<ul class="wccom-tick-list-primary">
<li>Award points for actions like first sign-up, daily login, or even writing a review.</li>
<li>Digital member card that is fully customizable to match your brand identity.</li>
<li>Send personalized emails for earned points, upcoming expirations, and rewards.</li>
<li>Fully customizable styling (cards, badges, pop-ups).</li>
<li>Track customer loyalty activity, top earners, and expiring points for smarter engagement.</li>
<li>Control the maximum discount that a user can use within a fixed amount or a percentage discount.</li>
<li>Define how many points are earned from and flexibly adjust the point balance.</li>
<li>Create marketing materials with QR codes that let customers instantly join your membership program.</li>
</ul>
With the Digital Member Card
Offer a branded digital card to enhance loyalty program recognition and exclusivity. There are 12 ready-to-use digital member card templates designed to fit your business, but you can fully brand or personalize the visual elements freely by yourself.
<img class="alignnone wp-image-18734006087699 size-full" src="https://woocommerce.com/wp-content/uploads/2025/12/04-Feature-Member-card.png" alt="" width="897" height="489" />
<img class="alignnone wp-image-18734006087701 size-full" src="https://woocommerce.com/wp-content/uploads/2025/12/05-Feature-Member-card.png" alt="" width="897" height="865" />
Badges for earning points
Make your point system visually noticeable with eye-catching reward badges. This badge can create a sense of achievement and gamification in your store, customers feel motivated when they can see how many rewards they will get while purchasing a product. The badge will be shown on the product card and the product detail page. You can change all badge’s elements, including text, color, and icon.
<img class="alignnone wp-image-18734006087703 size-full" src="https://woocommerce.com/wp-content/uploads/2025/12/06A-Badges-for-earning-points.jpg" alt="" width="633" height="463" />    <img class="alignnone size-full wp-image-18734006088140" src="https://woocommerce.com/wp-content/uploads/2025/12/06B-Badges-for-earning-points.jpg" alt="" width="242" height="464" />
<img class="alignnone wp-image-18734006087731 size-full" src="https://woocommerce.com/wp-content/uploads/2025/12/07-styling-setting.jpg" alt="" width="898" height="500" />
Earn Points When First Signing Up
Reward new customers right from the start, giving them an immediate reason to register and shop with your store. When a customer creates a new account, they automatically receive point rewards. You can set the point’s value and custom the point expire period.
<img class="alignnone size-full wp-image-18734006087734" src="https://woocommerce.com/wp-content/uploads/2025/12/08-extra-earn-point-setting.jpg" alt="" width="898" height="296" />
Earn Points for Daily Login
Encourage customers to return to your store every day. Each day a customer logs in, they earn a small number of points. Over time, this daily reward builds excitement and develops shopping habits. The daily login quest will shown on account page, you can set the point’s amount or styling the pop-up messages according to your business needs.
<img class="alignnone size-full wp-image-18734006087709" src="https://woocommerce.com/wp-content/uploads/2025/12/09-earn-points-for-daily-login.jpg" alt="" width="898" height="473" />
Earn Points on User’s Birthday
Add a personal touch by surprising customers with birthday points. Customers who have entered their birthdate will automatically receive bonus points on their birthday.
<img class="alignnone size-full wp-image-18734006087712" src="https://woocommerce.com/wp-content/uploads/2025/12/12-setting-earn-points-on-user-birthday.jpg" alt="" width="898" height="636" />
Earn Points for Special Events
Seasonal campaigns (like holidays, store anniversaries, or flash sales) become more engaging with extra point rewards. You can create special events (e.g., “Double Points Weekend”) and set its period through the Admin dashboard. Customers shopping during these events earn extra points you have set before automatically.
<img class="alignnone size-full wp-image-18734006087713" src="https://woocommerce.com/wp-content/uploads/2025/12/13-earn-points-on-special-events.jpg" alt="" width="898" height="444" />
<img class="alignnone size-full wp-image-18734006087715" src="https://woocommerce.com/wp-content/uploads/2025/12/14-setting-earn-points-on-special-events.jpg" alt="" width="898" height="636" />
Earn Points When Shopping
Encourage higher spending by rewarding points for every purchase. For every product purchased, customers earn points based on conversion rates you set before (e.g., $1 spent = 1 point). Points earned are displayed on the product card, product page, cart page and on the checkout page.
<img class="alignnone size-full wp-image-18734006087717" src="https://woocommerce.com/wp-content/uploads/2025/12/15-earn-points-on-shopping.jpg" alt="" width="898" height="485" />
<img class="alignnone size-full wp-image-18734006087718" src="https://woocommerce.com/wp-content/uploads/2025/12/16-setting-earn-points-on-shopping.jpg" alt="" width="898" height="627" />
Earn Points for Submitting Reviews 
More reviews mean better trust, which can improve conversion rates. Each time a customer submits a product review, they receive points as a reward.
<img class="alignnone size-full wp-image-18734006087719" src="https://woocommerce.com/wp-content/uploads/2025/12/17-earn-points-on-review.jpg" alt="" width="898" height="620" />
Email Template Customization
Maintain your brand identity and improve customer communication with fully customizable email notifications. You can edit email subjects, body text, banners, and CTAs. Emails are automatically sent for key actions like earning points or expiring points.
<img class="alignnone size-full wp-image-18734006087720" src="https://woocommerce.com/wp-content/uploads/2025/12/18-email-template-customization.jpg" alt="" width="898" height="525" />
QR Code Customization
Promote your loyalty program offline with professional-looking flyers. QR codes make it easy for customers to join instantly. You can flexibly customize flyer design elements (image, text, icon) with a QR code linked to the membership registration page
<img class="alignnone size-full wp-image-18734006087721" src="https://woocommerce.com/wp-content/uploads/2025/12/19-qr-code-customization.png" alt="" width="898" height="749" />

Loyalty Points and Rewards with Member Card

Attract, engage, and retain your customers through a seamless points and rewards program.

<h2 style="color: #f5247d">Boost your sales with store credit style coupons</h2>
Creating a loyal customer base that is true fans of what you do and will support you along the way is what keeps many store owners awake at night. Being the top-of-mind choice for a significant group of customers is the final goal of marketers and business owners, no matter if we talk about Amazon or the flower shop on your street.
Personal coupons and gift cards are a good way to hack through the mental resistance of your clients and get them to buy your products. Whether you focus on offering free shipping or a big discount, Store Credit coupons are truly effective for your sales, and WooCommerce Store Credit is the simplest, most effective way to do it.
<figure id="attachment_18734003172756" aria-describedby="caption-attachment-18734003172756" style="width: 504px" class="wp-caption aligncenter"><img class="wp-image-18734003172756 size-medium" src="https://woocommerce.com/wp-content/uploads/2011/11/wc-store-credit-product.png?w=504" alt="Buy Store Credit" width="504" height="900" /><figcaption id="caption-attachment-18734003172756" class="wp-caption-text">Gift credit to someone</figcaption></figure>
<h2 style="color: #f5247d">Why use Store Credit?</h2>
<ul>
<li>Store Credit coupons allow customers to make multiple purchases until the credit is exhausted or the coupon expires.</li>
<li>It can be used as a personal refund or compensation card in case there’s a problem with your product or service.</li>
<li>Send a unique Store Credit coupon to your customers by email.</li>
<li>Sell Store Credit coupons to your customers for their usage or as gift cards.</li>
<li>Allow multiple purchases per coupon or limit its usage.</li>
<li>The coupon can be restricted to specific products or product categories.</li>
<li>Optionally, the Store Credit coupons can also discount the shipping costs.</li>
<li>Apply the coupon either before or after taxes, so you adapt to the regulations of your country or state.</li>
<li>Allow your customers to apply the store credit coupons combined with other coupons or individually.</li>
<li>The coupon discount is reflected in all order elements (items, taxes, shipping costs, etc.), not just the order total.</li>
<li>Easy integration with external tools such as ERPs.</li>
<li>Customize emails, coupon code format, etc.</li>
</ul>
<h2 style="color: #f5247d">Tailored gift cards and Store Credit coupons win you clients, one by one</h2>
Personalize the relationship with your customers with a unique coupon that can be used at your shop. This is the simplest and most cost-efficient way to create and manage Store Credit coupons so you can increase your sales and build customer loyalty.
<figure id="attachment_8018606" aria-describedby="caption-attachment-8018606" style="width: 650px" class="wp-caption aligncenter"><img class="wp-image-8018606 size-large" src="https://woocommerce.com/wp-content/uploads/2011/11/wc-store-credit-email.png?w=650" alt="Send Store Credit to customers by email" width="650" height="584" /><figcaption id="caption-attachment-8018606" class="wp-caption-text">Send Store Credit to customers</figcaption></figure>
Store Credit coupons can be generated by yourself or purchased by your customers in your store for their usage or as a gift card.
Once your customers receive the credit, they can redeem it during checkout and get a discount on the order total.
<figure id="attachment_5858583" aria-describedby="caption-attachment-5858583" style="width: 584px" class="wp-caption aligncenter"><img class="size-full wp-image-5858583" src="https://woocommerce.com/wp-content/uploads/2011/11/wc-store-credit-cart-discount.png" alt="Store Credit coupon applied to the cart" width="584" height="588" /><figcaption id="caption-attachment-5858583" class="wp-caption-text">Redeem the credit during checkout</figcaption></figure>
<h2 style="color: #f5247d">Use Case Scenario – Multi-purchase with one coupon</h2>
A $50 Store Credit coupon used at checkout for a $30 purchase will allow for a future purchase of $20 or until the total value expires or is exhausted.
Customers can also buy products worth more than the remaining store credit and pay the difference at checkout.
<h2 style="color: #f5247d">FAQ</h2>
<ul>
<li>Can customers use Store Credit like cash? Yes! Store Credit coupons work just like store money. Customers can use them across multiple purchases until the balance is gone or the coupon expires.</li>
<li>Can Store Credit be used for refunds or compensation? Absolutely. You can issue Store Credit instead of cash refunds to encourage customers to return and shop again.</li>
<li>Can I sell Store Credit like gift cards? Yes. Customers can purchase Store Credit for themselves or as a gift, making it a flexible alternative to traditional gift cards.</li>
<li>Does Store Credit apply to shipping and taxes? You control that. Coupons can be applied before or after taxes, and you can choose whether shipping is included.</li>
<li>Can Store Credit be combined with other coupons? Yes — you can allow stacking with other coupons or restrict usage as you see fit.</li>
</ul>
Made by <img src="https://static.kestrelwp.com/kestrel-logo.png?s=d06efd2e78654d78efb5ce4801bcf6442202d8ea" alt="Kestrel logo" width="200" height="45" />

Store Credit

Provide Store Credit coupons that are redeemable at checkout. Send credit to your customers to use it in future purchases or allow them to gift credit to someone.

Loyalty Points and Rewards with Member Card vs Store Credit