<h2>Get The Most Advanced Analytics For Your WooCommerce Store with Mixpanel</h2>
<p>Add Mixpanel tracking to your WooCommerce store with one click and start getting actionable metrics today. Easily segment your data to easily perform complex analysis, visualize your checkout funnel with sales funnel reports, and watch visitors interact with your store in real-time.</p>
<figure id="attachment_151507" aria-describedby="caption-attachment-151507" style="width: 543px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2012/09/woocommerce-mixpanel-segmentation-builder.png"><img class="size-full wp-image-151507" src="https://woocommerce.com/wp-content/uploads/2012/09/woocommerce-mixpanel-segmentation-builder.png" alt="WooCommerce Mixpanel Segmentation Builder" width="543" height="302" /></a><figcaption id="caption-attachment-151507" class="wp-caption-text">Build complex queries with ease</figcaption></figure>
<h3>Designed for Mixpanel</h3>
<p>This extension is designed to work with <a href="http://mixpanel.com">Mixpanel</a>, the most advanced web and mobile analytics tool that gives you actionable metrics for your business. You’ll need to <a href="https://mixpanel.com/register/">sign up</a> for a free Mixpanel account if you don’t already have one. Mixpanel is <strong>free for a limited number of data points per month</strong>.</p>
<h3>Get Insight into Your Revenue and Customers</h3>
<p>Track your revenue over time and easily segment by product, category, and more. See the average number of customers over time combined with average revenue per customer to give you better insight into how your store is performing.</p>
<figure id="attachment_151509" aria-describedby="caption-attachment-151509" style="width: 463px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2012/09/woocommerce-mixpanel-trends.png"><img class="size-full wp-image-151509" src="https://woocommerce.com/wp-content/uploads/2012/09/woocommerce-mixpanel-trends.png" alt="WooCommerce Mixpanel Trends" width="463" height="294" /></a><figcaption id="caption-attachment-151509" class="wp-caption-text">See trends to help you identify ways to increase revenue and customer happiness.</figcaption></figure>
<h3>Visualize Your Sales Funnel</h3>
<p>See the percentage of people in each step of your checkout funnel so you can improve your checkout process. You can even segment the sales funnel by category or product!</p>
<figure id="attachment_151506" aria-describedby="caption-attachment-151506" style="width: 550px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2012/09/woocommerce-mixpanel-funnel-visualization.png"><img class="size-medium wp-image-151506" src="https://woocommerce.com/wp-content/uploads/2012/09/woocommerce-mixpanel-funnel-visualization.png" alt="WooCommerce Mixpanel Funnel Visualization" width="550" height="189" /></a><figcaption id="caption-attachment-151506" class="wp-caption-text">Improve your sales funnels to increase your store’s revenue</figcaption></figure>
<p>Easily build your visualizations and see exactly the information you want.</p>
<figure id="attachment_151505" aria-describedby="caption-attachment-151505" style="width: 466px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2012/09/woocommerce-mixpanel-funnel-builder.png"><img class="size-full wp-image-151505" src="https://woocommerce.com/wp-content/uploads/2012/09/woocommerce-mixpanel-funnel-builder.png" alt="WooCommerce Mixpanel Funnel Builder" width="466" height="327" /></a><figcaption id="caption-attachment-151505" class="wp-caption-text">The funnel tool makes building complex funnels a snap.</figcaption></figure>
<p>Once you’ve built your visualization, use the the funnel analysis tools to perform a deep data analysis.</p>
<figure id="attachment_151504" aria-describedby="caption-attachment-151504" style="width: 461px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2012/09/woocommerce-mixpanel-deep-funnel-analysis.png"><img class="size-full wp-image-151504" src="https://woocommerce.com/wp-content/uploads/2012/09/woocommerce-mixpanel-deep-funnel-analysis.png" alt="WooCommerce Mixpanel Deep Funnel Analysis" width="461" height="284" /></a><figcaption id="caption-attachment-151504" class="wp-caption-text">Analyze your funnel visualization with tools to help you find actionable data.</figcaption></figure>
<h3>Real-Time Analytics</h3>
<p>Running a one-day sale or advertising campaign and want to see how your customers are using your site? Use the built-in Stream view to see activity on your site in real-time.</p>
<figure id="attachment_151508" aria-describedby="caption-attachment-151508" style="width: 550px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2012/09/woocommerce-mixpanel-stream.png"><img class="size-medium wp-image-151508" src="https://woocommerce.com/wp-content/uploads/2012/09/woocommerce-mixpanel-stream.png" alt="WooCommerce Mixpanel Stream" width="550" height="437" /></a><figcaption id="caption-attachment-151508" class="wp-caption-text">Watch your customers interact with your store in real-time</figcaption></figure>
<h3>Powerful Customization</h3>
<p>All event and property names are customizable through the admin interface and can be individually disabled. Customers are automatically tied to their WordPress username or email address when logged in. Custom events can be tracked by adding a snippet to your theme.</p>
<figure id="attachment_152633" aria-describedby="caption-attachment-152633" style="width: 550px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2012/09/woocommerce-mixpanel-admin-settings-page.png"><img class="size-medium wp-image-152633" src="https://woocommerce.com/wp-content/uploads/2012/09/woocommerce-mixpanel-admin-settings-page.png" alt="WooCommerce Mixpanel Admin Settings" width="550" height="492" /></a><figcaption id="caption-attachment-152633" class="wp-caption-text">Already using Mixpanel? Easily customize event & property names to match your existing data</figcaption></figure>
<h3>Supports WooCommerce Subscriptions</h3>
<p>Selling subscriptions on your store? Great! Get insight into your subscribers by automatically tracking when subscriptions are activated, suspended, cancelled, renewed, and even when free trials expire. Mixpanel can show you average subscription length, cancellation rate, and more subscription metrics without any extra configuration required.</p>
<h3>How to Get Started (in 5 minutes or less)</h3>
<ol>
<li>Buy this extension 🙂</li>
<li>Download and install into your WooCommerce store.</li>
<li>Login to your Mixpanel account (<a href="https://mixpanel.com/register/">sign up</a> for free if you don’t already have an account) and grab your project token.</li>
<li>Save your token on the settings page.</li>
<li>That’s it! Sit back and enjoy easy but powerful store analytics!</li>
</ol>
<p>Read the <a href="https://woocommerce.com/document/mixpanel/">full documentation</a> to see a full list of tracked events and properties, and to learn how to customize event / property names, track custom events, and more!</p>
<p><em>Need any more reason to buy? When you purchase a SkyVerge-developed extension, you’re getting the highest quality extensions for your WooCommerce store. Gain peace of mind by knowing that when you purchase our products, your store’s performance is as important to us as it is to you.</em></p>

Mixpanel

<p>Add event tracking powered by Mixpanel to your WooCommerce store.</p>

<h2>Gain financial control with Cost & Reports for WooCommerce</h2>
<p>Cost & Reports for WooCommerce helps you manage product costs, pricing, profit, and reporting directly inside WooCommerce. Update costs and prices in bulk, track margins across orders and products, export reports, and use the new Insights tab to better understand your store’s financial performance.</p>
<p>Use your product costs, purchase prices, shipping costs, markups, stock values, order data, and refunds to make clearer pricing and profitability decisions.</p>
<h3>Key benefits</h3>
<ul class="wccom-tick-list-primary">
<li><strong>Financial insights</strong> — Monitor costs, revenue, profit, stock value, refunds, and key store metrics.</li>
<li><strong>Profit-First Insights</strong> — See KPI cards, trends, and ranked product/customer lists for faster decision-making.</li>
<li><strong>Bulk cost and price management</strong> — Update costs, prices, stock, markups, and related values across your catalog.</li>
<li><strong>Detailed reports</strong> — Analyze orders, products, customers, refunds, profit, and sales data with filters and exports.</li>
<li><strong>Inventory Valuation</strong> — See full-store purchase, COGS, retail, and stock totals in one dialog.</li>
<li><strong>WooCommerce COGS support</strong> — Use the native WooCommerce Cost of Goods field when enabled.</li>
<li><strong>CSV and XLSX export</strong> — Export full reports or filtered on-screen tables for further analysis.</li>
<li><strong>Dark mode</strong> — Work comfortably with a clean, low-glare admin interface.</li>
</ul>
<p>Cost & Reports for WooCommerce has been recognized as one of the best accounting software solutions for WooCommerce in 2024 by <a href="https://techreport.com/business-software/best-accounting-software-for-woocommerce/" target="_blank" rel="noopener">TechReport</a>.</p>
<h2>Powerful table editor for product costing</h2>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/04/wcr-3.7.5-home.png"><img class="alignnone wp-image-18734006651681 size-full" src="https://woocommerce.com/wp-content/uploads/2020/04/wcr-3.7.5-home.png" alt="Cost & Reports - home tab" width="1512" height="1218" /></a></p>
<p>The Cost & Reports table editor is built for efficient bulk updates and inventory management. Quickly modify purchase prices, cost of goods, shipping fees, markups, regular prices, sale prices, and stock values.</p>
<p>Automated calculations help you understand retail value, cost value, profit, and markup while you work.</p>
<ul class="wccom-tick-list-secondary">
<li><strong>Detailed financial overview</strong> — Display total and individual cost values, retail values, and profit.</li>
<li><strong>Search and filtering</strong> — Use range filters and customizable views to isolate specific data points.</li>
<li><strong>Customizable views</strong> — Hide or show product IDs, SKUs, cost fields, price fields, stock, and more.</li>
<li><strong>Sorting and export</strong> — Sort data by column and export filtered results in CSV or XLSX format.</li>
</ul>
<h2>Bulk editing made simple</h2>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/04/crw-3.4.1-bulk-cogs.png"><img src="https://woocommerce.com/wp-content/uploads/2020/04/crw-3.4.1-bulk-cogs.png" alt="Cost & Reports - bulk functions" width="1372" height="627" /></a></p>
<p>Bulk editing functions let you update multiple rows with a few clicks. Adjust costs, markups, prices, and stock values, apply rounding for cleaner pricing, and save changes from one table view.</p>
<p>For example, you can increase an “other cost” field for all selected products, apply a rounding rule, or update prices while Cost & Reports recalculates markup and profit automatically.</p>
<h2>Product-specific cost tracking</h2>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/04/cost-reports-product-page-view.png"><img src="https://woocommerce.com/wp-content/uploads/2020/04/cost-reports-product-page-view.png" alt="Cost & Reports product page cost fields" width="980" height="271" /></a></p>
<p>Add purchase prices and cost of goods on each product or variation. Cost & Reports stores cost information so reports can show historically accurate profit when orders are placed.</p>
<p>Support for the native WooCommerce Cost of Goods field is available and can be enabled in the plugin settings.</p>
<h2>VAT and profit calculations</h2>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/04/crw-3.4.1-prices.png"><img src="https://woocommerce.com/wp-content/uploads/2020/04/crw-3.4.1-prices.png" alt="Cost & Reports - prices" width="1372" height="627" /></a></p>
<p>Work with prices including or excluding VAT and let the plugin calculate cost, retail value, markup, and profit. This makes it easier to maintain accurate pricing while keeping profitability visible.</p>
<h2>Advanced range filtering</h2>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/04/crw-3.4.1-range-filter.png"><img src="https://woocommerce.com/wp-content/uploads/2020/04/crw-3.4.1-range-filter.png" alt="Cost & Reports - range filter" width="1374" height="401" /></a></p>
<p>Filter products and reports by values such as purchase price, cost, markup, profit, stock, and more. Range filters help you quickly find products that need attention, such as low-margin products or items with missing cost data.</p>
<h2>Profit-First Insights Dashboard</h2>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/04/cyp-3.7.0-insights-1.png"><img class="alignnone size-medium wp-image-18734006634744" src="https://woocommerce.com/wp-content/uploads/2020/04/cyp-3.7.0-insights-1.png?w=896" alt="Cost & Reports - insights tab" width="896" height="745" /></a><br />
Turn store data into clearer decisions with the new Insights tab. See profit-first KPI cards, sales and margin trends, and ranked lists for top products and customers without exporting data.</p>
<ul class="wccom-tick-list-primary">
<li>Track net sales, profit, refunds, cost of goods, shipping, taxes, and order volume in one place</li>
<li>Compare net sales, profit, and cost of goods over time with visual trend charts</li>
<li>Identify top products by profit and quantity sold</li>
<li>Identify top customers by profit and revenue</li>
<li>Understand profit performance faster without digging through raw order rows</li>
</ul>
<p>The Insights tab complements the detailed Orders, Products, and Customers reports by giving store owners a faster way to understand what is driving real profitability.</p>
<h2>Reports for orders, products, and customers</h2>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/04/cyp-3.7.0-orders.png"><img class="alignnone size-medium wp-image-18734006634746" src="https://woocommerce.com/wp-content/uploads/2020/04/cyp-3.7.0-orders.png?w=896" alt="Cost & Reports - orders report" width="896" height="753" /></a></p>
<p>Analyze store performance with detailed reports for orders, products, and customers. Choose date ranges, filter results, search rows, view totals and averages, and export data when needed.</p>
<ul class="wccom-tick-list-secondary">
<li><strong>Orders report</strong> — View order totals, costs, profit, net sales, taxes, refunds, customer, role, status, and more.</li>
<li><strong>Products report</strong> — Analyze products and variations sold, quantities, prices, costs, profit margins, categories, SKUs, and refunded data.</li>
<li><strong>Customers report</strong> — Review customer totals, contact details, shipping, order totals, tax, payment method, and purchase activity.</li>
</ul>
<h2>Customer filter for targeted reporting</h2>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/04/cyp-3.4.13-customer-filter.png"><img src="https://woocommerce.com/wp-content/uploads/2020/04/cyp-3.4.13-customer-filter.png" alt="Customer filter" width="1257" height="364" /></a></p>
<p>Use the customer filter to analyze reports by specific customers, companies, or roles. Combine customer filtering with date ranges to understand revenue, profit, refunds, and purchasing behavior for selected segments.</p>
<ul class="wccom-tick-list-secondary">
<li><strong>Customer-specific reporting</strong> — Filter reports by customer name, company, or role.</li>
<li><strong>Date range analysis</strong> — Track revenue and profit over custom periods.</li>
<li><strong>Consistent filters</strong> — Apply reporting filters across orders, products, and customers.</li>
<li><strong>Export filtered data</strong> — Export filtered reports to CSV or XLSX for analysis or sharing.</li>
</ul>
<h2>Product and variation reports</h2>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/04/cyp-3.4.13-products-report.png"><img src="https://woocommerce.com/wp-content/uploads/2020/04/cyp-3.4.13-products-report.png" alt="Products report" width="1583" height="1238" /></a></p>
<p>The products report gives you a product-level view of sales, cost, and profit. Review order IDs, product names, variations, categories, SKUs, quantities, prices at purchase, net sales, profit, and margins.</p>
<p>Use sorting and row search to quickly find the products, variations, or categories you want to analyze.</p>
<h2>Reports by customer</h2>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/04/cyp-3.4.13-customers.png"><img src="https://woocommerce.com/wp-content/uploads/2020/04/cyp-3.4.13-customers.png" alt="Customers report" width="1578" height="967" /></a></p>
<p>The customer report helps you understand customer activity and totals. View customer name, company, email, phone, shipping, order total, tax, items purchased, currency, country, and payment method.</p>
<h3>Customer totals</h3>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/04/cyp-3.4.4-customer-popup.png"><img src="https://woocommerce.com/wp-content/uploads/2020/04/cyp-3.4.4-customer-popup.png" alt="Cost & Reports customer totals popup" width="816" height="581" /></a></p>
<p>Click the info icon to see customer totals and summary values for a selected customer.</p>
<h2>Row search and automatic calculations</h2>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/04/crw-3.4.1-row-filter.png"><img src="https://woocommerce.com/wp-content/uploads/2020/04/crw-3.4.1-row-filter.png" alt="Cost & Reports row filter" width="2023" height="559" /></a></p>
<p>Use row search to filter report tables by order ID, category, product name, SKU, customer, or other visible values. Totals, averages, best sellers, and profit calculations update automatically for the filtered selection.</p>
<h2>Live reports</h2>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/04/cyp-3.4.13-customer-filter.png"><img src="https://woocommerce.com/wp-content/uploads/2020/04/cyp-3.4.13-customer-filter.png" alt="Cost & Reports live report filters" width="1257" height="364" /></a></p>
<p>Reports can show an automatic counter for new orders and can be refreshed automatically when enabled in settings. This makes the report view useful for live monitoring throughout the day.</p>
<h2>Cost history on order items</h2>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/04/cyp-order-page.png"><img src="https://woocommerce.com/wp-content/uploads/2020/04/cyp-order-page.png" alt="Cost & Reports order item history" width="2288" height="1540" /></a></p>
<p>When customers purchase products, Cost & Reports can add cost of goods and purchase price to each order line. This helps preserve historical cost data so profit reports remain accurate even if product costs change later.</p>
<h2>Export detailed reports</h2>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/04/cost-reports-3.5.3-export.png"><img src="https://woocommerce.com/wp-content/uploads/2020/04/cost-reports-3.5.3-export.png?w=980" alt="Cost & Reports export buttons" width="980" height="365" /></a></p>
<p>Cost & Reports provides two export options for your store data.</p>
<h3>Download CSV — full data export</h3>
<p>The CSV export includes complete report data with relevant fields that may not be visible in the on-screen table. Use it for accounting, custom reporting, or importing into other systems.</p>
<ul class="wccom-tick-list-secondary">
<li>Orders exports include totals, profit, shipping, tax, customer details, refunds, and more.</li>
<li>Products exports include line-item data, quantities, costs, profit margins, categories, SKUs, product types, and refunded data.</li>
</ul>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/04/cost-reports-3.5.3-export-orders.png"><img src="https://woocommerce.com/wp-content/uploads/2020/04/cost-reports-3.5.3-export-orders.png?w=980" alt="Cost & Reports export orders CSV file" width="980" height="191" /></a><br />
<a href="https://woocommerce.com/wp-content/uploads/2020/04/cost-reports-3.5.3-export-products.png"><img src="https://woocommerce.com/wp-content/uploads/2020/04/cost-reports-3.5.3-export-products.png?w=980" alt="Cost & Reports export products CSV file" width="980" height="126" /></a></p>
<h3>Export table XLSX — filtered on-screen export</h3>
<p>The XLSX export includes the currently visible report table, including filters, search terms, date ranges, and sorted columns. It is useful for quick insights or sharing filtered reports in spreadsheet tools.</p>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/04/cyp-3.4.13-table-report.png"><img src="https://woocommerce.com/wp-content/uploads/2020/04/cyp-3.4.13-table-report.png" alt="Cost & Reports export table" width="980" height="227" /></a></p>
<h2>Already using cost of goods for your products?</h2>
<p>If you already use a cost of goods field for your products, you can connect it in the plugin settings. Cost & Reports can also create its own cost of goods field by default and use it in product, order, and report calculations.</p>
<p>Native WooCommerce Cost of Goods support is also available and can be enabled in the settings.</p>
<h2>Built for better WooCommerce decisions</h2>
<p>Cost & Reports helps you manage costs, understand margins, export financial data, and make better pricing decisions from inside WooCommerce.</p>

Cost & Reports

<p>Manage costs, update prices with smart suggestions, and track profit with detailed WooCommerce reports and insights.</p>

Mixpanel vs Cost & Reports