<h2>Boost your sales and cut advertising costs with Pixel Manager Pro, an extension that excels in precise ecommerce tracking.</h2>
This extension tracks WooCommerce shop visitors and collects valuable data for conversion optimization of your store and paid ads, dynamic remarketing, and reporting. It’s designed to boost sales and cut advertising costs through precise ecommerce tracking.
Endorsed by Google’s Tag Team – a big deal, right?
<blockquote>This plugin was recommended to us by Google’s Tag Implementation Team. That should say enough. 
— <a href="https://wordpress.org/support/topic/simple-easy-to-use-does-what-it-says-on-the-tin/" target="_blank" rel="noopener">@dpackert24</a></blockquote>
<blockquote>Pixel Manager for WooCommerce is the go-to plugin for both tech wizards and casual users. 
— <a href="https://wordpress.org/support/topic/the-go-to-plugin-tracking-everything/" target="_blank" rel="noopener">@chxz</a></blockquote>
Pixel Manager Pro integrates smoothly with platforms like Google Analytics, Google Ads, Meta (Facebook, Instagram), Hotjar, Microsoft, and TikTok.
<div class="wistia_responsive_padding" style="padding:56.25% 0 0 0;position:relative"><div class="wistia_responsive_wrapper" style="height:100%;left:0;position:absolute;top:0;width:100%"></div></div>
Benefits
<ul>
<li>User-friendly and intuitive.</li>
<li>Customizable filters for even more precise tracking.</li>
<li>DPR-aligned with advanced data privacy features.</li>
<li>Standardized data output across platforms.</li>
<li>In-depth payment gateway reports – goodbye conversion drops.</li>
<li>Lightweight JavaScript library for a speedy site.</li>
<li>Auto Conversion Recovery (ACR) – catch those lost conversions.</li>
</ul>
This extension goes beyond basic setup, offering comprehensive tracking of all ecommerce activities. Advanced features like Google Analytics Enhanced Ecommerce and dynamic remarketing events are included, with the pro version adding Meta CAPI, TikTok Events API, and much more.
Why Pixel Manager Pro?
Accuracy, simplicity, innovation — plus unique tools like the <a href="https://sweetcode.com/docs/wpm/diagnostics?utm_source=wordpress.org&utm_medium=wpm-plugin-page&utm_campaign=pixel-manager-for-woocommerce-docs&utm_content=payment-gateway-accuracy-report#payment-gateway-tracking-accuracy-report" target="_blank" rel="noopener">Payment Gateway Accuracy Report</a> and <a href="https://sweetcode.com/docs/wpm/features/acr?utm_source=wordpress.org&utm_medium=wpm-plugin-page&utm_campaign=pixel-manager-for-woocommerce-docs&utm_content=acr" target="_blank" rel="noopener">ACR</a>.
Integrations
<ul>
<li>Google Ads Pixel</li>
<li>Google Analytics Pixel (GA4)</li>
<li>HotJar Pixel</li>
<li>LinkedIn Ads Pixel</li>
<li>Meta Ads Pixel</li>
<li>Microsoft Ads Pixel</li>
<li>Outbrain Ads Pixel</li>
<li>Pinterest Ads Pixel</li>
<li>Reddit Ads Pixel</li>
<li>Snapchat Ads Pixel</li>
<li>Taboola Ads Pixel</li>
<li>TikTok Ads Pixel</li>
<li>Twitter Ads Pixel</li>
</ul>
Highlights
<ul>
<li>Effective order duplication prevention.</li>
<li>Dynamic remarketing audience collection.</li>
<li>Google Ads Cart Data tracking.</li>
<li>Consent management platform compatibility.</li>
<li>Google Analytics Enhanced E-Commerce.</li>
<li><a href="https://woocommerce.com/document/pixel-manager-pro-for-woocommerce/diagnostics/#payment-gateway-tracking-accuracy-report" rel="nofollow ugc">Payment Gateway Accuracy Report</a></li>
<li>Google Ads Enhanced Conversions</li>
<li>Server-side tracking for many platforms</li>
<li>Meta Conversion API</li>
<li>TikTok EAPI</li>
<li>Pinterest APIC</li>
<li>Snapchat CAPI</li>
<li><a href="https://woocommerce.com/document/pixel-manager-pro-for-woocommerce/features/automatic-conversion-recovery-acr/" target="_blank" rel="noopener">Automatic Conversion Recovery (ACR)</a></li>
</ul>
Documentation
<a href="https://woocommerce.com/document/pixel-manager-pro-for-woocommerce/" rel="nofollow ugc">View documentation</a>.
Consent management
The extension uses data from several Consent Management plugins to manage approvals and disapproval for injecting marketing pixels.
It works with the following Consent Management plugins out of the box:
<ul>
<li>Cookiebot</li>
<li>Cookie Script</li>
<li>Complianz GDPR/CCPA Cookie Consent</li>
<li>Cookie Notice</li>
<li>Cookie Notice & Compliance for GDPR / CCPA</li>
<li>Cookie Law Info</li>
<li>GDPR Cookie Compliance</li>
<li>WP AutoTerms</li>
<li>Usercentrics</li>
<li>CookiePro by OneTrust</li>
<li>Termly</li>
<li>Iubenda</li>
<li>WP Consent API</li>
<li>WP Cookie Consent</li>
</ul>
Please read the following for additional <a href="https://woocommerce.com/document/pixel-manager-pro-for-woocommerce/consent-management/platforms/" rel="nofollow ugc">setup information</a>.
Security review
Although we follow security best practices, we wanted to ensure we didn’t miss anything. So, we had the extension reviewed by <a href="https://patchstack.com/" target="_blank" rel="noopener">Patchstack</a>, a cybersecurity company specializing in WordPress security.
The summary of their report was: “We were unable to detect any vulnerabilities that would impact the security status of the plugin in a serious way.”
Managed Vulnerability Disclosure Program
We are committed to ensuring the security of our customers and their data. If you believe you have found a security vulnerability in Pixel Manager for WooCommerce, we encourage you to report it through Patchstack our security partner. Patchstack runs a managed Vulnerability Disclosure Program (mVDP) that helps us receive, triage, and respond to reported vulnerabilities. Patchstack also provides a reward for the responsible disclosure of security vulnerabilities. <a href="https://patchstack.com/database/vdp/woocommerce-google-adwords-conversion-tracking-tag" target="_blank" rel="noopener">Report a vulnerability</a>.

Pixel Manager Pro

Boost sales and cut advertising costs through precise visitor tracking. Send events and conversions to Google Analytics, Google Ads, Meta Ads (Facebook, Instagram), Microsoft Ads, and many more.

<ul class="wccom-tick-list-primary">
<li>Detailed reports on source tracking</li>
<li>Multiple Reporting Methods (First and Last Touch)</li>
<li>Identify High-Performing Traffic Sources</li>
<li>Track the origin of every order, even when UTM parameters are unavailable.</li>
<li>Zero setup. Activate the plugin and start tracking</li>
</ul>
<hr />
<h3>Track and Analyze Revenue Sources with UTM Tracking for WooCommerce</h3>
Gain valuable insights into where your sales are coming from with UTM Tracking for WooCommerce. This powerful tool enables you to monitor traffic sources such as organic search, Google Ads, Facebook Ads, or any other through UTM parameters.
The Performance Report provides a detailed breakdown of revenue by:
<ul class="wccom-tick-list-secondary">
<li>Campaigns</li>
<li>Referring websites</li>
<li>Top-performing landing pages</li>
</ul>
Additionally, the extension tracks and categorizes sales based on UTM Campaign, UTM Medium, UTM Source, UTM Content, and UTM Term, helping you measure the effectiveness of your marketing efforts.
<img class="alignnone size-full wp-image-18734004832604" src="https://woocommerce.com/wp-content/uploads/2025/01/image-2.webp" alt="" width="980" height="684" />
<h3>Detailed Reporting with First- and Last-Touch Attribution</h3>
Easily identify the source of every order right from your order list. UTM Tracking for WooCommerce categorizes all traffic sources, offering clear insights into where your customers are coming from, including:
<ul class="wccom-tick-list-secondary">
<li>First-touch attribution – See which channels introduced customers to your store.</li>
<li>Last-touch attribution – Tracks the last channel a customer interacted with before making a purchase.</li>
</ul>
This dual-reporting approach ensures you accurately credit the right marketing channels for both initiating and closing sales, giving you a complete view of your customer journey and campaign performance.
<h3>Discover Your Most Valuable Traffic Sources</h3>
Easily pinpoint which websites and campaigns drive the most sales with the Top Referrers feature.
<ul class="wccom-tick-list-secondary">
<li>Identify high-performing traffic sources that generate conversions</li>
<li>Understand which channels contribute most to your revenue</li>
<li>Optimize your marketing strategy based on real data</li>
</ul>
By recognizing your top referrers, you can allocate resources more effectively and maximize your store’s growth.
<img class="alignnone size-full wp-image-18734004830682" src="https://woocommerce.com/wp-content/uploads/2025/01/wpgens-utm-woo.gif" alt="" width="800" height="561" />
<h3>Optimize Your High-Performing Pages</h3>
Uncover which landing pages drive the most conversions and turn visitors into customers.
<ul class="wccom-tick-list-secondary">
<li>Identify your most effective entry points</li>
<li>Analyze which pages lead to the highest sales</li>
<li>Replicate successful elements across your store</li>
</ul>
By leveraging insights from top-performing pages, you can refine your strategy and continuously improve your conversion rates.
<h3>Effortless Data Filtering for Deeper Insights</h3>
Easily refine your reports with one-click filtering right from the dashboard.
<ul class="wccom-tick-list-secondary">
<li>Instantly filter by any UTM parameter</li>
<li>Quickly analyze trends and correlations across different metrics</li>
<li>Gain actionable insights without navigating complex reports</li>
</ul>
With our intuitive filtering system, you can drill down into your data in seconds and make informed marketing decisions with ease.
<img class="alignnone size-full wp-image-18734004832623" src="https://woocommerce.com/wp-content/uploads/2025/01/image-5.webp" alt="" width="980" height="641" />
<h3>Complete UTM Parameter Tracking for Granular Insights</h3>
Capture and analyze all UTM parameters to gain a deeper understanding of your marketing performance.
<ul class="wccom-tick-list-secondary">
<li>Track UTM Campaign, UTM Medium, UTM Source, UTM Content, and UTM Term</li>
<li>Measure the impact of every marketing initiative, from broad campaigns to specific ads or links</li>
<li>Optimize your strategy with precise, data-driven insights</li>
</ul>
With this UTM Tracking for WooCommerce extension, you’ll always know which efforts drive the best results.

UTM Tracking

Cpture and track UTM parameters, fbclid, and gclid, providing insights to analyze your marketing campaigns.

Pixel Manager Pro vs UTM Tracking