Connect your WooCommerce store with Mailchimp’s marketing and automation tools to send personalized messages that drive repeat purchases to better engage and build relationships with your customers.
Use personalization to optimize every campaign
Mailchimp’s easy-to-use, AI-powered tools and recommendations let you design next-level emails that reflect your brand and give customers a personalized experience.
<ul>
<li style="font-weight: 400"><a href="https://mailchimp.com/help/design-an-email-new-builder/">Email Builder</a>: Send highly-targeted emails that help drive repeat purchases using intuitive drag-and-drop editors and robust automations.</li>
<li style="font-weight: 400"><a href="https://mailchimp.com/help/use-product-recommendation-content-blocks/">Product Recommendations & Dynamic Content</a>: Leverage customer behavior and purchase data to tailor content and drive conversions.</li>
<li style="font-weight: 400"><a href="https://mailchimp.com/help/use-creative-assistant/">Content Generator & Creative Assistant</a>: Harness generative AI to craft personalized content faster and test variants to deliver more personalized emails to your customers.</li>
<li style="font-weight: 400"><a href="https://mailchimp.com/help/content-optimizer/">Content Optimizer</a>: Compare your email content with top-performing campaigns and get actionable suggestions for enhancement.</li>
<li style="font-weight: 400"><a style="font-family: var(--wccom-font-family-default);letter-spacing: -0.011em" href="https://mailchimp.com/help/create-ab-tests/">AB/MV Testing</a>: Measure the impact of your content on crucial engagement and revenue metrics.</li>
</ul>
<img class="alignnone size-medium wp-image-18734003458369" src="https://woocommerce.com/wp-content/uploads/2017/09/Template-library-Gen-AI.jpg?w=896" alt="" width="896" height="672" />
Build better relationships that drive traffic and increase sales
Mailchimp offers WooCommerce merchants the right tools to drive sales and customer loyalty. Connect with customers when it matters most, turn browsers into repeat customers, and <a href="https://mailchimp.com/features/automations/?utm_source=woo_integration&utm_medium=integration_page&utm_campaign=woocommerce&utm_content=automations">send automated emails</a> and SMS based on real-time interactions like:
<ul>
<li>Abandoned cart reminders: Recover lost sales by sending reminder emails to customers who left items in their cart but didn’t complete the purchase.</li>
<li>Personalized product recommendations: Increase sales by showcasing relevant items to individual customers based on their browsing and purchase history.</li>
<li>Predictive segmentation: Sharpen your targeting strategies with predictive segmentation to understand your customers’ lifetime value, demographics, and likelihood to purchase.</li>
</ul>
<img class="alignnone size-medium wp-image-18734003667137" src="https://woocommerce.com/wp-content/uploads/2017/09/Woo-Commerce_02.png?w=896" alt="" width="896" height="504" />
Engage your visitors and convert more customers
Mailchimp tools not only help you increase traffic to your site, but with our <a href="https://mailchimp.com/features/crm/">Customer Relationship Management </a>features, you can start building stronger relationships with your customers with personalized content that means something to them.
<ul>
<li>Centralize audience insights: Get to know your audience and find new ways to market to them using Mailchimp’s <a href="https://mailchimp.com/features/crm/">CRM tools</a>. Organizing your audience with tags and segments allows for more targeted communication that can resonate with your customers, ultimately driving stronger conversion opportunities and repeat purchases.</li>
<li>Get a holistic view of your audience: Mailchimp’s <a style="font-family: var(--wccom-font-family-default);letter-spacing: -0.011em" href="https://mailchimp.com/features/audience-dashboard/">audience dashboard</a> can help you get to know your audience at a glance by visually showing segments within your audience data that you can send targeted campaigns to with just a few clicks.</li>
<li>Gain insights on how to engage with your audience: Create <a style="font-family: var(--wccom-font-family-default);letter-spacing: -0.011em" href="https://mailchimp.com/features/contact-profiles/">contact profiles</a> to  better understand your customers behind the numbers.Dive into their data and learn what actions have led to a purchase, leave notes about individual preferences, and discover patterns in audience behavior.</li>
</ul>
<img class="alignnone size-medium wp-image-18734003667144" src="https://woocommerce.com/wp-content/uploads/2017/09/Woo-Commerce_03.png?w=896" alt="" width="896" height="504" />
Get the insights you need to optimize your marketing strategy
Connect your WooCommerce store with Mailchimp’s <a href="https://mailchimp.com/features/reports-and-analytics/?utm_source=woo_integration&utm_medium=integration_page&utm_campaign=woocommerce&utm_content=reports_analytics">analytics platform </a>to monitor trends, track performance, and create better campaigns that reach more customers who are likely to engage and convert.
<ul>
<li>Make smart decisions quickly with data all in one place: Get real-time stats for all your marketing campaigns—including emails, automation, social ads, and more—to quickly identify what’s working and make informed decisions about next steps</li>
<li>Make your email content more engaging: Mailchimp’s <a href="https://mailchimp.com/features/content-optimizer/">Content Optimizer</a> gives additional guidance with analysis based on industry best practices. Access this feature in the new email builder or your email campaign reports before sending your next email.</li>
</ul>
<img class="alignnone size-medium wp-image-18734003667147" src="https://woocommerce.com/wp-content/uploads/2017/09/Woo-Commerce_04.png?w=896" alt="" width="896" height="504" />
Resource Articles
Mailchimp knows the value of providing e-commerce retailers with content that helps drive sales.  To view a library of articles to help you optimize your marketing efforts, <a href="https://mailchimp.com/resources/e-commerce/">click here</a>. 
Requirements:
<ul>
<li>The WooCommerce plugin should already be installed and activated in WordPress.</li>
<li>Your hosting environment must meet WooCommerce’s minimum requirements, including <a href="https://woocommerce.com/document/server-requirements/">PHP 7.4 or greater</a>.</li>
<li>A staging environment should be used prior to installation on production servers. Customer’s first name, last name, email address, and orders are needed for Mailchimp for WooCommerce to sync.</li>
</ul>
<h3></h3>
To connect your WooCommerce store to Mailchimp
<ol>
<li>Download the plugin</li>
<li>Install the plugin on your WordPress Admin site</li>
<li>Connect the plugin with your Mailchimp API Key</li>
<li>Configure your list settings to complete the data sync process</li>
<li>For more information on settings and configuration, visit <a href="http://kb.mailchimp.com/integrations/e-commerce/connect-or-disconnect-mailchimp-for-woocommerce">Mailchimp’s Knowledge Base</a></li>
</ol>
A note for current integration users:
This plugin supports our most powerful API 3.0 features and is intended for users who have not yet integrated their WooCommerce stores with Mailchimp. 
You can run this new integration at the same time as your current WooCommerce integration for Mailchimp. However, data from the older integration will display separately in subscriber profiles, and can’t be used with e-commerce features that require API 3.0.

Mailchimp

Increase traffic, drive repeat purchases, and send personalized emails and SMS campaigns using Mailchimp’s AI marketing tools.

Recent studies show that the average abandoned cart rate for various industries is 55-80%. Sending a followup email can help you recover at least 30% of sales that might otherwise be lost. The WooCommerce Abandoned Cart Recovery extension empowers you to do just that.
With the extension, you can create multiple follow-up emails and schedule to send them at specific intervals. You can include coupons and other incentives to improve conversion rates. And you can track your recovery performance using the extension’s built-in analytic dashboard.
<h2>Features:</h2>
<ul>
<li>Intuitive abandoned carts and recovery dashboard</li>
<li>Maintains a list of
<ul>
<li>all abandoned carts along with cart details</li>
<li>all recovered carts along with complete details</li>
<li>all pending orders along with details</li>
</ul>
</li>
<li>Email log to keep a record of all emails sent by extension</li>
<li>Create multiple email templates for different user roles</li>
<li>Tracking performance of email templates (Open rate, click rate and more)</li>
<li>Option to send emails manually or automatically as per schedule</li>
<li>Set a time delay for sending messages after cart abandonment</li>
<li>Customize email title, body and include coupon code (In fixed or percentage amount)</li>
<li>Utilize variables to personalize email such as name, direct cart link, coupon & more</li>
<li>Ability to set the time span after which a cart is considered abandoned</li>
<li>Enable/disable recovery emails for pending orders</li>
<li>Restrict pending cart recovery emails by user roles</li>
<li>Exclude specific products from recovery emails</li>
<li>Enable abandoned cart recovery emails for guest users</li>
<li>Option to pre-capture guest email using modal popup</li>
<li>Automatically delete abandoned carts after a specific time period</li>
<li>Create different recovery emails for different users roles and choose to include/exclude coupon codes</li>
<li>Rest API support – see documentation for details</li>
</ul>
<h2>Abandonments & recovery dashboard:</h2>
The WooCommerce Abandoned Cart extension comes with an intuitive dashboard that shows abandoned carts, pending orders, and their recovery details for the last 30 days.
<img class="size-full wp-image-6872064 alignnone" src="https://woocommerce.com/wp-content/uploads/2020/11/Dashboard-1.png" alt="Dashboard" width="980" height="1186" />
<h3>Abandoned carts listing:</h3>
The extension maintains a grid view of all abandoned carts along with their details. From the dropdown menu, you can choose to send any of the email templates that you’ve created using this extension.
<img class="size-full wp-image-6852759 alignnone" src="https://woocommerce.com/wp-content/uploads/2020/11/Abandoned-Carts.jpg" alt="" width="980" height="434" />
You can view cart details, customer names, and emails.
<img class="alignnone size-full wp-image-6806294" src="https://woocommerce.com/wp-content/uploads/2020/11/WooCommerce-Abandoned-Carts-Detail.png" alt="" width="980" height="492" />
<h3>Pending Orders:</h3>
A bonus feature allows you to recover pending orders. You can send follow up emails to ask your customers to make payments and complete their orders.
<img class="alignnone size-full wp-image-6806291" src="https://woocommerce.com/wp-content/uploads/2020/11/WooCommerce-Pending-Orders-List.png" alt="" width="980" height="296" />
<h3>Recovered Carts:</h3>
The extension keeps a record of your recovered carts. You can edit and view the cart details.
<img class="alignnone size-full wp-image-6806290" src="https://woocommerce.com/wp-content/uploads/2020/11/WooCommerce-Recovered-Carts.png" alt="" width="980" height="349" />
<h3>Emails Log</h3>
For future reference, the extension keeps a log of all abandoned cart emails sent via the extension.
<img class="alignnone size-full wp-image-6806289" src="https://woocommerce.com/wp-content/uploads/2020/11/WooCommerce-Email-Logs.png" alt="" width="980" height="401" />
<h2>Add Multiple Recovery Email Templates:</h2>
You can create multiple email templates and choose to send them manually or schedule them to send automatically after a certain amount of time.
<img class="alignnone size-full wp-image-6806288" src="https://woocommerce.com/wp-content/uploads/2020/11/WooCommerce-Abandoned-Cart-Email-Templates.png" alt="" width="980" height="332" />
When creating a new email template, you can customize the following:
<ul>
<li>Email template name</li>
<li>Customize email body using variables
<ul>
<li>First name</li>
<li>Last name</li>
<li>Full name</li>
<li>Cart subtotal</li>
<li>Coupon</li>
<li>Coupon expiry</li>
<li>Cart table</li>
<li>Recovery button</li>
<li>Recovery link</li>
</ul>
</li>
<li>Customize email subject</li>
<li>Select email type
<ul>
<li>Abandoned cart recovery</li>
<li>Pending order recovery</li>
</ul>
</li>
<li>Choose to send it automatically</li>
<li>Specify timespan after cart abandonment or pending order</li>
<li>Assign email template to specific user roles</li>
<li>Customize coupon
<ul>
<li>Coupon value</li>
<li>Discount in fixed or percentage amount</li>
<li>Coupon expiry date</li>
</ul>
</li>
<li>Exclude specific products and categories to avoid send cart recovery emails when any of these product is in cart</li>
<li>Add email address to send a test email</li>
</ul>
<img class="alignnone wp-image-18734001414502 size-full" src="https://woocommerce.com/wp-content/uploads/2020/11/Abandoned-Cart-Screenshot-new.jpg" alt="" width="3826" height="10754" />
The extension is smart—it will use your standard WooCommerce email header and footer.
<img class="size-full wp-image-6806313 alignnone" src="https://woocommerce.com/wp-content/uploads/2020/11/WooCommerce-Abandoned-Cart-Email-Frontend.png" alt="" width="980" height="1189" />
<h2>Configuration Options:</h2>
The extension offers multiple settings to customize various aspects. By using the general settings you can,
<ul>
<li>Active/deactivate abandoned cart functionality</li>
<li>Set time span after which a cart is considered as abandoned</li>
</ul>
<img class="size-full wp-image-6917117 alignnone" src="https://woocommerce.com/wp-content/uploads/2020/11/General-settings-abandoned-carts-1.png" alt="" width="980" height="706" />
You can enable or disable the recovery feature for pending orders and choose the order status that you want to recover.
<img class="size-full wp-image-6917116 alignnone" src="https://woocommerce.com/wp-content/uploads/2020/11/Pending-order-settings-1.png" alt="" width="980" height="678" />
You can restrict pending order emails by the user roles, so that only specific customers receive them.
You can enable or disable abandoned recovery settings for guest users (as opposed to ones who are logged in).
You can also choose to pre-capture email addresses or do so via the checkout page. You can include privacy text in the modal popup displayed to pre-capture guest emails.
<img class="alignnone size-full wp-image-6806283" src="https://woocommerce.com/wp-content/uploads/2020/11/WooCommerce-User-Settings.png" alt="" width="980" height="898" />
A popup will appear to get the guest user email with or without privacy policy as per your settings. It appears as soon as the guest user add any product to the cart and visit the cart page. This helps you to pre-capture guest email.
<img class="alignnone size-full wp-image-7403466" src="https://woocommerce.com/wp-content/uploads/2020/11/WooCommerce-Pre-Capture-Guest-Recovery-Email.jpg" alt="" width="980" height="861" />
You can generate coupons for abandoned cart recovery and specify when they should delete.
<img class="alignnone size-full wp-image-6806281" src="https://woocommerce.com/wp-content/uploads/2020/11/WooCommerce-Abandoned-Cart-Coupon-Settings.png" alt="" width="980" height="636" />
Customize when to run the cron job to send scheduled emails. You can specify the time in minutes, hours, and days.
<img class="alignnone size-full wp-image-6806279" src="https://woocommerce.com/wp-content/uploads/2020/11/WooCommerce-Abandoned-Cart-CronJob-Settings.png" alt="" width="728" height="386" />
<h3>Frequently Asked Questions:</h3>
Can I recover other order status besides pending orders?
Yes, you can choose the order status that you want to recover and configure automatic follow-up emails to recover those orders.

Abandoned Cart Recovery

Recover abandoned carts and pending orders to improve your store’s revenue.

Mailchimp vs Abandoned Cart Recovery