<h2 class="wp-block-heading">Grow your business on Facebook and Instagram</h2>
<p><span style="font-weight: 400">Unlock the potential of your WooCommerce store with Facebook and Instagram. Reach vast audiences, engage with precision targeting, and build lasting customer relationships to drive sales and enhance your profits. Start seeing the results in your revenue today!</span></p>
<p><span style="font-weight: 400"><img class="alignnone size-medium wp-image-18734004237888" src="https://woocommerce.com/wp-content/uploads/2024/09/screenshot-1-1.png?w=896" alt="" width="896" height="187" /></span></p>
<p><span style="font-weight: 400">Easily sync your WooCommerce store with the Facebook catalog and set up the Meta Pixel and Meta Conversions API at no cost. Launch Meta Advantage+ shopping campaigns in a few easy steps, and monitor your performance and sales. Our quick, fully assisted onboarding process takes less than 5 minutes, and we’re here to support you every step of the way.</span></p>
<p><span style="font-weight: 400"><img class="alignnone size-medium wp-image-18734004237890" src="https://woocommerce.com/wp-content/uploads/2024/09/screenshot-2_5d48b1.png?w=896" alt="" width="896" height="187" /></span></p>
<h3><b>Meta Advantage+ shopping campaigns</b></h3>
<p><span style="font-weight: 400">Upgrade your marketing with Meta Advantage+ shopping campaigns. Leveraging machine learning from Meta technologies, these campaigns streamline setup and target valuable audiences more effectively. They require fewer inputs and simplify audience and creative management, enhancing your reach with fewer campaigns.</span></p>
<p><span style="font-weight: 400">With Meta Advantage+ shopping campaigns, you can:</span></p>
<ul>
<li style="font-weight: 400"><span style="font-weight: 400">Streamline Goals: Achieve peak performance with minimal effort.</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Combine Audiences: Merge prospecting and returning customers in one campaign.</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Use Machine Learning: Target high-value customers across Meta technologies efficiently.</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">AI-driven Ads: Automatically test up to 150 creative combinations, ensuring the best-performing ads reach the highest value shoppers.</span></li>
</ul>
<p><img class="alignnone wp-image-18734004363799 size-medium" src="https://woocommerce.com/wp-content/uploads/2024/09/Woo-Facebook-Extension-Page-Pano-Images-2.png?w=896" alt="" width="896" height="187" /></p>
<p><span style="font-weight: 400">Ready to boost your sales? Start with Meta Advantage+ today. We’ll guide you step by step—it takes less than 5 minutes to get started. Just select a budget and go. You have the flexibility to start, stop, and cancel at any time; you’re in complete control.<br /></span></p>
<p> </p>
<p><b>FAQ: </b></p>
<p><b>What is the Meta Pixel?<br /></b><span style="font-weight: 400">The Meta Pixel is a powerful analytics tool that helps you track visitor activity on your website. It enables you to measure the effectiveness of your advertising by understanding the actions people take on your site. When integrated with WooCommerce, the Meta Pixel can track activities like page visits or items added to carts, helping refine your advertising campaigns.</span></p>
<p><b>How does the Meta Conversions API complement the Meta Pixel?</b></p>
<p><span style="font-weight: 400">The Meta Conversions API works alongside the Meta Pixel to enhance the measurement and optimization of your ad campaigns. While the Meta Pixel tracks user interactions through the web browser, the Meta Conversions API sends data directly from your server. This dual approach reduces dependency on cookies and improves ad performance, especially in environments where browser tracking is restricted.</span></p>
<p><b>What are Meta Advantage+ shopping campaigns?</b></p>
<p><span style="font-weight: 400">Meta Advantage+ shopping campaigns use machine learning to simplify and optimize your ad campaigns. This tool allows you to set up campaigns with minimal input, automatically targeting and retargeting the most valuable audiences across the Facebook app. It simplifies the creation process by reducing the number of inputs needed, focusing instead on delivering high performance and efficient audience targeting.</span></p>
<p><b>How do Meta Advantage+ shopping campaigns improve ad performance?</b></p>
<p><span style="font-weight: 400">Meta Advantage+ shopping campaigns streamline the ad management process by using automated systems to select the best creative combinations and target audiences likely to purchase. These campaigns require fewer manual adjustments, making them a time-efficient solution for driving online sales and enhancing your marketing strategies.</span></p>
<p><b>Can I use the Meta Pixel and Meta Conversions API together?</b></p>
<p><span style="font-weight: 400">Yes, using both the Meta Pixel and the Meta Conversions API together is recommended to maximize the accuracy and efficiency of your ad targeting and measurement. This combination ensures more reliable data collection, helping to decrease costs and optimize ad delivery.</span></p>
<p><b>What benefits do Meta Advantage+ shopping campaigns offer over traditional campaigns?</b></p>
<p><span style="font-weight: 400">Meta Advantage+ shopping campaigns are designed to maximize efficiency by automatically managing many elements of your ad campaigns. This includes optimizing your budget, targeting, and creative elements without the need for frequent adjustments. They are particularly beneficial for performance-focused advertisers looking to achieve the highest possible return on investment.</span></p>
<p><b>How quickly can I set up a Meta Advantage+ shopping campaign?</b></p>
<p><span style="font-weight: 400">Setting up a Meta Advantage+ shopping campaign can be accomplished in just a few easy steps, often taking less than five minutes. This quick setup process allows you to start driving sales almost immediately, with the system handling most of the optimization and management tasks.</span></p>

Meta Ads & Pixel

<p>Drive Sales on Facebook and Instagram in 5 minutes—upload your catalog, implement the Meta Pixel & Meta Conversions API, and grow via Meta Advantage+ now. Connect with millions of shoppers across Meta technologies.</p>

<p><span style="font-family: proxima-vara, 'Proxima Fallback', 'Inter var', 'Inter Fallback', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif;font-size: 23.8768px;font-weight: 600;letter-spacing: -0.02em">New to PayPal?</span></p>
<div class="woo-sc-box normal" style="margin-top: 0">
<p>Get step-by-step instructions on how to <a href="https://woocommerce.com/document/woocommerce-paypal-payments/">add it to your store</a> or <a href="#how-to-activate">watch the how-to video below</a>.</p>
<p>Need to update from an older PayPal extension? Learn how to <a href="https://woocommerce.com/document/woocommerce-paypal-payments/paypal-payments-upgrade-guide/">move to PayPal Payments</a>.</p>
</div>
<p>three</p>
<h1>Our all-in-one checkout solution*</h1>
<p>PayPal’s brand recognition helps give customers the confidence to buy. PayPal Payments is the <strong>official extension for WooCommerce</strong> that lets you offer PayPal, Venmo, Pay Later options, Fastlane, and more — all designed to help you maximize conversions.</p>
<div class="twocol-one">
<h2>PayPal</h2>
<p><img src="https://woocommerce.com/wp-content/uploads/2022/08/PayPal-button.png" alt="PayPal button." width="294" height="61" /></p>
<p style="margin-bottom: 3em">Help increase conversion by automatically offering PayPal buttons on product pages and at checkout. <strong>Consumers are nearly three times more likely to purchase when you offer PayPal.<sup>1</sup></strong></p>
<h2>PayPal Pay Later</h2>
<p><img class="alignnone wp-image-18734000792375" src="https://woocommerce.com/wp-content/uploads/2022/08/Pay-Later-button.png" alt="PayPal Pay Later button." width="274" height="57" /></p>
<p>Let customers pay over time while you get paid up front. We’ve seen a <strong>35% increase in cart size with Pay Later offers, when compared to standard PayPal transactions.<sup>2</sup></strong></p>
<p>Turn on Pay Later messaging to automatically present the most relevant Pay Later option as your customers browse, shop, and check out. With repeat customers making up 66% of all US Pay Later transactions<sup>5</sup>, it’s no surprise that Pay Later can help attract and retain customers.</p>
<p style="font-size: 12px">Available in Australia, France, Germany, Italy, Spain, United Kingdom, and United States.</p>
<p style="margin-bottom: 0"><img class="wp-image-18734000785211 size-medium" style="margin-bottom: 0" src="https://woocommerce.com/wp-content/uploads/2022/08/Phone-UI.png" alt="" width="505" height="452" /></p>
</div>
<div class="twocol-one last">
<h2>Venmo</h2>
<p><img class="alignnone wp-image-18734000792376 size-medium" style="max-width: 85%" src="https://woocommerce.com/wp-content/uploads/2022/08/Venmo-button.png" alt="Venmo button." width="294" height="63" /></p>
<p>Appeal to Venmo customers by letting customers pay for purchases the same way they pay their friends and <strong>tap into 92 million active Venmo accounts.<sup>3</sup></strong></p>
<p style="font-size: 12px;margin-bottom: 3em">Available in United States only.</p>
<h2>Fastlane by PayPal</h2>
<p><img class="aligncenter size-medium wp-image-18734004246956" src="https://woocommerce.com/wp-content/uploads/2020/10/PayPalUS_Fastlane_Snipe_Partner.png" alt="Fastlane by PayPal logo." width="430" height="46" /></p>
<p>Speed up checkout by recognizing millions of guest shoppers and allowing them to autofill their checkout details. No store accounts or PayPal user accounts required.</p>
<p style="margin-bottom: 3em"><strong>Fastlane users convert at nearly 80%</strong>.<sup>4</sup></p>
<p style="margin-bottom: 0"><img class="aligncenter size-medium wp-image-18734004246956" style="margin-bottom: 0" src="https://woocommerce.com/wp-content/uploads/2020/10/Fastlane_Module_Static.png" width="1270" height="1623" /></p>
</div>
<h2>Country-specific payment methods</h2>
<p><img class="alignnone size-medium wp-image-18734003446742" style="max-width: 85%" src="https://woocommerce.com/wp-content/uploads/2020/10/Local-Payment-Methods-buttons-1.png" alt="iDEAL, Bancontact, and Blik logos." width="266" height="56" /></p>
<p>Offer locally recognized payment methods to help build trust and reach international customers, including Payment Upon Invoice (PUI), a payment option available only for purchases completed in Germany.</p>
<hr />
<h2>Add credit and debit card processing capabilities</h2>
<p>PayPal Payments provides two different card processing options on WooCommerce:</p>
<ul class="wccom-tick-list-secondary">
<li>
<h4>Standard Card Processing</h4>
<p>Card transactions are managed by PayPal in a prebuilt user experience, which simplifies your compliance requirements. Suitable for all business and personal seller accounts.</li>
<li>
<h4>Advanced Card Processing</h4>
<p>Get everything that comes with PayPal’s standard integration, along with the ability to customize the look, feel, and placement of your debit and credit card payment fields. You can also use fraud protection tools to set up your own risk tolerance filters.</li>
</ul>
<hr />
<h2>PayPal is preferred, trusted, and familar to customers<sup>6</sup></h2>
<div>									<div class="wccom-bundle-three-column-section">
							<h3></h3>
							<p></p>
						</div>
			</div>
<div class="wccom-bundle-three-column" style="padding-bottom: 0 !important">
<div class="wccom-bundle-three-column-container">
<div class="wccom-bundle-three-column-section">
<p><strong style="font-size: 48px">20+</strong> years of experience</p>
</div>
<div class="wccom-bundle-three-column-section">
<p><strong style="font-size: 48px">200+</strong> markets around the globe</p>
</div>
<div class="wccom-bundle-three-column-section">
<p><strong style="font-size: 48px">100+</strong> different currencies</p>
</div>
</div>
</div>
<hr />
<h2>More reasons it pays to PayPal</h2>
<table border="0" cellspacing="0" cellpadding="0">
<tbody>
<tr>
<td style="vertical-align: top" align="top"><img class="alignleft wp-image-18734000792361" src="https://woocommerce.com/wp-content/uploads/2022/08/Instant-access-to-funds-icon.png" alt="Dollar symbol in a purple disc." width="60" height="60" /></td>
<td style="vertical-align: top" align="top">
<h4>Instant access to funds</h4>
<p>Access card payments, send money or make a payment from your bank account. You’re credited immediately while the payment is processing. Funds settle instantly into your PayPal business account.</td>
</tr>
<tr>
<td style="vertical-align: top" align="top"><img class="alignleft wp-image-18734000792364" src="https://woocommerce.com/wp-content/uploads/2022/08/Fraud-detection-icon.png" alt="" width="60" height="65" /></td>
<td style="vertical-align: top" align="top">
<h4>Fraud detection</h4>
<p>Save time and money by letting PayPal help you handle the risk of fraudulent transactions with our fraud, chargeback, and Seller Protection capabilities (on eligible transactions†). Our AI technology works hard to monitor all of your transactions — so you can focus on what matters most.</p>
<p style="font-size: 12px"><sup>†Available on eligible purchases. <a href="https://www.paypal.com/us/webapps/mpp/ua/useragreement-full" target="_blank" rel="noopener">Limits apply</a>.</sup></p>
</td>
</tr>
<tr>
<td style="vertical-align: top" align="top"><img class="wp-image-18734000792365 alignleft" src="https://woocommerce.com/wp-content/uploads/2022/08/Global-compliance-icon.png" alt="" width="60" height="60" /></td>
<td style="vertical-align: top" align="top">
<h4>Global compliance</h4>
<p>PayPal payment solutions help you meet your global compliance standards, such as PCI and PSD2, bringing international markets within reach for your business. Our platform has built-in compliance with two-factor authentication provided by cards (3D Secure). We include automatic updates as security protocols change.</td>
</tr>
</tbody>
</table>
<h2 id="how-to-activate">How to activate PayPal</h2>
<p><span class="embed-youtube" style="text-align:center"></span></p>
<hr />
<div style="font-size: 11px">
<p>* For Australian users, the PayPal service is provided by PayPal Australia Pty Limited AFSL 304962. Any information provided is general only and does not take into account your objectives, financial situation or needs. Please read and consider the CFSGPDS (paypal.com.au) before acquiring or using the service. See website for TMD. PayPal Pay in 4 is a continuing credit contract provided by PayPal Credit Pty Limited (ABN 66 600 629 258) and is subject to merchant and customer eligibility criteria. Full terms and details are available in the PayPal Credit Guide, TMD and PayPal Pay in 4 Facility Agreement on our <a href="https://www.paypal.com/au/legalhub/paypal/home" target="_blank" rel="noopener noreferrer">website</a>.</p>
<p><sup>1</sup> An online study commissioned by PayPal and conducted by Netfluential in November 2020, involving 1,000 US online shoppers ages 18-39.</p>
<p><sup>2</sup> Globally, Pay Later AOVs are 35%+ higher than standard PayPal AOVs for SMBs. Internal Data Analysis of 68,374 SMB across integrated partners and non integrated partners, November 2022. Data inclusive of PayPal Pay Later product use across 7 markets.</p>
<p><sup>3</sup> PayPal Internal Data – 2023.</p>
<p><sup>4</sup> Based on PayPal internal data from March 15 to April 14, 2024. Applicable to shoppers who used Fastlane’s autofill.</p>
<p><sup>5</sup> Based on PayPal internal data from Jan 2022 – Dec 2022.</p>
<p><sup>6</sup> Morning Consult — The 15 Most Trusted Brands Globally. March 2021. Morning Consult surveyed over 330,000 consumers across 10 international markets to provide a global view on the current state of consumer trust across brands.</p>
</div>

PayPal Payments

<p>The official, all-in-one checkout solution that allows you to offer PayPal, Venmo (US), Pay Later, credit and debit cards, country-specific payment options, and more.</p>

Meta Ads & Pixel vs PayPal Payments