Connect your WooCommerce store with Mailchimp’s marketing and automation tools to send personalized messages that drive repeat purchases to better engage and build relationships with your customers.
Use personalization to optimize every campaign
Mailchimp’s easy-to-use, AI-powered tools and recommendations let you design next-level emails that reflect your brand and give customers a personalized experience.
<ul>
<li style="font-weight: 400"><a href="https://mailchimp.com/help/design-an-email-new-builder/">Email Builder</a>: Send highly-targeted emails that help drive repeat purchases using intuitive drag-and-drop editors and robust automations.</li>
<li style="font-weight: 400"><a href="https://mailchimp.com/help/use-product-recommendation-content-blocks/">Product Recommendations & Dynamic Content</a>: Leverage customer behavior and purchase data to tailor content and drive conversions.</li>
<li style="font-weight: 400"><a href="https://mailchimp.com/help/use-creative-assistant/">Content Generator & Creative Assistant</a>: Harness generative AI to craft personalized content faster and test variants to deliver more personalized emails to your customers.</li>
<li style="font-weight: 400"><a href="https://mailchimp.com/help/content-optimizer/">Content Optimizer</a>: Compare your email content with top-performing campaigns and get actionable suggestions for enhancement.</li>
<li style="font-weight: 400"><a style="font-family: var(--wccom-font-family-default);letter-spacing: -0.011em" href="https://mailchimp.com/help/create-ab-tests/">AB/MV Testing</a>: Measure the impact of your content on crucial engagement and revenue metrics.</li>
</ul>
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Build better relationships that drive traffic and increase sales
Mailchimp offers WooCommerce merchants the right tools to drive sales and customer loyalty. Connect with customers when it matters most, turn browsers into repeat customers, and <a href="https://mailchimp.com/features/automations/?utm_source=woo_integration&utm_medium=integration_page&utm_campaign=woocommerce&utm_content=automations">send automated emails</a> and SMS based on real-time interactions like:
<ul>
<li>Abandoned cart reminders: Recover lost sales by sending reminder emails to customers who left items in their cart but didn’t complete the purchase.</li>
<li>Personalized product recommendations: Increase sales by showcasing relevant items to individual customers based on their browsing and purchase history.</li>
<li>Predictive segmentation: Sharpen your targeting strategies with predictive segmentation to understand your customers’ lifetime value, demographics, and likelihood to purchase.</li>
</ul>
<img class="alignnone size-medium wp-image-18734003667137" src="https://woocommerce.com/wp-content/uploads/2017/09/Woo-Commerce_02.png?w=896" alt="" width="896" height="504" />
Engage your visitors and convert more customers
Mailchimp tools not only help you increase traffic to your site, but with our <a href="https://mailchimp.com/features/crm/">Customer Relationship Management </a>features, you can start building stronger relationships with your customers with personalized content that means something to them.
<ul>
<li>Centralize audience insights: Get to know your audience and find new ways to market to them using Mailchimp’s <a href="https://mailchimp.com/features/crm/">CRM tools</a>. Organizing your audience with tags and segments allows for more targeted communication that can resonate with your customers, ultimately driving stronger conversion opportunities and repeat purchases.</li>
<li>Get a holistic view of your audience: Mailchimp’s <a style="font-family: var(--wccom-font-family-default);letter-spacing: -0.011em" href="https://mailchimp.com/features/audience-dashboard/">audience dashboard</a> can help you get to know your audience at a glance by visually showing segments within your audience data that you can send targeted campaigns to with just a few clicks.</li>
<li>Gain insights on how to engage with your audience: Create <a style="font-family: var(--wccom-font-family-default);letter-spacing: -0.011em" href="https://mailchimp.com/features/contact-profiles/">contact profiles</a> to  better understand your customers behind the numbers.Dive into their data and learn what actions have led to a purchase, leave notes about individual preferences, and discover patterns in audience behavior.</li>
</ul>
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Get the insights you need to optimize your marketing strategy
Connect your WooCommerce store with Mailchimp’s <a href="https://mailchimp.com/features/reports-and-analytics/?utm_source=woo_integration&utm_medium=integration_page&utm_campaign=woocommerce&utm_content=reports_analytics">analytics platform </a>to monitor trends, track performance, and create better campaigns that reach more customers who are likely to engage and convert.
<ul>
<li>Make smart decisions quickly with data all in one place: Get real-time stats for all your marketing campaigns—including emails, automation, social ads, and more—to quickly identify what’s working and make informed decisions about next steps</li>
<li>Make your email content more engaging: Mailchimp’s <a href="https://mailchimp.com/features/content-optimizer/">Content Optimizer</a> gives additional guidance with analysis based on industry best practices. Access this feature in the new email builder or your email campaign reports before sending your next email.</li>
</ul>
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Resource Articles
Mailchimp knows the value of providing e-commerce retailers with content that helps drive sales.  To view a library of articles to help you optimize your marketing efforts, <a href="https://mailchimp.com/resources/e-commerce/">click here</a>. 
Requirements:
<ul>
<li>The WooCommerce plugin should already be installed and activated in WordPress.</li>
<li>Your hosting environment must meet WooCommerce’s minimum requirements, including <a href="https://woocommerce.com/document/server-requirements/">PHP 7.4 or greater</a>.</li>
<li>A staging environment should be used prior to installation on production servers. Customer’s first name, last name, email address, and orders are needed for Mailchimp for WooCommerce to sync.</li>
</ul>
<h3></h3>
To connect your WooCommerce store to Mailchimp
<ol>
<li>Download the plugin</li>
<li>Install the plugin on your WordPress Admin site</li>
<li>Connect the plugin with your Mailchimp API Key</li>
<li>Configure your list settings to complete the data sync process</li>
<li>For more information on settings and configuration, visit <a href="http://kb.mailchimp.com/integrations/e-commerce/connect-or-disconnect-mailchimp-for-woocommerce">Mailchimp’s Knowledge Base</a></li>
</ol>
A note for current integration users:
This plugin supports our most powerful API 3.0 features and is intended for users who have not yet integrated their WooCommerce stores with Mailchimp. 
You can run this new integration at the same time as your current WooCommerce integration for Mailchimp. However, data from the older integration will display separately in subscriber profiles, and can’t be used with e-commerce features that require API 3.0.

Mailchimp

Increase traffic, drive repeat purchases, and send personalized emails and SMS campaigns using Mailchimp’s AI marketing tools.

<h3>Promote your business, sell more products, and enhance your customer service with MailPoet.</h3>
Email marketing is one of the most powerful marketing tools available to store owners. MailPoet provides the functionality you need to grow your business, straight from your WordPress dashboard.
<h3>Increase sales with automated follow-up emails</h3>
<img class="size-medium wp-image-7855065 aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/04/Screenshot-2021-04-16-at-15.53.49.png?w=620" alt="" width="620" height="400" />
Creating a series of automated follow-up emails is a great opportunity to introduce your brand, upsell products, ask for customer feedback, or deliver important instructions relating to a customer’s specific order. 
Personalize your follow-up emails for new customers, based on the exact product they purchased, or by the product’s category. Then schedule your emails to be automatically sent immediately or X days/weeks following purchase.
<h3>Recover abandoned carts</h3>
Win back lost sales with a series of abandoned cart emails. 
Remind customers of the contents of their cart and encourage them to return to purchase – automatically. If a customer makes a purchase after the first email, all subsequent reminders will be stopped.
<h3>Build long-lasting customer relationships with tailored content</h3>
The more personalized you can make your email campaigns, the higher engagement levels you can expect to see.
Use the list segmentation options in MailPoet to create email campaigns that have been personalized to your customers’ purchase history and behavior.
You’ll be able to segment by total spent, number of orders, customer’s country, if they have an active subscription (powered by WooCommerce Subscriptions), and if they have an active membership (powered by WooCommerce Memberships), in addition to non-WooCommerce specific criteria such as email opens or links clicked.
And if you opt for a paid MailPoet plan, you’ll unlock the power of multi-condition segments in order to get even more targeted.
<h3>Customize your WooCommerce emails</h3>
<img class="size-medium wp-image-7855064 aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/04/Screenshot-2021-03-16-at-18.40.16.png?w=620" alt="" width="620" height="571" />
Prevent customer confusion and improve your brand awareness by customizing your WooCommerce emails to reflect your brand. 
Add your logo, change the color palette, and include any extra information about your business to make these emails work for your business. 
<h3>Create newsletters and promotional email campaigns</h3>
In addition to purchase follow-up emails, MailPoet enables you to send newsletters and promotional email campaigns to your subscribers. 
Using our drag-and-drop email editor or one of our many pre-built templates, you can quickly create an email marketing campaign that showcases your business and keeps subscribers in the loop about new product launches, promotions, blog posts, and more. 
<h3>Grow your email list</h3>
<img class="size-medium wp-image-7855063 aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/04/Screenshot-2021-04-16-at-17.03.53.png?w=620" alt="" width="620" height="358" />
Encourage visitors to join your mailing list by creating an eye-catching signup form using our built-in form editor.
Powered by Gutenberg, you can style one of our pre-built templates, or create your own form from scratch. Choose between a pop-up, slide-in, fixed bar, below post/pages, widget, and specify which products or pages you’d like your forms to appear on. 
Or why not encourage sign-ups at the checkout? Allow your customers to opt-in to receive your email marketing campaigns when they’re making their purchase.
<h3>All of your emails delivered to inboxes, not spam boxes</h3>
Sign up for a MailPoet plan (free if you have less than 500 subscribers!) to benefit from our best-in-class deliverability rate by using the built-in MailPoet Sending Service. Your emails will be delivered fast and securely to your subscribers, without the need for an extra plugin. 
And this doesn’t stop at email marketing campaigns – MailPoet can deliver your WooCommerce transactional emails too, ensuring your customers receive all of their order details. 
Prefer to use your own sending provider? No problem. You can also send your MailPoet emails using an SMTP service. 

<h3>Analyze and improve your campaigns</h3>
<img class="aligncenter wp-image-7867559 size-medium" src="https://woocommerce.com/wp-content/uploads/2021/04/revenue-v4.png?w=620" alt="MailPoet Email statistics and WooCommerce revenues generated from them" width="620" height="369" />
Assess how well your email campaigns are performing and continuously make them better, using email stats.
Discover your open rate, the number of clicks, and the revenue earned from each of your email campaigns, straight from the WordPress dashboard.
To optimize your email campaigns even further, sign up for a paid MailPoet plan, which will give you access to detailed engagement statistics.
<h3>Pricing</h3>
MailPoet is available to sign up for free for up to 500 subscribers. If you’re interested in using our advanced functionality (multi-condition segments, detailed engagement statistics, and Google Analytics integration), having access to priority support, or want to scale your email marketing list beyond 500 subscribers, sign up for a paid MailPoet plan – starting at just $10/month.
<h3>Send better emails with MailPoet</h3>
Need a hand getting started? Take a look at our <a href="https://kb.mailpoet.com/">Knowledge Base</a>. Or, for email marketing tips and trips, <a href="https://www.mailpoet.com/blog/">visit our blog</a>.

MailPoet – Newsletters, Email Marketing, and Automation

The official email marketing solution every new WooCommerce store needs to get started without a fuss. Make beautiful emails that reach the inbox, and get customers back!

Mailchimp vs MailPoet – Newsletters, Email Marketing, and Automation