Connect your WooCommerce store with Mailchimp’s marketing and automation tools to send personalized messages that drive repeat purchases to better engage and build relationships with your customers.
Use personalization to optimize every campaign
Mailchimp’s easy-to-use, AI-powered tools and recommendations let you design next-level emails that reflect your brand and give customers a personalized experience.
<ul>
<li style="font-weight: 400"><a href="https://mailchimp.com/help/design-an-email-new-builder/">Email Builder</a>: Send highly-targeted emails that help drive repeat purchases using intuitive drag-and-drop editors and robust automations.</li>
<li style="font-weight: 400"><a href="https://mailchimp.com/help/use-product-recommendation-content-blocks/">Product Recommendations & Dynamic Content</a>: Leverage customer behavior and purchase data to tailor content and drive conversions.</li>
<li style="font-weight: 400"><a href="https://mailchimp.com/help/use-creative-assistant/">Content Generator & Creative Assistant</a>: Harness generative AI to craft personalized content faster and test variants to deliver more personalized emails to your customers.</li>
<li style="font-weight: 400"><a href="https://mailchimp.com/help/content-optimizer/">Content Optimizer</a>: Compare your email content with top-performing campaigns and get actionable suggestions for enhancement.</li>
<li style="font-weight: 400"><a style="font-family: var(--wccom-font-family-default);letter-spacing: -0.011em" href="https://mailchimp.com/help/create-ab-tests/">AB/MV Testing</a>: Measure the impact of your content on crucial engagement and revenue metrics.</li>
</ul>
<img class="alignnone size-medium wp-image-18734003458369" src="https://woocommerce.com/wp-content/uploads/2017/09/Template-library-Gen-AI.jpg?w=896" alt="" width="896" height="672" />
Build better relationships that drive traffic and increase sales
Mailchimp offers WooCommerce merchants the right tools to drive sales and customer loyalty. Connect with customers when it matters most, turn browsers into repeat customers, and <a href="https://mailchimp.com/features/automations/?utm_source=woo_integration&utm_medium=integration_page&utm_campaign=woocommerce&utm_content=automations">send automated emails</a> and SMS based on real-time interactions like:
<ul>
<li>Abandoned cart reminders: Recover lost sales by sending reminder emails to customers who left items in their cart but didn’t complete the purchase.</li>
<li>Personalized product recommendations: Increase sales by showcasing relevant items to individual customers based on their browsing and purchase history.</li>
<li>Predictive segmentation: Sharpen your targeting strategies with predictive segmentation to understand your customers’ lifetime value, demographics, and likelihood to purchase.</li>
</ul>
<img class="alignnone size-medium wp-image-18734003667137" src="https://woocommerce.com/wp-content/uploads/2017/09/Woo-Commerce_02.png?w=896" alt="" width="896" height="504" />
Engage your visitors and convert more customers
Mailchimp tools not only help you increase traffic to your site, but with our <a href="https://mailchimp.com/features/crm/">Customer Relationship Management </a>features, you can start building stronger relationships with your customers with personalized content that means something to them.
<ul>
<li>Centralize audience insights: Get to know your audience and find new ways to market to them using Mailchimp’s <a href="https://mailchimp.com/features/crm/">CRM tools</a>. Organizing your audience with tags and segments allows for more targeted communication that can resonate with your customers, ultimately driving stronger conversion opportunities and repeat purchases.</li>
<li>Get a holistic view of your audience: Mailchimp’s <a style="font-family: var(--wccom-font-family-default);letter-spacing: -0.011em" href="https://mailchimp.com/features/audience-dashboard/">audience dashboard</a> can help you get to know your audience at a glance by visually showing segments within your audience data that you can send targeted campaigns to with just a few clicks.</li>
<li>Gain insights on how to engage with your audience: Create <a style="font-family: var(--wccom-font-family-default);letter-spacing: -0.011em" href="https://mailchimp.com/features/contact-profiles/">contact profiles</a> to  better understand your customers behind the numbers.Dive into their data and learn what actions have led to a purchase, leave notes about individual preferences, and discover patterns in audience behavior.</li>
</ul>
<img class="alignnone size-medium wp-image-18734003667144" src="https://woocommerce.com/wp-content/uploads/2017/09/Woo-Commerce_03.png?w=896" alt="" width="896" height="504" />
Get the insights you need to optimize your marketing strategy
Connect your WooCommerce store with Mailchimp’s <a href="https://mailchimp.com/features/reports-and-analytics/?utm_source=woo_integration&utm_medium=integration_page&utm_campaign=woocommerce&utm_content=reports_analytics">analytics platform </a>to monitor trends, track performance, and create better campaigns that reach more customers who are likely to engage and convert.
<ul>
<li>Make smart decisions quickly with data all in one place: Get real-time stats for all your marketing campaigns—including emails, automation, social ads, and more—to quickly identify what’s working and make informed decisions about next steps</li>
<li>Make your email content more engaging: Mailchimp’s <a href="https://mailchimp.com/features/content-optimizer/">Content Optimizer</a> gives additional guidance with analysis based on industry best practices. Access this feature in the new email builder or your email campaign reports before sending your next email.</li>
</ul>
<img class="alignnone size-medium wp-image-18734003667147" src="https://woocommerce.com/wp-content/uploads/2017/09/Woo-Commerce_04.png?w=896" alt="" width="896" height="504" />
Resource Articles
Mailchimp knows the value of providing e-commerce retailers with content that helps drive sales.  To view a library of articles to help you optimize your marketing efforts, <a href="https://mailchimp.com/resources/e-commerce/">click here</a>. 
Requirements:
<ul>
<li>The WooCommerce plugin should already be installed and activated in WordPress.</li>
<li>Your hosting environment must meet WooCommerce’s minimum requirements, including <a href="https://woocommerce.com/document/server-requirements/">PHP 7.4 or greater</a>.</li>
<li>A staging environment should be used prior to installation on production servers. Customer’s first name, last name, email address, and orders are needed for Mailchimp for WooCommerce to sync.</li>
</ul>
<h3></h3>
To connect your WooCommerce store to Mailchimp
<ol>
<li>Download the plugin</li>
<li>Install the plugin on your WordPress Admin site</li>
<li>Connect the plugin with your Mailchimp API Key</li>
<li>Configure your list settings to complete the data sync process</li>
<li>For more information on settings and configuration, visit <a href="http://kb.mailchimp.com/integrations/e-commerce/connect-or-disconnect-mailchimp-for-woocommerce">Mailchimp’s Knowledge Base</a></li>
</ol>
A note for current integration users:
This plugin supports our most powerful API 3.0 features and is intended for users who have not yet integrated their WooCommerce stores with Mailchimp. 
You can run this new integration at the same time as your current WooCommerce integration for Mailchimp. However, data from the older integration will display separately in subscriber profiles, and can’t be used with e-commerce features that require API 3.0.

Mailchimp

Increase traffic, drive repeat purchases, and send personalized emails and SMS campaigns using Mailchimp’s AI marketing tools.

<h2>Grow your store and make more money with AutomateWoo</h2>
Using the powerful, feature-rich automation available within AutomateWoo, you can create a near-endless range of automated workflows to help you grow your store with a fraction of the effort! AutomateWoo allows you to create Workflows – made up of different combinations of Triggers, Rules, and Actions within WooCommerce.
<ul class="wccom-tick-list-primary">
<li>Triggers determine the circumstances in which the workflow will run. An example trigger would be doing something when an order is made.</li>
<li>Rules allow you to perform more advanced logic on your workflows so they only trigger in certain situations. An example rule would be only trigger the workflow for orders with a total above $100.</li>
<li>Actions define what happens when a workflow is triggered. With AutomateWoo there are a range of customisable actions available to you such as sending an email, changing order statuses or if you are a developer you can define a custom function.</li>
</ul>
Once you’ve created your Workflow you can schedule your workflow to run at virtually any time. Whether immediately, after a set time, or even at a particular hour or day of the week.
<hr />
<h2>Convert and retain customers with marketing that does the hard work for you</h2>
<a href="https://woocommerce.com/wp-content/uploads/2019/08/hero-dashboard.png"><img class="alignnone wp-image-4870905 size-full" src="https://woocommerce.com/wp-content/uploads/2019/08/hero-dashboard.png" alt="" width="1050" height="500" /></a>
Automate and optimize customer communication by sending beautiful follow-up emails.
<a href="https://woocommerce.com/wp-content/uploads/2019/08/incentive-fresh.png"><img class="alignnone wp-image-4873970 size-full" src="https://woocommerce.com/wp-content/uploads/2019/08/incentive-fresh.png" alt="" width="1050" height="500" /></a>
Set up abandoned cart emails for WooCommerce – with a <a href="https://www.businessinsider.com/heres-how-retailers-can-reduce-shopping-cart-abandonment-and-recoup-billions-of-dollars-in-lost-sales-2014-4?r=US&IR=T">63% chance</a> of recovering a lost sale, sending abandoned cart emails is one of the best ways to grow your store.
<a href="https://woocommerce.com/wp-content/uploads/2019/08/beautiful-emails-2.png"><img class="alignnone wp-image-4873973 size-full" src="https://woocommerce.com/wp-content/uploads/2019/08/beautiful-emails-2.png" alt="" width="1050" height="500" /></a>
<hr />
<h2>AutomateWoo Features</h2>
<ul class="wccom-tick-list-secondary">
<li>Follow-Up Emails – Automatically email customers who buy specific products and ask for a review or suggest other products they might like.</li>
<li>Abandoned Cart – Remind customers who left items in their cart using emails at set intervals.</li>
<li>Win Back Inactive Customers – Target inactive customers with email marketing campaigns. Include special offers and recommendations.</li>
<li>SMS Notifications – Send SMS notifications to customers or admins for any of AutomateWoo’s wide range of triggers. (Requires a paid Twilio account).</li>
<li>Review Rewards – Encourage more product reviews by offering discounts. Limit the discount based on number of reviews posted and the rating given.</li>
<li>Wishlist Marketing – Send timed wishlist reminder emails and notify when a wished product goes on sale. Integrates with WooCommerce Wishlists or YITH Wishlists.</li>
<li>Birthday Emails – Delight customers with a special WooCommerce birthday email and coupon using the AutomateWoo Birthdays Add-on (separate purchase).</li>
<li>Card Expiry Notifications – Notify customers before a saved credit or debit card expires. This can reduce failed payments and churn when selling subscriptions.</li>
<li>Personalized Coupons – Generate dynamic customized coupons for customers to raise purchase rate.</li>
<li>Subscriptions Automation – Action WooCommerce Subscription events such as status changes, failed payments and renewal reminders.</li>
<li>Bookings Automations – Send emails on WooCommerce Bookings events such as booking confirmation or completion.</li>
<li>Refer A Friend – Boost word-of-mouth sales with the AutomateWoo Refer A Friend Add-on (separate purchase).</li>
<li>Automatic VIP – Reward your best customers with VIP status based on different spend requirements.</li>
</ul>
<hr />
<h2>Why Use AutomateWoo?</h2>
<h3>Effortless setup and management, right from your WordPress backend</h3>
Start sending emails immediately using the template already set up for WooCommerce transactional emails. Design emails in the familiar WordPress editor enhanced by variables that let you insert products using a variety of display options and insert dynamic content.
<a href="https://woocommerce.com/wp-content/uploads/2019/08/send-email.jpg"><img class="alignnone wp-image-4871092 size-full" src="https://woocommerce.com/wp-content/uploads/2019/08/send-email.jpg" alt="" width="1100" height="736" /></a>
<h3>Send targeted, multi-step campaigns and offer customer incentives</h3>
AutomateWoo gives you complete control over campaigns. Schedule different emails to be sent at intervals or after specific customer interactions and offer incentives using the personalized coupon system.
<a href="https://woocommerce.com/wp-content/uploads/2019/08/email-simple.png"><img class="alignnone wp-image-4874051 size-full" src="https://woocommerce.com/wp-content/uploads/2019/08/email-simple.png" alt="" width="1100" height="736" /></a>
<h3>Track opens, clicks and conversions</h3>
AutomateWoo extends WooCommerce reporting – measure success of your campaigns with the many reports included with AutomateWoo. You can also see a detailed log of every email sent and conversion recorded.
<a href="https://woocommerce.com/wp-content/uploads/2019/08/track-opens.jpg"><img class="alignnone wp-image-4870819 size-full" src="https://woocommerce.com/wp-content/uploads/2019/08/track-opens.jpg" alt="" width="1240" height="830" /></a>
<h3>Intelligent session tracking and pre-submit email capture</h3>
AutomateWoo’s session tracking technology can detect registered users even before sign-in and can capture guest emails during checkout using the common pre-submit technique. Guest emails can also be captured from any form on your website, such as the newsletter signup.
<a href="https://woocommerce.com/wp-content/uploads/2019/08/intelligent-session-tracking.png"><img class="alignnone wp-image-4870872 size-full" src="https://woocommerce.com/wp-content/uploads/2019/08/intelligent-session-tracking.png" alt="" width="1060" height="609" /></a>
<h3>Unlimited Email Sending</h3>
Many services charge based on email volume, and with AutomateWoo you need not worry about exceeding your plan.
<h3>Developer Friendly</h3>
AutomateWoo is 100% extendable, and we have code examples in our documentation to get developers started.
<h3>WPML Support</h3>
Need to send multilingual emails? AutomateWoo has support for the popular WPML plugin.
<hr />
<h2>Integrations</h2>
AutomateWoo integrates with your favorite plugins and services, giving you the marketing edge you need.
<ul class="wccom-tick-list-secondary">
<li>WooCommerce Subscriptions: Make managing subscriptions in <a href="https://woocommerce.com/products/woocommerce-subscriptions/">WooCommerce Subscriptions</a> almost effortless. Using AutomateWoo, you can create workflows based on subscription events, such as a status change or a renewal payment failure.</li>
<li>WooCommerce Memberships: Take <a href="https://woocommerce.com/products/woocommerce-memberships/">WooCommerce Memberships</a> to the next level with AutomateWoo. Create workflows that automatically send follow-up emails, reward loyal customers with VIP status, and keep an eye on membership cancellations.</li>
<li>WooCommerce Bookings: Integrate <a href="https://woocommerce.com/products/woocommerce-bookings/">WooCommerce Bookings</a> with AutomateWoo to help improve your customers experience, decrease cancellations, or even upsell customers after they make bookings with automated booking confirmation or completion emails.</li>
<li>WooCommerce Points and Rewards: Set up automated workflows with AutomateWoo to reward specific customer actions and easily create complex reward scenarios for <a href="https://woocommerce.com/products/woocommerce-points-and-rewards/">WooCommerce Points and Rewards</a>. Giving points is a great way to build loyalty.</li>
<li>WooCommerce Wishlists: Supercharge <a href="https://woocommerce.com/products/woocommerce-wishlists/">WooCommerce Wishlists</a>. Use custom triggers in AutomateWoo to notify customers when products on their wishlist go on sale and/or send reminders for unpurchased items at different intervals to bring them back to your site.</li>
</ul>
<h3>And Many More…</h3>
<ul class="wccom-tick-list-secondary">
<li>Active Campaign</li>
<li>AgileCRM</li>
<li>Campaign Monitor</li>
<li>MadMimi</li>
<li>Mailchimp</li>
<li>Twilio SMS</li>
<li>YITH Wishlist</li>
</ul>
<hr />
<h2>AutomateWoo Add-ons</h2>
<ul class="wccom-tick-list-secondary">
<li><a href="https://woocommerce.com/products/automatewoo-refer-a-friend/">Refer A Friend</a> – Boost your word-of-mouth sales with the AutomateWoo Refer A Friend Add-on.</li>
<li><a href="https://woocommerce.com/products/automatewoo-birthdays/">Birthdays</a> – Delight customers and boost organic sales with a special WooCommerce birthday email and coupon on their special day.</li>
</ul>
<div class="woo-sc-box normal">AutomateWoo is compatible with the new <a href="https://woocommerce.com/checkout-blocks/" target="_blank" rel="noopener">Cart and Checkout blocks</a> — a customizable, conversion-optimized checkout experience coming soon to WooCommerce.</div>

AutomateWoo

Powerful marketing automation for WooCommerce. AutomateWoo has the tools you need to grow your store and make more money.

Mailchimp vs AutomateWoo