Every customer deserves a personalized experience. Whether you’re running a membership site, managing wholesale accounts, or onboarding new buyers, sending everyone to the same generic My Account page creates friction and confusion.
<h2>What This Extension Does</h2>
Per-User Login Redirect Manager lets you assign custom post-login destinations to individual users through WordPress user profiles. Stop sending everyone to the same My Account page and start creating personalized login experiences that guide each customer to exactly where they need to be.
<h2>Key Benefits</h2>
Personalized Customer Experiences 
Direct VIP members to exclusive content areas, send wholesale customers to B2B portals, and guide new buyers to onboarding pages, all without any custom code.
Streamlined User Journeys 
Eliminate unnecessary clicks and confusion. Each customer lands on the page most relevant to them, improving satisfaction and reducing support requests.
Flexible Management Options 
Set a default redirect for all users, then override it for specific individuals who need special handling. Personal URLs always take priority over defaults.
Works Everywhere 
Integrates with WooCommerce’s core login system, so it works with checkout login, widget forms, My Account pages, and custom login implementations-configure once, works everywhere.
<a href="https://woocommerce.com/wp-content/uploads/2025/12/01-per-user-login-redirect-manager.jpg"><img class="alignnone wp-image-18734006084355 size-large" src="https://woocommerce.com/wp-content/uploads/2025/12/01-per-user-login-redirect-manager.jpg?w=980" alt="" width="980" height="420" /></a>
<h2>Common Use Cases</h2>
Membership Sites 
Different membership levels have access to different content areas. Premium members see the VIP lounge; basic members view standard content. Assign the appropriate URL to each user based on their membership tier.
B2B and Wholesale 
Wholesale customers land on portals with net-30 terms and bulk pricing. Retail customers see the standard shop with consumer prices. One store, completely different experiences based on customer type.
Customer Onboarding 
New customers receive redirects to welcome pages explaining how your store works, product categories, and shipping policies. Once familiar with your site, update their redirect to the main shop.
Subscription Management 
Active subscribers go directly to their customization dashboard, where they can modify upcoming deliveries, making account management effortless.
<h2>How It Works</h2>
The extension adds redirect management to two locations in your WordPress admin:
<ul>
<li>WooCommerce Settings: Enable the feature and set an optional default redirect URL for all users</li>
<li>User Profiles: Assign personal redirect URLs to individual users on their edit screen</li>
</ul>
When users log in, the system checks for redirect URLs in this priority order:
1. Personal redirect URL (set in user profile), highest priority 
2. Default redirect URL (set in WooCommerce settings) 
3. WooCommerce default (My Account page)
Personal URLs always override the default setting, giving you precise control over each user’s experience.
<img class="alignnone size-medium wp-image-18734006084363" src="https://woocommerce.com/wp-content/uploads/2025/12/02-per-user-login-redirect-manager.jpg.jpg?w=896" alt="" width="896" height="381" />
<h2>Setup Takes Minutes</h2>
Install and activate the extension. Navigate to WooCommerce → Settings → Per-User Login Redirect. Enable the feature and optionally enter a default URL that applies to all users without personal assignments.
To assign personal redirects, edit any user in WordPress. Scroll to the login redirect section, enter their custom URL, and save. Next time they log in, they land on that page instead of the generic account dashboard.
<h2>Security and Performance</h2>
All URLs undergo validation before saving. The system verifies proper formatting and prevents redirects to malicious or invalid destinations. Only administrators can configure redirect URLs-regular users cannot modify these settings.
The extension is lightweight, with redirect logic executing only during actual login events. No additional database queries affect regular page loads, ensuring zero performance impact on your site.
<h2>Compatibility</h2>
Works with any WordPress theme and WooCommerce configuration. Pairs naturally with WooCommerce Subscriptions and WooCommerce Memberships. HPOS (High-Performance Order Storage) is compatible and translation-ready.
The extension integrates at the WooCommerce level rather than modifying core functionality, ensuring compatibility with your existing setup without conflicts.
<h2>What to Expect</h2>
This extension provides direct control: you manually assign URLs to users. It does not include automated rules like “detect VIP status and redirect accordingly” or “analyze purchase history to choose destinations.” Those features would require different logic and complexity.
This approach is intentionally straightforward; you specify where each person should go, and the extension handles the redirection. Some stores need automated rules; others benefit from direct control. This extension serves the latter.

Per-User Login Redirect Manager

Send each customer to their perfect page after login. Set unique redirect URLs for individual users-VIP customers to member dashboards, new buyers to onboarding pages. Simple admin control, powerful personalization.

<ul class="wccom-tick-list-primary">
<li>Add custom fields like radio, checkbox, text area, number, select, and many more to the default WooCommerce registration Form.</li>
<li>Create an entirely new WooCommerce registration form. Also, create multiple registration forms.</li>
<li>Supports WooCommerce shipping and billing fields in the registration form.</li>
<li>Supports Google reCAPTCHA to prevent spam registration.</li>
<li>Supports auto approval, manual approval, and email confirmation for approval of registered users.</li>
<li>Redirect to custom URL after a successful registration.</li>
<li>Assign any role to registered users.</li>
<li>Supports read-only fields (disallows user to change details).</li>
</ul>
<h2>Customize the WooCommerce Registration Form</h2>
WooCommerce’s default registration form is simple and contains only basic fields. It is limited and inconvenient for store owners who want to collect more information from new customers.
Registration Form Fields for WooCommerce customizes the registration form with additional fields. You can easily add new custom fields like billing, shipping, radio, text-area, input, checkbox, time-picker, phone, multi-select, and many more. You can extend the default registration form or create a new registration form using the Gutenberg form builder.
Registration Form Fields for WooCommerce collects additional information about customers during registration. The additional information is useful to enhance the shopping flow and increase your marketing reach. You can ask for shipping and billing details at the time of registration so during checkout the billing and shipping fields are auto filled.
<img class="alignnone size-full wp-image-18734001173284" src="https://woocommerce.com/wp-content/uploads/2022/11/custom-registration-form-builder-page.png" alt="" width="980" height="451" />
Easily add fields to the WooCommerce Registration Form
<img class="alignnone size-full wp-image-18734001173283" src="https://woocommerce.com/wp-content/uploads/2022/11/custom-registration-all-form-fields.png" alt="" width="980" height="452" />
Adding fields to the registration form is easy. Just click on the field or drag and drop the field from the list and click on the Update button. You can then change the settings of the field.
Sync fields across registration and checkout forms
<img class="alignnone wp-image-18734001511227 size-full" src="https://woocommerce.com/wp-content/uploads/2022/11/sync-registration-and-checkout-forms.png" alt="" width="1900" height="410" />
 
Synchronizing fields across registration and checkout is also easy. Just select your desired form from the Available Form options list and click on Save Changes.
<img class="wp-image-18734001195756 size-medium" src="https://woocommerce.com/wp-content/uploads/2022/11/custom-registration-account-page.png?w=498" alt="" width="498" height="900" />
<h3>     My Account page with custom fields</h3>
<img class="wp-image-18734001195774 size-medium" src="https://woocommerce.com/wp-content/uploads/2022/11/custom-registration-checkout-page-with-custom-fields.png?w=355" alt="" width="355" height="900" />
<h3>Checkout page with custom fields</h3>
 
<img class="wp-image-18734001195754 size-medium" src="https://woocommerce.com/wp-content/uploads/2022/11/custom-registration-page-with-form-shortcode.png?w=521" alt="" width="521" height="900" />
<h3>Custom registration form inserted via shortcode in page</h3>
 
For more detail please follow our <a href="https://woocommerce.com/document/custom-registration-form-fields-builder-for-woocommerce/">documentation.</a>

Registration Form Fields

Quickly add custom registration form fields to the WooCommerce registration form with Registration Form Fields for WooCommerce.

Per-User Login Redirect Manager vs Registration Form Fields