Connect your WooCommerce store with Mailchimp’s marketing and automation tools to send personalized messages that drive repeat purchases to better engage and build relationships with your customers.
Use personalization to optimize every campaign
Mailchimp’s easy-to-use, AI-powered tools and recommendations let you design next-level emails that reflect your brand and give customers a personalized experience.
<ul>
<li style="font-weight: 400"><a href="https://mailchimp.com/help/design-an-email-new-builder/">Email Builder</a>: Send highly-targeted emails that help drive repeat purchases using intuitive drag-and-drop editors and robust automations.</li>
<li style="font-weight: 400"><a href="https://mailchimp.com/help/use-product-recommendation-content-blocks/">Product Recommendations & Dynamic Content</a>: Leverage customer behavior and purchase data to tailor content and drive conversions.</li>
<li style="font-weight: 400"><a href="https://mailchimp.com/help/use-creative-assistant/">Content Generator & Creative Assistant</a>: Harness generative AI to craft personalized content faster and test variants to deliver more personalized emails to your customers.</li>
<li style="font-weight: 400"><a href="https://mailchimp.com/help/content-optimizer/">Content Optimizer</a>: Compare your email content with top-performing campaigns and get actionable suggestions for enhancement.</li>
<li style="font-weight: 400"><a style="font-family: var(--wccom-font-family-default);letter-spacing: -0.011em" href="https://mailchimp.com/help/create-ab-tests/">AB/MV Testing</a>: Measure the impact of your content on crucial engagement and revenue metrics.</li>
</ul>
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Build better relationships that drive traffic and increase sales
Mailchimp offers WooCommerce merchants the right tools to drive sales and customer loyalty. Connect with customers when it matters most, turn browsers into repeat customers, and <a href="https://mailchimp.com/features/automations/?utm_source=woo_integration&utm_medium=integration_page&utm_campaign=woocommerce&utm_content=automations">send automated emails</a> and SMS based on real-time interactions like:
<ul>
<li>Abandoned cart reminders: Recover lost sales by sending reminder emails to customers who left items in their cart but didn’t complete the purchase.</li>
<li>Personalized product recommendations: Increase sales by showcasing relevant items to individual customers based on their browsing and purchase history.</li>
<li>Predictive segmentation: Sharpen your targeting strategies with predictive segmentation to understand your customers’ lifetime value, demographics, and likelihood to purchase.</li>
</ul>
<img class="alignnone size-medium wp-image-18734003667137" src="https://woocommerce.com/wp-content/uploads/2017/09/Woo-Commerce_02.png?w=896" alt="" width="896" height="504" />
Engage your visitors and convert more customers
Mailchimp tools not only help you increase traffic to your site, but with our <a href="https://mailchimp.com/features/crm/">Customer Relationship Management </a>features, you can start building stronger relationships with your customers with personalized content that means something to them.
<ul>
<li>Centralize audience insights: Get to know your audience and find new ways to market to them using Mailchimp’s <a href="https://mailchimp.com/features/crm/">CRM tools</a>. Organizing your audience with tags and segments allows for more targeted communication that can resonate with your customers, ultimately driving stronger conversion opportunities and repeat purchases.</li>
<li>Get a holistic view of your audience: Mailchimp’s <a style="font-family: var(--wccom-font-family-default);letter-spacing: -0.011em" href="https://mailchimp.com/features/audience-dashboard/">audience dashboard</a> can help you get to know your audience at a glance by visually showing segments within your audience data that you can send targeted campaigns to with just a few clicks.</li>
<li>Gain insights on how to engage with your audience: Create <a style="font-family: var(--wccom-font-family-default);letter-spacing: -0.011em" href="https://mailchimp.com/features/contact-profiles/">contact profiles</a> to  better understand your customers behind the numbers.Dive into their data and learn what actions have led to a purchase, leave notes about individual preferences, and discover patterns in audience behavior.</li>
</ul>
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Get the insights you need to optimize your marketing strategy
Connect your WooCommerce store with Mailchimp’s <a href="https://mailchimp.com/features/reports-and-analytics/?utm_source=woo_integration&utm_medium=integration_page&utm_campaign=woocommerce&utm_content=reports_analytics">analytics platform </a>to monitor trends, track performance, and create better campaigns that reach more customers who are likely to engage and convert.
<ul>
<li>Make smart decisions quickly with data all in one place: Get real-time stats for all your marketing campaigns—including emails, automation, social ads, and more—to quickly identify what’s working and make informed decisions about next steps</li>
<li>Make your email content more engaging: Mailchimp’s <a href="https://mailchimp.com/features/content-optimizer/">Content Optimizer</a> gives additional guidance with analysis based on industry best practices. Access this feature in the new email builder or your email campaign reports before sending your next email.</li>
</ul>
<img class="alignnone size-medium wp-image-18734003667147" src="https://woocommerce.com/wp-content/uploads/2017/09/Woo-Commerce_04.png?w=896" alt="" width="896" height="504" />
Resource Articles
Mailchimp knows the value of providing e-commerce retailers with content that helps drive sales.  To view a library of articles to help you optimize your marketing efforts, <a href="https://mailchimp.com/resources/e-commerce/">click here</a>. 
Requirements:
<ul>
<li>The WooCommerce plugin should already be installed and activated in WordPress.</li>
<li>Your hosting environment must meet WooCommerce’s minimum requirements, including <a href="https://woocommerce.com/document/server-requirements/">PHP 7.4 or greater</a>.</li>
<li>A staging environment should be used prior to installation on production servers. Customer’s first name, last name, email address, and orders are needed for Mailchimp for WooCommerce to sync.</li>
</ul>
<h3></h3>
To connect your WooCommerce store to Mailchimp
<ol>
<li>Download the plugin</li>
<li>Install the plugin on your WordPress Admin site</li>
<li>Connect the plugin with your Mailchimp API Key</li>
<li>Configure your list settings to complete the data sync process</li>
<li>For more information on settings and configuration, visit <a href="http://kb.mailchimp.com/integrations/e-commerce/connect-or-disconnect-mailchimp-for-woocommerce">Mailchimp’s Knowledge Base</a></li>
</ol>
A note for current integration users:
This plugin supports our most powerful API 3.0 features and is intended for users who have not yet integrated their WooCommerce stores with Mailchimp. 
You can run this new integration at the same time as your current WooCommerce integration for Mailchimp. However, data from the older integration will display separately in subscriber profiles, and can’t be used with e-commerce features that require API 3.0.

Mailchimp

Increase traffic, drive repeat purchases, and send personalized emails and SMS campaigns using Mailchimp’s AI marketing tools.

<ul class="wccom-tick-list-primary">
<li>Allow customers to be notified when they can purchase an item that is currently out of stock</li>
<li>Easily identify ‘most wanted’ products to prioritise re-stocking</li>
<li>Allow customers to easily review and edit their waiting lists</li>
<li>Maintain a record of users that have been emailed an in-stock notification</li>
<li>Easily manage your waitlists from the WordPress admin</li>
<li>Add the waitlist elements for any product anywhere you choose using our shortcode</li>
<li>Plug-and-play functionality – just install, activate and go!</li>
</ul>
<hr class="wccom-product-heading__hr" />
<h2>Keep customers happy with back-in-stock notifications</h2>
Automatically notify customers when a product becomes available for purchase. The Waitlist for WooCommerce extension lets you track demand for out-of-stock items, making sure your customers feel informed, and therefore more likely to buy. Using a simple plugin, you can build up a waiting list of people wanting the unavailable item, then notify these customers automatically when products come back in stock.
<h2>Set up in seconds</h2>
It’s really easy to install and will instantly start turning missed opportunities into future sales. Customers register for an email alert to let them know when a product is back in stock, increasing the likelihood they’ll wait and shop with you instead of going to a competitor. It makes people feel valued by your business, and allows you to replenish stock intelligently based on demand.
<h2>How it works</h2>
It takes seconds for customers to join a waiting list via a button on the product listing of your WooCommerce store.
<figure id="attachment_18734005296225" aria-describedby="caption-attachment-18734005296225" style="width: 796px" class="wp-caption aligncenter"><img class="wp-image-18734005296225 size-medium" src="https://woocommerce.com/wp-content/uploads/2012/10/Screenshot_20250514_162030.png?w=796" alt="An example of a single product showing the "Join Waitlist" option" width="796" height="738" /><figcaption id="caption-attachment-18734005296225" class="wp-caption-text">An out-of-stock product showing the option to join it’s waitlist</figcaption></figure>
 
As soon as you update your stock numbers on the site, everyone on the list automatically gets an email with a link to the product, making it super-simple for them to buy.
Waitlist for WooCommerce fully supports simple products, product variations and the children of grouped products.
<h2>See who’s waiting for what</h2>
With Waitlist for WooCommerce, shop managers can sort products by number of customers on their waiting list. This allows them to quickly prioritize which products to re-stock.
<figure id="attachment_18734005296236" aria-describedby="caption-attachment-18734005296236" style="width: 896px" class="wp-caption aligncenter"><img class="wp-image-18734005296236 size-medium" src="https://woocommerce.com/wp-content/uploads/2012/10/Screenshot_20250514_162513.png?w=896" alt="The product listing screen showing the additional column for displaying waitlist counts" width="896" height="369" /><figcaption id="caption-attachment-18734005296236" class="wp-caption-text">An example of the added Waitlist column</figcaption></figure>
 
Shop managers can also view, manage and contact those on the waiting list for each product directly from the Edit Product screen through a custom product tab.
<img class="wp-image-18734005296242 size-medium aligncenter" src="https://woocommerce.com/wp-content/uploads/2012/10/Screenshot_20250514_162551.png?w=896" alt="" width="896" height="313" />
Here, it is easy to add/remove users from the waiting list, see archived lists, export a CSV of users on a waiting list/archive and adjust the waiting list options for this product.
<h2>Allow users to manage their own waiting lists</h2>
Users can view any products they have joined the waiting list for on the “Your Waitlists” tab on their “My Account” page.  This allows users to conveniently manage all their waiting lists in one place
<figure id="attachment_18734005296248" aria-describedby="caption-attachment-18734005296248" style="width: 812px" class="wp-caption aligncenter"><img class="wp-image-18734005296248 size-medium" src="https://woocommerce.com/wp-content/uploads/2012/10/Screenshot_20250514_162633.png?w=812" alt="waitlist tab shown on the WooCommerce my account page" width="812" height="606" /><figcaption id="caption-attachment-18734005296248" class="wp-caption-text">The default “Your Waitlists” tab shown on the “my account” page</figcaption></figure>
 
<h2>Get it working your way</h2>
Waitlist for WooCommerce comes with plenty of options for you to get the most from the plugin, including the following:
<ul class="wccom-tick-list-secondary">
<li>options to display opt-in elements when users sign up to a waitlist</li>
<li>options to also display waitlist buttons on archive pages (e.g. the shop page/product category pages)</li>
<li>options to add google analytic tracking codes to Waitlist for WooCommerce emails</li>
<li>options to email a site administrator when a customer joins a waitlist</li>
<li>options to set a minimum stock before Waitlist for WooCommerce in-stock notifications are sent out</li>
<li>and more…</li>
</ul>
<h2>Extend and customize</h2>
The default setup is ‘plug and play’, but Waitlist for WooCommerce adds a large number of WordPress action and filter hooks allowing you to customize it to suit your exact needs (See <a href="https://woocommerce.com/document/woocommerce-waitlist/#section-12">documentation</a> for more information). Customizations include:
<ul class="wccom-tick-list-secondary">
<li>Choosing the wording for notification emails</li>
<li>Tweaking the design of ‘join waiting list’ buttons</li>
<li>Hooking in extra functionality when users are added to/removed from a waiting list</li>
<li>Altering the design of the “Your Waitlists” page added to the “My Account” section</li>
</ul>
<div class="woo-sc-box info" style="clear: left">
Waitlist for WooCommerce is now compatible with the following extensions:
<ul>
<li>WooCommerce Subscriptions</li>
<li>WPML (The WordPress Multilingual Plugin)</li>
<li>The Events Calendar (from ModernTribe)</li>
<li>Product Bundles for WooCommerce (please see the FAQs on the documentation page for more information)</li>
</ul>
</div>

Waitlist

With Waitlist for WooCommerce customers can register for email notifications when out-of-stock products become available.

Mailchimp vs Waitlist