<ul class="wccom-tick-list-primary">
<li>Send welcome emails</li>
<li>Send newsletter broadcasts</li>
<li>Automate follow-up sequence mails</li>
<li>Maintain product-specific audience lists</li>
<li>Unsubscribe customers if they refund or cancel</li>
<li>Access high-converting email design templates</li>
</ul>
<hr />
Nurture leads, retain customers and optimize customer communication with marketing automation for WooCommerce. Welcome emails, automated triggers, list segments, campaigns and more…this extension has all the required tools to make you more money.
<h2>Automate Your Marketing Communications</h2>
Put your marketing activities on autopilot with automatic emails, workflows, broadcasts and others that communicate directly with your audience, effectively.
This extension packs the power you need
And it’s not just an extension. This is a smart combination of a extension backed by supportive services. There are things that extensions can’t do reliably without additional support. We cover these challenges for you from our servers. We manage spam checks, improve security levels, perform list cleanups, automate email delivery chrons, and much more.
Powerful tools and benefits into an easy-to-use package
<ul class="wccom-tick-list-secondary">
<li style="font-weight: 400">Autoresponders, automated Woo action triggers, workflows, segments, and campaigns</li>
<li style="font-weight: 400">Easy setup, subscription forms, multi-list subscriptions, UTM parameters, link/open/click/view tracking, single or double opt-in, different campaign types, reports, access control, batch sending, scheduled delivery, premium design templates, GDPR compliance, import/export, and SMTP support</li>
<li style="font-weight: 400">Automatic sync with WooCommerce customers as well as many popular WordPress plugins</li>
<li style="font-weight: 400">Run campaigns such as onboarding emails, promotional or recommendation emails; educate customers about your products with drip sequences, etc.</li>
<li style="font-weight: 400">Unlimited contacts, unlimited lists, unlimited campaigns, unlimited forms</li>
<li style="font-weight: 400">You own your data, carry your branding and benefit from tight integration with WooCommerce</li>
<li style="font-weight: 400">Can easily run autoresponder and follow up sequences with people who purchase specific products</li>
<li style="font-weight: 400">Much lower running costs with professional SMTP/email delivery services</li>
<li style="font-weight: 400">An easier system means you will run more campaigns, save time and get much better results</li>
</ul>
Our server-side systems ensure your automations keep working even if you’re on shared hosting
<h2>Why you should use this extension</h2>
We are a trusted WooCommerce developer
Marketing Automation is a WooCommerce-specific extension from Icegram. Icegram’s extension are used on over 230,000 sites and we have lots of experience in this field. 
 
Icegram is a sister brand of StoreApps – developers of top-selling WooCommerce extensions like WooCommerce Smart Coupons and Affiliate for WooCommerce.
You get the best of both SaaS and self-hosted alternatives from a trusted WooCommerce developer.
Automation means the system will continue marketing for you while you sleep!
The extension and service combination solves resource problems with shared hosting. Support for SMTP and professional email sending services improves email deliverability. We also take care of spam checks, CSS inlining, list cleanup, and many other benefits from server-side components. So users get the best of an extension and SaaS.
Improve results and save costs with email marketing automation for WooCommerce. We’ve built a powerful platform that works to accomplish automation for your store in order to scale your business.

Marketing Automation

Lower costs, higher conversions with powerful email marketing and automation for WooCommerce — autoresponders, workflows, campaigns, broadcasts and more.

<ul class="wccom-tick-list-primary">
<li>Allow customers to be notified when they can purchase an item that is currently out of stock</li>
<li>Easily identify ‘most wanted’ products to prioritise re-stocking</li>
<li>Allow customers to easily review and edit their waiting lists</li>
<li>Maintain a record of users that have been emailed an in-stock notification</li>
<li>Easily manage your waitlists from the WordPress admin</li>
<li>Add the waitlist elements for any product anywhere you choose using our shortcode</li>
<li>Plug-and-play functionality – just install, activate and go!</li>
</ul>
<hr class="wccom-product-heading__hr" />
<h2>Keep customers happy with back-in-stock notifications</h2>
Automatically notify customers when a product becomes available for purchase. The Waitlist for WooCommerce extension lets you track demand for out-of-stock items, making sure your customers feel informed, and therefore more likely to buy. Using a simple plugin, you can build up a waiting list of people wanting the unavailable item, then notify these customers automatically when products come back in stock.
<h2>Set up in seconds</h2>
It’s really easy to install and will instantly start turning missed opportunities into future sales. Customers register for an email alert to let them know when a product is back in stock, increasing the likelihood they’ll wait and shop with you instead of going to a competitor. It makes people feel valued by your business, and allows you to replenish stock intelligently based on demand.
<h2>How it works</h2>
It takes seconds for customers to join a waiting list via a button on the product listing of your WooCommerce store.
<figure id="attachment_18734005296225" aria-describedby="caption-attachment-18734005296225" style="width: 796px" class="wp-caption aligncenter"><img class="wp-image-18734005296225 size-medium" src="https://woocommerce.com/wp-content/uploads/2012/10/Screenshot_20250514_162030.png?w=796" alt="An example of a single product showing the "Join Waitlist" option" width="796" height="738" /><figcaption id="caption-attachment-18734005296225" class="wp-caption-text">An out-of-stock product showing the option to join it’s waitlist</figcaption></figure>
 
As soon as you update your stock numbers on the site, everyone on the list automatically gets an email with a link to the product, making it super-simple for them to buy.
Waitlist for WooCommerce fully supports simple products, product variations and the children of grouped products.
<h2>See who’s waiting for what</h2>
With Waitlist for WooCommerce, shop managers can sort products by number of customers on their waiting list. This allows them to quickly prioritize which products to re-stock.
<figure id="attachment_18734005296236" aria-describedby="caption-attachment-18734005296236" style="width: 896px" class="wp-caption aligncenter"><img class="wp-image-18734005296236 size-medium" src="https://woocommerce.com/wp-content/uploads/2012/10/Screenshot_20250514_162513.png?w=896" alt="The product listing screen showing the additional column for displaying waitlist counts" width="896" height="369" /><figcaption id="caption-attachment-18734005296236" class="wp-caption-text">An example of the added Waitlist column</figcaption></figure>
 
Shop managers can also view, manage and contact those on the waiting list for each product directly from the Edit Product screen through a custom product tab.
<img class="wp-image-18734005296242 size-medium aligncenter" src="https://woocommerce.com/wp-content/uploads/2012/10/Screenshot_20250514_162551.png?w=896" alt="" width="896" height="313" />
Here, it is easy to add/remove users from the waiting list, see archived lists, export a CSV of users on a waiting list/archive and adjust the waiting list options for this product.
<h2>Allow users to manage their own waiting lists</h2>
Users can view any products they have joined the waiting list for on the “Your Waitlists” tab on their “My Account” page.  This allows users to conveniently manage all their waiting lists in one place
<figure id="attachment_18734005296248" aria-describedby="caption-attachment-18734005296248" style="width: 812px" class="wp-caption aligncenter"><img class="wp-image-18734005296248 size-medium" src="https://woocommerce.com/wp-content/uploads/2012/10/Screenshot_20250514_162633.png?w=812" alt="waitlist tab shown on the WooCommerce my account page" width="812" height="606" /><figcaption id="caption-attachment-18734005296248" class="wp-caption-text">The default “Your Waitlists” tab shown on the “my account” page</figcaption></figure>
 
<h2>Get it working your way</h2>
Waitlist for WooCommerce comes with plenty of options for you to get the most from the plugin, including the following:
<ul class="wccom-tick-list-secondary">
<li>options to display opt-in elements when users sign up to a waitlist</li>
<li>options to also display waitlist buttons on archive pages (e.g. the shop page/product category pages)</li>
<li>options to add google analytic tracking codes to Waitlist for WooCommerce emails</li>
<li>options to email a site administrator when a customer joins a waitlist</li>
<li>options to set a minimum stock before Waitlist for WooCommerce in-stock notifications are sent out</li>
<li>and more…</li>
</ul>
<h2>Extend and customize</h2>
The default setup is ‘plug and play’, but Waitlist for WooCommerce adds a large number of WordPress action and filter hooks allowing you to customize it to suit your exact needs (See <a href="https://woocommerce.com/document/woocommerce-waitlist/#section-12">documentation</a> for more information). Customizations include:
<ul class="wccom-tick-list-secondary">
<li>Choosing the wording for notification emails</li>
<li>Tweaking the design of ‘join waiting list’ buttons</li>
<li>Hooking in extra functionality when users are added to/removed from a waiting list</li>
<li>Altering the design of the “Your Waitlists” page added to the “My Account” section</li>
</ul>
<div class="woo-sc-box info" style="clear: left">
Waitlist for WooCommerce is now compatible with the following extensions:
<ul>
<li>WooCommerce Subscriptions</li>
<li>WPML (The WordPress Multilingual Plugin)</li>
<li>The Events Calendar (from ModernTribe)</li>
<li>Product Bundles for WooCommerce (please see the FAQs on the documentation page for more information)</li>
</ul>
</div>

Waitlist

With Waitlist for WooCommerce customers can register for email notifications when out-of-stock products become available.

Marketing Automation vs Waitlist