Every customer deserves a personalized experience. Whether you’re running a membership site, managing wholesale accounts, or onboarding new buyers, sending everyone to the same generic My Account page creates friction and confusion.
<h2>What This Extension Does</h2>
Per-User Login Redirect Manager lets you assign custom post-login destinations to individual users through WordPress user profiles. Stop sending everyone to the same My Account page and start creating personalized login experiences that guide each customer to exactly where they need to be.
<h2>Key Benefits</h2>
Personalized Customer Experiences 
Direct VIP members to exclusive content areas, send wholesale customers to B2B portals, and guide new buyers to onboarding pages, all without any custom code.
Streamlined User Journeys 
Eliminate unnecessary clicks and confusion. Each customer lands on the page most relevant to them, improving satisfaction and reducing support requests.
Flexible Management Options 
Set a default redirect for all users, then override it for specific individuals who need special handling. Personal URLs always take priority over defaults.
Works Everywhere 
Integrates with WooCommerce’s core login system, so it works with checkout login, widget forms, My Account pages, and custom login implementations-configure once, works everywhere.
<a href="https://woocommerce.com/wp-content/uploads/2025/12/01-per-user-login-redirect-manager.jpg"><img class="alignnone wp-image-18734006084355 size-large" src="https://woocommerce.com/wp-content/uploads/2025/12/01-per-user-login-redirect-manager.jpg?w=980" alt="" width="980" height="420" /></a>
<h2>Common Use Cases</h2>
Membership Sites 
Different membership levels have access to different content areas. Premium members see the VIP lounge; basic members view standard content. Assign the appropriate URL to each user based on their membership tier.
B2B and Wholesale 
Wholesale customers land on portals with net-30 terms and bulk pricing. Retail customers see the standard shop with consumer prices. One store, completely different experiences based on customer type.
Customer Onboarding 
New customers receive redirects to welcome pages explaining how your store works, product categories, and shipping policies. Once familiar with your site, update their redirect to the main shop.
Subscription Management 
Active subscribers go directly to their customization dashboard, where they can modify upcoming deliveries, making account management effortless.
<h2>How It Works</h2>
The extension adds redirect management to two locations in your WordPress admin:
<ul>
<li>WooCommerce Settings: Enable the feature and set an optional default redirect URL for all users</li>
<li>User Profiles: Assign personal redirect URLs to individual users on their edit screen</li>
</ul>
When users log in, the system checks for redirect URLs in this priority order:
1. Personal redirect URL (set in user profile), highest priority 
2. Default redirect URL (set in WooCommerce settings) 
3. WooCommerce default (My Account page)
Personal URLs always override the default setting, giving you precise control over each user’s experience.
<img class="alignnone size-medium wp-image-18734006084363" src="https://woocommerce.com/wp-content/uploads/2025/12/02-per-user-login-redirect-manager.jpg.jpg?w=896" alt="" width="896" height="381" />
<h2>Setup Takes Minutes</h2>
Install and activate the extension. Navigate to WooCommerce → Settings → Per-User Login Redirect. Enable the feature and optionally enter a default URL that applies to all users without personal assignments.
To assign personal redirects, edit any user in WordPress. Scroll to the login redirect section, enter their custom URL, and save. Next time they log in, they land on that page instead of the generic account dashboard.
<h2>Security and Performance</h2>
All URLs undergo validation before saving. The system verifies proper formatting and prevents redirects to malicious or invalid destinations. Only administrators can configure redirect URLs-regular users cannot modify these settings.
The extension is lightweight, with redirect logic executing only during actual login events. No additional database queries affect regular page loads, ensuring zero performance impact on your site.
<h2>Compatibility</h2>
Works with any WordPress theme and WooCommerce configuration. Pairs naturally with WooCommerce Subscriptions and WooCommerce Memberships. HPOS (High-Performance Order Storage) is compatible and translation-ready.
The extension integrates at the WooCommerce level rather than modifying core functionality, ensuring compatibility with your existing setup without conflicts.
<h2>What to Expect</h2>
This extension provides direct control: you manually assign URLs to users. It does not include automated rules like “detect VIP status and redirect accordingly” or “analyze purchase history to choose destinations.” Those features would require different logic and complexity.
This approach is intentionally straightforward; you specify where each person should go, and the extension handles the redirection. Some stores need automated rules; others benefit from direct control. This extension serves the latter.

Per-User Login Redirect Manager

Send each customer to their perfect page after login. Set unique redirect URLs for individual users-VIP customers to member dashboards, new buyers to onboarding pages. Simple admin control, powerful personalization.

<img class="alignnone size-full wp-image-7840735" src="https://woocommerce.com/wp-content/uploads/2021/04/bannerSubaccounts.jpg" alt="" width="900" height="490" />
<h1>Powerful Access with Subaccounts</h1>
Allow multiple users to access a company’s account, view pricing, place orders, or create shopping lists for the main account. This extension is ideal for companies that need to create employee accounts, stores with multiple branches or locations, and businesses with multiple people in charge of inventory or purchase decisions.
Enable your customers to have advanced, distributed, multiuser access to their accounts. The extension will be a powerful tool for stores that frequently deal with business customers and wholesale buyers.
<h2>Features</h2>
<ul>
<li>Multiple users have access to a single account</li>
<li>Set permissions for can place orders, view account orders, create shopping lists, or view account lists</li>
<li>Subaccounts that don’t have permission to checkout can save the cart as a shopping list, which the main account can buy</li>
<li>The main account can create and manage accounts</li>
<li>Manage name, title, phone number for each subaccount</li>
<li>The main account can view which users placed which orders</li>
<li>The main account can view which users created which shopping lists</li>
</ul>
Distributed, multi-level access to a buyer account is an important feature for business and organizational buyers. By using this extension, a shop can become more attractive to business buyers and attract larger accounts.
 
<img class="alignnone size-full wp-image-7840736" src="https://woocommerce.com/wp-content/uploads/2021/04/Screenshot-2021-04-16-at-20.34.14.png" alt="" width="980" height="1021" /> <img class="alignnone size-full wp-image-7840737" src="https://woocommerce.com/wp-content/uploads/2021/04/Screenshot-2021-04-16-at-20.34.58.png" alt="" width="980" height="625" /> <img class="alignnone size-full wp-image-7840738" src="https://woocommerce.com/wp-content/uploads/2021/04/Screenshot-2021-04-16-at-20.38.44.png" alt="" width="980" height="600" /> <img class="alignnone size-full wp-image-7840739" src="https://woocommerce.com/wp-content/uploads/2021/04/Screenshot-2021-04-16-at-20.39.23.png" alt="" width="980" height="618" /> <img class="alignnone size-full wp-image-7840740" src="https://woocommerce.com/wp-content/uploads/2021/04/Screenshot-2021-04-16-at-20.41.48.png" alt="" width="980" height="553" /> <img class="alignnone size-full wp-image-7840742" src="https://woocommerce.com/wp-content/uploads/2021/04/Screenshot-2021-04-16-at-20.43.34.png" alt="" width="980" height="411" />
Get Subaccounts and Multi-User Accounts and enable next-level, enterprise-grade access for your customers to their buyer accounts.
 
<h3>Looking for More? – B2B & Wholesale Suite</h3>
This plugin is part of the <a href="https://woocommerce.com/products/b2b-wholesale-suite/">B2B & Wholesale Suite</a>.
If you are looking for a complete wholesale or B2B solution for your store, our <a href="https://woocommerce.com/products/b2b-wholesale-suite/">B2B & Wholesale Suite</a> has it all:
<ul>
<li>Wholesale Bulk Order Form</li>
<li>Wholesale Prices</li>
<li>Tiered Price and Tiered Price Table</li>
<li>Invoice Payment Gateway</li>
<li>Tax Exemptions and VAT Validation</li>
<li>Business Registration with Custom Fields</li>
<li>Messaging System</li>
<li>Shopping Lists</li>
<li>Payment and Shipping Methods Control</li>
<li>Rules for Quantity Step, Minimum Order, Discounts, and more</li>
<li>Different Content for Different Users</li>
<li>90+ other features across 20 plugin modules.</li>
</ul>
<img class="alignnone wp-image-7011038 size-full" src="https://woocommerce.com/wp-content/uploads/2020/12/wholesaleSuiteMockupBox.jpg" alt="B2B & Wholesale Suite" width="700" height="770" />
 
<h3>Requirements</h3>
Minimum PHP version: 5.2

Subaccounts & Multi-User Accounts

This extension allows customers to have multiple accounts, and sub accounts with configurable permissions, under the same master account.

Per-User Login Redirect Manager vs Subaccounts & Multi-User Accounts