<h2 class="wp-block-heading">Grow your business on Facebook and Instagram</h2>
<p><span style="font-weight: 400">Unlock the potential of your WooCommerce store with Facebook and Instagram. Reach vast audiences, engage with precision targeting, and build lasting customer relationships to drive sales and enhance your profits. Start seeing the results in your revenue today!</span></p>
<p><span style="font-weight: 400"><img class="alignnone size-medium wp-image-18734004237888" src="https://woocommerce.com/wp-content/uploads/2024/09/screenshot-1-1.png?w=896" alt="" width="896" height="187" /></span></p>
<p><span style="font-weight: 400">Easily sync your WooCommerce store with the Facebook catalog and set up the Meta Pixel and Meta Conversions API at no cost. Launch Meta Advantage+ shopping campaigns in a few easy steps, and monitor your performance and sales. Our quick, fully assisted onboarding process takes less than 5 minutes, and we’re here to support you every step of the way.</span></p>
<p><span style="font-weight: 400"><img class="alignnone size-medium wp-image-18734004237890" src="https://woocommerce.com/wp-content/uploads/2024/09/screenshot-2_5d48b1.png?w=896" alt="" width="896" height="187" /></span></p>
<h3><b>Meta Advantage+ shopping campaigns</b></h3>
<p><span style="font-weight: 400">Upgrade your marketing with Meta Advantage+ shopping campaigns. Leveraging machine learning from Meta technologies, these campaigns streamline setup and target valuable audiences more effectively. They require fewer inputs and simplify audience and creative management, enhancing your reach with fewer campaigns.</span></p>
<p><span style="font-weight: 400">With Meta Advantage+ shopping campaigns, you can:</span></p>
<ul>
<li style="font-weight: 400"><span style="font-weight: 400">Streamline Goals: Achieve peak performance with minimal effort.</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Combine Audiences: Merge prospecting and returning customers in one campaign.</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Use Machine Learning: Target high-value customers across Meta technologies efficiently.</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">AI-driven Ads: Automatically test up to 150 creative combinations, ensuring the best-performing ads reach the highest value shoppers.</span></li>
</ul>
<p><img class="alignnone wp-image-18734004363799 size-medium" src="https://woocommerce.com/wp-content/uploads/2024/09/Woo-Facebook-Extension-Page-Pano-Images-2.png?w=896" alt="" width="896" height="187" /></p>
<p><span style="font-weight: 400">Ready to boost your sales? Start with Meta Advantage+ today. We’ll guide you step by step—it takes less than 5 minutes to get started. Just select a budget and go. You have the flexibility to start, stop, and cancel at any time; you’re in complete control.<br /></span></p>
<p> </p>
<p><b>FAQ: </b></p>
<p><b>What is the Meta Pixel?<br /></b><span style="font-weight: 400">The Meta Pixel is a powerful analytics tool that helps you track visitor activity on your website. It enables you to measure the effectiveness of your advertising by understanding the actions people take on your site. When integrated with WooCommerce, the Meta Pixel can track activities like page visits or items added to carts, helping refine your advertising campaigns.</span></p>
<p><b>How does the Meta Conversions API complement the Meta Pixel?</b></p>
<p><span style="font-weight: 400">The Meta Conversions API works alongside the Meta Pixel to enhance the measurement and optimization of your ad campaigns. While the Meta Pixel tracks user interactions through the web browser, the Meta Conversions API sends data directly from your server. This dual approach reduces dependency on cookies and improves ad performance, especially in environments where browser tracking is restricted.</span></p>
<p><b>What are Meta Advantage+ shopping campaigns?</b></p>
<p><span style="font-weight: 400">Meta Advantage+ shopping campaigns use machine learning to simplify and optimize your ad campaigns. This tool allows you to set up campaigns with minimal input, automatically targeting and retargeting the most valuable audiences across the Facebook app. It simplifies the creation process by reducing the number of inputs needed, focusing instead on delivering high performance and efficient audience targeting.</span></p>
<p><b>How do Meta Advantage+ shopping campaigns improve ad performance?</b></p>
<p><span style="font-weight: 400">Meta Advantage+ shopping campaigns streamline the ad management process by using automated systems to select the best creative combinations and target audiences likely to purchase. These campaigns require fewer manual adjustments, making them a time-efficient solution for driving online sales and enhancing your marketing strategies.</span></p>
<p><b>Can I use the Meta Pixel and Meta Conversions API together?</b></p>
<p><span style="font-weight: 400">Yes, using both the Meta Pixel and the Meta Conversions API together is recommended to maximize the accuracy and efficiency of your ad targeting and measurement. This combination ensures more reliable data collection, helping to decrease costs and optimize ad delivery.</span></p>
<p><b>What benefits do Meta Advantage+ shopping campaigns offer over traditional campaigns?</b></p>
<p><span style="font-weight: 400">Meta Advantage+ shopping campaigns are designed to maximize efficiency by automatically managing many elements of your ad campaigns. This includes optimizing your budget, targeting, and creative elements without the need for frequent adjustments. They are particularly beneficial for performance-focused advertisers looking to achieve the highest possible return on investment.</span></p>
<p><b>How quickly can I set up a Meta Advantage+ shopping campaign?</b></p>
<p><span style="font-weight: 400">Setting up a Meta Advantage+ shopping campaign can be accomplished in just a few easy steps, often taking less than five minutes. This quick setup process allows you to start driving sales almost immediately, with the system handling most of the optimization and management tasks.</span></p>

Meta Ads & Pixel

<p>Drive Sales on Facebook and Instagram in 5 minutes—upload your catalog, implement the Meta Pixel & Meta Conversions API, and grow via Meta Advantage+ now. Connect with millions of shoppers across Meta technologies.</p>

<p><a href="https://pay.amazon.com/business/affirm" target="_blank" rel="noopener"><img class="alignnone size-medium wp-image-18734001735724" src="https://woocommerce.com/wp-content/uploads/2013/08/WooCommerceDL_APayAffirm.png?w=620" alt="Affirm and Amazon Pay banner" width="930" height="336" /></a></p>
<h3>Overview</h3>
<p><strong>What is Amazon Pay? </strong>An end-to-end payment solution that gives hundreds of millions of active Amazon customers [1] a familiar, fast, and secure way to complete their purchase through your online store. Shoppers can use the address and payment information already stored in their Amazon account to check out – avoiding account creation or the need to re-enter their billing and shipping information. The performance is continually optimized by technology, learnings, and best practices from Amazon.</p>
<p>As earth’s most customer-centric company, we are continuously innovating on behalf of our customers. With 91% of Amazon Pay customers saying they would use Amazon Pay again and hundreds of millions of active Amazon customers already enabled for Amazon Pay, it can make it easier for you to deliver an improved customer experience online [2].</p>
<h2>How it works: Three simple steps</h2>
<p><img class="alignnone size-medium wp-image-18734001246027" src="https://woocommerce.com/wp-content/uploads/2022/11/3_HowItWorks_KitchenSmartUI.gif?w=620" alt="" width="620" height="827" /></p>
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<h2>How to integrate Amazon Pay</h2>
<p>It only takes a few clicks to enable Amazon Pay on your WooCommerce storefront.</p>
<p><a href="https://youtu.be/rYoiEjl5Ek8" target="_blank" rel="noopener"><span style="font-weight: 400;color: #ffffff">Watch the how-to video ></span></a></p>
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<h2>The benefits of using Amazon Pay</h2>
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<p><img class="alignnone size-medium wp-image-18734001246125 wccom-custom-grid__mobile-centre" src="https://woocommerce.com/wp-content/uploads/2022/11/Icon1_KeepCustomersEngaged.png?w=96" alt="" width="96" height="96" /></p>
<h4>Keep customers engaged – from cart to finish</h4>
<p>37% percent of customers abandon a site because they’re asked to create an account.[3] With Amazon Pay, there’s no need to create a new account or enter new information on your site.</p>
</div>
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<p><img class="alignnone size-medium wp-image-18734001246127 wccom-custom-grid__mobile-centre" src="https://woocommerce.com/wp-content/uploads/2022/11/Icon2_ReduceChargebacks.png?w=96" alt="" width="96" height="96" /></p>
<h4>Reduce chargebacks and fraudulent transactions</h4>
<p>The Amazon brand is a proven winner of customer trust.[4] Our advanced fraud protection is the same technology used on Amazon.com</p>
</div>
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<p><img class="alignnone size-medium wp-image-18734001246128 wccom-custom-grid__mobile-centre" src="https://woocommerce.com/wp-content/uploads/2022/11/Icon3_GrowYourAudience.png?w=96" alt="" width="96" height="96" /></p>
<h4>Grow your audience with co-marketing initiatives</h4>
<p>The cost of acquiring new customers has increased by over 50% over the last five years.[5] With Amazon Pay co-marketing programs, tap into Amazon’s customer base of 200m+ global Prime customers.</p>
</div>
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<p><img class="alignnone size-medium wp-image-18734001246129 wccom-custom-grid__mobile-centre" src="https://woocommerce.com/wp-content/uploads/2022/11/Icon4_LeverageTechnology.png?w=96" alt="" width="96" height="96" /></p>
<h4>Leverage the latest technology that customers love</h4>
<p>Benefit from Amazon’s ecommerce innovations, enable features like recurring payments, let customers shop with their voice using Alexa, and much more.</p>
</div>
</div>
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<h4>“The two main benefits we’ve noticed with Amazon Pay are an improved customer experience and a measurable increase in sales.”</h4>
<p>— Lisa, Director of Fulfillment Operations, TriStar Products</p>
</div>
<h3>Key Features</h3>
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<p><img class="alignnone size-medium wp-image-18734001246120" src="https://woocommerce.com/wp-content/uploads/2022/11/KeyFeatures_1-Left.png?w=620" alt="" width="620" height="388" /></p>
<p><b>PSD2 compliant:</b> Built-in support for Strong Customer Authentication (SCA) as required under the Second Payment Services Directive (PSD2) in the European Economic Area (EEA).</p>
<p><b>Multi-currency:</b> Maintain the local currency experience across the shopping journey and help customers avoid currency conversion fees from their credit card issuer or bank.</p>
<p><b>Recurring payment support for WooCommerce Subscriptions</b> (separate purchase): available for USA, UK, Germany, France, Italy, Ireland, Spain, Luxembourg, Austria, Belgium, Cyprus, Netherlands, Sweden, Portugal, Hungary, Denmark and Japan.</p>
</div>
<div class="wccom-custom-grid__column"><img class="alignnone size-medium wp-image-18734001246121" src="https://woocommerce.com/wp-content/uploads/2022/11/KeyFeatures_2-Right.png?w=620" alt="" width="620" height="388" /></div>
<div></div>
<div class="wccom-custom-grid__column"><strong>Automatic Decline Handling:</strong> Reduce lost sales with a consistent experience for customers to gracefully recover from a declined payment.</div>
<div></div>
<div class="wccom-custom-grid__column"><strong>Payment Protection Policy</strong>: Protection against fraud-related chargebacks[6].</div>
<div></div>
<div class="wccom-custom-grid__column"><strong>Amazon Pay A-to-z Guarantee:</strong> Increase customer confidence to complete purchase in your online store with extra assurance on the timeliness of delivery and order quality[7].</div>
<div></div>
<div class="wccom-custom-grid__column"><strong>Delivery Notifications:</strong> Proactively alert customers on the arrival status of physical goods orders via Amazon Alexa[8].</div>
<div></div>
</div>
<hr />
<h4><b>Definitions</b></h4>
<p><em>[1] Represents active Amazon customer accounts, 2020.</em><br />
<em>[2] Consumer Net Promoter Score (NPS) Surveys: Conducted by Amazon Pay in 2019 among US, UK, DE, FR, IT, and ES consumers who had used Amazon Pay in the 12 months preceding to the survey launch dates.</em><br />
<em>[3] Data from Mobile Checkout Optimization Report, by the Baymard Institute, 2020, commissioned by Amazon Pay.</em><br />
<em>[4] Axios Harris Poll 100, Corporate Reputation Rankings, July 2020.</em><br />
<em>[5] Profitwell, 2020</em><br />
<em>[6] Available for qualified physical goods purchases only.</em><br />
<em>[7] For eligible transactions detailed on the <a href="https://pay.amazon.com/help/201212430" target="_blank" rel="noopener">Amazon Pay Customer Agreement</a>.</em><br />
<em>[8] Not available for Royal Mail in the UK.</em></p>
<hr />
<h3>How to enable Amazon Pay on WooCommerce</h3>
<span class="embed-youtube" style="text-align:center"></span>

Amazon Pay

<p>Enable a familiar, fast checkout for hundreds of millions of active Amazon customers globally</p>

Meta Ads & Pixel vs Amazon Pay