extensions</h2>
Extend your store’s capabilities with our powerful suite of plugins:
<ul>
<li><a href="https://woocommerce.com/products/multistep-product-bundles/">MultiStep Product Bundles:</a> Build step-by-step bundles for a guided shopping experience.</li>
<li><a href="https://woocommerce.com/products/donations-fundraising/">Donations & Fundraising:</a> Accept donations and run fundraising campaigns directly on your store.</li>
<li><a href="https://woocommerce.com/products/restrict-checkout/">Restrict Checkout:</a> Control who can complete purchases based on roles, products, or other conditions.</li>
</ul>

Hide Price & Show Custom Button

Hide price in WooCommerce and remove Add to Cart button. Control who can see product prices, hide products, and replace hidden prices with a custom link or contact form. Perfect for WooCommerce stores looking to manage product visibility, protect pricing, and increase conversions.

<h2>Smart Product, Payment & Shipping Controls Without Complexity</h2>
Take command of your store’s experience with precision rules that automatically:
<ul>
<li>Show/hide products, prices, or add-to-cart buttons based on who’s shopping.</li>
<li>Restrict payment and shipping methods by order value, customer type, or location.</li>
<li>Personalize displays without touching code – configure once and forget.</li>
</ul>
Eliminate checkout friction and create tailored shopping journeys for every visitor.
<h3>How It Works</h3>
Visibility Vault intelligently adjusts your store in real-time by analyzing three core aspects of each visitor:
<ol start="1">
<li>Customer Identity 
The system first identifies who is shopping, whether it’s a guest visitor, a specific registered customer, or a user belonging to particular roles like wholesalers or VIP members. This allows you to create rules like hiding prices from guests or showing exclusive products only to premium subscribers.</li>
<li>Geographic Location 
Using accurate geolocation data, Visibility Vault detects each customer’s country automatically. This enables geographic restrictions, letting you hide certain products in specific markets or offer location-based payment methods.</li>
<li>Shopping Context 
The plugin continuously monitors what customers have in their carts – including order value, product categories, and item quantities. This allows dynamic adjustments like disabling payment options for low-value orders.</li>
</ol>
The system combines these data points to enforce your rules precisely, creating a seamless, personalized shopping experience while maintaining your business requirements behind the scenes. All this happens automatically after your initial setup – no manual intervention needed.
<h3>Features</h3>
<ol start="1">
<li>Role-Based Catalog Control 
Hide/show entire product categories or individual items for different user roles (e.g., display wholesale-only products, hide clearance items from VIPs).</li>
<li>Geo-Targeted Catalog Control 
Automatically show/hide products by country (e.g., comply with regional regulations, run country-specific promotions).</li>
<li>Smart Button Replacement 
Transform “Add to Cart” into custom actions (e.g., “Get Quote” for B2B users, “Pre-Order Now” for coming soon items).</li>
<li>Cart-Adaptive Payment Gateways 
Dynamically enable/disable payment methods based on cart value (e.g., block COD for orders under $50) or product types.</li>
<li>Cart-Adaptive Shipping Methods Restrict shipping methods based on order total, customer role, product type, or location (e.g., disable free shipping below $100).</li>
<li>VIP-Exclusive Access 
Create private product collections visible only to specific customer tiers (e.g., early access for “Gold Member” users).</li>
<li>Bulk Category Restrictions 
Apply visibility rules to entire product categories or tags with one click (e.g., hide “Seasonal” category after holidays).</li>
<li>Time-Limited Visibility 
Schedule product displays (e.g., hide Black Friday deals post-event) using start/end dates.</li>
<li>Conflict Resolution System 
Priority-based rule hierarchy ensures correct application (e.g., country restrictions override user role exceptions).</li>
</ol>
Rule Based Catalog Management
Create and manage multiple rules to restrict products, prices, or add-to-cart buttons by user roles, specific customers, and countries. Configure each rule to hide entire products, only prices, or just buttons, with flexible targeting across individual products, categories, or global settings.
<img class="alignnone size-medium wp-image-18734005536105" alt="" /> <img class="alignnone size-medium wp-image-18734005536117" src="https://woocommerce.com/wp-content/uploads/2025/07/edr-vis-1_126954.png?w=896" alt="" width="896" height="362" />
<h3>Hide Entire Product</h3>
Tailor your store’s catalog by completely hiding products from specific countries. Ensure customers only see items available in their region, reducing confusion and improving conversion rates.
When creating a “Restrict Product” rule, you can:
<ul>
<li>Select countries where the rule should apply – choose specific nations or apply globally</li>
<li>Choose to either show (whitelist) or hide (blacklist) selected products</li>
<li>Target by user roles (e.g., wholesalers) or specific customer accounts</li>
<li>Apply to individual products, entire categories, product tags, or brands</li>
<li>Set custom messages for restricted users or redirect them to another page</li>
</ul>
<img class="alignnone size-medium wp-image-18734005536214" src="https://woocommerce.com/wp-content/uploads/2025/07/edr-vis-2_778c88.png?w=721" alt="" width="721" height="843" />
<h3>Control Price & Add to Cart Button Visibility</h3>
Precisely manage which customers can view prices or checkout options. Hide sensitive pricing from competitors or show member-exclusive deals while replacing restricted elements with custom messages or alternative actions.
<h4 class="ds-markdown-paragraph">Configuration Options:</h4>
<ul>
<li>Hide prices and/or add to cart buttons</li>
<li>Replace with:
<ul>
<li>Custom text (e.g., “Login to view price”)</li>
<li>Alternative buttons (e.g., “Request Quote”) with custom URLs</li>
<li>Complete removal (show blank space</li>
</ul>
</li>
</ul>
<h4>Scenario 1: Geo-Based Price Masking</h4>
Description:
Prevent price scraping by hiding prices in competitor-heavy regions, while showing them in target markets.
Rule Configuration:
<ul>
<li>Target: Countries = [China, Germany]</li>
<li>Actions:
<ul>
<li>Hide Price → Show “Request Quote” button (links to contact form)</li>
<li>Remove Add-to-Cart</li>
</ul>
</li>
<li>Scope: High-margin product categories</li>
</ul>
<h4>Scenario 2: “Contact Us” for Custom Orders</h4>
Description:
Your products require customization (e.g., engraved jewelry, bulk quotes) and can’t be bought directly.
Rule Configuration:
<ul>
<li>Target: Products = [Customizable Items]</li>
<li>Actions:
<ul>
<li>Keep Price Hidden</li>
<li>Replace Add to Cart with:
<ul>
<li>Button Text: “Request Quote”</li>
<li>Link: <code>/quote-form</code></li>
</ul>
</li>
</ul>
</li>
<li>Scope: Specific products requiring customization</li>
</ul>
<img class="alignnone size-medium wp-image-18734005537991" src="https://woocommerce.com/wp-content/uploads/2025/07/edr-vis-5.png?w=896" alt="" width="896" height="525" />
<h3>General Payment Method Settings</h3>
Configure default payment gateway availability that applies when no specific restriction rules are met. This serves as your store-wide baseline, allowing you to globally enable or disable payment options like PayPal, credit cards, or bank transfers. These settings are ideal for temporary maintenance (e.g., disabling COD during holidays) or establishing fallback behavior. Changes here affect all customers unless overridden by higher-priority restriction rules.
<img class="alignnone size-medium wp-image-18734005536277" src="https://woocommerce.com/wp-content/uploads/2025/07/edr-vis-3.png?w=893" alt="" width="893" height="356" />
<h3>Payment Method Restrictions</h3>
Create advanced rules to dynamically control payment options based on real-time conditions. Restrict gateways by:
<ul>
<li>Order value: Disable premium options for small orders</li>
<li>Customer location: Block high-risk payment methods in fraud-prone regions</li>
<li>User Status:Display wholesale payment methods only to approved business accounts</li>
</ul>
Each rule can combine multiple conditions (e.g., disable COD for international orders under $100). Rules use a priority system (1-10) where lower numbers override higher ones when conflicts occur, giving you precise control over which payment methods appear in different scenarios.
<img class="alignnone size-medium wp-image-18734005536289" src="https://woocommerce.com/wp-content/uploads/2025/07/edr-vis-4.png?w=896" alt="" width="896" height="746" />
<h3>Shipping Method Restrictions</h3>
Build flexible rules that automatically adjust available shipping options based on real-time cart, user, and location conditions. Restrict shipping methods by:
Order value: Disable free shipping for low-value carts (e.g., hide “Free Shipping” for orders under $75).
Customer location: Block specific methods in restricted regions (e.g., hide “Express Delivery” for remote areas or non-serviceable countries).
User status: Show premium delivery services only to logged-in members or VIP users (e.g., “Same-Day Delivery” for Gold members only).
Products in cart:  Automatically disable shipping methods whenever certain products are added to the cart. Example: If a fragile item is in the cart, hide “Standard Shipping” and force “Secure Packaging Shipping”.
Each rule can combine multiple conditions (e.g., disable “Free Shipping” for guest users ordering restricted products in international regions). Like payment rules, shipping rules also use a priority system (1–10) where lower numbers override higher ones, giving you full control over how shipping options appear in different scenarios.
<img class="alignnone size-medium wp-image-18734005950389" src="https://woocommerce.com/wp-content/uploads/2025/07/shipping-method-rule.png?w=746" alt="" width="746" height="727" />

Visibility Vault

Customize store displays by hiding products, prices, or add-to-cart buttons. Control payment and shipping methods by customer group, location, or order value.

Hide Price & Show Custom Button vs Visibility Vault