This extension is ideal for any private membership, b2b, or wholesale store that needs to hide prices, products, content, or enable quote requests and set up a personalized customer experience. Easy to use and packed with features, it’s the ultimate private store plugin for WooCommerce.
Here are some of the things you can do with this plugin:
<ul>
<li>Hide prices until logged in and prevent checkout</li>
<li>Hide shop and products</li>
<li>Hide website and force login (ideal for fully private stores)</li>
<li>Request a quote system for guests or logged-in users</li>
<li>Receive quotes via email and enable/disable quote form fields</li>
<li>Show different content to different users with the plugin’s content shortcode</li>
<li>Hide prices by product, by category, and even by individual variation</li>
<li>Hide prices by user role</li>
<li>Hide prices by country (IP based)</li>
<li>Hide Add to Cart button</li>
<li>Customize messages (e.g. “Login to view prices” )</li>
</ul>
<h2>Features in Detail</h2>
<h3>Hide prices functionality</h3>
You can hide prices for all guest users with a simple setting, or alternatively choose specific products, categories, countries, and user roles in complex dynamic rules. Users see a customizable text (defaults to “Login to View Prices”) or a link to the login page instead of prices.
<img class="wp-image-6723499 size-full" src="https://woocommerce.com/wp-content/uploads/2020/11/hideproducts.png" alt="hide prices" width="1418" height="636" />
<h3>Hide shop and products</h3>
The plugin also allows stores to hide all products for guest users with one simple setting. By enabling it, users cannot access the site without first logging in or registering. A customizable message prompting the user to “Login to access the B2B portal” is displayed.
<img class="wp-image-6723506 size-full" src="https://woocommerce.com/wp-content/uploads/2020/11/hideshopproducts.png" alt="hideshopproducts" width="1448" height="800" />
<h3>Quote request system</h3>
You can enable the quote request system for either logged-out or logged-in users, or by user role or country.
Enabling quote requests hides all prices in the shop, and replaces the cart with a quote basket. Through a customizable form, customers can request a quote and leave their name, email, phone, and a message. Quote requests are sent by email to the address of your choice.
<img class="aligncenter wp-image-6723510 size-full" src="https://woocommerce.com/wp-content/uploads/2020/11/addtoquote.png" alt="" width="1127" height="605" />
Customizable quote request form:
<img class="aligncenter wp-image-6723511 size-full" src="https://woocommerce.com/wp-content/uploads/2020/11/quotecart.png" alt="" width="1395" height="891" />
<h3>Dynamic rules system</h3>
Through the rule management system you can set up complex and versatile configurations: hide products, categories, or variations by logged-in status, user role, or country in various combinations.
<img class="aligncenter wp-image-6723518 size-full" src="https://woocommerce.com/wp-content/uploads/2020/11/hiddenpricerule.png" alt="" width="1305" height="391" />
 
In the example above, the price is hidden for the product “Beanie,” for the blue variation of “Box of Hoodies,” and for items in the “Box Category,” for all guest users, all users with the role contributor, and all users from Italy.
<h3>Content Restriction and Dynamic Content</h3>
By wrapping content with the plugin’s shortcode, you can show different content to different users, guests, logged-in users, user roles, and even specific users by username. For example, you can have 2 different product descriptions, one for guest users, and another for approved member users.
<h3></h3>
<img class="alignnone size-full wp-image-7209096" src="https://woocommerce.com/wp-content/uploads/2020/12/moneyback-support.png" alt="" width="740" height="114" />
<h3>Pre-Sales & Questions</h3>
For more details on functionality and how the extension works, please see the <a href="https://woocommerce.com/document/hide-prices-private-store-for-woocommerce">documentation</a>.
For technical pre-sales questions you can contact the development team directly at: <img class="alignnone size-medium wp-image-6943499" src="https://woocommerce.com/wp-content/uploads/2020/11/contact3.png?w=153" alt="" width="153" height="17" />
 
<h3>Looking for More? – B2B & Wholesale Suite</h3>
This plugin (Hide Prices & Private Store) is part of the <a href="https://woocommerce.com/products/b2b-wholesale-suite/">B2B & Wholesale Suite</a> (the only differences are that role is replaced with group, and hide by country is not available).
If you are looking for a complete wholesale or B2B solution for your store, our <a href="https://woocommerce.com/products/b2b-wholesale-suite/">B2B & Wholesale Suite</a> has it all:
<ul>
<li>Wholesale Bulk Order Form</li>
<li>Wholesale Prices</li>
<li>Tiered Price and Tiered Price Table</li>
<li>Invoice Payment Gateway</li>
<li>Tax Exemptions and VAT Validation</li>
<li>Business Registration with Custom Fields</li>
<li>Messaging System</li>
<li>Shopping Lists</li>
<li>Payment and Shipping Methods Control</li>
<li>Rules for Quantity Step, Minimum Order, Discounts, and more</li>
<li>Different Content for Different Users</li>
<li>90+ other features across 20 plugin modules.</li>
</ul>
<img class="alignnone size-full wp-image-7011038" src="https://woocommerce.com/wp-content/uploads/2020/12/wholesaleSuiteMockupBox.jpg" alt="" width="700" height="770" />

Hide Prices & Private Store

Set up a private store, hide prices, and allows customers to request a quote.

<h2>WooCommerce Role Based Pricing Plugin – Set WooCommerce Prices by User Role</h2>
If you’re running a WooCommerce wholesale store, a B2B shop, or a membership-based website, this WooCommerce role based pricing plugin allows you to easily set WooCommerce prices by user role — no coding required.
With this powerful solution, you can configure WooCommerce role based prices for wholesalers, VIP members, resellers, or any custom customer role. Whether you want to apply wholesale discounts, membership pricing, or dynamic pricing rules, this plugin lets you manage WooCommerce role based pricing directly from the WooCommerce product editor.
Each user automatically sees their assigned WooCommerce prices by user role, ensuring accurate pricing for different customer groups.
<h2>Why Use WooCommerce Role Based Pricing?</h2>
This WooCommerce role based pricing plugin provides powerful tools to manage WooCommerce role based prices and dynamic WooCommerce prices by user role for wholesale and B2B stores.
<ul>
<li>Set Fixed WooCommerce Prices by User Role: Create different prices for wholesale, reseller, VIP, or custom roles.</li>
<li>Automatic Discounts: Apply percentage discounts to generate WooCommerce role based prices automatically.</li>
<li>Supports Variable Products: Configure WooCommerce prices by user role for both simple and variable products.</li>
<li>WooCommerce Block Theme Compatible: Fully compatible with modern block-based WooCommerce themes.</li>
<li>Clear Discount Display: Show discounted WooCommerce role based prices with strikethrough and badges.</li>
</ul>
<h2>Features</h2>
This plugin makes managing WooCommerce role based pricing simple and flexible.
<ul>
<li>Role-Based Pricing: Assign custom WooCommerce prices by user role for any WordPress role.</li>
<li>Flexible Pricing Options
<ul>
<li>Fixed Prices for each role</li>
<li>Percentage Discounts applied automatically</li>
</ul>
</li>
<li>Smart Price Display
<ul>
<li>Shows regular price with strikethrough</li>
<li>Displays discount percentage badge</li>
<li>Supports accurate decimal pricing</li>
</ul>
</li>
<li>Accordion Interface: Easily manage WooCommerce role based prices inside the product edit page.</li>
<li>Role Management: Create or edit user roles directly from plugin settings.</li>
<li>Cart & Checkout Integration: WooCommerce prices by user role apply automatically during cart and checkout.</li>
<li>Variable Product Pricing: Assign WooCommerce role based prices for each product variation.</li>
</ul>
<h2>Advantages</h2>
<ul>
<li>Increase Sales: Offer exclusive WooCommerce role based pricing to wholesalers and members.</li>
<li>Save Time: Manage WooCommerce prices by user role directly from product pages.</li>
<li>Automatic Discounts: Percentage discounts calculate automatically.</li>
<li>Professional Pricing Display: Show clear WooCommerce role based prices on the front end.</li>
<li>Flexible Pricing Strategy: Perfect for wholesale, B2B, and membership stores.</li>
</ul>
<h2>How It Works</h2>
<ol>
<li>Manage Roles: Create or edit user roles in WooCommerce → Role Pricing settings.</li>
<li>Set WooCommerce Role Based Prices: Open a product → Role Pricing tab → choose fixed price or percentage discount.</li>
<li>Save Product: Prices automatically apply to users based on their role.</li>
<li>Cart & Checkout: Customers automatically see their WooCommerce prices by user role.</li>
</ol>
<h2>Pricing Logic</h2>
<ul>
<li>Fixed Price: Apply direct WooCommerce role based prices for each role.</li>
<li>Percentage Discount: Automatically calculate discounted WooCommerce prices by user role.</li>
</ul>
<h2>Use Cases</h2>
This WooCommerce role based pricing plugin is perfect for:
<ul>
<li>B2B shops supplying retailers</li>
<li>Wholesale WooCommerce stores</li>
<li>Membership sites offering VIP discounts</li>
<li>Multi-tier pricing stores</li>
<li>Stores needing automated WooCommerce role based prices</li>
</ul>
<h2>WooCommerce Wholesale Pricing Features Comparison</h2>
<table>
<tbody>
<tr>
<th>Feature</th>
<th>User Role Based Price</th>
<th>Other Plugins</th>
</tr>
<tr>
<td>Fixed prices per user role</td>
<td>✅</td>
<td>Limited</td>
</tr>
<tr>
<td>Percentage discounts per role</td>
<td>✅</td>
<td>Some support</td>
</tr>
<tr>
<td>Supports block-based themes</td>
<td>✅</td>
<td>Often no</td>
</tr>
<tr>
<td>Front-end discount badges</td>
<td>✅</td>
<td>No</td>
</tr>
<tr>
<td>Custom user role creation</td>
<td>✅</td>
<td>Extra plugin required</td>
</tr>
<tr>
<td>Variable product pricing</td>
<td>✅</td>
<td>Limited</td>
</tr>
<tr>
<td>Cart & checkout integration</td>
<td>✅</td>
<td>Partial</td>
</tr>
</tbody>
</table>
<a href="https://woocommerce.com/wp-content/uploads/2025/11/user-role-based-price-variable.png"> 
<img class="alignnone wp-image-18734005962867 size-full" src="https://woocommerce.com/wp-content/uploads/2025/11/user-role-based-price-variable.png" alt="Variable Product Role Pricing" width="1269" height="4301" /> 
</a>
<a href="https://woocommerce.com/wp-content/uploads/2025/11/Edit-product-page.png"> 
<img class="alignnone wp-image-18734005962804 size-full" src="https://woocommerce.com/wp-content/uploads/2025/11/Edit-product-page.png" alt="Edit Product Role Pricing" width="1281" height="1554" /> 
</a>
<a href="https://woocommerce.com/wp-content/uploads/2025/11/user-role-based-price_bd2077.png"> 
<img class="alignnone wp-image-18734005962817 size-medium" src="https://woocommerce.com/wp-content/uploads/2025/11/user-role-based-price_bd2077.png?w=896" alt="Front-end Role Price Display" width="896" height="462" /> 
</a>
<a href="https://woocommerce.com/wp-content/uploads/2025/11/Cart-–-WooCommerce.png"> 
<img class="alignnone wp-image-18734005962834 size-medium" src="https://woocommerce.com/wp-content/uploads/2025/11/Cart-–-WooCommerce.png?w=896" alt="Cart Showing Role-Based Prices" width="896" height="462" /> 
</a>
<a href="https://woocommerce.com/wp-content/uploads/2025/11/Role-Based-Pricing-Settings.png"> 
<img class="alignnone wp-image-18734005962841 size-medium" src="https://woocommerce.com/wp-content/uploads/2025/11/Role-Based-Pricing-Settings.png?w=896" alt="Role-Based Pricing Settings" width="896" height="777" /> 
</a>

User Roles Based Price

Create dynamic WooCommerce role based pricing and easily set WooCommerce prices by user role. Perfect for wholesale, B2B, and membership stores needing custom WooCommerce role based prices.

Hide Prices & Private Store vs User Roles Based Price