Connect your WooCommerce store with Mailchimp’s marketing and automation tools to send personalized messages that drive repeat purchases to better engage and build relationships with your customers.
Use personalization to optimize every campaign
Mailchimp’s easy-to-use, AI-powered tools and recommendations let you design next-level emails that reflect your brand and give customers a personalized experience.
<ul>
<li style="font-weight: 400"><a href="https://mailchimp.com/help/design-an-email-new-builder/">Email Builder</a>: Send highly-targeted emails that help drive repeat purchases using intuitive drag-and-drop editors and robust automations.</li>
<li style="font-weight: 400"><a href="https://mailchimp.com/help/use-product-recommendation-content-blocks/">Product Recommendations & Dynamic Content</a>: Leverage customer behavior and purchase data to tailor content and drive conversions.</li>
<li style="font-weight: 400"><a href="https://mailchimp.com/help/use-creative-assistant/">Content Generator & Creative Assistant</a>: Harness generative AI to craft personalized content faster and test variants to deliver more personalized emails to your customers.</li>
<li style="font-weight: 400"><a href="https://mailchimp.com/help/content-optimizer/">Content Optimizer</a>: Compare your email content with top-performing campaigns and get actionable suggestions for enhancement.</li>
<li style="font-weight: 400"><a style="font-family: var(--wccom-font-family-default);letter-spacing: -0.011em" href="https://mailchimp.com/help/create-ab-tests/">AB/MV Testing</a>: Measure the impact of your content on crucial engagement and revenue metrics.</li>
</ul>
<img class="alignnone size-medium wp-image-18734003458369" src="https://woocommerce.com/wp-content/uploads/2017/09/Template-library-Gen-AI.jpg?w=896" alt="" width="896" height="672" />
Build better relationships that drive traffic and increase sales
Mailchimp offers WooCommerce merchants the right tools to drive sales and customer loyalty. Connect with customers when it matters most, turn browsers into repeat customers, and <a href="https://mailchimp.com/features/automations/?utm_source=woo_integration&utm_medium=integration_page&utm_campaign=woocommerce&utm_content=automations">send automated emails</a> and SMS based on real-time interactions like:
<ul>
<li>Abandoned cart reminders: Recover lost sales by sending reminder emails to customers who left items in their cart but didn’t complete the purchase.</li>
<li>Personalized product recommendations: Increase sales by showcasing relevant items to individual customers based on their browsing and purchase history.</li>
<li>Predictive segmentation: Sharpen your targeting strategies with predictive segmentation to understand your customers’ lifetime value, demographics, and likelihood to purchase.</li>
</ul>
<img class="alignnone size-medium wp-image-18734003667137" src="https://woocommerce.com/wp-content/uploads/2017/09/Woo-Commerce_02.png?w=896" alt="" width="896" height="504" />
Engage your visitors and convert more customers
Mailchimp tools not only help you increase traffic to your site, but with our <a href="https://mailchimp.com/features/crm/">Customer Relationship Management </a>features, you can start building stronger relationships with your customers with personalized content that means something to them.
<ul>
<li>Centralize audience insights: Get to know your audience and find new ways to market to them using Mailchimp’s <a href="https://mailchimp.com/features/crm/">CRM tools</a>. Organizing your audience with tags and segments allows for more targeted communication that can resonate with your customers, ultimately driving stronger conversion opportunities and repeat purchases.</li>
<li>Get a holistic view of your audience: Mailchimp’s <a style="font-family: var(--wccom-font-family-default);letter-spacing: -0.011em" href="https://mailchimp.com/features/audience-dashboard/">audience dashboard</a> can help you get to know your audience at a glance by visually showing segments within your audience data that you can send targeted campaigns to with just a few clicks.</li>
<li>Gain insights on how to engage with your audience: Create <a style="font-family: var(--wccom-font-family-default);letter-spacing: -0.011em" href="https://mailchimp.com/features/contact-profiles/">contact profiles</a> to  better understand your customers behind the numbers.Dive into their data and learn what actions have led to a purchase, leave notes about individual preferences, and discover patterns in audience behavior.</li>
</ul>
<img class="alignnone size-medium wp-image-18734003667144" src="https://woocommerce.com/wp-content/uploads/2017/09/Woo-Commerce_03.png?w=896" alt="" width="896" height="504" />
Get the insights you need to optimize your marketing strategy
Connect your WooCommerce store with Mailchimp’s <a href="https://mailchimp.com/features/reports-and-analytics/?utm_source=woo_integration&utm_medium=integration_page&utm_campaign=woocommerce&utm_content=reports_analytics">analytics platform </a>to monitor trends, track performance, and create better campaigns that reach more customers who are likely to engage and convert.
<ul>
<li>Make smart decisions quickly with data all in one place: Get real-time stats for all your marketing campaigns—including emails, automation, social ads, and more—to quickly identify what’s working and make informed decisions about next steps</li>
<li>Make your email content more engaging: Mailchimp’s <a href="https://mailchimp.com/features/content-optimizer/">Content Optimizer</a> gives additional guidance with analysis based on industry best practices. Access this feature in the new email builder or your email campaign reports before sending your next email.</li>
</ul>
<img class="alignnone size-medium wp-image-18734003667147" src="https://woocommerce.com/wp-content/uploads/2017/09/Woo-Commerce_04.png?w=896" alt="" width="896" height="504" />
Resource Articles
Mailchimp knows the value of providing e-commerce retailers with content that helps drive sales.  To view a library of articles to help you optimize your marketing efforts, <a href="https://mailchimp.com/resources/e-commerce/">click here</a>. 
Requirements:
<ul>
<li>The WooCommerce plugin should already be installed and activated in WordPress.</li>
<li>Your hosting environment must meet WooCommerce’s minimum requirements, including <a href="https://woocommerce.com/document/server-requirements/">PHP 7.4 or greater</a>.</li>
<li>A staging environment should be used prior to installation on production servers. Customer’s first name, last name, email address, and orders are needed for Mailchimp for WooCommerce to sync.</li>
</ul>
<h3></h3>
To connect your WooCommerce store to Mailchimp
<ol>
<li>Download the plugin</li>
<li>Install the plugin on your WordPress Admin site</li>
<li>Connect the plugin with your Mailchimp API Key</li>
<li>Configure your list settings to complete the data sync process</li>
<li>For more information on settings and configuration, visit <a href="http://kb.mailchimp.com/integrations/e-commerce/connect-or-disconnect-mailchimp-for-woocommerce">Mailchimp’s Knowledge Base</a></li>
</ol>
A note for current integration users:
This plugin supports our most powerful API 3.0 features and is intended for users who have not yet integrated their WooCommerce stores with Mailchimp. 
You can run this new integration at the same time as your current WooCommerce integration for Mailchimp. However, data from the older integration will display separately in subscriber profiles, and can’t be used with e-commerce features that require API 3.0.

Mailchimp

Increase traffic, drive repeat purchases, and send personalized emails and SMS campaigns using Mailchimp’s AI marketing tools.

Transform default WooCommerce order email templates into branded, eye-catching messages that stand out, boost repeat purchases, and keep customers coming back for more.
<h2>Powerful, feature-rich email customizer for WooCommerce</h2>
<ul class="wccom-tick-list-primary">
<li>Customize all the default WooCommerce transactional emails.</li>
<li>Customize subscriptions, affiliate, coupons, cart abandonment and customer verification emails (check compatible plugins on this page).</li>
<li>Readymade email templates – Easy-to-customize designs to match your brand.</li>
<li>Edit email text – Modify the email body text to better engage and convert customers.</li>
<li>Add your own content – image, video, links, social icons, etc. Customize them using HTML/CSS.</li>
<li>Show related product recommendations to boost sales via upselling.</li>
<li>Fully device-responsive emails.</li>
<li>Edit emails in a live preview.</li>
<li>Send test emails.</li>
<li>Track conversions from emails using UTM parameters.</li>
<li>Compatible with WordPress, and all WooCommerce-supporting WordPress themes.</li>
</ul>
<h2>Edit WooCommerce email templates text (our biggest USP)</h2>
Unlike other WooCommerce email customizer plugins, our plugin lets you edit the actual email text, and not just the background, header, or footer.
We let you take full control of your email content because your copy/content matters a lot apart from styling to build your unique brand identity.
<ul>
<li>Order messages, headings and subheadings, closing notes; you can edit the text the way you want.</li>
<li>Show your company details, ask for feedback and reviews. Add links to product pages and important blog posts. Add a coupon code, images, and videos…decorate them to be the best pretty emails.</li>
<li>Tweak colors, text styles and more — all with a live preview.</li>
<li>Supports all order emails, subscription emails and AutomateWoo emails.</li>
</ul>
<h2>Customize 30+ WooCommerce emails without coding (Readymade email templates)</h2>
Every email impacts your brand value and connection with customers. If it looks generic, you’re missing a major branding and marketing opportunity.
Our WooCommerce email customizer plugin lets you fix that. It gives you professionally designed, six elegant email templates and the power to customize them using the WordPress Customizer. Get started right away, with no coding required whatsoever.
<div class="twocol-one">
<img class="aligncenter size-full wp-image-6280613" src="https://woocommerce.com/wp-content/uploads/2020/07/email-customizer-style-01.png" alt="Email Customizer" width="980" height="1215" /><img class="aligncenter size-full wp-image-6280614" src="https://woocommerce.com/wp-content/uploads/2020/07/email-customizer-style-02.png" alt="WooCommerce Email Customizer" width="980" height="1029" />
</div>
<div class="twocol-one last">
<img class="aligncenter size-full wp-image-6280612" src="https://woocommerce.com/wp-content/uploads/2020/07/email-customizer-style-04.png" alt="Email Customizer - Deluxe" width="980" height="1046" /><img class="aligncenter size-full wp-image-6280616" src="https://woocommerce.com/wp-content/uploads/2020/07/email-customizer-style-03.png" alt="WooCommerce Email Customizer - Elegant" width="980" height="1013" />
</div>
<h3>Customize WooCommerce order emails</h3>
The default WooCommerce transactional emails — order complete, status change, password recovery, and others do their job, but they don’t reflect your brand. 
So style and edit all these core transactional emails:
<ul>
<li>Order on-hold</li>
<li>Processing order</li>
<li>Completed order</li>
<li>Refunded order</li>
<li>Customer invoice/Order details</li>
<li>Customer note</li>
<li>Reset password</li>
<li>New account</li>
</ul>
<h3>Customize WooCommerce subscription emails</h3>
Being compatible with <a href="https://woocommerce.com/products/woocommerce-subscriptions/">WooCommerce Subscriptions</a> plugin, you can customize all the subscription-related emails sent to the customer and the store admin.
<ul>
<li>Processing Renewal Order</li>
<li>Completed Renewal Order</li>
<li>On-Hold Renewal order</li>
<li>Subscription Switch Complete</li>
<li>Customer Renewal Invoice</li>
<li>Cancelled Subscription</li>
<li>Expired Subscription</li>
<li>Suspended Subscription</li>
<li>Customer Payment Retry</li>
<li>New Renewal Order</li>
<li>Payment Retry</li>
<li>Subscription Switched</li>
</ul>
<a href="https://woocommerce.com/wp-content/uploads/2022/05/email-customizer-pro-woocommerce-subscriptions.png"><img class="aligncenter size-full wp-image-18734000591423" src="https://woocommerce.com/wp-content/uploads/2022/05/email-customizer-pro-woocommerce-subscriptions.png" alt="WooCommerce Subscriptions email" width="578" height="2163" /></a>
An email template of our customer, customized using our plugin. Looks quite good, right?
<h3>Customize AutomateWoo emails</h3>
Why leave cart abandonment emails also dull? Make all your <a href="https://woocommerce.com/products/automatewoo/">AutomateWoo</a> cart recovery emails more converting and beautiful.
<h3>Customize affiliate marketing emails</h3>
Using <a href="https://woocommerce.com/products/affiliate-for-woocommerce/">Affiliate for WooCommerce</a> plugin? Customize emails that go to the store admin and the affiliates.
<ul>
<li>Affiliate – Pending request</li>
<li>Affiliate – Summary email</li>
<li>Affiliate – Commission paid</li>
<li>Affiliate – New conversion received</li>
<li>Affiliate – Welcome email</li>
<li>Affiliate Manager – Summary Email</li>
<li>Affiliate Manager – Automatic Payouts Reminder</li>
<li>Affiliate Manager – New Registration Received</li>
</ul>
<h3>Customize coupon emails</h3>
Using <a href="https://woocommerce.com/products/smart-coupons/">Smart Coupons</a> to create discount rules, gift cards, BOGO deals and more? Send customized emails for: 
<ul>
<li>Smart Coupons – Auto-generated coupon email</li>
<li>Smart Coupons – Combined auto-generated coupons email</li>
<li>Smart Coupons – Acknowledgement email</li>
<li>Smart Coupons – Coupon expiry reminder</li>
</ul>
<h3>Customize customer verification emails</h3>
Security is important. Style them too. Compatibility with <a href="https://woocommerce.com/products/customer-email-verification/">Customer Email Verification</a> plugin allows to customize these emails sent to customers. 
<ul>
<li>Signup verification</li>
<li>Checkout verification</li>
<li>Login authentication</li>
<li>Customizable verification experience</li>
</ul>
<h2>Style WooCommerce emails to match your brand</h2>
Emails still rule conversions. Everyone reads them. Make the most of them! So style all the above emails to make them look elegant. Customize colors and the email header and footer, and add social network and other custom links:
<img class="aligncenter" src="https://woocommerce.com/wp-content/uploads/2020/07/email-style-in-customizer.png" alt="Email Customizer - style in customizer" width="980" height="870" />
<ul>
<li>Header: Customize the Header Style – color, text, and text color. Add different custom text (like a welcome or thank you message) to each individual email template.</li>
<li>Brand logo: Add your logo, header image, or eye-catching banner with a link to your website.</li>
<li>Links menu: Display up to five custom links to make it easy for customers to get right to pages with offers, exclusive products, or account settings.</li>
<li>Email background and body: Customize the email background, border, and body color.</li>
<li>Social media icons: Showcase your presence with Instagram, YouTube, LinkedIn, Facebook and X/Twitter icons/links.</li>
<li>Footer: Add footer text with a custom message or custom HTML. Build credibility by adding trust badges – secure payment, free shipping, 24×7 support.</li>
<li>UTM campaigns: Set the UTM campaign name, source and medium to track conversions that happen from within the customized emails. Find out what links they visit from the emails or which products they purchased from the suggested ones.</li>
<li>Test emails: Instantly send previews to test across devices.</li>
<li>Show related products from within the email. A smart way to upsell and cross-sell products from within the email and boost sales.</li>
</ul>
<a href="https://woocommerce.com/wp-content/uploads/2022/06/email-customizer-product-recommendations.png"><img class="aligncenter size-full" src="https://woocommerce.com/wp-content/uploads/2022/06/email-customizer-product-recommendations.png" alt="product recommendations in the email" width="478" height="948" /></a>
<h2>Your emails will now speak your brand</h2>
Customized WooCommerce emails are a great marketing boost — establish brand connections, make announcements, highlight promotions. Our WooCommerce email customer plugin, Email Customizer Pro, gives you the control you need. 
Edit emails as per your requirements, without coding and make them so stunning that customers simply can’t miss them.
So go ahead and get Email Customizer Pro today!
<hr />
Need any more reasons to buy? Email Customizer for WooCommerce is built by StoreApps, a leading WooCommerce.com Extension developer. You can trust you’re getting high-quality code backed with first-class support.
<a href="https://woocommerce.com/vendor/storeapps/">Check out our other best-selling and popular plugins on WooCommerce</a>.
<hr />

Email Customizer Pro

Customize email text, colors, images, header and footer to make your emails stand out. Our email customizer plugin helps build your unique brand authority, provide clear content, call-to-actions and make users your loyal fans.

Mailchimp vs Email Customizer Pro