<p>Every customer deserves a personalized experience. Whether you’re running a membership site, managing wholesale accounts, or onboarding new buyers, sending everyone to the same generic My Account page creates friction and confusion.</p>
<h2>What This Extension Does</h2>
<p>Per-User Login Redirect Manager lets you assign custom post-login destinations to individual users through WordPress user profiles. Stop sending everyone to the same My Account page and start creating personalized login experiences that guide each customer to exactly where they need to be.</p>
<h2>Key Benefits</h2>
<p><strong>Personalized Customer Experiences</strong><br />
Direct VIP members to exclusive content areas, send wholesale customers to B2B portals, and guide new buyers to onboarding pages, all without any custom code.</p>
<p><strong>Streamlined User Journeys</strong><br />
Eliminate unnecessary clicks and confusion. Each customer lands on the page most relevant to them, improving satisfaction and reducing support requests.</p>
<p><strong>Flexible Management Options</strong><br />
Set a default redirect for all users, then override it for specific individuals who need special handling. Personal URLs always take priority over defaults.</p>
<p><strong>Works Everywhere</strong><br />
Integrates with WooCommerce’s core login system, so it works with checkout login, widget forms, My Account pages, and custom login implementations-configure once, works everywhere.</p>
<p><a href="https://woocommerce.com/wp-content/uploads/2025/12/01-per-user-login-redirect-manager.jpg"><img class="alignnone wp-image-18734006084355 size-large" src="https://woocommerce.com/wp-content/uploads/2025/12/01-per-user-login-redirect-manager.jpg?w=980" alt="" width="980" height="420" /></a></p>
<h2>Common Use Cases</h2>
<p><strong>Membership Sites</strong><br />
Different membership levels have access to different content areas. Premium members see the VIP lounge; basic members view standard content. Assign the appropriate URL to each user based on their membership tier.</p>
<p><strong>B2B and Wholesale</strong><br />
Wholesale customers land on portals with net-30 terms and bulk pricing. Retail customers see the standard shop with consumer prices. One store, completely different experiences based on customer type.</p>
<p><strong>Customer Onboarding</strong><br />
New customers receive redirects to welcome pages explaining how your store works, product categories, and shipping policies. Once familiar with your site, update their redirect to the main shop.</p>
<p><strong>Subscription Management</strong><br />
Active subscribers go directly to their customization dashboard, where they can modify upcoming deliveries, making account management effortless.</p>
<h2>How It Works</h2>
<p>The extension adds redirect management to two locations in your WordPress admin:</p>
<ul>
<li><strong>WooCommerce Settings:</strong> Enable the feature and set an optional default redirect URL for all users</li>
<li><strong>User Profiles:</strong> Assign personal redirect URLs to individual users on their edit screen</li>
</ul>
<p>When users log in, the system checks for redirect URLs in this priority order:</p>
<p>1. Personal redirect URL (set in user profile), highest priority<br />
2. Default redirect URL (set in WooCommerce settings)<br />
3. WooCommerce default (My Account page)</p>
<p>Personal URLs always override the default setting, giving you precise control over each user’s experience.</p>
<p><img class="alignnone size-medium wp-image-18734006084363" src="https://woocommerce.com/wp-content/uploads/2025/12/02-per-user-login-redirect-manager.jpg.jpg?w=896" alt="" width="896" height="381" /></p>
<h2>Setup Takes Minutes</h2>
<p>Install and activate the extension. Navigate to WooCommerce → Settings → Per-User Login Redirect. Enable the feature and optionally enter a default URL that applies to all users without personal assignments.</p>
<p>To assign personal redirects, edit any user in WordPress. Scroll to the login redirect section, enter their custom URL, and save. Next time they log in, they land on that page instead of the generic account dashboard.</p>
<h2>Security and Performance</h2>
<p>All URLs undergo validation before saving. The system verifies proper formatting and prevents redirects to malicious or invalid destinations. Only administrators can configure redirect URLs-regular users cannot modify these settings.</p>
<p>The extension is lightweight, with redirect logic executing only during actual login events. No additional database queries affect regular page loads, ensuring zero performance impact on your site.</p>
<h2>Compatibility</h2>
<p>Works with any WordPress theme and WooCommerce configuration. Pairs naturally with WooCommerce Subscriptions and WooCommerce Memberships. HPOS (High-Performance Order Storage) is compatible and translation-ready.</p>
<p>The extension integrates at the WooCommerce level rather than modifying core functionality, ensuring compatibility with your existing setup without conflicts.</p>
<h2>What to Expect</h2>
<p>This extension provides direct control: you manually assign URLs to users. It does not include automated rules like “detect VIP status and redirect accordingly” or “analyze purchase history to choose destinations.” Those features would require different logic and complexity.</p>
<p>This approach is intentionally straightforward; you specify where each person should go, and the extension handles the redirection. Some stores need automated rules; others benefit from direct control. This extension serves the latter.</p>

Per-User Login Redirect Manager

<p>Send each customer to their perfect page after login. Set unique redirect URLs for individual users-VIP customers to member dashboards, new buyers to onboarding pages. Simple admin control, powerful personalization.</p>

<ul class="wccom-tick-list-primary">
<li><strong>Signup Verification</strong></li>
<li><strong>Checkout Verification</strong></li>
<li><strong>Login Authentication</strong></li>
<li><strong>Customizable Verification Experience</strong></li>
</ul>
<hr class="wccom-product-heading__hr" />
<h3>Signup Verification</h3>
<p>When a user registers on your WooCommerce store, they must verify their email before their account is created. As soon as they complete the signup form, an automated verification email with a unique OTP (One-Time Password) is sent to their inbox. A verification popup appears on the registration page, prompting users to enter the OTP. If they do not verify their email, their account remains uncreated, ensuring that only valid customers can register. Users can request a new OTP if needed, and the verification process remains seamless and secure. This feature helps prevent fake registrations, spam accounts, and unauthorized signups, improving your store’s security and data accuracy.</p>
<p><img class="aligncenter size-full wp-image-18734004926401" src="https://woocommerce.com/wp-content/uploads/2021/06/signup-verification.png" alt="" width="527" height="489" /></p>
<h3>Checkout Verification</h3>
<p>For guest users who want to make a purchase, email verification is required before completing the checkout process. This ensures that only genuine users can place orders, reducing fraudulent and spam purchases. When a guest user enters their email on the cart or checkout page, a verification email with an OTP (One-Time Password) is sent to their inbox. They must enter the OTP to proceed with the order.</p>
<p>Additionally, there is an option to <strong>require checkout verification only for free orders</strong>, ensuring that users claiming free products verify their email before completing the order.</p>
<p><img class="aligncenter size-full wp-image-18734004926411" src="https://woocommerce.com/wp-content/uploads/2021/06/checkout-verification.png" alt="" width="534" height="506" /></p>
<h3>Login Authentication</h3>
<p>Enhance the security of your WooCommerce store with Login Authentication, ensuring that only verified users can access their accounts. This feature provides two levels of authentication to protect user accounts from unauthorized access.</p>
<p>The first option sends an email notification whenever a user logs in, informing them of the login activity, including details such as the device and location. This helps users stay informed and take action if any suspicious activity is detected.</p>
<p>The second option adds an extra layer of security by requiring email verification when a user logs in from a different browser, a new device, or after a certain period of inactivity. In this case, an OTP (One-Time Password) is sent to the registered email, and the user must enter it to complete the login process. Without verifying the OTP, they will not be able to access their account, ensuring protection against unauthorized logins.</p>
<p><img class="aligncenter size-full wp-image-18734004926416" src="https://woocommerce.com/wp-content/uploads/2021/06/login-authentication.png" alt="" width="636" height="489" /></p>
<h3>Customizable Verification Experience</h3>
<p>Enhance the user experience with a fully customizable verification popup and email design. Store admins can personalize the verification popup’s layout, colors, text, and styling to match their brand identity, ensuring a seamless and professional look.</p>
<p>Additionally, the verification email content can be customized to include personalized messages, branding elements, and clear instructions for users to complete their email verification. These customization options help create a cohesive and branded experience while improving user engagement and trust.</p>
<p><img class="aligncenter size-full wp-image-18734004926417" src="https://woocommerce.com/wp-content/uploads/2021/06/customizable-verification-experience.png" alt="" width="641" height="381" /></p>

Customer Email Verification

<p>The Customer Email Verification will verify your customers’ email addresses during registration and checkout to reduce registration and spam orders.</p>

Per-User Login Redirect Manager vs Customer Email Verification