The Products Visibility by User Roles extension gives you complete control over who can view specific products and categories on your WooCommerce store. You can easily hide products and categories from selected user roles, including guest users, and choose whether to display a custom error message or redirect visitors who attempt to access restricted content.
In addition to the products, the plugin also enables you to hide or show the “Add to Cart” button and product price based on user roles. You can select specific products or categories and hide/show the add to cart button or price for specified user roles. Similarly, you can also control the visibility of payment methods based on user roels. This ensures that your store runs smoothly depending on demand and product availability.
<h3>Product Visibility By User Role Features</h3>
<ul>
<li style="font-weight: 400">Control product visibility based on user role</li>
<li style="font-weight: 400">Hide/Show “Add to Cart” button depending on user role</li>
<li style="font-weight: 400">Manage price visibility based on user role</li>
<li style="font-weight: 400">Show or hide payment methods based on user roles</li>
<li style="font-weight: 400">Hide out-of-stock products</li>
<li style="font-weight: 400">Hide products if a customer lands through a direct link</li>
<li style="font-weight: 400">Select a custom URL for redirection</li>
<li style="font-weight: 400">Display a custom error message</li>
</ul>
<h3>Product Visibility Based on User Role</h3>
With the WooCommerce Hide Products Visibility by User Role plugin, you can precisely control which products and categories are visible to each user role. You can choose which products and categories to show or hide for different user roles, including guests, by simply including or excluding them. 
<img class="aligncenter wp-image-18734005206862 size-full" src="https://woocommerce.com/wp-content/uploads/2025/04/Screenshot-from-2025-04-22-14-16-27.png" alt="Product Visibility Based on User Role " width="1169" height="609" />
The plugin also allows you to hide out-of-stock products and block access to hidden items even if someone tries to open them through a direct link. This helps keep your catalog clean, secure, and relevant to each user role.
<img class="aligncenter wp-image-18734005206866 size-full" src="https://woocommerce.com/wp-content/uploads/2025/04/Screenshot-from-2025-04-22-14-17-29.png" alt="" width="1169" height="618" />
<h3>Hide/Show Add to Cart Button and Price Based on User Role</h3>
Easily control who can see product prices and the Add to Cart button by including or excluding specific products or categories for each user role. You can hide just the price, the add to cart button, or both, giving you full control over the shopping experience for different types of users.
<img class="aligncenter wp-image-18734005206874 size-full" src="https://woocommerce.com/wp-content/uploads/2025/04/Screenshot-from-2025-04-22-14-19-11.png" alt="Hide/Show Add to Cart Button and Price Based on User Role " width="1171" height="652" />
<h3>Control Visibility of Payment Methods Based on User Role</h3>
The WooCommerce hide product by user role plugin enables you to easily control which payment methods are visible to different user roles. Whether you want to offer certain payment options to wholesale customers, registered users, or guests, you can use the include or exclude settings to show or hide specific methods accordingly. You can select multiple payment methods for each user role, ensuring a smoother, more personalized, and secure payment process across your store.
<img class="aligncenter wp-image-18734005206878 size-full" src="https://woocommerce.com/wp-content/uploads/2025/04/Screenshot-from-2025-04-22-14-20-28.png" alt="Control Visibility of Payment Methods Based on User Role " width="1175" height="599" />
<h3>Display Custom Error Message or Redirect to Another Link</h3>
The WooCommerce Product Visibility by User Role plugin provides you with two methods of redirection. You can choose to redirect customers to a specific URL (Redirect page404 or Custom URL) or display a customized message to inform about visibility restrictions.
<img class="aligncenter wp-image-18734005206880 size-full" src="https://woocommerce.com/wp-content/uploads/2025/04/Screenshot-from-2025-04-22-14-21-45.png" alt="Display Custom Error Message or Redirect to Another Link " width="771" height="456" />

Hide Products by User Roles

Control the Visibility of your WooCommerce Catalog by Hiding or Showing Products based on User Roles.

<h2>Save time, boost SEO, and streamline your WooCommerce store — all in one extension</h2>
Nexa AI Product Content SmartSuite for WooCommerce is your smart AI assistant for generating product content that sells. Whether you’re launching new products or optimizing existing ones, this extension helps store owners and marketers automatically generate the following for their products:
<ul>
<li>Titles</li>
<li>Short descriptions</li>
<li>Long descriptions</li>
<li>Tags</li>
<li>Frequently asked questions (FAQs)</li>
</ul>
…all powered by state-of-the-art AI technology.
<h3>Why you should use Nexa AI:</h3>
<ul>
<li>Save hours of manual content writing.</li>
<li>Improve product discoverability and SEO.</li>
<li>Generate tailored content for each product in seconds.</li>
<li>Bulk content generation support.</li>
</ul>

Nexa AI Product Content SmartSuite

Quickly generate product titles, descriptions, tags, and FAQs with AI.

Hide Products by User Roles vs Nexa AI Product Content SmartSuite