<ul class="wccom-tick-list-primary">
<li>Award points for actions like first sign-up, daily login, or even writing a review.</li>
<li>Digital member card that is fully customizable to match your brand identity.</li>
<li>Send personalized emails for earned points, upcoming expirations, and rewards.</li>
<li>Fully customizable styling (cards, badges, pop-ups).</li>
<li>Track customer loyalty activity, top earners, and expiring points for smarter engagement.</li>
<li>Control the maximum discount that a user can use within a fixed amount or a percentage discount.</li>
<li>Define how many points are earned from and flexibly adjust the point balance.</li>
<li>Create marketing materials with QR codes that let customers instantly join your membership program.</li>
</ul>
With the Digital Member Card
Offer a branded digital card to enhance loyalty program recognition and exclusivity. There are 12 ready-to-use digital member card templates designed to fit your business, but you can fully brand or personalize the visual elements freely by yourself.
<img class="alignnone wp-image-18734006087699 size-full" src="https://woocommerce.com/wp-content/uploads/2025/12/04-Feature-Member-card.png" alt="" width="897" height="489" />
<img class="alignnone wp-image-18734006087701 size-full" src="https://woocommerce.com/wp-content/uploads/2025/12/05-Feature-Member-card.png" alt="" width="897" height="865" />
Badges for earning points
Make your point system visually noticeable with eye-catching reward badges. This badge can create a sense of achievement and gamification in your store, customers feel motivated when they can see how many rewards they will get while purchasing a product. The badge will be shown on the product card and the product detail page. You can change all badge’s elements, including text, color, and icon.
<img class="alignnone wp-image-18734006087703 size-full" src="https://woocommerce.com/wp-content/uploads/2025/12/06A-Badges-for-earning-points.jpg" alt="" width="633" height="463" />    <img class="alignnone size-full wp-image-18734006088140" src="https://woocommerce.com/wp-content/uploads/2025/12/06B-Badges-for-earning-points.jpg" alt="" width="242" height="464" />
<img class="alignnone wp-image-18734006087731 size-full" src="https://woocommerce.com/wp-content/uploads/2025/12/07-styling-setting.jpg" alt="" width="898" height="500" />
Earn Points When First Signing Up
Reward new customers right from the start, giving them an immediate reason to register and shop with your store. When a customer creates a new account, they automatically receive point rewards. You can set the point’s value and custom the point expire period.
<img class="alignnone size-full wp-image-18734006087734" src="https://woocommerce.com/wp-content/uploads/2025/12/08-extra-earn-point-setting.jpg" alt="" width="898" height="296" />
Earn Points for Daily Login
Encourage customers to return to your store every day. Each day a customer logs in, they earn a small number of points. Over time, this daily reward builds excitement and develops shopping habits. The daily login quest will shown on account page, you can set the point’s amount or styling the pop-up messages according to your business needs.
<img class="alignnone size-full wp-image-18734006087709" src="https://woocommerce.com/wp-content/uploads/2025/12/09-earn-points-for-daily-login.jpg" alt="" width="898" height="473" />
Earn Points on User’s Birthday
Add a personal touch by surprising customers with birthday points. Customers who have entered their birthdate will automatically receive bonus points on their birthday.
<img class="alignnone size-full wp-image-18734006087712" src="https://woocommerce.com/wp-content/uploads/2025/12/12-setting-earn-points-on-user-birthday.jpg" alt="" width="898" height="636" />
Earn Points for Special Events
Seasonal campaigns (like holidays, store anniversaries, or flash sales) become more engaging with extra point rewards. You can create special events (e.g., “Double Points Weekend”) and set its period through the Admin dashboard. Customers shopping during these events earn extra points you have set before automatically.
<img class="alignnone size-full wp-image-18734006087713" src="https://woocommerce.com/wp-content/uploads/2025/12/13-earn-points-on-special-events.jpg" alt="" width="898" height="444" />
<img class="alignnone size-full wp-image-18734006087715" src="https://woocommerce.com/wp-content/uploads/2025/12/14-setting-earn-points-on-special-events.jpg" alt="" width="898" height="636" />
Earn Points When Shopping
Encourage higher spending by rewarding points for every purchase. For every product purchased, customers earn points based on conversion rates you set before (e.g., $1 spent = 1 point). Points earned are displayed on the product card, product page, cart page and on the checkout page.
<img class="alignnone size-full wp-image-18734006087717" src="https://woocommerce.com/wp-content/uploads/2025/12/15-earn-points-on-shopping.jpg" alt="" width="898" height="485" />
<img class="alignnone size-full wp-image-18734006087718" src="https://woocommerce.com/wp-content/uploads/2025/12/16-setting-earn-points-on-shopping.jpg" alt="" width="898" height="627" />
Earn Points for Submitting Reviews 
More reviews mean better trust, which can improve conversion rates. Each time a customer submits a product review, they receive points as a reward.
<img class="alignnone size-full wp-image-18734006087719" src="https://woocommerce.com/wp-content/uploads/2025/12/17-earn-points-on-review.jpg" alt="" width="898" height="620" />
Email Template Customization
Maintain your brand identity and improve customer communication with fully customizable email notifications. You can edit email subjects, body text, banners, and CTAs. Emails are automatically sent for key actions like earning points or expiring points.
<img class="alignnone size-full wp-image-18734006087720" src="https://woocommerce.com/wp-content/uploads/2025/12/18-email-template-customization.jpg" alt="" width="898" height="525" />
QR Code Customization
Promote your loyalty program offline with professional-looking flyers. QR codes make it easy for customers to join instantly. You can flexibly customize flyer design elements (image, text, icon) with a QR code linked to the membership registration page
<img class="alignnone size-full wp-image-18734006087721" src="https://woocommerce.com/wp-content/uploads/2025/12/19-qr-code-customization.png" alt="" width="898" height="749" />

Loyalty Points and Rewards with Member Card

Attract, engage, and retain your customers through a seamless points and rewards program.

<ul class="wccom-tick-list-primary">
<li>Unlimited promotions. Create as many offers as you need.</li>
<li>Combine the two or more promotions or prioritize one promotion over the others.</li>
<li>Apply the promotion to specific products, product categories, or all products of your store.</li>
<li>Set the minimum amount the customer has to spend to get the offer.</li>
<li>Limit the number of times a user can use a promotion.</li>
<li>Create promotions for specific user roles (for example, for wholesalers).</li>
<li>Schedule a start and end date for the promotion.</li>
<li>Allows users to choose one or more free gifts from a pop-up window.</li>
<li>Compatible with WPML and Polylang.</li>
</ul>
<hr />
<h2>Start encouraging your customers to spend more with Buy One Get One Free (BOGO) promotions and offering gifts!</h2>
Buy One Get One (or BOGO for short) is one of the best offers you can use to clear out and move inventory and generate more cash. People have to buy more to get the offer, so you get more money. Some examples of promotions you can create with the Buy One Get One Free plugin:
<ul class="wccom-tick-list-secondary">
<li>Buy two products and pay one (2×1), or buy three products and pay two (3×2)</li>
<li>Add “sunglasses” automatically for free to the cart when the customer buys two “t-shirts.”</li>
<li>If the customer purchases one product from the “Laptop” category, allow him to choose a free product from the “Laptop Bag” category.</li>
<li>Add automatically one item of the same product that the customer purchased.</li>
</ul>
<h2>Create offers: buy two and pay one, 3×2, and more</h2>
The customer will get the cheapest product he added to the cart for free. The discount will be visible in the item subtotal on the cart page. <img class="aligncenter wp-image-8697084 size-full" title="Discounts for WooCommerce products" src="https://woocommerce.com/wp-content/uploads/2019/02/woocommerce-bogo-2x1-1.jpg" alt="Create BOGO 2x1 with WooCommerce" width="880" height="265" />
<h2>Allow customers to choose a gift.</h2>
Reward the customer with a free product when he purchases other products and allow him to choose the gift. <img class="aligncenter wp-image-8697096 size-full" title="Gifting WooCommerce Products" src="https://woocommerce.com/wp-content/uploads/2019/02/woocommerce-bogo-free-gift.jpg" alt="Free gift for WooCommerce" width="975" height="940" />   This type of offer is also proper when you work with product variations, for example, to allow the customer to select the size of the free t-shirt in a buy-one-get-one promo. <img class="aligncenter size-full wp-image-8697102" src="https://woocommerce.com/wp-content/uploads/2019/02/woocommerce-bogo-select-size-free-gift.jpg" alt="Select the size of a free gift WooCommerce" width="980" height="564" />
<h2>Add a gift automatically to the cart.</h2>
The customer will automatically receive a free product in the cart after purchasing the products included in the promotion. <img class="aligncenter size-full wp-image-8697112" src="https://woocommerce.com/wp-content/uploads/2019/02/woocommerce-bogo-automatic-gift.jpg" alt="Automatic Gift for WooCommerce" width="920" height="485" />
<h2>Enable the promotion only if the customer uses a specific coupon</h2>
You can use the coupon codes to get access to the customer to the offers. This feature is available for all types of promotions. <img class="aligncenter size-full wp-image-8697118" src="https://woocommerce.com/wp-content/uploads/2019/02/woocommerce-bogo-coupon.jpg" alt="Free Gift Coupon for WooCommerce" width="910" height="680" />
<h2>FAQs</h2>
<hr />
<h3>Can I give a gift if someone buys a certain number of items? For example, buy 3 items and get one free?</h3>
Yes, you can configure this type of promotion.
<hr />
<h3>Can I specify the number of items that can be given?</h3>
Yes.
<hr />
<h3>Are product variations supported?</h3>
Yes.
<hr />
<h3>Is it possible to allow customers to select their desired variation of a free product?</h3>
Yes.
<hr />
<h3>Can customers choose the free product from a category or a list of products?</h3>
Yes.
<hr />
<h3>Can I set up a discount price instead of free?</h3>
Yes.
<hr />
<h3>I have another question.</h3>
Please fill out this <a href="https://woocommerce.com/contact-us/#sales-form" target="_blank" rel="noopener">pre-sales form</a>.

Buy One Get One Free

Create BOGO promotions and offer products as gifts to your customers to boost your WooCommerce store’s sales.

Loyalty Points and Rewards with Member Card vs Buy One Get One Free