<h2>Display MSRP prices to your customers</h2>
<p><img class="alignright size-full wp-image-18201" title="msrp" src="https://woocommerce.com/wp-content/uploads/2012/08/msrp.png" alt="" width="250" height="70" />The WooCommerce MSRP plugin allows you to record Manufacturer Suggested Retail Prices / Recommended Retail Prices against your products, and have them displayed on the sales pages. This allows your customers to see why it’s a good idea to buy from you.</p>
<p>On your product edit screens you’ll now see an extra field in with the normal pricing information, labelled MSRP. You can enter the MSRP here and it will be shown on the front end to your customers. If you’re bulk importing products, then the MSRP can be imported by using meta: <code>_msrp</code>. By default the MSRP will be shown struck-out – much like a sale price. You can style these however you want, the whole content is within a div with a class of <code>woocommerce_msrp</code>, and the price itself is within a span with a class of <code>woocommerce_msrp_price</code>.</p>

MSRP Pricing

<p>Define and display MSRP prices (Manufacturer’s suggested retail price) to your customers.</p>

<p>Boost your WooCommerce store’s credibility, increase conversions, and maximize sales with the RRP / MSRP Product Pricing plugin. Effortlessly display Recommended Retail Price (RRP) or Manufacturer’s Suggested Retail Price (MSRP) alongside your product prices, highlighting savings and building trust with your customers. Designed for seamless integration and total flexibility, this plugin empowers you to showcase pricing transparency and drive more purchases—no coding required.</p>
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<div style="width: 980px" class="wp-video"><video class="wp-video-shortcode" id="video-0-5" width="980" height="551" preload="metadata" controls="controls"><a href="https://woocommerce.com/wp-content/uploads/2025/06/RRPMSRPPricingPromo.mp4">https://woocommerce.com/wp-content/uploads/2025/06/RRPMSRPPricingPromo.mp4</a></video></div><br />
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<h2 id="h-top-3-features">Key Benefits of using RRP / MSRP Product Pricing for WooCommerce</h2>
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<li><strong>Increase Sales & Conversions:</strong> Show customers the value they’re getting by displaying original retail prices and savings, encouraging more purchases.</li>
<li><strong>Build Trust & Credibility:</strong> Transparent pricing reassures shoppers, making your store more trustworthy and professional.</li>
<li><strong>Enhance Customer Experience:</strong> Help customers make informed buying decisions by clearly showing RRP/MSRP and savings.</li>
<li><strong>Flexible & Customizable:</strong> Tailor the display, labels, and design to perfectly match your brand and store layout.</li>
<li><strong>Works with Any WooCommerce Theme:</strong> Built to integrate smoothly with all WooCommerce-compatible themes.</li>
<li><strong>Easy Setup:</strong> Get started in minutes—no technical skills required.</li>
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<h2>Main Features of the RRP / MSRP Product Pricing for WooCommerce Plugin</h2>
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<li><strong>Display RRP/MSRP on Product & Shop Pages:</strong> Show recommended prices wherever you want—above or below product titles, prices, or quantity fields.</li>
<li><strong>Customizable Labels:</strong> Choose from RRP, MSRP, combined labels, or create your own custom label to fit your brand.</li>
<li><strong>Smart Display Options:</strong> Show RRP/MSRP always, only when different from the sale price, or only when the sale price is lower.</li>
<li><strong>Highlight Savings:</strong> Automatically display how much customers save—by percentage or amount—or hide savings if you prefer.</li>
<li><strong>Advanced Visibility Controls:</strong> Decide whether to show RRP/MSRP on sale products or products without a set price.</li>
<li><strong>Design Customization:</strong> Easily adjust background, borders, font size, color, and more to match your store’s style.</li>
<li><strong>Supports Variable Products:</strong> Set different RRP/MSRP prices for each product variation.</li>
<li><strong>Seamless WooCommerce Integration:</strong> Uses standard WooCommerce hooks for maximum compatibility and reliability.</li>
<li><strong>Multilingual Ready:</strong> Includes translation files for global stores.</li>
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<div><strong>Ready to increase your sales and build trust with your customers? Get RRP / MSRP Product Pricing for WooCommerce today!</strong></div>
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RRP / MSRP Product Pricing

<p>Add and design RRP (Recommended Retail Price) / MSRP (Manufacturer’s Suggested Retail Price) pricing labels to your WooCommerce product pages.</p>

MSRP Pricing vs RRP / MSRP Product Pricing