<h2 class="wp-block-heading">Grow your business on Facebook and Instagram</h2>
Unlock the potential of your WooCommerce store with Facebook and Instagram. Reach vast audiences, engage with precision targeting, and build lasting customer relationships to drive sales and enhance your profits. Start seeing the results in your revenue today!
<img class="alignnone size-medium wp-image-18734004237888" src="https://woocommerce.com/wp-content/uploads/2024/09/screenshot-1-1.png?w=896" alt="" width="896" height="187" />
Easily sync your WooCommerce store with the Facebook catalog and set up the Meta Pixel and Meta Conversions API at no cost. Launch Meta Advantage+ shopping campaigns in a few easy steps, and monitor your performance and sales. Our quick, fully assisted onboarding process takes less than 5 minutes, and we’re here to support you every step of the way.
<img class="alignnone size-medium wp-image-18734004237890" src="https://woocommerce.com/wp-content/uploads/2024/09/screenshot-2_5d48b1.png?w=896" alt="" width="896" height="187" />
<h3>Meta Advantage+ shopping campaigns</h3>
Upgrade your marketing with Meta Advantage+ shopping campaigns. Leveraging machine learning from Meta technologies, these campaigns streamline setup and target valuable audiences more effectively. They require fewer inputs and simplify audience and creative management, enhancing your reach with fewer campaigns.
With Meta Advantage+ shopping campaigns, you can:
<ul>
<li style="font-weight: 400">Streamline Goals: Achieve peak performance with minimal effort.</li>
<li style="font-weight: 400">Combine Audiences: Merge prospecting and returning customers in one campaign.</li>
<li style="font-weight: 400">Use Machine Learning: Target high-value customers across Meta technologies efficiently.</li>
<li style="font-weight: 400">AI-driven Ads: Automatically test up to 150 creative combinations, ensuring the best-performing ads reach the highest value shoppers.</li>
</ul>
<img class="alignnone wp-image-18734004363799 size-medium" src="https://woocommerce.com/wp-content/uploads/2024/09/Woo-Facebook-Extension-Page-Pano-Images-2.png?w=896" alt="" width="896" height="187" />
Ready to boost your sales? Start with Meta Advantage+ today. We’ll guide you step by step—it takes less than 5 minutes to get started. Just select a budget and go. You have the flexibility to start, stop, and cancel at any time; you’re in complete control. 
 
FAQ: 
What is the Meta Pixel? The Meta Pixel is a powerful analytics tool that helps you track visitor activity on your website. It enables you to measure the effectiveness of your advertising by understanding the actions people take on your site. When integrated with WooCommerce, the Meta Pixel can track activities like page visits or items added to carts, helping refine your advertising campaigns.
How does the Meta Conversions API complement the Meta Pixel?
The Meta Conversions API works alongside the Meta Pixel to enhance the measurement and optimization of your ad campaigns. While the Meta Pixel tracks user interactions through the web browser, the Meta Conversions API sends data directly from your server. This dual approach reduces dependency on cookies and improves ad performance, especially in environments where browser tracking is restricted.
What are Meta Advantage+ shopping campaigns?
Meta Advantage+ shopping campaigns use machine learning to simplify and optimize your ad campaigns. This tool allows you to set up campaigns with minimal input, automatically targeting and retargeting the most valuable audiences across the Facebook app. It simplifies the creation process by reducing the number of inputs needed, focusing instead on delivering high performance and efficient audience targeting.
How do Meta Advantage+ shopping campaigns improve ad performance?
Meta Advantage+ shopping campaigns streamline the ad management process by using automated systems to select the best creative combinations and target audiences likely to purchase. These campaigns require fewer manual adjustments, making them a time-efficient solution for driving online sales and enhancing your marketing strategies.
Can I use the Meta Pixel and Meta Conversions API together?
Yes, using both the Meta Pixel and the Meta Conversions API together is recommended to maximize the accuracy and efficiency of your ad targeting and measurement. This combination ensures more reliable data collection, helping to decrease costs and optimize ad delivery.
What benefits do Meta Advantage+ shopping campaigns offer over traditional campaigns?
Meta Advantage+ shopping campaigns are designed to maximize efficiency by automatically managing many elements of your ad campaigns. This includes optimizing your budget, targeting, and creative elements without the need for frequent adjustments. They are particularly beneficial for performance-focused advertisers looking to achieve the highest possible return on investment.
How quickly can I set up a Meta Advantage+ shopping campaign?
Setting up a Meta Advantage+ shopping campaign can be accomplished in just a few easy steps, often taking less than five minutes. This quick setup process allows you to start driving sales almost immediately, with the system handling most of the optimization and management tasks.

Meta Ads & Pixel

Drive Sales on Facebook and Instagram in 5 minutes—upload your catalog, implement the Meta Pixel & Meta Conversions API, and grow via Meta Advantage+ now. Connect with millions of shoppers across Meta technologies.

<h2>Automate tax compliance</h2>
Avalara for WooCommerce does the heavy lifting when it comes to domestic and global tax compliance. Our integration with WooCommerce offers a single connection to a global tax compliance platform, helping your business calculate tax at checkout, prepare and file tax returns, manage tax exempt sales, and more. To use Avalara for WooCommerce, you must purchase an account with Avalara if you don’t already have one.
<h2>Let’s make tax one less thing to worry about.</h2>
<div class="woo-sc-box normal info "> <a href="https://www.avalara.com/us/en/get-started/get-started-woocommerce.html?partnerID=0014000000pr8gIAAQ&campaignID=701Uz00000axgqOIAQ&connectorID=a0n3300000FSK2zAAH&utm_campaign=4-2025-woo-listing-general&marketing_channel=web_referral&vendor=partner&paid_unpaid=unpaid" target="_blank" rel="noopener">Speak with an Avalara ecommerce specialist to get started</a> </div> 
The 2026 Avalara Tax Changes Report for Retail is here! Understand how tax changes are reshaping retail pricing, compliance, and growth in 2026 and beyond. 
<div class="woo-sc-box normal info "> <a href="https://www.avalara.com/simplify/en/asset/retail-tax-changes-guide-for-2026.html?partnerID=0014000000pr8gIAAQ&campaignID=701Uz000016i9rdIAA&connectorID=a0n3300000FSK2zAAH&utm_campaign=AMER_PROS_Unpaid-Synd_HiVal-Report_03_2026_Woo-ATC-Retail&marketing_channel=web_referral&vendor=partner&paid_unpaid=unpaid&target_audience=partner" target="_blank" rel="noopener">Download the 2026 Avalara Tax Changes Report for Retail</a> </div>
<h2>Key benefits</h2>
<h2>Let agentic AI do the tax work. Avalara automates tax compliance across industries, borders, and tax types — reduce audit exposure, cut compliance costs, and increase efficiency.</h2>
<ul>
<li>Sell globally with confidence – Give customers full transparency at checkout. Avalara can calculate sales tax, VAT, GST, and duties in real time — so shoppers see accurate costs upfront, with fewer unexpected charges after delivery.</li>
<li>Supports both B2C and B2B – Whether you sell direct-to-consumer or to other businesses, Avalara manages accurate tax calculations, exemption certificates, and compliance requirements in real time — so every transaction is right the first time.</li>
<li>Unify tax across each sales channel – Selling through WooCommerce, marketplaces, in-store, or wholesale portals? Avalara integrates with your commerce stack to centralize tax calculation, reporting, and filings with one solution.</li>
<li>Agentic tax and compliance – Avalara’s AI-powered automation keeps tax compliance streamlined, with in-browser guidance from our Chrome plugin helping your team stay focused on operations and growth.</li>
</ul>
<h2>How to get started</h2>
<ol>
<li><a href="https://www.avalara.com/us/en/get-started/get-started-woocommerce.html?partnersource=0014000000pr8gIAAQ&campaignid=701Uz00000axgqOIAQ&connector=a0n3300000FSK2zAAH" target="_blank" rel="noopener">Contact Avalara to purchase an account</a>, if you don’t already have one.</li>
<li>Download and install the Avalara for WooCommerce extension.</li>
<li>Log in to your Avalara account to get your Account Number and License Key.</li>
<li>Input your Account Number and License Key within your WooCommerce settings.</li>
<li>Set up and save your tax codes and settings for your store.</li>
</ol>
<h2>Notable features</h2>
Address the global market with confidence – Avalara Cross-Border calculates customs duties and import taxes in real-time, reducing the risk of costly penalties, delays, and customers being surprised with unexpected costs.
<img class="alignnone wp-image-18734002504070" src="https://woocommerce.com/wp-content/uploads/2016/01/WooCommerce_AppListing_04.png" alt="Duties and import taxes" width="915" height="610" />
Stay confidently compliant when expanding across borders – The Avalara for WooCommerce integration supports global tax calculation and reporting—including e-invoicing and live reporting.
<img class="alignnone wp-image-18734002504002" src="https://woocommerce.com/wp-content/uploads/2016/01/WooCommerce_AppListing_01.png" alt="Cross border" width="915" height="610" />
Digitally organize and manage your exemption certificates – Avalara Exemption Certificate Management collects exemption certificates at checkout, applies exemptions automatically, and helps you to easily track and maintain your tax-exempt sales.
<img class="alignnone wp-image-18734002504047" src="https://woocommerce.com/wp-content/uploads/2016/01/WooCommerce_AppListing_02.png" alt="ECM" width="915" height="610" />
Remove the manual drain of filing and remittance – When it’s time to file, you can reconcile and pay one amount. Avalara Returns works with state and local governments to file and pay on your behalf.
<img class="alignnone wp-image-18734002504055" src="https://woocommerce.com/wp-content/uploads/2016/01/WooCommerce_AppListing_03.png" alt="filing and remittance" width="915" height="610" />
 
<h2></h2>
<h2>Free sales tax risk assessments and tools</h2>
If you do business in multiple states and/or countries, knowing if you need to register to collect and file sales tax is important. Learn more from our helpful tools:
<ol>
<li>Are you aware of your potential sales tax obligations? Take this free <a href="https://www.avalara.com/us/en/learn/nexus/nexus-risk-assessment.html?partnersource=0014000000pr8gIAAQ&campaignid=7015a000002BL82AAG&connector=a0n3300000FSK2zAAH" target="_blank" rel="noopener noreferrer">Sales Tax Risk Assessment</a> to help find out.</li>
<li>Learn about your one-stop shop for <a href="https://www.avalara.com/us/en/products/industry-solutions/cross-border-solutions.html?partnerID=0014000000pr8gIAAQ&campaignID=701Uz00000axgqOIAQ&connectorID=a0n3300000FSK2zAAH&utm_campaign=4-2025-woo-listing-crossborder&marketing_channel=web_referral&vendor=partner&paid_unpaid=unpaid">end-to-end international trade compliance</a>.</li>
<li>Sales Tax 101 with Avalara: How much should you charge? If you even have to. <a href="https://www.avalara.com/us/en/learn/guides/small-business-faq/tax-calculation-101.html" target="_blank" rel="noopener">Don’t worry — we’ve got you covered</a>.</li>
</ol>
<h2>Documentation and support</h2>
<ul>
<li>You can learn more about installing and configuring Avalara <a href="https://woocommerce.com/document/avalara-avatax/" target="_blank" rel="noopener">in our documentation</a>.</li>
<li>If you already have an Avalara account, you can reach support through your account dashboard or one of <a href="https://community.avalara.com/support/s/?language=en_US" target="_blank" rel="noopener">these alternate ways.</a></li>
</ul>
<div class="woo-sc-box normal info ">Curious how we can help with your specific tax challenge? <a href="https://www.avalara.com/us/en/get-started/get-started-woocommerce.html?partnerID=0014000000pr8gIAAQ&campaignID=701Uz00000axgqOIAQ&connectorID=a0n3300000FSK2zAAH&utm_campaign=4-2025-woo-listing-general&marketing_channel=web_referral&vendor=partner&paid_unpaid=unpaid" target="_blank" rel="noopener">Please fill out this form so we can best serve you.</a></div>
“Integrating Avalara with WooCommerce has improved our eCommerce operations. It automatically calculates and applies the correct tax to every order, taking the guesswork out of tax compliance. What was once a manual process is now fully automated, letting us focus on growing our business without tax concerns.” –Rebecca Fortman, Treasury Accounting Manager, Tydenbrooks

Avalara

Let agentic AI do the tax work for your WooCommerce store. Avalara automates your compliance tasks for speed, accuracy, and scale.

Meta Ads & Pixel vs Avalara