<ul class="wccom-tick-list-primary">
<li class="tw-text-body-md tw-text-fg-tertiary tw-mb-lg">Fix mistakes on Google, TikTok, and Facebook Ads that hurt your marketing profit</li>
<li class="tw-text-body-md tw-text-fg-tertiary tw-mb-lg">Analyze Customer Lifetime Value (LTV) by product, state, or marketing channel</li>
<li class="tw-text-body-md tw-text-fg-tertiary tw-mb-lg">Track cohort performance, retention, churn, and expected lifetime value</li>
<li class="tw-text-body-md tw-text-fg-tertiary tw-mb-lg">Improve marketing content with AI copywriter and impact your ad’s CTR, CR, and ROI</li>
<li class="tw-text-body-md tw-text-fg-tertiary tw-mb-lg">Track & learn your competitors’ marketing strategies and find industry benchmarks</li>
<li>Get the most important tasks and unveil growth opportunities customized to your unique needs</li>
<li>Gain actionable insights on how to refine your creatives and stay ahead of the competition</li>
<li class="tw-text-body-md tw-text-fg-secondary tw-mb-xs">Get notified on out of stock, track inventory, and impact your ads CR, MER & ROI</li>
</ul>
<hr class="wccom-product-heading__hr" />
<p><b>Lebesgue: Marketing and LTV app analyzes marketing data and generates actionable insights to build better marketing strategies.</b></p>
<p>Lebesgue: Marketing & LTV scans your store’s analytics, Facebook ads, Google ads, and TikTok ads performance to uncover <strong>critical mistakes in your advertising strategy</strong>. By analyzing your data alongside competitors’ data and overall marketing trends, Lebesgue reveals opportunities for improvement and growth. Discover key industry benchmarks, enhance your marketing content, and easily forecast revenue.</p>
<p> </p>
<h3><strong>Connect your data sources</strong></h3>
<p>Getting started is easy! Install the app and connect it to your Facebook, Google, Klaviyo, and other important accounts. Then, add the names of your top three competitors. This step allows our app to gather essential data about your business setting.</p>
<p><img class="alignnone size-medium wp-image-18734003406318" src="https://woocommerce.com/wp-content/uploads/2024/02/Frame-4446.png?w=896" alt="how to start using Lebesgue: Marketing & LTV app" width="896" height="280" /></p>
<h3><strong>Discover Competitor Strategies</strong></h3>
<p>Have you ever wondered what makes your competitors’ ads so effective? With Lebesgue: Marketing and LTV, you’ll gain deep insights into their Facebook and Google advertising tactics, as well as their email campaigns. Lebesgue compares your ad performance with theirs and offers practical tips to help you improve.</p>
<p><img class="alignnone size-medium wp-image-18734003406322" src="https://woocommerce.com/wp-content/uploads/2024/02/Frame-4447.png?w=896" alt="competitor feature in Lebesuge: Marketing & LTV" width="896" height="280" /></p>
<h3><strong>AI-Powered Advice</strong></h3>
<p>Powered by cutting-edge AI technology, Lebesgue analyzes data from over 20,000 businesses to provide you with precise, actionable insights. Whether it’s optimizing your ad spend or refining your targeting strategy, Lebesgue offers personalized recommendations to help you outperform the competition.</p>
<p><img class="alignnone size-medium wp-image-18734003406328" src="https://woocommerce.com/wp-content/uploads/2024/02/Frame-4448.png?w=896" alt="data sources for analysis" width="896" height="280" /></p>
<h3>Integrations</h3>
<ul class="wccom-tick-list-secondary">
<li class="mt-1 flex justify-start gap-3 empty:hidden">Meta ads, Facebook ads, Instagram ads, YouTube ads, Google ads, TikTok ads, Pinterest ads, Microsoft ads</li>
<li>Google Analytics 4</li>
<li>Klaviyo</li>
<li>Chat GTP</li>
</ul>

Lebesgue: Marketing & LTV

<p>Unlock insights and features to drive success: in-depth analytics, competitor benchmarking, and KPI tracking.</p>

<h2>Full-featured Profit and Cost of Goods Tracking for your WooCommerce Store</h2>
<p>WooCommerce gives you access to great reports on revenue and top-sellers or earners. Now we’ve added <strong>Profit Reporting</strong> to make these reports even more valuable! You can evaluate not only revenue, but costs and profit all from <em>within your WooCommerce store</em>. Quickly and easily get the information you need to make marketing and sales decisions to <strong>optimize your store’s revenue</strong>.</p>
<figure id="attachment_160400" aria-describedby="caption-attachment-160400" style="width: 950px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2013/04/woocommerce-cost-of-goods-profit-by-date-report.png" rel="attachment wp-att-160400"><img class="size-large wp-image-160400" src="https://woocommerce.com/wp-content/uploads/2013/04/woocommerce-cost-of-goods-profit-by-date-report.png?w=950" alt="WooCommerce Cost of Goods Profit by date" width="950" height="839" /></a><figcaption id="caption-attachment-160400" class="wp-caption-text">Profit by Date report</figcaption></figure>
<p>Easily track total profit and cost of goods by adding a “Cost of Good” field to simple and variable products. Costs are automatically calculated on checkout so that you can see your profit in addition to simple sales information, and the in-depth reports provide exactly the details you need to improve your bottom line.</p>
<figure id="attachment_152653" aria-describedby="caption-attachment-152653" style="width: 550px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2013/04/woocommerce-cost-of-goods-bulk-view.png"><img class="size-medium wp-image-152653" src="https://woocommerce.com/wp-content/uploads/2013/04/woocommerce-cost-of-goods-bulk-view.png" alt="WooCommerce Cost of Goods Product Table Display" width="550" height="254" /></a><figcaption id="caption-attachment-152653" class="wp-caption-text">Costs in Product Table Display</figcaption></figure>
<h3>How “Cost of Goods” Improves Your Reporting</h3>
<ul class="wccom-tick-list-primary">
<li>Gives you vital information about your business – adds information about store profit and most profitable products so you know about more than just revenue</li>
<li>Add a Cost of Good to each product (including variations!) to always know total costs of products sold in each order</li>
<li>Apply costs to previous orders (placed before installation) after you set product cost</li>
<li>View profit and cost by date range, by product, or by product category <strong><sup>NEW</sup></strong></li>
<li>Export profit / cost report data to CSV <strong><sup>NEW</sup></strong></li>
<li>Include costs in orders exported with <a href="https://woocommerce.com/products/ordercustomer-csv-export/">Order/Customer CSV Export Suite</a></li>
<li>Include costs in orders exported with <a href="https://woocommerce.com/products/customerorder-xml-export-suite/">Customer/Order XML Export Suite</a> <strong><sup>NEW</sup></strong></li>
<li>Compatible with <a href="https://woocommerce.com/products/product-csv-import-suite/">Product CSV Import Suite</a></li>
<li>Edit line item costs for editable orders <strong><sup>NEW</sup></strong></li>
<li>Gain insight into your <strong>most profitable</strong> and least profitable sellers so you know where to focus your marketing</li>
<li>See a <strong>total inventory valuation</strong> based on retail prices or cost of goods.</li>
<li>Quickly view costs next to prices in your product manager table display</li>
</ul>
<h3>Add Costs to Products</h3>
<p>Quickly add a Cost of Good to each product, including product variations, which are then used to calculate your total order costs so that you can always know what you <em>really</em> earned on every order – not just how much you sold. Total costs for each order line item are saved at checkout, so even if your costs increase in the future, your total costs are <strong>always historically accurate</strong>.</p>
<figure id="attachment_152654" aria-describedby="caption-attachment-152654" style="width: 550px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2013/04/woocommerce-cost-of-goods-set-product-cost.png"><img class="size-medium wp-image-152654" src="https://woocommerce.com/wp-content/uploads/2013/04/woocommerce-cost-of-goods-set-product-cost.png" alt="WooCommerce Cost of Goods Simple Product Cost Configuration" width="550" height="307" /></a><figcaption id="caption-attachment-152654" class="wp-caption-text">Simple Product Cost Configuration</figcaption></figure>
<p>Adding costs to variable products is easy as well. You can add a default cost for all variations or set costs for a variation manually.</p>
<h3>Focus Your Marketing on Top Products</h3>
<p>The Cost of Goods extension allows you to determine your true top products by viewing which products are <strong>most profitable</strong> and least profitable for your store, not just those that generate the most revenue.</p>
<div class="twocol-one">
<figure id="attachment_160402" aria-describedby="caption-attachment-160402" style="width: 238px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2013/04/woocommerce-cost-of-goods-most-profitable-widget.png" rel="attachment wp-att-160402"><img class="size-full wp-image-160402" src="https://woocommerce.com/wp-content/uploads/2013/04/woocommerce-cost-of-goods-most-profitable-widget.png" alt="WooCommerce Cost of Goods most profitable products widget" width="238" height="419" /></a><figcaption id="caption-attachment-160402" class="wp-caption-text">Most Profitable Products</figcaption></figure>
</div><div class="twocol-one last">
<figure id="attachment_160403" aria-describedby="caption-attachment-160403" style="width: 236px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2013/04/woocommerce-cost-of-goods-least-profitable-widget.png" rel="attachment wp-att-160403"><img class="size-full wp-image-160403" src="https://woocommerce.com/wp-content/uploads/2013/04/woocommerce-cost-of-goods-least-profitable-widget.png" alt="WooCommerce Cost of Goods least profitable products widget" width="236" height="420" /></a><figcaption id="caption-attachment-160403" class="wp-caption-text">Least Profitable Products</figcaption></figure>
</div></p>
<p>Maybe you track pay-per-click or print advertising with the <a href="https://woocommerce.com/products/url-coupons/">WooCommerce URL Coupons extension</a>? Now you know which products to create these coupons for since you know which will earn the most for your store.</p>
<h3>Detailed Reporting</h3>
<p>Tracking your cost of goods is pointless without in-depth reporting to give you actionable information to improve your profitability. Reports include:</p>
<ul>
<li><strong>Profit by date</strong> – See your net sales, cost of goods, profit, and average profit per order for any date range.</li>
<li><strong>Profit by product</strong> – See your net sales for the item, total costs, total item profit, and total item purchases for the given date range.</li>
<li><strong>Most/Least Profitable Sellers</strong> – See the most or least profitable products for a given date range.</li>
<li><strong>Profit by category</strong> – View total profit for any product category or multiple categories for a date range.</li>
<li><strong>Inventory Valuation</strong> – See the total value of your inventory, calculated using the retail price or the cost of good.</li>
</ul>
<figure id="attachment_160401" aria-describedby="caption-attachment-160401" style="width: 944px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2013/04/woocommerce-cost-of-goods-profit-by-product-report.png" rel="attachment wp-att-160401"><img class="size-full wp-image-160401" src="https://woocommerce.com/wp-content/uploads/2013/04/woocommerce-cost-of-goods-profit-by-product-report.png" alt="WooCommerce Cost of Goods Profit by product" width="944" height="846" /></a><figcaption id="caption-attachment-160401" class="wp-caption-text">Profit by Product report</figcaption></figure>
<figure style="width: 814px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2013/04/woocommerce-cost-of-goods-product-valuation.png"><img src="https://woocommerce.com/wp-content/uploads/2013/04/woocommerce-cost-of-goods-product-valuation.png?w=814" alt="WooCommerce Cost of Goods Product Valuation report" width="814" height="643" class="aligncenter size-large wp-image-711842" /></a><figcaption class="wp-caption-text">Product Valuation</figcaption></figure>
<figure id="attachment_161022" aria-describedby="caption-attachment-161022" style="width: 550px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2013/04/woocommerce-cost-of-goods-total-valuation-report.png" rel="attachment wp-att-161022"><img class="size-medium wp-image-161022" src="https://woocommerce.com/wp-content/uploads/2013/04/woocommerce-cost-of-goods-total-valuation-report.png" alt="WooCommerce Cost of Goods total valuation" width="550" height="364" /></a><figcaption id="caption-attachment-161022" class="wp-caption-text">Total inventory values</figcaption></figure>
<h3>Powerful Configuration</h3>
<p>You can apply costs to <strong>previous orders</strong> to gain immediate insight into profitability. Simply add costs for your products, and any orders placed before using this extension can be updated from <strong>Settings > Products > Inventory</strong> to see most and least profitable sellers without waiting for new sales to roll in.</p>
<figure id="attachment_160404" aria-describedby="caption-attachment-160404" style="width: 938px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2013/04/woocommerce-cost-of-goods-profit-by-category-report.png" rel="attachment wp-att-160404"><img class="size-full wp-image-160404" src="https://woocommerce.com/wp-content/uploads/2013/04/woocommerce-cost-of-goods-profit-by-category-report.png" alt="WooCommerce Cost of Goods Profit by category" width="938" height="847" /></a><figcaption id="caption-attachment-160404" class="wp-caption-text">Profit by Category report</figcaption></figure>
<h3>How to Get Started</h3>
<ol>
<li>Buy this extension 🙂</li>
<li>Download and install into your WooCommerce store</li>
<li>Add a cost to each of your products (you can bulk-add this too!)</li>
<li>Optionally apply those costs to previous orders</li>
<li>Check out your profits under <strong>WooCommerce > Reports > Profit</strong></li>
<li>That’s it! Sit back and enjoy your shiny-new Profit Reports!</li>
</ol>
<p><em>Need any more reason to buy? When you purchase a SkyVerge-developed extension, you’re getting the highest quality extensions for your WooCommerce store. Gain peace of mind by knowing that when you purchase our products, your store’s performance is as important to us as it is to you.</em></p>

Cost of Goods

<p>Easily track profit by including your cost of goods in your orders and reports.</p>

Lebesgue: Marketing & LTV vs Cost of Goods