Connect your WooCommerce store with Mailchimp’s marketing and automation tools to send personalized messages that drive repeat purchases to better engage and build relationships with your customers.
Use personalization to optimize every campaign
Mailchimp’s easy-to-use, AI-powered tools and recommendations let you design next-level emails that reflect your brand and give customers a personalized experience.
<ul>
<li style="font-weight: 400"><a href="https://mailchimp.com/help/design-an-email-new-builder/">Email Builder</a>: Send highly-targeted emails that help drive repeat purchases using intuitive drag-and-drop editors and robust automations.</li>
<li style="font-weight: 400"><a href="https://mailchimp.com/help/use-product-recommendation-content-blocks/">Product Recommendations & Dynamic Content</a>: Leverage customer behavior and purchase data to tailor content and drive conversions.</li>
<li style="font-weight: 400"><a href="https://mailchimp.com/help/use-creative-assistant/">Content Generator & Creative Assistant</a>: Harness generative AI to craft personalized content faster and test variants to deliver more personalized emails to your customers.</li>
<li style="font-weight: 400"><a href="https://mailchimp.com/help/content-optimizer/">Content Optimizer</a>: Compare your email content with top-performing campaigns and get actionable suggestions for enhancement.</li>
<li style="font-weight: 400"><a style="font-family: var(--wccom-font-family-default);letter-spacing: -0.011em" href="https://mailchimp.com/help/create-ab-tests/">AB/MV Testing</a>: Measure the impact of your content on crucial engagement and revenue metrics.</li>
</ul>
<img class="alignnone size-medium wp-image-18734003458369" src="https://woocommerce.com/wp-content/uploads/2017/09/Template-library-Gen-AI.jpg?w=896" alt="" width="896" height="672" />
Build better relationships that drive traffic and increase sales
Mailchimp offers WooCommerce merchants the right tools to drive sales and customer loyalty. Connect with customers when it matters most, turn browsers into repeat customers, and <a href="https://mailchimp.com/features/automations/?utm_source=woo_integration&utm_medium=integration_page&utm_campaign=woocommerce&utm_content=automations">send automated emails</a> and SMS based on real-time interactions like:
<ul>
<li>Abandoned cart reminders: Recover lost sales by sending reminder emails to customers who left items in their cart but didn’t complete the purchase.</li>
<li>Personalized product recommendations: Increase sales by showcasing relevant items to individual customers based on their browsing and purchase history.</li>
<li>Predictive segmentation: Sharpen your targeting strategies with predictive segmentation to understand your customers’ lifetime value, demographics, and likelihood to purchase.</li>
</ul>
<img class="alignnone size-medium wp-image-18734003667137" src="https://woocommerce.com/wp-content/uploads/2017/09/Woo-Commerce_02.png?w=896" alt="" width="896" height="504" />
Engage your visitors and convert more customers
Mailchimp tools not only help you increase traffic to your site, but with our <a href="https://mailchimp.com/features/crm/">Customer Relationship Management </a>features, you can start building stronger relationships with your customers with personalized content that means something to them.
<ul>
<li>Centralize audience insights: Get to know your audience and find new ways to market to them using Mailchimp’s <a href="https://mailchimp.com/features/crm/">CRM tools</a>. Organizing your audience with tags and segments allows for more targeted communication that can resonate with your customers, ultimately driving stronger conversion opportunities and repeat purchases.</li>
<li>Get a holistic view of your audience: Mailchimp’s <a style="font-family: var(--wccom-font-family-default);letter-spacing: -0.011em" href="https://mailchimp.com/features/audience-dashboard/">audience dashboard</a> can help you get to know your audience at a glance by visually showing segments within your audience data that you can send targeted campaigns to with just a few clicks.</li>
<li>Gain insights on how to engage with your audience: Create <a style="font-family: var(--wccom-font-family-default);letter-spacing: -0.011em" href="https://mailchimp.com/features/contact-profiles/">contact profiles</a> to  better understand your customers behind the numbers.Dive into their data and learn what actions have led to a purchase, leave notes about individual preferences, and discover patterns in audience behavior.</li>
</ul>
<img class="alignnone size-medium wp-image-18734003667144" src="https://woocommerce.com/wp-content/uploads/2017/09/Woo-Commerce_03.png?w=896" alt="" width="896" height="504" />
Get the insights you need to optimize your marketing strategy
Connect your WooCommerce store with Mailchimp’s <a href="https://mailchimp.com/features/reports-and-analytics/?utm_source=woo_integration&utm_medium=integration_page&utm_campaign=woocommerce&utm_content=reports_analytics">analytics platform </a>to monitor trends, track performance, and create better campaigns that reach more customers who are likely to engage and convert.
<ul>
<li>Make smart decisions quickly with data all in one place: Get real-time stats for all your marketing campaigns—including emails, automation, social ads, and more—to quickly identify what’s working and make informed decisions about next steps</li>
<li>Make your email content more engaging: Mailchimp’s <a href="https://mailchimp.com/features/content-optimizer/">Content Optimizer</a> gives additional guidance with analysis based on industry best practices. Access this feature in the new email builder or your email campaign reports before sending your next email.</li>
</ul>
<img class="alignnone size-medium wp-image-18734003667147" src="https://woocommerce.com/wp-content/uploads/2017/09/Woo-Commerce_04.png?w=896" alt="" width="896" height="504" />
Resource Articles
Mailchimp knows the value of providing e-commerce retailers with content that helps drive sales.  To view a library of articles to help you optimize your marketing efforts, <a href="https://mailchimp.com/resources/e-commerce/">click here</a>. 
Requirements:
<ul>
<li>The WooCommerce plugin should already be installed and activated in WordPress.</li>
<li>Your hosting environment must meet WooCommerce’s minimum requirements, including <a href="https://woocommerce.com/document/server-requirements/">PHP 7.4 or greater</a>.</li>
<li>A staging environment should be used prior to installation on production servers. Customer’s first name, last name, email address, and orders are needed for Mailchimp for WooCommerce to sync.</li>
</ul>
<h3></h3>
To connect your WooCommerce store to Mailchimp
<ol>
<li>Download the plugin</li>
<li>Install the plugin on your WordPress Admin site</li>
<li>Connect the plugin with your Mailchimp API Key</li>
<li>Configure your list settings to complete the data sync process</li>
<li>For more information on settings and configuration, visit <a href="http://kb.mailchimp.com/integrations/e-commerce/connect-or-disconnect-mailchimp-for-woocommerce">Mailchimp’s Knowledge Base</a></li>
</ol>
A note for current integration users:
This plugin supports our most powerful API 3.0 features and is intended for users who have not yet integrated their WooCommerce stores with Mailchimp. 
You can run this new integration at the same time as your current WooCommerce integration for Mailchimp. However, data from the older integration will display separately in subscriber profiles, and can’t be used with e-commerce features that require API 3.0.

Mailchimp

Increase traffic, drive repeat purchases, and send personalized emails and SMS campaigns using Mailchimp’s AI marketing tools.

Want to enhance your WooCommerce follow-up emails?
Email Customizer for AutomateWoo is a powerful extension that allows WooCommerce merchants to personalize and optimize email marketing campaigns without coding.
With this YayMail Addon plugin, you can easily customize the content, layout, and design of WooCommerce follow-up emails. It offers a WYSIWYG drag-and-drop email builder to make WooCommerce email customization a piece of cake.
One of the key advantages of the YayMail email builder is its ability to add extra elements to automated follow-up emails based on customer activities, such as abandoned cart reminders, related products, or product recommendations.
By delivering relevant messages to customers at the right time, you will be able to generate more sales and drive revenue growth.
<h2>Customizing WooCommerce Emails Sent by AutomateWoo Workflows</h2>
With an intuitive drag-and-drop interface, Email Customizer for AutomateWoo integrates newly created AutomateWoo workflow emails with YayMail Builder. Then you can fully customize the email templates, including:
<ul>
<li>Content: Edit text, heading, greetings, order details table, and other information.</li>
<li>Design: Insert images, logos, banners, videos, etc. The email blocks can have different background colors and designs.</li>
<li>Layout: Add multiple columns, product grid or email signature.</li>
<li>Extra WooCommerce block: Add unlimited custom email blocks, and more!</li>
<li>Shortcodes: It supports all AutomateWoo email variables like personalized coupons and abandoned cart reminders.</li>
</ul>

<h2>How to customize AutomateWoo email templates?</h2>
Before you start, be sure to have these plugins installed and activated:
<ul>
<li><a href="https://wordpress.org/plugins/woocommerce/" target="_blank" rel="noopener">WooCommerce</a></li>
<li><a href="https://woocommerce.com/products/automatewoo/" target="_blank" rel="noopener">AutomateWoo</a></li>
<li><a href="https://wordpress.org/plugins/yaymail/" target="_blank" rel="noopener">YayMail Free</a> or <a href="https://woocommerce.com/products/email-customizer-for-woocommerce/" target="_blank" rel="noopener">Email Customizer for WooCommerce Pro</a></li>
<li>Email Customizer for AutomateWoo (this extension)</li>
</ul>
<img class="alignnone wp-image-8824010 size-full" src="https://woocommerce.com/wp-content/uploads/2021/11/yaymail-addon-for-automatewoo-screenshot-admin-dashboard-1.png" alt="Activate extensions of Email Customizer for AutomateWoo" width="980" height="613" />
Of course, you should have created automated workflows in your AutomateWoo menu using Triggers, Rules, and Actions within WooCommerce.
Then you will be able to find the email templates by navigating to YayCommerce → YayMail.
In the email builder interface, please go to Settings → Enable/Disable Templates to find all the available email templates. There, you can choose to activate all the templates you want to use.
For each enabled template, a green light indicates it is now in use in the automation workflow of WooCommerce.
At any time, you can send a test email to make sure it looks correct on different email clients and devices.
<h2>Features of Email Customizer for AutomateWoo</h2>
<h3>Email template builder options</h3>
<ul>
<li>Copy an element to another template</li>
<li>Clone a full template to reuse in the current email template</li>
<li>Reset template to the default</li>
<li>Set a header or footer email block as a default to apply to all available templates</li>
<li>Preview selected email templates on different devices</li>
<li>Send test email to your own email address</li>
<li>View actual order details and workflows of your store’s past orders</li>
</ul>
<img class="alignnone size-full wp-image-8824042" src="https://woocommerce.com/wp-content/uploads/2021/11/yaymail-addon-for-automatewoo-screenshot-email-templates-1.png" alt="Email template list in Email Customizer for AutomateWoo" width="980" height="613" />
<h3>General settings</h3>
<ul>
<li>Language direction: you can compose emails in left-to-right or right-to-left languages</li>
<li>Container width: resizable widths for the whole email body</li>
<li>Product image: automatically insert any product image with custom position and image sizes</li>
<li>Custom CSS: add your own creative adjustments</li>
<li>Shortcodes: insert personalized content to any emails</li>
</ul>
YayMail gives you more control over how and when to use <a href="https://woocommerce.com/document/email-customizer-for-automatewoo/#section-6" target="_blank" rel="noopener">variables/shortcodes in your emails</a>. Please note that AutomateWoo variables are template-specific, which means that they can only be used in the email templates that they are defined in.
<img class="alignnone size-full wp-image-18734002719378" src="https://woocommerce.com/wp-content/uploads/2021/11/Email-Customizer-for-AutomateWoo-variables.png" alt="Email Customizer for AutomateWoo with variables" width="980" height="613" />
Like Gutenberg blocks, you can upload and insert your logo and images quickly to an email body. You can resize it by using the image size slider and adding padding/margin area to the image element.
Adding extra elements like videos, animations, gifs, and rich content is made possible with YayMail.
You can use custom blocks to make the WooCommerce email templates stand out, as well as apply colors to text and their backgrounds. You can also embed social media links as brand info to appeal to your readership. These types of customization techniques are extremely easy to do since they are built in the YayMail email editor.

And once you finish the work, you can achieve the look and feel you’ve always wanted for customizing WooCommerce AutomateWoo email templates.
<h3>Compatibility</h3>
If you use Email Customizer for AutomateWoo in combination with <a href="https://woocommerce.com/products/email-customizer-for-woocommerce/" target="_blank" rel="noopener">Email Customizer for WooCommerce</a>, you will have fully translatable email templates. It supports these WordPress multilingual plugins:
<ul>
<li>WPML & WooCommerce Multilingual with WPML</li>
<li>Polylang</li>
<li>TranslatePress</li>
<li>Weglot</li>
</ul>
<img class="alignnone wp-image-18734001629508 size-full" src="https://woocommerce.com/wp-content/uploads/2021/11/YayMail-WooCommerce-Email-Customizer-compatible-with-WPML.jpg" alt="WooCommerce Email Templates by AutomateWoo is compatible with WPML " width="980" height="642" />
Premium integration with multilingual plugins (YayMail Pro only) will allow you to keep a full backup of your email designs and customizations. It’s easy to export all email templates to JSON files and then import them to use in future email campaigns.
<img class="alignnone size-full wp-image-18734001629593" src="https://woocommerce.com/wp-content/uploads/2021/11/YayMail-export-all-templates-all-languages-to-JSON.jpg" alt="YayMail export all templates all languages to JSON" width="980" height="646" />
YayMail Pro also offers an extended history of your email edits. These include the list of recent unsaved editing actions and saved email revisions.
<img class="alignnone size-full wp-image-18734001629592" src="https://woocommerce.com/wp-content/uploads/2021/11/Email-Customizer-history-actions-revisions.jpg" alt="Email Customizer history actions revisions" width="980" height="545" />
Requirements
Minimum PHP version: 5.6 
Plugins:
<ul>
<li><a href="https://woocommerce.com/products/automatewoo/">AutomateWoo</a></li>
<li><a href="https://wordpress.org/plugins/yaymail/" target="_blank" rel="noopener">YayMail Free</a> or <a href="https://woocommerce.com/products/email-customizer-for-woocommerce/" target="_blank" rel="noopener">YayMail – WooCommerce Email Customizer Pro</a></li>
</ul>
<h2>FAQs on Customizing AutomateWoo Emails</h2>
<div class="wccom-comp-accordion wccom-component wccom-component--is-rendered">
	<details class="wccom-accordion">
		<summary class="wccom-accordion__header" data-tracks="faq_expand" data-tracks-title="Where do I edit AutomateWoo email templates?">
									<h3 class="wccom-accordion__header-title">Where do I edit AutomateWoo email templates?</h3>
			
		</summary>
		<div class="wccom-accordion__content">
						<ul><li>Once you’ve added a new workflow in AutomateWoo, it will generate a new email with the given name. Now you just go to WordPress admin dashboard → YayCommerce → YayMail and select that email from the top left dropdown.</li></ul>		</div>
	</details>
</div>

<div class="wccom-comp-accordion wccom-component wccom-component--is-rendered">
	<details class="wccom-accordion">
		<summary class="wccom-accordion__header" data-tracks="faq_expand" data-tracks-title="How do I edit an existing AutomateWoo email template?">
									<h3 class="wccom-accordion__header-title">How do I edit an existing AutomateWoo email template?</h3>
			
		</summary>
		<div class="wccom-accordion__content">
						<ul><li>All existing AutomateWoo emails will be quickly synchronized into YayMail email builder. If you think there are some emails missing, just contact us and we’ll troubleshoot the issue.</li></ul>		</div>
	</details>
</div>

<div class="wccom-comp-accordion wccom-component wccom-component--is-rendered">
	<details class="wccom-accordion">
		<summary class="wccom-accordion__header" data-tracks="faq_expand" data-tracks-title="Where are the WooCommerce email template files?">
									<h3 class="wccom-accordion__header-title">Where are the WooCommerce email template files?</h3>
			
		</summary>
		<div class="wccom-accordion__content">
						<ul><li>If you enable a WooCommerce email template in YayMail, the email template designed by YayMail will override the default AutomateWoo email. So you don’t need to modify it in your child theme templates or theme directory files.</li></ul>		</div>
	</details>
</div>

<div class="wccom-comp-accordion wccom-component wccom-component--is-rendered">
	<details class="wccom-accordion">
		<summary class="wccom-accordion__header" data-tracks="faq_expand" data-tracks-title="Can I use AutomateWoo variables in the YayMail editor?">
									<h3 class="wccom-accordion__header-title">Can I use AutomateWoo variables in the YayMail editor?</h3>
			
		</summary>
		<div class="wccom-accordion__content">
						<ul><li>Yes, you can insert AutomateWoo variables into the email blocks. When your workflow runs and sends out emails, it will automatically display the values of those variables according to the recipient information. Please note that these variables are template-specific, so please make sure you copy/paste the variables supported in each email template.</li></ul>		</div>
	</details>
</div>

Email Customizer for AutomateWoo

Customize AutomateWoo custom workflow emails using YayMail – WooCommerce Email Customizer

Mailchimp vs Email Customizer for AutomateWoo