<ul class="wccom-tick-list-primary">
<li>Award points for actions like first sign-up, daily login, or even writing a review.</li>
<li>Digital member card that is fully customizable to match your brand identity.</li>
<li>Send personalized emails for earned points, upcoming expirations, and rewards.</li>
<li>Fully customizable styling (cards, badges, pop-ups).</li>
<li>Track customer loyalty activity, top earners, and expiring points for smarter engagement.</li>
<li>Control the maximum discount that a user can use within a fixed amount or a percentage discount.</li>
<li>Define how many points are earned from and flexibly adjust the point balance.</li>
<li>Create marketing materials with QR codes that let customers instantly join your membership program.</li>
</ul>
With the Digital Member Card
Offer a branded digital card to enhance loyalty program recognition and exclusivity. There are 12 ready-to-use digital member card templates designed to fit your business, but you can fully brand or personalize the visual elements freely by yourself.
<img class="alignnone wp-image-18734006087699 size-full" src="https://woocommerce.com/wp-content/uploads/2025/12/04-Feature-Member-card.png" alt="" width="897" height="489" />
<img class="alignnone wp-image-18734006087701 size-full" src="https://woocommerce.com/wp-content/uploads/2025/12/05-Feature-Member-card.png" alt="" width="897" height="865" />
Badges for earning points
Make your point system visually noticeable with eye-catching reward badges. This badge can create a sense of achievement and gamification in your store, customers feel motivated when they can see how many rewards they will get while purchasing a product. The badge will be shown on the product card and the product detail page. You can change all badge’s elements, including text, color, and icon.
<img class="alignnone wp-image-18734006087703 size-full" src="https://woocommerce.com/wp-content/uploads/2025/12/06A-Badges-for-earning-points.jpg" alt="" width="633" height="463" />    <img class="alignnone size-full wp-image-18734006088140" src="https://woocommerce.com/wp-content/uploads/2025/12/06B-Badges-for-earning-points.jpg" alt="" width="242" height="464" />
<img class="alignnone wp-image-18734006087731 size-full" src="https://woocommerce.com/wp-content/uploads/2025/12/07-styling-setting.jpg" alt="" width="898" height="500" />
Earn Points When First Signing Up
Reward new customers right from the start, giving them an immediate reason to register and shop with your store. When a customer creates a new account, they automatically receive point rewards. You can set the point’s value and custom the point expire period.
<img class="alignnone size-full wp-image-18734006087734" src="https://woocommerce.com/wp-content/uploads/2025/12/08-extra-earn-point-setting.jpg" alt="" width="898" height="296" />
Earn Points for Daily Login
Encourage customers to return to your store every day. Each day a customer logs in, they earn a small number of points. Over time, this daily reward builds excitement and develops shopping habits. The daily login quest will shown on account page, you can set the point’s amount or styling the pop-up messages according to your business needs.
<img class="alignnone size-full wp-image-18734006087709" src="https://woocommerce.com/wp-content/uploads/2025/12/09-earn-points-for-daily-login.jpg" alt="" width="898" height="473" />
Earn Points on User’s Birthday
Add a personal touch by surprising customers with birthday points. Customers who have entered their birthdate will automatically receive bonus points on their birthday.
<img class="alignnone size-full wp-image-18734006087712" src="https://woocommerce.com/wp-content/uploads/2025/12/12-setting-earn-points-on-user-birthday.jpg" alt="" width="898" height="636" />
Earn Points for Special Events
Seasonal campaigns (like holidays, store anniversaries, or flash sales) become more engaging with extra point rewards. You can create special events (e.g., “Double Points Weekend”) and set its period through the Admin dashboard. Customers shopping during these events earn extra points you have set before automatically.
<img class="alignnone size-full wp-image-18734006087713" src="https://woocommerce.com/wp-content/uploads/2025/12/13-earn-points-on-special-events.jpg" alt="" width="898" height="444" />
<img class="alignnone size-full wp-image-18734006087715" src="https://woocommerce.com/wp-content/uploads/2025/12/14-setting-earn-points-on-special-events.jpg" alt="" width="898" height="636" />
Earn Points When Shopping
Encourage higher spending by rewarding points for every purchase. For every product purchased, customers earn points based on conversion rates you set before (e.g., $1 spent = 1 point). Points earned are displayed on the product card, product page, cart page and on the checkout page.
<img class="alignnone size-full wp-image-18734006087717" src="https://woocommerce.com/wp-content/uploads/2025/12/15-earn-points-on-shopping.jpg" alt="" width="898" height="485" />
<img class="alignnone size-full wp-image-18734006087718" src="https://woocommerce.com/wp-content/uploads/2025/12/16-setting-earn-points-on-shopping.jpg" alt="" width="898" height="627" />
Earn Points for Submitting Reviews 
More reviews mean better trust, which can improve conversion rates. Each time a customer submits a product review, they receive points as a reward.
<img class="alignnone size-full wp-image-18734006087719" src="https://woocommerce.com/wp-content/uploads/2025/12/17-earn-points-on-review.jpg" alt="" width="898" height="620" />
Email Template Customization
Maintain your brand identity and improve customer communication with fully customizable email notifications. You can edit email subjects, body text, banners, and CTAs. Emails are automatically sent for key actions like earning points or expiring points.
<img class="alignnone size-full wp-image-18734006087720" src="https://woocommerce.com/wp-content/uploads/2025/12/18-email-template-customization.jpg" alt="" width="898" height="525" />
QR Code Customization
Promote your loyalty program offline with professional-looking flyers. QR codes make it easy for customers to join instantly. You can flexibly customize flyer design elements (image, text, icon) with a QR code linked to the membership registration page
<img class="alignnone size-full wp-image-18734006087721" src="https://woocommerce.com/wp-content/uploads/2025/12/19-qr-code-customization.png" alt="" width="898" height="749" />

Loyalty Points and Rewards with Member Card

Attract, engage, and retain your customers through a seamless points and rewards program.

<ul class="wccom-tick-list-primary">
<li>Sell Simple and Variable gift certificates.</li>
<li>Create expiring codes.</li>
<li>Let customers choose a custom delivery date.</li>
<li>Send to multiple recipients.</li>
<li>Search and edit issued gift certificates by code, sender, or recipient.</li>
<li>Log and search transactions store-wide — by code, or by customer.</li>
<li>Generate issued, used and expired amount reports.</li>
<li>Import and export gift card codes.</li>
</ul>
<hr class="wccom-product-heading__hr" />
<h2>E-gift cards, done beautifully</h2>
There’s a reason why the most successful online stores are offering digital gift cards: E-gift cards increase customer loyalty, drive more revenue, and introduce new customers to your store. Customers love them, too: Giving and receiving digital gift cards is convenient, and paying with them is fast and secure.
Meet Gift Cards — the most intuitive, lean way to sell and accept pre-paid, multi-purpose e-gift vouchers on your WooCommerce store. Not offering gift cards yet? Now is the best time to start!
<div class="aligncenter" style="margin-bottom: 3em;font-size: 95%;font-style: italic">
<figure id="attachment_7819559" aria-describedby="caption-attachment-7819559" style="width: 980px" class="wp-caption aligncenter"><img class="size-full wp-image-7819559" style="margin-bottom: 0.5em" src="https://woocommerce.com/wp-content/uploads/2020/03/gc-single-product-1.7b.png" alt="Customers love giving and receiving gift vouchers." width="980" height="1020" /><figcaption id="caption-attachment-7819559" class="wp-caption-text">Customers love giving and receiving gift cards!</figcaption></figure>
</div>
<h3>Delightful at every step</h3>
With Gift Cards, placing orders is almost instant: instead of using their credit card, returning customers can pay with funds from gift cards stored in their accounts.
<div class="aligncenter" style="margin-bottom: 3em;font-size: 95%;font-style: italic">
<figure id="attachment_7820189" aria-describedby="caption-attachment-7820189" style="width: 980px" class="wp-caption aligncenter"><img class="size-full wp-image-7820189" style="margin-bottom: 0.5em" src="https://woocommerce.com/wp-content/uploads/2020/03/gc-checkout-gateways-vs-gcs-1.7.png" alt="Probably the fastest, most secure way to pay." width="980" height="1373" /><figcaption id="caption-attachment-7820189" class="wp-caption-text">Probably the fastest, most secure way to pay.</figcaption></figure>
</div>
This extension makes it simple for existing customers to:
<ul class="wccom-tick-list-secondary">
<li>add gift certificates to their account for later use; and</li>
<li>check their total balance.</li>
</ul>
It’s a win-win deal: Your customers enjoy the convenience and security of a digital wallet that’s integrated with your store, while you reap the benefits of increased loyalty and retention. To keep things simple for new customers, the extension preserves the ability to apply gift card codes right before placing an order — just like coupons.
<div class="aligncenter" style="margin-bottom: 3em;font-size: 95%;font-style: italic">
<figure id="attachment_5572568" aria-describedby="caption-attachment-5572568" style="width: 980px" class="wp-caption aligncenter"><img class="size-full wp-image-5572568" style="margin-bottom: 0.5em" src="https://woocommerce.com/wp-content/uploads/2020/03/gc-account.png" alt="From checkout to account management, every feature has been designed to make your customers feel right at home." width="980" height="966" /><figcaption id="caption-attachment-5572568" class="wp-caption-text">From checkout to account management, every feature has been designed to make your customers feel right at home.</figcaption></figure>
</div>
<h3>Suitable for every occasion</h3>
Make it easier for those looking for a convenient, personalized gift to shop from you! Give your most loyal customers another reason to return, and let them introduce new customers to your store.
This extension includes the features that your customers value the most. With Gift Cards, they can:
<ul class="wccom-tick-list-secondary">
<li>Choose a delivery date in the future.</li>
<li>Send a personal message to the recipient.</li>
<li>Add multiple recipients.</li>
<li>Choose a gift card variation to suit the occasion.</li>
</ul>
<div class="aligncenter" style="max-width: 600px;margin-bottom: 3em;font-size: 95%;font-style: italic">
<figure id="attachment_7820212" aria-describedby="caption-attachment-7820212" style="width: 980px" class="wp-caption aligncenter"><img class="size-full wp-image-7820212" style="margin-bottom: 0.5em" src="https://woocommerce.com/wp-content/uploads/2020/03/gc-email-shaded-1.7.png" alt="Gift vouchers encourage customers to spend more than they might otherwise." width="980" height="1545" /><figcaption id="caption-attachment-7820212" class="wp-caption-text">Did you know that digital gift vouchers encourage customers to spend more than they might otherwise?</figcaption></figure>
</div>
<h3>Just as good under the hood</h3>
The Gift Cards extension comes with management and reporting features that let you keep track of every issued code:
<ul class="wccom-tick-list-secondary">
<li>Search, view and edit gift certificates by sender, or recipient.</li>
<li>Drill down into detailed transaction logs.</li>
<li>Generate balance reports for issued, purchased, and expired codes.</li>
</ul>
<div class="aligncenter" style="margin-bottom: 3em;font-size: 95%;font-style: italic">
<figure id="attachment_8405530" aria-describedby="caption-attachment-8405530" style="width: 980px" class="wp-caption aligncenter"><img class="size-full wp-image-8405530" src="https://woocommerce.com/wp-content/uploads/2020/03/gc-analytics-used.png" alt="Drill down into detailed usage analytics, and generate issued and expired amount reports." width="980" height="479" /><figcaption id="caption-attachment-8405530" class="wp-caption-text">Drill down into detailed usage analytics, and generate issued and expired amount reports.</figcaption></figure>
</div>
<h3>Built by the book</h3>
Pre-paid gift certificates are a form of payment, and shouldn’t be treated like coupons. Start with the extension that gets them right, and your accounting team will thank you!
<div class="aligncenter" style="margin-bottom: 3em;font-size: 95%;font-style: italic">
<figure id="attachment_7819587" aria-describedby="caption-attachment-7819587" style="width: 980px" class="wp-caption aligncenter"><img class="size-full wp-image-7819587" style="margin-bottom: 0.5em" src="https://woocommerce.com/wp-content/uploads/2020/03/gc-list-table-1.7.png" alt="Keep track of every issued code." width="980" height="649" /><figcaption id="caption-attachment-7819587" class="wp-caption-text">Keep track of every issued code.</figcaption></figure>
</div>
Want to let customers enter a custom amount on purchase? The extension works flawlessly with <a href="https://woocommerce.com/products/name-your-price/">Name Your Price</a> — the most popular, robust WooCommerce extension for letting customers decide what to pay.
<div class="woo-sc-box normal">The extension has been designed and optimized for selling <a href="https://woocommerce.com/document/gift-cards/store-owners-guide/#understanding-gift-cards">pre-paid, multi-purpose gift card codes</a> that customers can digitally redeem at your store. Looking for a way to sell physical vouchers for in-store redemption? Have a look at <a href="https://woocommerce.com/products/pdf-product-vouchers/" target="_blank" rel="noopener noreferrer">PDF Product Vouchers</a>.</div>

Gift Cards

Offer prepaid digital gift cards that customers can redeem online.

Loyalty Points and Rewards with Member Card vs Gift Cards