Pinterest gives people their next great idea. Part collection, part marketplace, it’s a one-stop shop for millions of pinners to source inspiration, new products and new possibilities. It’s like a visual search engine, guiding people to ideas, inspiration and products that are just right for them.
With the Pinterest for WooCommerce extension, you can put your products in front of Pinterest users who are already looking for ideas and things to buy. Connect your WooCommerce store to your <a href="https://business.pinterest.com/" target="_blank" rel="noopener">Pinterest business account</a>. Your entire catalog will become browsable on Pinterest!
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<h2>Open-minded and undecided</h2>
People on Pinterest are eager for new ideas, which means they want to hear from you. In fact, 97% of top Pinterest searches are unbranded1. Content from brands doesn’t interrupt on Pinterest — it inspires. Shopping features are built into both the organic Pinner experience, and our ad solutions.
We’ll also automatically set up your Pinterest tag, and a shop tab on your Pinterest profile.
<a href="https://business.pinterest.com/en/shopping/" target="_blank" rel="noopener">Learn more about Shopping on Pinterest</a>.
<img class="alignnone size-full wp-image-18734000316269" src="https://woocommerce.com/wp-content/uploads/2021/10/Shop_your_board-US.gif" alt="Pinterest Shop tab" width="980" height="653" />
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<h2>Set up your foundation</h2>
<h3>Connect your account</h3>
Install the extension and connect your account to quickly publish product Pins, automatically update your product catalog every day, and track performance with the Pinterest tag.
<h3>Catalogs</h3>
Turn your entire product catalog into browsable product Pins, all at once.
<img class="alignnone size-full wp-image-18734000313334" src="https://woocommerce.com/wp-content/uploads/2021/10/Pinterest-product-tags.png" alt="Pinterest product tagging" width="980" height="1029" />
<img class="alignnone size-full wp-image-8688791" src="https://woocommerce.com/wp-content/uploads/2021/10/image_catalogs.png" alt="Pinterest Catalog for WooCommerce" width="980" height="434" />
<h3>Pinterest tag</h3>
Add the tag to your site to measure conversions and to optimize ads for shopping campaigns or retargeting.
Consider longer attribution windows to capture shoppers who take more time to convert.
<img class="alignnone size-full wp-image-8688795" src="https://woocommerce.com/wp-content/uploads/2021/10/image_pinterest_tag.png" alt="Pinterest tag setup in WooCommerce" width="980" height="456" />
<h3 id="h-conversions-api">Conversions API</h3>
Maximize conversions and minimize complexity with the Pinterest Conversions API. Track your ad performance across channels, optimize campaigns, and improve your return on investment (ROI). Get the full data picture and see more impact.
<a href="https://business.pinterest.com/capi/" target="_blank" rel="noopener">Learn more about the Conversions API</a>.
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<h2>Build brand loyalty</h2>
People on Pinterest are nearly 50% more likely to be open to new brands while shopping. And once they find a brand they like, they’re more loyal.
Become their new favorite with merchant solutions like the Shop Tab and the Verified Merchants Program. Shop Tab on profile: Consider this your always-on Pinterest shop. It’s automatically created when you upload your catalog so people can shop right from your profile.
<h2>Verified Merchant Program</h2>
People love to shop from brands they trust. That’s what the Verified Merchant Program is all about. It includes benefits like a “verified” badge on your profile and eligibility for enhanced distribution.
<h2>More about Pinterest</h2>
Pinterest is a visual discovery engine people use to find inspiration for their lives and make it easier to shop for home decor, fashion and style, electronics and more. 450 million people have saved more than 240 billion Pins across a range of interests, which others with similar tastes can discover through search and recommendations.
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<h2>To connect your WooCommerce store to Pinterest:</h2>
<ol>
<li>Download, install, and activate the extension in your store.</li>
<li>From your WP Admin dashboard, navigate to Marketing > Pinterest, then click Get started.</li>
<li>Follow the prompts to create and/or connect your Pinterest Business account.</li>
<li>Sync your products to Pinterest and add the Save to Pinterest button to your site.</li>
<li>Enjoy more revenue as you connect with and reach more customers.</li>
</ol>
1 Pinterest analysis, English searches, April 2020

Pinterest

Get your products in front of Pinterest users searching for ideas and things to buy. Connect your WooCommerce store to make your entire catalog browsable.

Freemius

Sajjad Ali

Pagup

EASILY INSERT YOUR PINTEREST BASE CODE (TAG ID) & CREATE EVENTS FOR CONVERSION TRACKING.
The Pinterest conversion tags plugin allows to add strategically your Pinterest TAG ID on all your webpages (with the base code). No need to edit your theme files!
The simple interface of the Pinterest conversion Tags plugin gives you one place where you can insert your TAG ID.
Also, you can easily add your Pinterest meta tag verification code to claim your site with Pinterest.
PREMIUM FEATURES
The Pinterest conversion tags plugin allows you to create EVENTS on specific pages thanks to our Event META BOX feature available on each page.
You can now define a conversion event by a specific action someone takes on your website, like signing up for your newsletter or buying a product.
This plugin allows you to get conversion reporting for 8 types of activity on your website:
<ul>
<li>PageVisit: Record views of primary pages, such as product pages and article pages</li>
<li>iewCategory: Record views of category pages</li>
<li>Search: Record searches on your website</li>
<li>AddToCart: Record when items are added to shopping carts</li>
<li>Checkout: Record completed transactions</li>
<li>WatchVideo: Record video views</li>
<li>Signup: Record sign ups for your products or services</li>
<li>Lead: Record interest in product or service</li>
</ul>
Add-to-cart, Search & Checkout Events are directly managed on settings page while all others are managed via our Event META BOX.
Once the codes are added, give it 5 minutes and then confirm in Pinterest Conversion Manager that the tags are properly implemented.
See the <a href="https://developers.pinterest.com/docs/ad-tools/conversion-tag/?" rel="nofollow ugc">full implementation guide</a> for more information.
HOW TO CHECK CONVERSION?
Click into your Pinterest Tag at https://ads.pinterest.com/conversion_tags/. On the left you’ll see a section for ‘Tag Event History’. Here you’ll see all event codes you’ve successfully added. Next to the event code you’ll see how many times we’ve seen the tag fire in the last 24 hours as well as the timestamp of the most recent event fire in UTC time. The data in the tag event history is updated every 5 minutes.
What you should know :
<ul>
<li>
Give your campaigns a little room. As with any conversion based campaign, they need time to learn. This means you might initially see CPCs and CTRs that are a little out of line with what you normally see.
</li>
<li>
If you’re able to, for the initial learning phase, increase your bids slightly over where you would normally set them to help give Pinterest the space it needs to learn and optimize. You can always scale back later.
</li>
<li>
Always test more than one pin, but preferably 3-5 pins per ad set.
</li>
<li>
If/when you make changes, make small adjustments incrementally. Meaning, you can’t go crazy to try to scale efforts that are going well because you’ll throw off the algorithms and your results might not scale the way you want them too.
</li>
<li>
Pinterest’s new <a href="https://blog.pinterest.com/en/our-crazy-fun-new-visual-search-tool" rel="nofollow ugc">visual search</a> tool is a great way to help Pinners find your brand and products. Be sure the images in any product-focused Pins are clear and concise, increasing your chances that they’ll  be featured in visual searches for similar items and photos.
</li>
<li>
Triple check that your conversion tag is placed on the right page––if you are tracking purchases, the tag needs to be on your order confirmation page, not the product page.
</li>
<li>
No matter what vertical your brand falls into, choosing a stylized “voice” for your photos and sticking with it will ensure that your pins are consistent and coordinated––which will improve your brand experience across desktop and mobile.
</li>
<li>
While keeping current trends in mind, be sure that you are also mindful of which gender you are targeting. Whether you are trying to reach males or females (or both), Pinterest released <a href="https://blog.pinterest.com/en/battle-sexes-pinterest-style" rel="nofollow ugc">recent data</a> on what each gender has been searching for.
</li>
</ul>

Add Pinterest conversion tags for Pinterest Ads +  Site verification

The Pinterest conversion tags plugin allows to add strategically your Pinterest TAG ID on all your webpages (with the base code).

Pinterest vs Add Pinterest conversion tags for Pinterest Ads + Site verification