The Products Visibility by User Roles extension gives you complete control over who can view specific products and categories on your WooCommerce store. You can easily hide products and categories from selected user roles, including guest users, and choose whether to display a custom error message or redirect visitors who attempt to access restricted content.
In addition to the products, the plugin also enables you to hide or show the “Add to Cart” button and product price based on user roles. You can select specific products or categories and hide/show the add to cart button or price for specified user roles. Similarly, you can also control the visibility of payment methods based on user roels. This ensures that your store runs smoothly depending on demand and product availability.
<h3>Product Visibility By User Role Features</h3>
<ul>
<li style="font-weight: 400">Control product visibility based on user role</li>
<li style="font-weight: 400">Hide/Show “Add to Cart” button depending on user role</li>
<li style="font-weight: 400">Manage price visibility based on user role</li>
<li style="font-weight: 400">Show or hide payment methods based on user roles</li>
<li style="font-weight: 400">Hide out-of-stock products</li>
<li style="font-weight: 400">Hide products if a customer lands through a direct link</li>
<li style="font-weight: 400">Select a custom URL for redirection</li>
<li style="font-weight: 400">Display a custom error message</li>
</ul>
<h3>Product Visibility Based on User Role</h3>
With the WooCommerce Hide Products Visibility by User Role plugin, you can precisely control which products and categories are visible to each user role. You can choose which products and categories to show or hide for different user roles, including guests, by simply including or excluding them. 
<img class="aligncenter wp-image-18734005206862 size-full" src="https://woocommerce.com/wp-content/uploads/2025/04/Screenshot-from-2025-04-22-14-16-27.png" alt="Product Visibility Based on User Role " width="1169" height="609" />
The plugin also allows you to hide out-of-stock products and block access to hidden items even if someone tries to open them through a direct link. This helps keep your catalog clean, secure, and relevant to each user role.
<img class="aligncenter wp-image-18734005206866 size-full" src="https://woocommerce.com/wp-content/uploads/2025/04/Screenshot-from-2025-04-22-14-17-29.png" alt="" width="1169" height="618" />
<h3>Hide/Show Add to Cart Button and Price Based on User Role</h3>
Easily control who can see product prices and the Add to Cart button by including or excluding specific products or categories for each user role. You can hide just the price, the add to cart button, or both, giving you full control over the shopping experience for different types of users.
<img class="aligncenter wp-image-18734005206874 size-full" src="https://woocommerce.com/wp-content/uploads/2025/04/Screenshot-from-2025-04-22-14-19-11.png" alt="Hide/Show Add to Cart Button and Price Based on User Role " width="1171" height="652" />
<h3>Control Visibility of Payment Methods Based on User Role</h3>
The WooCommerce hide product by user role plugin enables you to easily control which payment methods are visible to different user roles. Whether you want to offer certain payment options to wholesale customers, registered users, or guests, you can use the include or exclude settings to show or hide specific methods accordingly. You can select multiple payment methods for each user role, ensuring a smoother, more personalized, and secure payment process across your store.
<img class="aligncenter wp-image-18734005206878 size-full" src="https://woocommerce.com/wp-content/uploads/2025/04/Screenshot-from-2025-04-22-14-20-28.png" alt="Control Visibility of Payment Methods Based on User Role " width="1175" height="599" />
<h3>Display Custom Error Message or Redirect to Another Link</h3>
The WooCommerce Product Visibility by User Role plugin provides you with two methods of redirection. You can choose to redirect customers to a specific URL (Redirect page404 or Custom URL) or display a customized message to inform about visibility restrictions.
<img class="aligncenter wp-image-18734005206880 size-full" src="https://woocommerce.com/wp-content/uploads/2025/04/Screenshot-from-2025-04-22-14-21-45.png" alt="Display Custom Error Message or Redirect to Another Link " width="771" height="456" />

Hide Products by User Roles

Control the Visibility of your WooCommerce Catalog by Hiding or Showing Products based on User Roles.

<h2>Create custom fields for products using the extensive capabilities of WS Form PRO</h2>
<a href="https://wsform.com">WS Form PRO</a> is a powerful form development plugin for WordPress.
This extension allows you to create customizable products using <a href="https://wsform.com/knowledgebase_category/field-types/" target="_blank" rel="noopener noreferrer">60+ field types</a>, <a href="https://wsform.com/knowledgebase/conditional-logic/" target="_blank" rel="noopener noreferrer">conditional logic</a>, <a href="https://wsform.com/knowledgebase/repeatable-sections/" target="_blank" rel="noopener noreferrer">repeaters</a>, <a href="https://wsform.com/knowledgebase/tabs/" target="_blank" rel="noopener noreferrer">multiple steps</a> and more!
You can use this extension to request additional information about a product before it is added to the cart. Furthermore, it works with popular WooCommerce extensions such as QuickView, Wishlist and Dynamic Pricing.
<div class="woo-sc-box normal">This extension requires you to own the <a title="WS Form PRO" href="https://wsform.com/" target="_blank" rel="noopener noreferrer">WS Form PRO</a> plugin.</div>
<h2>Example Use Cases</h2>
<ul>
<li><a href="https://woocommerce.wsform.com/product/t-shirt/" target="_blank" rel="noopener noreferrer">Interactive product configurators</a></li>
<li><a href="https://woocommerce.wsform.com/product/make-a-donation/" target="_blank" rel="noopener noreferrer">Donation or ‘name your price’ products</a></li>
<li><a href="https://woocommerce.wsform.com/product/repeatable-sections/" target="_blank" rel="noopener noreferrer">Repeatable sections of fields</a></li>
<li><a href="https://woocommerce.wsform.com/product/woocommerce-field-types/" target="_blank" rel="noopener noreferrer">Placing ‘Add to Cart’ in a desired location</a></li>
<li><a href="https://woocommerce.wsform.com/product/multi-tab/" target="_blank" rel="noopener noreferrer">Multi-step product configurators</a></li>
<li><a href="https://woocommerce.wsform.com/product/calculations/" target="_blank" rel="noopener noreferrer">Complex price calculations</a></li>
<li><a href="https://woocommerce.wsform.com/product/file-upload/" target="_blank" rel="noopener noreferrer">File uploads</a></li>
<li><a href="https://woocommerce.wsform.com/product/google-map/" target="_blank" rel="noopener noreferrer">Google maps</a></li>
<li><a href="https://woocommerce.wsform.com/product/color-swatches/" target="_blank" rel="noopener noreferrer">Color swatch selectors</a></li>
</ul>
… and more! Visit the <a href="https://woocommerce.wsform.com/" target="_blank" rel="noopener noreferrer">demo website</a> to see more examples.
<h2>Key Features</h2>
<ul>
<li>A fully integrated solution that fits seamlessly into your product pages</li>
<li>Assign forms to individual products, all products, product categories and tags</li>
<li>Use any <a href="https://wsform.com/knowledgebase_category/field-types/" target="_blank" rel="noopener noreferrer">WS Form PRO field type</a></li>
<li>Create dynamic product pricing by using the <a href="https://wsform.com/knowledgebase_category/field-types-ecommerce/" target="_blank" rel="noopener noreferrer">WS Form e-commerce field types</a> with real-time price updates</li>
<li>Customize the position of ‘Add to Cart’, ‘Quantity’ and other WooCommerce product page elements in your form</li>
<li>Customize the WooCommerce ‘Add to Cart’ button and price format</li>
<li><a href="https://wsform.com/knowledgebase/calculated-fields/" target="_blank" rel="noopener noreferrer">Calculated fields</a></li>
<li><a href="https://wsform.com/knowledgebase/conditional-logic/" target="_blank" rel="noopener noreferrer">Conditional logic</a></li>
<li><a href="https://wsform.com/knowledgebase/tabs/" target="_blank" rel="noopener noreferrer">Multi-step forms</a></li>
<li>Run <a href="https://wsform.com/knowledgebase/introduction-actions/" target="_blank" rel="noopener noreferrer">WS Form actions</a> when an order is paid (e.g. Send a product customization to a <a href="https://wsform.com/knowledgebase/slack/" target="_blank" rel="noopener noreferrer">Slack</a> channel, or <a href="https://wsform.com/knowledgebase/run-wordpress-hook/" target="_blank" rel="noopener noreferrer">run a WordPress hook</a>)</li>
</ul>
<h2>How it Works</h2>
<img class="size-full wp-image-5281625 aligncenter" src="https://woocommerce.com/wp-content/uploads/2019/10/ws_form_pro_product_add_ons_woocommerce_add_form.jpg" alt="Adding a form to a product" width="980" height="559" />
Adding a form to a WooCommerce product is easy! Simply click on the WS Form tab under ‘Product data’ and choose a template or choose an existing form. You can also start with a blank template and create a fully customized form for your product.
<img class="size-full wp-image-5281627 aligncenter" src="https://woocommerce.com/wp-content/uploads/2019/10/ws_form_pro_product_add_ons_woocommerce_form_assigned.jpg" alt="Assigned form" width="980" height="385" />
Managing your product customization is easy. Simply click ‘Edit Form’ to make changes to your form.
<img class="size-full wp-image-5281634 aligncenter" src="https://woocommerce.com/wp-content/uploads/2019/10/ws_form_pro_product_add_ons_woocommerce_layout_editor.jpg" alt="Layout Editor" width="980" height="615" />
Use the powerful features of the WS Form PRO <a href="https://wsform.com/knowledgebase/the-layout-editor/" target="_blank" rel="noopener noreferrer">layout editor</a> to edit your product customization.
<img class=" wp-image-5281628 aligncenter" src="https://woocommerce.com/wp-content/uploads/2019/10/ws_form_pro_product_add_ons_woocommerce_fields.gif" alt="WooCommerce Fields" width="421" height="212" />
Use the WooCommerce field types to fully customize where product components are positioned on your product page.
<img class="size-full wp-image-4796928 aligncenter" src="https://woocommerce.com/wp-content/uploads/2019/09/5.-T-Shirt-customization.jpg" alt="T-Shirt Customization" width="980" height="559" />
Create product customizations that dovetail seamlessly into your website.
<img class="size-full wp-image-4796926 aligncenter" src="https://woocommerce.com/wp-content/uploads/2019/09/3.-Your-product-is-customized-with-the-form.jpg" alt="Multi-Tab Forms" width="980" height="559" />
Create multi-step product customizations using all of the features available in WS Form PRO!
<a class="woo-sc-button custom" href="https://woocommerce.wsform.com" target="_blank" rel="noopener noreferrer">View a demo of the WS Form Product Add-Ons extension</a>

WS Form PRO Product Custom Fields Add-Ons

Create custom fields for products with 60+ customization field types. Customize product pages with tabs, conditional logic, repeaters, calculations, multi-step and more!

Hide Products by User Roles vs WS Form PRO Product Custom Fields Add-Ons