Connect your WooCommerce store with Mailchimp’s marketing and automation tools to send personalized messages that drive repeat purchases to better engage and build relationships with your customers.
Use personalization to optimize every campaign
Mailchimp’s easy-to-use, AI-powered tools and recommendations let you design next-level emails that reflect your brand and give customers a personalized experience.
<ul>
<li style="font-weight: 400"><a href="https://mailchimp.com/help/design-an-email-new-builder/">Email Builder</a>: Send highly-targeted emails that help drive repeat purchases using intuitive drag-and-drop editors and robust automations.</li>
<li style="font-weight: 400"><a href="https://mailchimp.com/help/use-product-recommendation-content-blocks/">Product Recommendations & Dynamic Content</a>: Leverage customer behavior and purchase data to tailor content and drive conversions.</li>
<li style="font-weight: 400"><a href="https://mailchimp.com/help/use-creative-assistant/">Content Generator & Creative Assistant</a>: Harness generative AI to craft personalized content faster and test variants to deliver more personalized emails to your customers.</li>
<li style="font-weight: 400"><a href="https://mailchimp.com/help/content-optimizer/">Content Optimizer</a>: Compare your email content with top-performing campaigns and get actionable suggestions for enhancement.</li>
<li style="font-weight: 400"><a style="font-family: var(--wccom-font-family-default);letter-spacing: -0.011em" href="https://mailchimp.com/help/create-ab-tests/">AB/MV Testing</a>: Measure the impact of your content on crucial engagement and revenue metrics.</li>
</ul>
<img class="alignnone size-medium wp-image-18734003458369" src="https://woocommerce.com/wp-content/uploads/2017/09/Template-library-Gen-AI.jpg?w=896" alt="" width="896" height="672" />
Build better relationships that drive traffic and increase sales
Mailchimp offers WooCommerce merchants the right tools to drive sales and customer loyalty. Connect with customers when it matters most, turn browsers into repeat customers, and <a href="https://mailchimp.com/features/automations/?utm_source=woo_integration&utm_medium=integration_page&utm_campaign=woocommerce&utm_content=automations">send automated emails</a> and SMS based on real-time interactions like:
<ul>
<li>Abandoned cart reminders: Recover lost sales by sending reminder emails to customers who left items in their cart but didn’t complete the purchase.</li>
<li>Personalized product recommendations: Increase sales by showcasing relevant items to individual customers based on their browsing and purchase history.</li>
<li>Predictive segmentation: Sharpen your targeting strategies with predictive segmentation to understand your customers’ lifetime value, demographics, and likelihood to purchase.</li>
</ul>
<img class="alignnone size-medium wp-image-18734003667137" src="https://woocommerce.com/wp-content/uploads/2017/09/Woo-Commerce_02.png?w=896" alt="" width="896" height="504" />
Engage your visitors and convert more customers
Mailchimp tools not only help you increase traffic to your site, but with our <a href="https://mailchimp.com/features/crm/">Customer Relationship Management </a>features, you can start building stronger relationships with your customers with personalized content that means something to them.
<ul>
<li>Centralize audience insights: Get to know your audience and find new ways to market to them using Mailchimp’s <a href="https://mailchimp.com/features/crm/">CRM tools</a>. Organizing your audience with tags and segments allows for more targeted communication that can resonate with your customers, ultimately driving stronger conversion opportunities and repeat purchases.</li>
<li>Get a holistic view of your audience: Mailchimp’s <a style="font-family: var(--wccom-font-family-default);letter-spacing: -0.011em" href="https://mailchimp.com/features/audience-dashboard/">audience dashboard</a> can help you get to know your audience at a glance by visually showing segments within your audience data that you can send targeted campaigns to with just a few clicks.</li>
<li>Gain insights on how to engage with your audience: Create <a style="font-family: var(--wccom-font-family-default);letter-spacing: -0.011em" href="https://mailchimp.com/features/contact-profiles/">contact profiles</a> to  better understand your customers behind the numbers.Dive into their data and learn what actions have led to a purchase, leave notes about individual preferences, and discover patterns in audience behavior.</li>
</ul>
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Get the insights you need to optimize your marketing strategy
Connect your WooCommerce store with Mailchimp’s <a href="https://mailchimp.com/features/reports-and-analytics/?utm_source=woo_integration&utm_medium=integration_page&utm_campaign=woocommerce&utm_content=reports_analytics">analytics platform </a>to monitor trends, track performance, and create better campaigns that reach more customers who are likely to engage and convert.
<ul>
<li>Make smart decisions quickly with data all in one place: Get real-time stats for all your marketing campaigns—including emails, automation, social ads, and more—to quickly identify what’s working and make informed decisions about next steps</li>
<li>Make your email content more engaging: Mailchimp’s <a href="https://mailchimp.com/features/content-optimizer/">Content Optimizer</a> gives additional guidance with analysis based on industry best practices. Access this feature in the new email builder or your email campaign reports before sending your next email.</li>
</ul>
<img class="alignnone size-medium wp-image-18734003667147" src="https://woocommerce.com/wp-content/uploads/2017/09/Woo-Commerce_04.png?w=896" alt="" width="896" height="504" />
Resource Articles
Mailchimp knows the value of providing e-commerce retailers with content that helps drive sales.  To view a library of articles to help you optimize your marketing efforts, <a href="https://mailchimp.com/resources/e-commerce/">click here</a>. 
Requirements:
<ul>
<li>The WooCommerce plugin should already be installed and activated in WordPress.</li>
<li>Your hosting environment must meet WooCommerce’s minimum requirements, including <a href="https://woocommerce.com/document/server-requirements/">PHP 7.4 or greater</a>.</li>
<li>A staging environment should be used prior to installation on production servers. Customer’s first name, last name, email address, and orders are needed for Mailchimp for WooCommerce to sync.</li>
</ul>
<h3></h3>
To connect your WooCommerce store to Mailchimp
<ol>
<li>Download the plugin</li>
<li>Install the plugin on your WordPress Admin site</li>
<li>Connect the plugin with your Mailchimp API Key</li>
<li>Configure your list settings to complete the data sync process</li>
<li>For more information on settings and configuration, visit <a href="http://kb.mailchimp.com/integrations/e-commerce/connect-or-disconnect-mailchimp-for-woocommerce">Mailchimp’s Knowledge Base</a></li>
</ol>
A note for current integration users:
This plugin supports our most powerful API 3.0 features and is intended for users who have not yet integrated their WooCommerce stores with Mailchimp. 
You can run this new integration at the same time as your current WooCommerce integration for Mailchimp. However, data from the older integration will display separately in subscriber profiles, and can’t be used with e-commerce features that require API 3.0.

Mailchimp

Increase traffic, drive repeat purchases, and send personalized emails and SMS campaigns using Mailchimp’s AI marketing tools.

<h2>Completely automate syncing member lists with Mailchimp</h2>
<div class="woo-sc-box normal info ">This plugin requires <a href="https://woocommerce.com/products/woocommerce-memberships/">WooCommerce Memberships</a> version 1.9.0 or newer (purchased separately).</div>
Mailchimp for WooCommerce Memberships helps you communicate more effectively with the members on your site. Previously, to get member data set up in Mailchimp, you had to perform CSV exports for members, upload these exports to Mailchimp, and manually change merge tags to be able to create effective member segments.
No more! Mailchimp for Memberships seamlessly updates member data for you in your subscriber profiles, ensuring Mailchimp data is always up-to-date with your latest membership list and statuses. Keep segments auto-updated, and make it simple to email targeted groups of members on your site.
<h3>Set up in minutes</h3>
Mailchimp for Memberships does all of the heavy lifting during set up to get your member data pushed to Mailchimp quickly. Once you add a Mailchimp API key to the plugin settings, you can choose what list your members should belong to, and what merge fields you’d like to use for plan data.
<a href="https://woocommerce.com/wp-content/uploads/2018/04/wcm-mailchimp-sync-settings-1.png"><img class="aligncenter size-large wp-image-1027015" src="https://woocommerce.com/wp-content/uploads/2018/04/wcm-mailchimp-sync-settings-1.png?w=907" alt="Mailchimp for WooCommerce Memberships: List settings" width="907" height="892" /></a>
Mailchimp for Memberships even cuts out the work to set up merge fields for you — once you’ve chosen a list for your members, merge fields will automatically be created for each plan so you can store member data within your Mailchimp list.
<figure id="attachment_830959" aria-describedby="caption-attachment-830959" style="width: 950px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2018/02/wcm-mailchimp-sync-merge-tags-created.png"><img class="size-large wp-image-830959" src="https://woocommerce.com/wp-content/uploads/2018/02/wcm-mailchimp-sync-merge-tags-created.png?w=950" alt="WooCommerce Memberships Mailchimp Sync: Merge tags created" width="950" height="691" /></a><figcaption id="caption-attachment-830959" class="wp-caption-text">Automatically added merge tags</figcaption></figure>
Once you’ve connected a list and merge fields, you can sync your current membership list, and you’re ready to create member segments in minutes!
<a href="https://woocommerce.com/wp-content/uploads/2018/02/wcm-mailchimp-sync-settings-2.png"><img class="aligncenter size-large wp-image-830992" src="https://woocommerce.com/wp-content/uploads/2018/02/wcm-mailchimp-sync-settings-2.png?w=950" alt="WooCommerce Memberships Mailchimp Sync general settings" width="950" height="378" /></a>
<h3>Segment emails for members</h3>
Now that member data is automatically synced to Mailchimp, you can easily create segments for your members. For example, you could target active members of a specific plan:
<a href="https://woocommerce.com/wp-content/uploads/2018/02/wcm-mailchimp-sync-create-segments.png"><img class="aligncenter size-large wp-image-831078" src="https://woocommerce.com/wp-content/uploads/2018/02/wcm-mailchimp-sync-create-segments.png?w=742" alt="WooCommerce Memberships Mailchimp Sync create segment" width="742" height="677" /></a>
You could also target “cancelled” members to send win-back emails, or paused members to woo them back to you site.
Want to email all active members? That’s straight-forward as well! Mailchimp for Memberships maintains an “Is Active” merge field for you in addition to plan merge fields. This will be “yes” or “no” for any member, ensuring you can use one merge field to segment by all active members on your site for simple communication.
<h3>Always automatically updated</h3>
You’ll never have to export and re-import member CSV files to update Mailchimp data again. For every membership that’s added, removed, has a status change, or is transferred, Mailchimp for Memberships will handle pushing those changes to Mailchimp automatically. Your member merge fields will always be updated with the latest data from your site.
<figure id="attachment_831036" aria-describedby="caption-attachment-831036" style="width: 947px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2018/02/wcm-mailchimp-sync-subscriber-data.png"><img class="size-large wp-image-831036" src="https://woocommerce.com/wp-content/uploads/2018/02/wcm-mailchimp-sync-subscriber-data.png?w=947" alt="WooCommerce Memberships Mailchimp Sync subscriber data" width="947" height="399" /></a><figcaption id="caption-attachment-831036" class="wp-caption-text">Subscriber membership data</figcaption></figure>
These fields also respect sites with multiple membership plans. Have a member who’s cancelled one plan, but is still active on another? The “Is active” tag won’t change on you until all of the customer’s memberships are inactive.
Mailchimp for Memberships is built to take all of the work out of maintaining your member segments, letting you spend time delivering valuable emails to your members instead.
<h3>How to Get Started</h3>
Ready to sync your member data to Mailchimp? You can get going with these steps:
<ol>
<li>Be sure your site already has <a href="https://woocommerce.com/products/woocommerce-memberships/">WooCommerce Memberships</a>, or purchase it now. (Don’t forget to check out the <a href="https://woocommerce.com/products/woomembers-bundle/">Woo Members Bundle</a>!)</li>
<li>Buy this extension 🙂</li>
<li>Download and install Mailchimp for Memberships in your WooCommerce store</li>
<li>Add your Mailchimp API key and select plan merge fields.</li>
<li>That’s it! Sit back and enjoy your automatically synced member email list!</li>
</ol>
Need any more reason to buy? When you purchase a SkyVerge-developed extension, you’re getting the highest quality extensions for your WooCommerce store. Gain peace of mind by knowing that when you purchase our products, your store’s performance is as important to us as it is to you.

Mailchimp for WooCommerce Memberships

Completely automate your member email list management by syncing membership changes to MailChimp.

Mailchimp vs Mailchimp for WooCommerce Memberships