Connect your WooCommerce store with Mailchimp’s marketing and automation tools to send personalized messages that drive repeat purchases to better engage and build relationships with your customers.
Use personalization to optimize every campaign
Mailchimp’s easy-to-use, AI-powered tools and recommendations let you design next-level emails that reflect your brand and give customers a personalized experience.
<ul>
<li style="font-weight: 400"><a href="https://mailchimp.com/help/design-an-email-new-builder/">Email Builder</a>: Send highly-targeted emails that help drive repeat purchases using intuitive drag-and-drop editors and robust automations.</li>
<li style="font-weight: 400"><a href="https://mailchimp.com/help/use-product-recommendation-content-blocks/">Product Recommendations & Dynamic Content</a>: Leverage customer behavior and purchase data to tailor content and drive conversions.</li>
<li style="font-weight: 400"><a href="https://mailchimp.com/help/use-creative-assistant/">Content Generator & Creative Assistant</a>: Harness generative AI to craft personalized content faster and test variants to deliver more personalized emails to your customers.</li>
<li style="font-weight: 400"><a href="https://mailchimp.com/help/content-optimizer/">Content Optimizer</a>: Compare your email content with top-performing campaigns and get actionable suggestions for enhancement.</li>
<li style="font-weight: 400"><a style="font-family: var(--wccom-font-family-default);letter-spacing: -0.011em" href="https://mailchimp.com/help/create-ab-tests/">AB/MV Testing</a>: Measure the impact of your content on crucial engagement and revenue metrics.</li>
</ul>
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Build better relationships that drive traffic and increase sales
Mailchimp offers WooCommerce merchants the right tools to drive sales and customer loyalty. Connect with customers when it matters most, turn browsers into repeat customers, and <a href="https://mailchimp.com/features/automations/?utm_source=woo_integration&utm_medium=integration_page&utm_campaign=woocommerce&utm_content=automations">send automated emails</a> and SMS based on real-time interactions like:
<ul>
<li>Abandoned cart reminders: Recover lost sales by sending reminder emails to customers who left items in their cart but didn’t complete the purchase.</li>
<li>Personalized product recommendations: Increase sales by showcasing relevant items to individual customers based on their browsing and purchase history.</li>
<li>Predictive segmentation: Sharpen your targeting strategies with predictive segmentation to understand your customers’ lifetime value, demographics, and likelihood to purchase.</li>
</ul>
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Engage your visitors and convert more customers
Mailchimp tools not only help you increase traffic to your site, but with our <a href="https://mailchimp.com/features/crm/">Customer Relationship Management </a>features, you can start building stronger relationships with your customers with personalized content that means something to them.
<ul>
<li>Centralize audience insights: Get to know your audience and find new ways to market to them using Mailchimp’s <a href="https://mailchimp.com/features/crm/">CRM tools</a>. Organizing your audience with tags and segments allows for more targeted communication that can resonate with your customers, ultimately driving stronger conversion opportunities and repeat purchases.</li>
<li>Get a holistic view of your audience: Mailchimp’s <a style="font-family: var(--wccom-font-family-default);letter-spacing: -0.011em" href="https://mailchimp.com/features/audience-dashboard/">audience dashboard</a> can help you get to know your audience at a glance by visually showing segments within your audience data that you can send targeted campaigns to with just a few clicks.</li>
<li>Gain insights on how to engage with your audience: Create <a style="font-family: var(--wccom-font-family-default);letter-spacing: -0.011em" href="https://mailchimp.com/features/contact-profiles/">contact profiles</a> to  better understand your customers behind the numbers.Dive into their data and learn what actions have led to a purchase, leave notes about individual preferences, and discover patterns in audience behavior.</li>
</ul>
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Get the insights you need to optimize your marketing strategy
Connect your WooCommerce store with Mailchimp’s <a href="https://mailchimp.com/features/reports-and-analytics/?utm_source=woo_integration&utm_medium=integration_page&utm_campaign=woocommerce&utm_content=reports_analytics">analytics platform </a>to monitor trends, track performance, and create better campaigns that reach more customers who are likely to engage and convert.
<ul>
<li>Make smart decisions quickly with data all in one place: Get real-time stats for all your marketing campaigns—including emails, automation, social ads, and more—to quickly identify what’s working and make informed decisions about next steps</li>
<li>Make your email content more engaging: Mailchimp’s <a href="https://mailchimp.com/features/content-optimizer/">Content Optimizer</a> gives additional guidance with analysis based on industry best practices. Access this feature in the new email builder or your email campaign reports before sending your next email.</li>
</ul>
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Resource Articles
Mailchimp knows the value of providing e-commerce retailers with content that helps drive sales.  To view a library of articles to help you optimize your marketing efforts, <a href="https://mailchimp.com/resources/e-commerce/">click here</a>. 
Requirements:
<ul>
<li>The WooCommerce plugin should already be installed and activated in WordPress.</li>
<li>Your hosting environment must meet WooCommerce’s minimum requirements, including <a href="https://woocommerce.com/document/server-requirements/">PHP 7.4 or greater</a>.</li>
<li>A staging environment should be used prior to installation on production servers. Customer’s first name, last name, email address, and orders are needed for Mailchimp for WooCommerce to sync.</li>
</ul>
<h3></h3>
To connect your WooCommerce store to Mailchimp
<ol>
<li>Download the plugin</li>
<li>Install the plugin on your WordPress Admin site</li>
<li>Connect the plugin with your Mailchimp API Key</li>
<li>Configure your list settings to complete the data sync process</li>
<li>For more information on settings and configuration, visit <a href="http://kb.mailchimp.com/integrations/e-commerce/connect-or-disconnect-mailchimp-for-woocommerce">Mailchimp’s Knowledge Base</a></li>
</ol>
A note for current integration users:
This plugin supports our most powerful API 3.0 features and is intended for users who have not yet integrated their WooCommerce stores with Mailchimp. 
You can run this new integration at the same time as your current WooCommerce integration for Mailchimp. However, data from the older integration will display separately in subscriber profiles, and can’t be used with e-commerce features that require API 3.0.

Mailchimp

Increase traffic, drive repeat purchases, and send personalized emails and SMS campaigns using Mailchimp’s AI marketing tools.

Dynamic Coupons for Klaviyo is the ultimate WooCommerce add-on for store owners who want to send the right discount to the right customer at exactly the right time. Fully integrated with Klaviyo flows, segments, and event tracking, this plugin helps you drive sales and build loyalty—without the manual coupon management.
<hr />
<h2>Dynamic Coupons</h2>
Create unique WooCommerce coupons automatically through Klaviyo flows. Simply connect your Klaviyo API key, define your coupon details in a webhook, and the plugin will generate personalized coupon codes for each customer. Perfect for welcome discounts, lead magnets, or targeted offers.
<ul class="wccom-tick-list-primary">
<li>Generate coupons instantly when a customer joins a Klaviyo list or flow.</li>
<li>Personalize coupons with unique codes tied to each customer.</li>
<li>Set default expiry dates and let the plugin auto-clean expired coupons.</li>
<li>Store coupon details directly on the customer’s Klaviyo profile for easy access.</li>
</ul>

<hr />
<h2>Segment Coupons</h2>
Reward your best customers automatically. Link any Klaviyo list or segment to a WooCommerce coupon, and the discount will be applied every time those customers shop—no coupon entry needed.
<ul class="wccom-tick-list-primary">
<li>Apply discounts instantly to VIPs, loyalty members, or high-spend customers.</li>
<li>Pair with “Hidden Coupons” for invisible perks your customers never see at checkout.</li>
<li>Great for exclusive offers without public promo codes.</li>
<li>Note: Segment coupons use Klaviyo’s <code>getGroupMembership</code> API, available only for Advanced KDP customers. Make sure your Klaviyo plan includes this feature.</li>
</ul>

<hr />
<h2>Advanced Events</h2>
Track detailed WooCommerce events in Klaviyo to power smarter automations. From page views to category browsing, you can capture the actions that matter and use them as triggers for targeted campaigns.
<ul class="wccom-tick-list-primary">
<li>Send event data to Klaviyo for use in flows and segmentation.</li>
<li>Track category views, product views, and custom post views.</li>
<li>Track WooCommerce Subscription events</li>
<li>Each event includes relevant metadata (titles, URLs, categories, tags, etc.)</li>
</ul>

<hr />
<h2>Hidden Coupons</h2>
Keep your checkout clean and your offers discreet. With Hidden Coupons, you can apply discounts in the background without showing coupon codes to the customer—perfect for VIP perks, staff discounts, or private promotions.
<ul class="wccom-tick-list-primary">
<li>Hide dynamic, segment, or any coupons with a chosen prefix.</li>
<li>Maintain a professional checkout page without promo code clutter.</li>
<li>Still apply the discount automatically for eligible customers.</li>
<li>Protect special offers from being shared publicly.</li>
</ul>
<hr />
<h2>Why Choose Dynamic Coupons for Klaviyo?</h2>
<ul class="wccom-tick-list-primary">
<li>Works alongside the official Klaviyo WooCommerce plugin—this is an add-on, not a replacement.</li>
<li>Automates coupon creation and application for maximum efficiency.</li>
<li>Unlocks advanced targeting with behavior-based event tracking.</li>
<li>Reduces manual work and keeps your coupon list clean.</li>
</ul>
<hr />
With Dynamic Coupons for Klaviyo, you can personalize offers, reward loyalty, and run highly targeted campaigns—all without touching the WooCommerce coupon editor. More sales, less effort.
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Dynamic Coupons for Klaviyo

Create and apply WooCommerce coupons automatically through Klaviyo flows, segments, and events—plus hide them at checkout for a clean customer experience.
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Mailchimp vs Dynamic Coupons for Klaviyo