Connect your WooCommerce store with Mailchimp’s marketing and automation tools to send personalized messages that drive repeat purchases to better engage and build relationships with your customers.
Use personalization to optimize every campaign
Mailchimp’s easy-to-use, AI-powered tools and recommendations let you design next-level emails that reflect your brand and give customers a personalized experience.
<ul>
<li style="font-weight: 400"><a href="https://mailchimp.com/help/design-an-email-new-builder/">Email Builder</a>: Send highly-targeted emails that help drive repeat purchases using intuitive drag-and-drop editors and robust automations.</li>
<li style="font-weight: 400"><a href="https://mailchimp.com/help/use-product-recommendation-content-blocks/">Product Recommendations & Dynamic Content</a>: Leverage customer behavior and purchase data to tailor content and drive conversions.</li>
<li style="font-weight: 400"><a href="https://mailchimp.com/help/use-creative-assistant/">Content Generator & Creative Assistant</a>: Harness generative AI to craft personalized content faster and test variants to deliver more personalized emails to your customers.</li>
<li style="font-weight: 400"><a href="https://mailchimp.com/help/content-optimizer/">Content Optimizer</a>: Compare your email content with top-performing campaigns and get actionable suggestions for enhancement.</li>
<li style="font-weight: 400"><a style="font-family: var(--wccom-font-family-default);letter-spacing: -0.011em" href="https://mailchimp.com/help/create-ab-tests/">AB/MV Testing</a>: Measure the impact of your content on crucial engagement and revenue metrics.</li>
</ul>
<img class="alignnone size-medium wp-image-18734003458369" src="https://woocommerce.com/wp-content/uploads/2017/09/Template-library-Gen-AI.jpg?w=896" alt="" width="896" height="672" />
Build better relationships that drive traffic and increase sales
Mailchimp offers WooCommerce merchants the right tools to drive sales and customer loyalty. Connect with customers when it matters most, turn browsers into repeat customers, and <a href="https://mailchimp.com/features/automations/?utm_source=woo_integration&utm_medium=integration_page&utm_campaign=woocommerce&utm_content=automations">send automated emails</a> and SMS based on real-time interactions like:
<ul>
<li>Abandoned cart reminders: Recover lost sales by sending reminder emails to customers who left items in their cart but didn’t complete the purchase.</li>
<li>Personalized product recommendations: Increase sales by showcasing relevant items to individual customers based on their browsing and purchase history.</li>
<li>Predictive segmentation: Sharpen your targeting strategies with predictive segmentation to understand your customers’ lifetime value, demographics, and likelihood to purchase.</li>
</ul>
<img class="alignnone size-medium wp-image-18734003667137" src="https://woocommerce.com/wp-content/uploads/2017/09/Woo-Commerce_02.png?w=896" alt="" width="896" height="504" />
Engage your visitors and convert more customers
Mailchimp tools not only help you increase traffic to your site, but with our <a href="https://mailchimp.com/features/crm/">Customer Relationship Management </a>features, you can start building stronger relationships with your customers with personalized content that means something to them.
<ul>
<li>Centralize audience insights: Get to know your audience and find new ways to market to them using Mailchimp’s <a href="https://mailchimp.com/features/crm/">CRM tools</a>. Organizing your audience with tags and segments allows for more targeted communication that can resonate with your customers, ultimately driving stronger conversion opportunities and repeat purchases.</li>
<li>Get a holistic view of your audience: Mailchimp’s <a style="font-family: var(--wccom-font-family-default);letter-spacing: -0.011em" href="https://mailchimp.com/features/audience-dashboard/">audience dashboard</a> can help you get to know your audience at a glance by visually showing segments within your audience data that you can send targeted campaigns to with just a few clicks.</li>
<li>Gain insights on how to engage with your audience: Create <a style="font-family: var(--wccom-font-family-default);letter-spacing: -0.011em" href="https://mailchimp.com/features/contact-profiles/">contact profiles</a> to  better understand your customers behind the numbers.Dive into their data and learn what actions have led to a purchase, leave notes about individual preferences, and discover patterns in audience behavior.</li>
</ul>
<img class="alignnone size-medium wp-image-18734003667144" src="https://woocommerce.com/wp-content/uploads/2017/09/Woo-Commerce_03.png?w=896" alt="" width="896" height="504" />
Get the insights you need to optimize your marketing strategy
Connect your WooCommerce store with Mailchimp’s <a href="https://mailchimp.com/features/reports-and-analytics/?utm_source=woo_integration&utm_medium=integration_page&utm_campaign=woocommerce&utm_content=reports_analytics">analytics platform </a>to monitor trends, track performance, and create better campaigns that reach more customers who are likely to engage and convert.
<ul>
<li>Make smart decisions quickly with data all in one place: Get real-time stats for all your marketing campaigns—including emails, automation, social ads, and more—to quickly identify what’s working and make informed decisions about next steps</li>
<li>Make your email content more engaging: Mailchimp’s <a href="https://mailchimp.com/features/content-optimizer/">Content Optimizer</a> gives additional guidance with analysis based on industry best practices. Access this feature in the new email builder or your email campaign reports before sending your next email.</li>
</ul>
<img class="alignnone size-medium wp-image-18734003667147" src="https://woocommerce.com/wp-content/uploads/2017/09/Woo-Commerce_04.png?w=896" alt="" width="896" height="504" />
Resource Articles
Mailchimp knows the value of providing e-commerce retailers with content that helps drive sales.  To view a library of articles to help you optimize your marketing efforts, <a href="https://mailchimp.com/resources/e-commerce/">click here</a>. 
Requirements:
<ul>
<li>The WooCommerce plugin should already be installed and activated in WordPress.</li>
<li>Your hosting environment must meet WooCommerce’s minimum requirements, including <a href="https://woocommerce.com/document/server-requirements/">PHP 7.4 or greater</a>.</li>
<li>A staging environment should be used prior to installation on production servers. Customer’s first name, last name, email address, and orders are needed for Mailchimp for WooCommerce to sync.</li>
</ul>
<h3></h3>
To connect your WooCommerce store to Mailchimp
<ol>
<li>Download the plugin</li>
<li>Install the plugin on your WordPress Admin site</li>
<li>Connect the plugin with your Mailchimp API Key</li>
<li>Configure your list settings to complete the data sync process</li>
<li>For more information on settings and configuration, visit <a href="http://kb.mailchimp.com/integrations/e-commerce/connect-or-disconnect-mailchimp-for-woocommerce">Mailchimp’s Knowledge Base</a></li>
</ol>
A note for current integration users:
This plugin supports our most powerful API 3.0 features and is intended for users who have not yet integrated their WooCommerce stores with Mailchimp. 
You can run this new integration at the same time as your current WooCommerce integration for Mailchimp. However, data from the older integration will display separately in subscriber profiles, and can’t be used with e-commerce features that require API 3.0.

Mailchimp

Increase traffic, drive repeat purchases, and send personalized emails and SMS campaigns using Mailchimp’s AI marketing tools.

<h2 style="color: #f5247d">Grow Sales with Newsletter Subscriptions</h2>
Your best customers are the ones you’ve already won. It costs up to 7x less to bring a past buyer back than to land a brand-new one. With WooCommerce Newsletter Subscription, you can turn every order into a long-term relationship by making it effortless for customers to join your mailing list right at checkout or registration. From there, you can share promotions, launch announcements, and exclusive offers directly with people who already know and trust your store.
This extension integrates seamlessly into WooCommerce, giving you: a simple checkbox on checkout or account registration, an optional subscription widget you can drop anywhere on your site, and a clean dashboard widget to track subscriber growth without leaving WordPress. It’s the fastest way to build a reliable sales channel from your existing traffic.
<hr class="wccom-product-heading__hr" />
<h2 style="color: #f5247d">Turn Your First-Time Customers into Recurrent Clients</h2>
The most valuable mailing list is the one filled with past customers. A well-timed email campaign or exclusive sale can reactivate dormant buyers and generate repeat purchases. Newsletter Subscription makes this simple: just one click during checkout adds a buyer to the mailing list of your choice. You can also subscribe customers automatically when orders hit a specific status, so your workflows stay hands-free.
<div class="twocol-one">
<figure id="attachment_6111690" aria-describedby="caption-attachment-6111690" style="width: 303px" class="wp-caption aligncenter"><img class="wp-image-6111690 size-full" src="https://woocommerce.com/wp-content/uploads/2011/10/wc-newsletter-checkout-field.png" alt="Subscribe to the newsletter during checkout" width="303" height="203" /><figcaption id="caption-attachment-6111690" class="wp-caption-text">Subscribe to the newsletter during checkout</figcaption></figure>
</div>
<div class="twocol-one last">
<figure id="attachment_6111802" aria-describedby="caption-attachment-6111802" style="width: 435px" class="wp-caption aligncenter"><img class="wp-image-6111802 size-full" src="https://woocommerce.com/wp-content/uploads/2011/10/wc-newsletter-subscription-register-form.png" alt="Subscribe to the newsletter in the register form" width="435" height="297" /><figcaption id="caption-attachment-6111802" class="wp-caption-text">Subscribe to the newsletter in the register form</figcaption></figure>
</div>
Customers can also subscribe from anywhere in your store thanks to the included widget:
<img class="aligncenter wp-image-5706275 size-full" src="https://woocommerce.com/wp-content/uploads/2011/10/wc-newsletter-subscription-widget.png" alt="Newsletter subscription widget" width="268" height="291" />
<h2 style="color: #f5247d">Easy to Manage</h2>
Check your numbers at a glance with the built-in dashboard widget. It gives you quick stats on total subscribers and current trends, so you know what’s working without digging into external platforms.
<figure id="attachment_6111823" aria-describedby="caption-attachment-6111823" style="width: 695px" class="wp-caption aligncenter"><img class="wp-image-6111823 size-full" title="dashboard-widget" src="https://woocommerce.com/wp-content/uploads/2011/10/wc-newsletter-subscription-dashboard-widget.png" alt="Dashboard widget with the newsletter subscription stats" width="695" height="154" /><figcaption id="caption-attachment-6111823" class="wp-caption-text">Dashboard widget with the newsletter subscription stats</figcaption></figure>
<h2 style="color: #f5247d">Supported Providers</h2>
Newsletter Subscription connects directly to the major email marketing platforms you already use:
<ul class="wccom-tick-list-secondary">
<li>ActiveCampaign</li>
<li>ActiveTrail</li>
<li>Brevo (formerly Sendinblue)</li>
<li>Campaign Monitor</li>
<li>MailChimp</li>
<li>MailerLite</li>
<li>MailPoet 3</li>
<li>Sendgrid</li>
</ul>
<h3>Do You Use AWeber Email Marketing?</h3>
If you’re an AWeber user, head over to our <a href="https://woocommerce.com/products/aweber-newsletter-subscription/">AWeber Newsletter Subscription</a> extension for a direct integration built just for you.
<h3>Looking for a different provider?</h3>
If your favorite service isn’t listed, <a href="https://woocommerce.com/contact-us/#sales-form">let us know via pre-sales</a>. We’re always adding more integrations based on demand.
Made by <a href="https://woocommerce.com/vendor/kestrelwp/"><img src="https://static.kestrelwp.com/kestrel-logo.png?s=650106423c685f15f850904eafa03cfe9a594cc0" alt="Kestrel logo" width="200" height="45" /></a>

Subscribe to Newsletter

Add a one-click signup at checkout or registration, offer a site-wide subscription widget, and track results with a built-in dashboard. Connect to popular providers like MailChimp, Brevo, Campaign Monitor, Activetrail and more.

Mailchimp vs Subscribe to Newsletter