Connect your WooCommerce store with Mailchimp’s marketing and automation tools to send personalized messages that drive repeat purchases to better engage and build relationships with your customers.
Use personalization to optimize every campaign
Mailchimp’s easy-to-use, AI-powered tools and recommendations let you design next-level emails that reflect your brand and give customers a personalized experience.
<ul>
<li style="font-weight: 400"><a href="https://mailchimp.com/help/design-an-email-new-builder/">Email Builder</a>: Send highly-targeted emails that help drive repeat purchases using intuitive drag-and-drop editors and robust automations.</li>
<li style="font-weight: 400"><a href="https://mailchimp.com/help/use-product-recommendation-content-blocks/">Product Recommendations & Dynamic Content</a>: Leverage customer behavior and purchase data to tailor content and drive conversions.</li>
<li style="font-weight: 400"><a href="https://mailchimp.com/help/use-creative-assistant/">Content Generator & Creative Assistant</a>: Harness generative AI to craft personalized content faster and test variants to deliver more personalized emails to your customers.</li>
<li style="font-weight: 400"><a href="https://mailchimp.com/help/content-optimizer/">Content Optimizer</a>: Compare your email content with top-performing campaigns and get actionable suggestions for enhancement.</li>
<li style="font-weight: 400"><a style="font-family: var(--wccom-font-family-default);letter-spacing: -0.011em" href="https://mailchimp.com/help/create-ab-tests/">AB/MV Testing</a>: Measure the impact of your content on crucial engagement and revenue metrics.</li>
</ul>
<img class="alignnone size-medium wp-image-18734003458369" src="https://woocommerce.com/wp-content/uploads/2017/09/Template-library-Gen-AI.jpg?w=896" alt="" width="896" height="672" />
Build better relationships that drive traffic and increase sales
Mailchimp offers WooCommerce merchants the right tools to drive sales and customer loyalty. Connect with customers when it matters most, turn browsers into repeat customers, and <a href="https://mailchimp.com/features/automations/?utm_source=woo_integration&utm_medium=integration_page&utm_campaign=woocommerce&utm_content=automations">send automated emails</a> and SMS based on real-time interactions like:
<ul>
<li>Abandoned cart reminders: Recover lost sales by sending reminder emails to customers who left items in their cart but didn’t complete the purchase.</li>
<li>Personalized product recommendations: Increase sales by showcasing relevant items to individual customers based on their browsing and purchase history.</li>
<li>Predictive segmentation: Sharpen your targeting strategies with predictive segmentation to understand your customers’ lifetime value, demographics, and likelihood to purchase.</li>
</ul>
<img class="alignnone size-medium wp-image-18734003667137" src="https://woocommerce.com/wp-content/uploads/2017/09/Woo-Commerce_02.png?w=896" alt="" width="896" height="504" />
Engage your visitors and convert more customers
Mailchimp tools not only help you increase traffic to your site, but with our <a href="https://mailchimp.com/features/crm/">Customer Relationship Management </a>features, you can start building stronger relationships with your customers with personalized content that means something to them.
<ul>
<li>Centralize audience insights: Get to know your audience and find new ways to market to them using Mailchimp’s <a href="https://mailchimp.com/features/crm/">CRM tools</a>. Organizing your audience with tags and segments allows for more targeted communication that can resonate with your customers, ultimately driving stronger conversion opportunities and repeat purchases.</li>
<li>Get a holistic view of your audience: Mailchimp’s <a style="font-family: var(--wccom-font-family-default);letter-spacing: -0.011em" href="https://mailchimp.com/features/audience-dashboard/">audience dashboard</a> can help you get to know your audience at a glance by visually showing segments within your audience data that you can send targeted campaigns to with just a few clicks.</li>
<li>Gain insights on how to engage with your audience: Create <a style="font-family: var(--wccom-font-family-default);letter-spacing: -0.011em" href="https://mailchimp.com/features/contact-profiles/">contact profiles</a> to  better understand your customers behind the numbers.Dive into their data and learn what actions have led to a purchase, leave notes about individual preferences, and discover patterns in audience behavior.</li>
</ul>
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Get the insights you need to optimize your marketing strategy
Connect your WooCommerce store with Mailchimp’s <a href="https://mailchimp.com/features/reports-and-analytics/?utm_source=woo_integration&utm_medium=integration_page&utm_campaign=woocommerce&utm_content=reports_analytics">analytics platform </a>to monitor trends, track performance, and create better campaigns that reach more customers who are likely to engage and convert.
<ul>
<li>Make smart decisions quickly with data all in one place: Get real-time stats for all your marketing campaigns—including emails, automation, social ads, and more—to quickly identify what’s working and make informed decisions about next steps</li>
<li>Make your email content more engaging: Mailchimp’s <a href="https://mailchimp.com/features/content-optimizer/">Content Optimizer</a> gives additional guidance with analysis based on industry best practices. Access this feature in the new email builder or your email campaign reports before sending your next email.</li>
</ul>
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Resource Articles
Mailchimp knows the value of providing e-commerce retailers with content that helps drive sales.  To view a library of articles to help you optimize your marketing efforts, <a href="https://mailchimp.com/resources/e-commerce/">click here</a>. 
Requirements:
<ul>
<li>The WooCommerce plugin should already be installed and activated in WordPress.</li>
<li>Your hosting environment must meet WooCommerce’s minimum requirements, including <a href="https://woocommerce.com/document/server-requirements/">PHP 7.4 or greater</a>.</li>
<li>A staging environment should be used prior to installation on production servers. Customer’s first name, last name, email address, and orders are needed for Mailchimp for WooCommerce to sync.</li>
</ul>
<h3></h3>
To connect your WooCommerce store to Mailchimp
<ol>
<li>Download the plugin</li>
<li>Install the plugin on your WordPress Admin site</li>
<li>Connect the plugin with your Mailchimp API Key</li>
<li>Configure your list settings to complete the data sync process</li>
<li>For more information on settings and configuration, visit <a href="http://kb.mailchimp.com/integrations/e-commerce/connect-or-disconnect-mailchimp-for-woocommerce">Mailchimp’s Knowledge Base</a></li>
</ol>
A note for current integration users:
This plugin supports our most powerful API 3.0 features and is intended for users who have not yet integrated their WooCommerce stores with Mailchimp. 
You can run this new integration at the same time as your current WooCommerce integration for Mailchimp. However, data from the older integration will display separately in subscriber profiles, and can’t be used with e-commerce features that require API 3.0.

Mailchimp

Increase traffic, drive repeat purchases, and send personalized emails and SMS campaigns using Mailchimp’s AI marketing tools.

<div class="woo-sc-box normal info ">
Note: AutomateWoo Refer A Friend requires <a href="https://woocommerce.com/products/automatewoo/">AutomateWoo</a> to be installed and active on your store.
</div>
<h2>Boost your organic sales by adding a customer referral program to your WooCommerce store.</h2>
Adding a referral program to your WooCommerce store is a great way to increase your word-of-mouth sales and numerous studies show that people trust recommendations from people they know.
With AutomateWoo Refer A Friend you can quickly set up a referral program that is customized for your store.
Run a ‘coupon based’ campaign where advocates can share a unique coupon, giving the friend a discount and the advocate store credit for each successful referral. If you don’t wish to offer coupon discounts you can run purely ‘link based’ campaigns where advocates can refer their friends by sharing a unique link to your store.
<h2>Why Use Refer A Friend?</h2>
<h3>Effortless Referral Management</h3>
Easily create and manage a WooCommerce customer referral program all from your WordPress admin area. You can choose between either an automatic or manual referral approval process. Selecting automatic approval means that any referral that does not appear to be fraudulent will be automatically approved once its corresponding order is marked as complete.
<a href="https://woocommerce.com/wp-content/uploads/2019/10/referrals-listing.png"><img class="size-medium wp-image-4874122 aligncenter" src="https://woocommerce.com/wp-content/uploads/2019/10/referrals-listing.png?w=620" alt="" width="620" height="382" /></a>
<h3>Intuitive Referral Process</h3>
The customer referral process is easy and flexible for advocates, allowing sharing via Email, Facebook, Twitter and WhatsApp.
For the advocate’s friend the process is just as simple, all they need to do it use a coupon to gain their referral discount.
<figure id="attachment_4917272" aria-describedby="caption-attachment-4917272" style="width: 620px" class="wp-caption aligncenter"><img class="wp-image-4917272 size-medium" src="https://woocommerce.com/wp-content/uploads/2019/10/automatewoo-refer-a-friend-page.png?w=620" alt="WooCommerce customer referral page" width="620" height="443" /><figcaption id="caption-attachment-4917272" class="wp-caption-text">Full Share Page – Screenshot taken using the Storefront theme</figcaption></figure>
<figure id="attachment_4874132" aria-describedby="caption-attachment-4874132" style="width: 620px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2019/10/referral-email.png"><img class="size-medium wp-image-4874132" src="https://woocommerce.com/wp-content/uploads/2019/10/referral-email.png?w=620" alt="" width="620" height="578" /></a><figcaption id="caption-attachment-4874132" class="wp-caption-text">Share Email Default Template</figcaption></figure>
<h3>Post-Purchase Widgets</h3>
Encourage referral sharing by including the post-purchase share widget on the order confirmation page and by creating order follow-up emails using the email version of the widget.
<figure id="attachment_4874126" aria-describedby="caption-attachment-4874126" style="width: 620px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2019/10/widget.png"><img class="wp-image-4874126 size-medium" src="https://woocommerce.com/wp-content/uploads/2019/10/widget.png?w=620" alt="" width="620" height="247" /></a><figcaption id="caption-attachment-4874126" class="wp-caption-text">Order Confirmation Widget – Screenshot taken using the Storefront theme</figcaption></figure>
 
<figure id="attachment_4874128" aria-describedby="caption-attachment-4874128" style="width: 543px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2019/10/email-widget.png"><img class="size-medium wp-image-4874128" src="https://woocommerce.com/wp-content/uploads/2019/10/email-widget.png?w=543" alt="" width="543" height="368" /></a><figcaption id="caption-attachment-4874128" class="wp-caption-text">Email Share Widget</figcaption></figure>
<h3>Fraud Prevention</h3>
It’s important for your customer referral program to include fraud prevention methods. Our WooCommerce Refer A Friend add-on has a few fraud rules out of the box:
<ul>
<li>Advocate IP address matches that of the customer – The referral will be marked as potentially fraudulent and will be blocked from auto-approval. Matching IP addresses don’t always mean that the referral is fraudulent as your store could be shared among co-workers who use the same IP address.</li>
<li>Matching cookies – A cookie is placed in the advocates browser and if present they will not be able to use a referral coupon. If there is a match the coupon cannot be used.</li>
<li>Matching emails – When attempting to use a referral coupon the billing email is checked against any previous orders. If there is a match the coupon cannot be used.</li>
</ul>
<a href="https://woocommerce.com/wp-content/uploads/2019/10/referrals-detail.png"><img class="size-medium wp-image-4874135 aligncenter" src="https://woocommerce.com/wp-content/uploads/2019/10/referrals-detail.png?w=620" alt="" width="620" height="395" /></a>
<h3>Reporting</h3>
Evaluate the success of your customer referral program by using reports that show the number of referral orders placed.
<a href="https://woocommerce.com/wp-content/uploads/2019/10/report.png"><img class="size-medium wp-image-4874137 aligncenter" src="https://woocommerce.com/wp-content/uploads/2019/10/report.png?w=620" alt="" width="620" height="453" /></a>
<h3>Advocates Accounts Tab</h3>
Advocates can view their successful referrals from their account area.
<a href="https://woocommerce.com/wp-content/uploads/2019/10/accounts-page.png"><img class="size-medium wp-image-4874138 aligncenter" src="https://woocommerce.com/wp-content/uploads/2019/10/accounts-page.png?w=620" alt="" width="620" height="361" /></a>
<h3>Workflows Integration</h3>
The Refer A Friend add-on integrates with AutomateWoo workflows adding new triggers and variables. This lets you set up automation for your customer referral program and also gives you complete control over any email notifications that you want to be sent to admins or advocates.
<a href="https://woocommerce.com/wp-content/uploads/2019/10/workflow.png"><img class="size-medium wp-image-4874139 aligncenter" src="https://woocommerce.com/wp-content/uploads/2019/10/workflow.png?w=620" alt="" width="620" height="471" /></a>

AutomateWoo – Refer A Friend add-on

Boost your organic sales by adding a customer referral program to your WooCommerce store.

Mailchimp vs AutomateWoo – Refer A Friend add-on