<p><img src="https://woocommerce.com/wp-content/uploads/2025/03/latest-lowest-price-for-woo-plugin-woocommerce-promo.jpg?w=896" alt="" width="560" height="588" class="alignnone size-medium wp-image-18734005093496" /></p>
<h2>Show customers the lowest price your product has ever been — boost their trust and stay compliant with pricing rules!</h2>
<p>The Latest Lowest Price extension for WooCommerce ensures that customers always see the lowest recorded price of a product, improving transparency and trust. It helps store owners comply with European Union (EU) pricing regulations by automatically tracking and displaying the lowest price within a given period.</p>
<p>This extension supports both simple and variable products, ensuring accurate price history for all product types. It integrates seamlessly with WooCommerce, including compatibility with the block editor, so store owners can display the lowest price effortlessly without extra setup.</p>
<ul class="wccom-tick-list-primary">
<li>Shows the lowest recorded price for each product</li>
<li>Works with simple and variable products</li>
<li>Uses WooCommerce native functions for reliability</li>
<li>Adds a block for placement in product pages and shop loops</li>
<li>Supports Elementor too!</li>
<li>Eye-catching details make perfect websites!</li>
</ul>
<h2 id="h-setup-and-installation">Setup and installation</h2>
<p>Once activated, the extension is ready to be integrated into the store. The simplest way is to use a block theme, but all other types of integration are available. Integrations are <a href="https://woocommerce.com/document/latest-lowest-price/#section-4">explained here</a>. Using a block theme, the product template is edited, and a new block “Latest lowest price” is inserted at position. Afterwards, the extension pretty much does all the work automatically. The latest lowest prices are recorded and displayed for products. Simple and variable products are supported. Editing the latest lowest price is also available on the product page.</p>
<p>To turn on this option, visit the extension’s settings page, accessed via the <em>Plugins</em> screen; from the plugin row, right next to the Activate/Deactivate link, click <strong>Settings</strong>.</p>

Latest Lowest Price

<p>Display the lowest price a product has ever had, helping customers make informed purchase decisions.</p>

<h2>Display MSRP prices to your customers</h2>
<p><img class="alignright size-full wp-image-18201" title="msrp" src="https://woocommerce.com/wp-content/uploads/2012/08/msrp.png" alt="" width="250" height="70" />The WooCommerce MSRP plugin allows you to record Manufacturer Suggested Retail Prices / Recommended Retail Prices against your products, and have them displayed on the sales pages. This allows your customers to see why it’s a good idea to buy from you.</p>
<p>On your product edit screens you’ll now see an extra field in with the normal pricing information, labelled MSRP. You can enter the MSRP here and it will be shown on the front end to your customers. If you’re bulk importing products, then the MSRP can be imported by using meta: <code>_msrp</code>. By default the MSRP will be shown struck-out – much like a sale price. You can style these however you want, the whole content is within a div with a class of <code>woocommerce_msrp</code>, and the price itself is within a span with a class of <code>woocommerce_msrp_price</code>.</p>

MSRP Pricing

<p>Define and display MSRP prices (Manufacturer’s suggested retail price) to your customers.</p>

Latest Lowest Price vs MSRP Pricing