Menu by User Roles extension enables you to personalize your website menus for different people — non-logged-in users, B2B, wholesalers, retailers, and other VIP user roles. You can show/hide the entire menu, or its individual items, by specific user roles.
It’s a perfect extension for B2B & B2C merchants who want to control the visibility of their WordPress menus. Create a personalized user experience by showing the relevant menus to the right users.
<h2>Benefits:</h2>
Member Only Store:
If you have set up a members-only store, you might want to hide menus and only show relevant pages to guest users, so they understand why this store is private. It can also be useful to add pages like benefits, prices, etc., to get more memberships.
B2B & B2C Stores: 
If you have a hybrid website, and you manage both B2B and B2C customers in the same store, then this is a must-have extension for you. It will allow you to set up various menus for different user roles, like B2B, wholesalers, retailers, general customers, and guest users.
<h2>Hiding Menu Items:</h2>
With this extension, you can hide individual menu items from specific user roles. Under each menu item, there are checkboxes to assign them to guests or other user roles. Leaving them empty will keep the item assigned to all registered and guest users.
<img class="alignnone size-full wp-image-6687988" src="https://woocommerce.com/wp-content/uploads/2020/10/WordPress-Menu-Items-by-user-roles.jpg" alt="WordPress Menu Items by user roles" width="905" height="637" />
<h2>Hide Menus:</h2>
Unlike other extensions, this one allows you to assign whole menus to specific user types. Instead of assigning the items individually, you can create multiple menus by using the standard WordPress Menu feature and then using this extension to assign these menus to specific user roles and guest customers.
<img class="alignnone size-full wp-image-6687989" src="https://woocommerce.com/wp-content/uploads/2020/10/WordPress-Menus-by-user-roles.jpg" alt="WordPress Menus by user roles" width="901" height="838" />
<h2>FAQs</h2>
Does the WooCommerce has to be installed to make this extension work?
This extension helps you to configure the standard WordPress menu and menu items by user roles. It can work with or without WooCommerce.
I have 2 menus and I want to show one menu to none loggedin and another one to registered users, is it possibe?
Yes, you can manage the visibility of the entire menu or individual items by user roles.

Menu by User Roles

Restrict entire menu or individual menu items based on guest users and registered user roles.

The original WooCommerce catalog and pricing visibility tool.
Not every store should show everything to everyone.
Whether you’re selling wholesale, managing restricted pricing, complying with MAP policies, or preparing a catalog before launch, you may need more control over what customers can see and do. Catalog Visibility Options gives you that control while continuing to use WooCommerce and your existing products.
<h2>Control product, price, and purchasing visibility</h2>
Decide exactly what different visitors can access throughout your store:
<ul>
<li>Show or hide products</li>
<li>Show or hide prices</li>
<li>Enable or disable purchasing</li>
</ul>
You can run a fully public store, a private catalog, or a hybrid experience from the same WooCommerce installation.
<h2>Flexible visibility rules</h2>
Configure visibility based on the audience you want to reach:
<ul>
<li>User roles</li>
<li>Specific users</li>
<li>User attributes and capabilities</li>
<li>Logged-in vs guest visitors</li>
<li>GeoLocation rules</li>
</ul>
This allows you to create different shopping and browsing experiences for different customers without duplicating products or managing multiple stores.
<h2>Common use cases</h2>
<ul>
<li>Wholesale / B2B stores 
Only approved customers can view pricing or place orders.</li>
<li>MAP pricing compliance 
Hide prices publicly while still allowing approved or logged-in customers to access them.</li>
<li>Private catalogs 
Restrict products or categories so that only certain users or roles can see them.</li>
<li>Geo-targeted visibility 
Show or hide products, prices, or purchasing options based on customer location.</li>
<li>Catalog mode / pre-launch stores 
Display products without enabling cart and checkout functionality.</li>
</ul>
<h2>Key features</h2>
<ul>
<li>Hide products, prices, or Add to Cart functionality</li>
<li>Show pricing only to specific users or user roles</li>
<li>Restrict entire catalogs or selected products to authenticated users</li>
<li>Disable cart and checkout functionality when needed</li>
<li>Replace prices or purchase actions with custom content or messaging</li>
<li>Configure GeoLocation-based visibility rules</li>
<li>Works with your existing WooCommerce products and store setup</li>
</ul>
<h2>Summary</h2>
<ul>
<li>Control who sees your products</li>
<li>Control who sees your prices</li>
<li>Control who can purchase</li>
<li>Apply rules by user, role, attributes, or location</li>
</ul>

Catalog Visibility Options

Control who sees prices—and who can buy—while keeping WooCommerce flexible for any business model. Hide prices and control purchasing options based on users, roles, and locations.

Menu by User Roles vs Catalog Visibility Options