<ul class="wccom-tick-list-primary">
<li>Award points for actions like first sign-up, daily login, or even writing a review.</li>
<li>Digital member card that is fully customizable to match your brand identity.</li>
<li>Send personalized emails for earned points, upcoming expirations, and rewards.</li>
<li>Fully customizable styling (cards, badges, pop-ups).</li>
<li>Track customer loyalty activity, top earners, and expiring points for smarter engagement.</li>
<li>Control the maximum discount that a user can use within a fixed amount or a percentage discount.</li>
<li>Define how many points are earned from and flexibly adjust the point balance.</li>
<li>Create marketing materials with QR codes that let customers instantly join your membership program.</li>
</ul>
With the Digital Member Card
Offer a branded digital card to enhance loyalty program recognition and exclusivity. There are 12 ready-to-use digital member card templates designed to fit your business, but you can fully brand or personalize the visual elements freely by yourself.
<img class="alignnone wp-image-18734006087699 size-full" src="https://woocommerce.com/wp-content/uploads/2025/12/04-Feature-Member-card.png" alt="" width="897" height="489" />
<img class="alignnone wp-image-18734006087701 size-full" src="https://woocommerce.com/wp-content/uploads/2025/12/05-Feature-Member-card.png" alt="" width="897" height="865" />
Badges for earning points
Make your point system visually noticeable with eye-catching reward badges. This badge can create a sense of achievement and gamification in your store, customers feel motivated when they can see how many rewards they will get while purchasing a product. The badge will be shown on the product card and the product detail page. You can change all badge’s elements, including text, color, and icon.
<img class="alignnone wp-image-18734006087703 size-full" src="https://woocommerce.com/wp-content/uploads/2025/12/06A-Badges-for-earning-points.jpg" alt="" width="633" height="463" />    <img class="alignnone size-full wp-image-18734006088140" src="https://woocommerce.com/wp-content/uploads/2025/12/06B-Badges-for-earning-points.jpg" alt="" width="242" height="464" />
<img class="alignnone wp-image-18734006087731 size-full" src="https://woocommerce.com/wp-content/uploads/2025/12/07-styling-setting.jpg" alt="" width="898" height="500" />
Earn Points When First Signing Up
Reward new customers right from the start, giving them an immediate reason to register and shop with your store. When a customer creates a new account, they automatically receive point rewards. You can set the point’s value and custom the point expire period.
<img class="alignnone size-full wp-image-18734006087734" src="https://woocommerce.com/wp-content/uploads/2025/12/08-extra-earn-point-setting.jpg" alt="" width="898" height="296" />
Earn Points for Daily Login
Encourage customers to return to your store every day. Each day a customer logs in, they earn a small number of points. Over time, this daily reward builds excitement and develops shopping habits. The daily login quest will shown on account page, you can set the point’s amount or styling the pop-up messages according to your business needs.
<img class="alignnone size-full wp-image-18734006087709" src="https://woocommerce.com/wp-content/uploads/2025/12/09-earn-points-for-daily-login.jpg" alt="" width="898" height="473" />
Earn Points on User’s Birthday
Add a personal touch by surprising customers with birthday points. Customers who have entered their birthdate will automatically receive bonus points on their birthday.
<img class="alignnone size-full wp-image-18734006087712" src="https://woocommerce.com/wp-content/uploads/2025/12/12-setting-earn-points-on-user-birthday.jpg" alt="" width="898" height="636" />
Earn Points for Special Events
Seasonal campaigns (like holidays, store anniversaries, or flash sales) become more engaging with extra point rewards. You can create special events (e.g., “Double Points Weekend”) and set its period through the Admin dashboard. Customers shopping during these events earn extra points you have set before automatically.
<img class="alignnone size-full wp-image-18734006087713" src="https://woocommerce.com/wp-content/uploads/2025/12/13-earn-points-on-special-events.jpg" alt="" width="898" height="444" />
<img class="alignnone size-full wp-image-18734006087715" src="https://woocommerce.com/wp-content/uploads/2025/12/14-setting-earn-points-on-special-events.jpg" alt="" width="898" height="636" />
Earn Points When Shopping
Encourage higher spending by rewarding points for every purchase. For every product purchased, customers earn points based on conversion rates you set before (e.g., $1 spent = 1 point). Points earned are displayed on the product card, product page, cart page and on the checkout page.
<img class="alignnone size-full wp-image-18734006087717" src="https://woocommerce.com/wp-content/uploads/2025/12/15-earn-points-on-shopping.jpg" alt="" width="898" height="485" />
<img class="alignnone size-full wp-image-18734006087718" src="https://woocommerce.com/wp-content/uploads/2025/12/16-setting-earn-points-on-shopping.jpg" alt="" width="898" height="627" />
Earn Points for Submitting Reviews 
More reviews mean better trust, which can improve conversion rates. Each time a customer submits a product review, they receive points as a reward.
<img class="alignnone size-full wp-image-18734006087719" src="https://woocommerce.com/wp-content/uploads/2025/12/17-earn-points-on-review.jpg" alt="" width="898" height="620" />
Email Template Customization
Maintain your brand identity and improve customer communication with fully customizable email notifications. You can edit email subjects, body text, banners, and CTAs. Emails are automatically sent for key actions like earning points or expiring points.
<img class="alignnone size-full wp-image-18734006087720" src="https://woocommerce.com/wp-content/uploads/2025/12/18-email-template-customization.jpg" alt="" width="898" height="525" />
QR Code Customization
Promote your loyalty program offline with professional-looking flyers. QR codes make it easy for customers to join instantly. You can flexibly customize flyer design elements (image, text, icon) with a QR code linked to the membership registration page
<img class="alignnone size-full wp-image-18734006087721" src="https://woocommerce.com/wp-content/uploads/2025/12/19-qr-code-customization.png" alt="" width="898" height="749" />

Loyalty Points and Rewards with Member Card

Attract, engage, and retain your customers through a seamless points and rewards program.

<ul class="wccom-tick-list-primary">
<li>Define how many points are earned for purchases, and the value of points for discounts.</li>
<li>Control the maximum discount that can be earned using points at the cart, category, or product level.</li>
<li>Award points for actions like signing up or writing a product review.</li>
<li>Apply points earned to all previous orders so customers can start redeeming points for discounts immediately.</li>
<li>Quickly adjust the points balance for a customer.</li>
<li>View a log of all points changes made for customers</li>
</ul>
<hr class="wccom-product-heading__hr" />
Reward your customers for purchases and other actions with points that can be redeemed for discounts. Easily set how many points customers should earn for each dollar spent and how many points can be redeemed for a specific discount amount. Points can be awarded by product, category, or global level, and you can also control the maximum discount available when redeeming points.
<figure id="attachment_4210186" aria-describedby="caption-attachment-4210186" style="width: 1668px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2013/06/points_rewards_cart_pointsbanners.png"><img class="wp-image-4210186 size-full" src="https://woocommerce.com/wp-content/uploads/2013/06/points_rewards_cart_pointsbanners.png" alt="Reward Your Customers with Points-based Discounts!" width="1668" height="1112" /></a><figcaption id="caption-attachment-4210186" class="wp-caption-text">Reward customers with points-based discounts!</figcaption></figure>
<h3>Earn points for purchases and actions</h3>
Points are earned for purchases based on the conversion rate you set. For example, customers could earn 1 point for every dollar spent. This conversion rate can be overridden at the category or product level, so you can encourage customers to purchase specific products. Points earned are displayed on the product page and on the cart/checkout page.
<h3>Redeem points for discounts</h3>
Customers can redeem points for discounts based on the conversion rate you set. For example, 100 points could be worth a $1 discount. You can set a maximum discount at the cart, product category, or product level that will limit the discount available.
<figure id="attachment_4210189" aria-describedby="caption-attachment-4210189" style="width: 980px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2013/06/points_rewards_cart_discountapplied.png"><img class="wp-image-4210189 size-full" src="https://woocommerce.com/wp-content/uploads/2013/06/points_rewards_cart_discountapplied.png" alt="Points and Rewards In-Cart Discount Applied" width="980" height="914" /></a><figcaption id="caption-attachment-4210189" class="wp-caption-text">Points and Rewards in-cart discount applied.</figcaption></figure>
<h3>Manage customer points</h3>
Quickly update the points balance for a customer on the Manage page. Any changes to a customer’s points balance are then logged and displayed on the customer’s My Account page.
<figure id="attachment_4210428" aria-describedby="caption-attachment-4210428" style="width: 980px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2013/06/points_rewards_admin_managepoints.png"><img class="size-full wp-image-4210428" src="https://woocommerce.com/wp-content/uploads/2013/06/points_rewards_admin_managepoints.png" alt="Easily manage customer points" width="980" height="556" /></a><figcaption id="caption-attachment-4210428" class="wp-caption-text">Managing customer points is simple and straightforward.</figcaption></figure>
<figure id="attachment_4210431" aria-describedby="caption-attachment-4210431" style="width: 980px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2013/06/points_rewards_admin_pointslog.png"><img class="size-full wp-image-4210431" src="https://woocommerce.com/wp-content/uploads/2013/06/points_rewards_admin_pointslog.png" alt="All points changes are logged" width="980" height="313" /></a><figcaption id="caption-attachment-4210431" class="wp-caption-text">All points changes are logged.</figcaption></figure>
<figure id="attachment_4210433" aria-describedby="caption-attachment-4210433" style="width: 980px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2013/06/points_rewards_customer_mypoints.png"><img class="size-full wp-image-4210433" src="https://woocommerce.com/wp-content/uploads/2013/06/points_rewards_customer_mypoints.png" alt="Show customers their points history on the My Account page" width="980" height="554" /></a><figcaption id="caption-attachment-4210433" class="wp-caption-text">Show a customer’s points history on their My Account page.</figcaption></figure>
<h3>Powerful customization</h3>
It’s simple to customize messages shown on the product page and the cart/checkout page. You can also change what points are called, so customers could earn “Coins” or “Tokens” instead.
<a href="https://woocommerce.com/wp-content/uploads/2013/06/points_and_rewards_admin_allsettings.png"><img class="aligncenter size-full wp-image-4210436" src="https://woocommerce.com/wp-content/uploads/2013/06/points_and_rewards_admin_allsettings.png" alt="" width="980" height="1279" /></a>
<div class="woo-sc-box normal">Points and Rewards is compatible with the new <a href="https://woocommerce.com/checkout-blocks/">Cart and Checkout blocks</a> — a customizable, conversion-optimized checkout experience available in the core WooCommerce plugin.</div>

WooCommerce Points and Rewards

Reward your customers for purchases and other actions with points which can be redeemed for discounts.

Loyalty Points and Rewards with Member Card vs WooCommerce Points and Rewards