<h2>Boost your sales and cut advertising costs with Pixel Manager Pro, an extension that excels in precise ecommerce tracking.</h2>
This extension tracks WooCommerce shop visitors and collects valuable data for conversion optimization of your store and paid ads, dynamic remarketing, and reporting. It’s designed to boost sales and cut advertising costs through precise ecommerce tracking.
Endorsed by Google’s Tag Team – a big deal, right?
<blockquote>This plugin was recommended to us by Google’s Tag Implementation Team. That should say enough. 
— <a href="https://wordpress.org/support/topic/simple-easy-to-use-does-what-it-says-on-the-tin/" target="_blank" rel="noopener">@dpackert24</a></blockquote>
<blockquote>Pixel Manager for WooCommerce is the go-to plugin for both tech wizards and casual users. 
— <a href="https://wordpress.org/support/topic/the-go-to-plugin-tracking-everything/" target="_blank" rel="noopener">@chxz</a></blockquote>
Pixel Manager Pro integrates smoothly with platforms like Google Analytics, Google Ads, Meta (Facebook, Instagram), Hotjar, Microsoft, and TikTok.
<div class="wistia_responsive_padding" style="padding:56.25% 0 0 0;position:relative"><div class="wistia_responsive_wrapper" style="height:100%;left:0;position:absolute;top:0;width:100%"></div></div>
Benefits
<ul>
<li>User-friendly and intuitive.</li>
<li>Customizable filters for even more precise tracking.</li>
<li>DPR-aligned with advanced data privacy features.</li>
<li>Standardized data output across platforms.</li>
<li>In-depth payment gateway reports – goodbye conversion drops.</li>
<li>Lightweight JavaScript library for a speedy site.</li>
<li>Auto Conversion Recovery (ACR) – catch those lost conversions.</li>
</ul>
This extension goes beyond basic setup, offering comprehensive tracking of all ecommerce activities. Advanced features like Google Analytics Enhanced Ecommerce and dynamic remarketing events are included, with the pro version adding Meta CAPI, TikTok Events API, and much more.
Why Pixel Manager Pro?
Accuracy, simplicity, innovation — plus unique tools like the <a href="https://sweetcode.com/docs/wpm/diagnostics?utm_source=wordpress.org&utm_medium=wpm-plugin-page&utm_campaign=pixel-manager-for-woocommerce-docs&utm_content=payment-gateway-accuracy-report#payment-gateway-tracking-accuracy-report" target="_blank" rel="noopener">Payment Gateway Accuracy Report</a> and <a href="https://sweetcode.com/docs/wpm/features/acr?utm_source=wordpress.org&utm_medium=wpm-plugin-page&utm_campaign=pixel-manager-for-woocommerce-docs&utm_content=acr" target="_blank" rel="noopener">ACR</a>.
Integrations
<ul>
<li>Google Ads Pixel</li>
<li>Google Analytics Pixel (GA4)</li>
<li>HotJar Pixel</li>
<li>LinkedIn Ads Pixel</li>
<li>Meta Ads Pixel</li>
<li>Microsoft Ads Pixel</li>
<li>Outbrain Ads Pixel</li>
<li>Pinterest Ads Pixel</li>
<li>Reddit Ads Pixel</li>
<li>Snapchat Ads Pixel</li>
<li>Taboola Ads Pixel</li>
<li>TikTok Ads Pixel</li>
<li>Twitter Ads Pixel</li>
</ul>
Highlights
<ul>
<li>Effective order duplication prevention.</li>
<li>Dynamic remarketing audience collection.</li>
<li>Google Ads Cart Data tracking.</li>
<li>Consent management platform compatibility.</li>
<li>Google Analytics Enhanced E-Commerce.</li>
<li><a href="https://woocommerce.com/document/pixel-manager-pro-for-woocommerce/diagnostics/#payment-gateway-tracking-accuracy-report" rel="nofollow ugc">Payment Gateway Accuracy Report</a></li>
<li>Google Ads Enhanced Conversions</li>
<li>Server-side tracking for many platforms</li>
<li>Meta Conversion API</li>
<li>TikTok EAPI</li>
<li>Pinterest APIC</li>
<li>Snapchat CAPI</li>
<li><a href="https://woocommerce.com/document/pixel-manager-pro-for-woocommerce/features/automatic-conversion-recovery-acr/" target="_blank" rel="noopener">Automatic Conversion Recovery (ACR)</a></li>
</ul>
Documentation
<a href="https://woocommerce.com/document/pixel-manager-pro-for-woocommerce/" rel="nofollow ugc">View documentation</a>.
Consent management
The extension uses data from several Consent Management plugins to manage approvals and disapproval for injecting marketing pixels.
It works with the following Consent Management plugins out of the box:
<ul>
<li>Cookiebot</li>
<li>Cookie Script</li>
<li>Complianz GDPR/CCPA Cookie Consent</li>
<li>Cookie Notice</li>
<li>Cookie Notice & Compliance for GDPR / CCPA</li>
<li>Cookie Law Info</li>
<li>GDPR Cookie Compliance</li>
<li>WP AutoTerms</li>
<li>Usercentrics</li>
<li>CookiePro by OneTrust</li>
<li>Termly</li>
<li>Iubenda</li>
<li>WP Consent API</li>
<li>WP Cookie Consent</li>
</ul>
Please read the following for additional <a href="https://woocommerce.com/document/pixel-manager-pro-for-woocommerce/consent-management/platforms/" rel="nofollow ugc">setup information</a>.
Security review
Although we follow security best practices, we wanted to ensure we didn’t miss anything. So, we had the extension reviewed by <a href="https://patchstack.com/" target="_blank" rel="noopener">Patchstack</a>, a cybersecurity company specializing in WordPress security.
The summary of their report was: “We were unable to detect any vulnerabilities that would impact the security status of the plugin in a serious way.”
Managed Vulnerability Disclosure Program
We are committed to ensuring the security of our customers and their data. If you believe you have found a security vulnerability in Pixel Manager for WooCommerce, we encourage you to report it through Patchstack our security partner. Patchstack runs a managed Vulnerability Disclosure Program (mVDP) that helps us receive, triage, and respond to reported vulnerabilities. Patchstack also provides a reward for the responsible disclosure of security vulnerabilities. <a href="https://patchstack.com/database/vdp/woocommerce-google-adwords-conversion-tracking-tag" target="_blank" rel="noopener">Report a vulnerability</a>.

Pixel Manager Pro

Boost sales and cut advertising costs through precise visitor tracking. Send events and conversions to Google Analytics, Google Ads, Meta Ads (Facebook, Instagram), Microsoft Ads, and many more.

<div class="woo-sc-box normal info ">Early Access/Beta Release
This extension is currently in an early access (beta) stage, which means we’re actively working to improve it based on your feedback. While we strive to provide a seamless experience, please note that some features may still be under development, and occasional bugs may occur. This extension is designed for single-currency stores only. Multi-currency functionality is not supported, which may result in inaccurate analytics for stores operating in multiple currencies. Your input is invaluable in helping us enhance the product, so please don’t hesitate to <a href="https://woocommerce.survey.fm/order-attribution-reports">share your feedback</a> or report any issues.</div>
 
WooCommerce Analytics has advanced <a href="https://woocommerce.com/document/order-attribution-tracking/">order attribution</a> reporting that provides powerful insights into each order’s last-touch data, whether you’re just launching or have thousands of products in your catalog.
<h2>What you’ll get</h2>
With WooCommerce Analytics, you’ll gain access to five comprehensive order attribution reports that check the last touch of the shopper’s journey and break down your orders by different attribution metrics:
<ul class="wccom-tick-list-primary">
<li>Orders by channel: Understand which channels (e.g., organic social, email, referral) drive the most orders to your store.</li>
<li>Orders by source: Identify the top sources within channels (e.g., Google, Facebook, Instagram) contributing to sales.</li>
<li>Orders by device: Track which devices (e.g., mobile, desktop, tablet) your customers are using to place orders.</li>
<li>Orders by campaign: Evaluate which marketing campaigns are the most effective in driving sales.</li>
<li>Orders by channel and source: Combine channel and source data for a more detailed view of your order attribution (e.g., see Paid Ads broken down by Google vs. Facebook vs. Instagram ads).</li>
</ul>
<hr class="wccom-product-heading__hr" />
<h2><img class="alignnone wp-image-18734004858073 size-medium" src="https://woocommerce.com/wp-content/uploads/2024/12/Scale-your-business-1.png?w=896" alt="" width="896" height="290" /></h2>
<h2>Scale your business</h2>
<ul class="wccom-tick-list-secondary">
<li>Stay ahead of the competition: Identify underperforming channels and devices, and take action to refine your marketing tactics and drive sales.</li>
<li>Maximize marketing ROI: Use detailed order attribution data to pinpoint which channels, sources, and campaigns are delivering the best return on investment, and allocate your marketing budget accordingly.</li>
<li>Improve customer targeting: Better understand your customers’ behaviors and preferences to tailor your marketing efforts to their needs, boosting conversion rates and customer satisfaction.</li>
<li>Make informed decisions with confidence: Make data-driven sales and marketing decisions vs. relying on guesswork.</li>
</ul>
<h2><img class="alignnone wp-image-18734004858083 size-medium" src="https://woocommerce.com/wp-content/uploads/2024/12/identify-top-performers-1.png?w=896" alt="" width="896" height="290" /></h2>
<h2>Identify top performers</h2>
Get a quick overview of your top-performing channels, sources, devices, or campaigns and how they contribute to your gross sales. Use these insights to:
<ul class="wccom-tick-list-secondary">
<li>Optimize marketing spend: Allocate budgets more effectively by identifying top-performing channels and sources to invest in your highest ROI campaigns.</li>
<li>Refine targeting strategies: Tailor your messaging or promotions to the most profitable customer segments.</li>
<li>Improve customer experience: Optimize the customer journey on the best-performing devices or channels to further enhance the shopping experience.</li>
<li>A/B testing and experimentation: Use insights from your top channels to identify ways to improve lower-performing channels and run A/B tests.</li>
<li>Inventory and demand planning: Better forecast demand and adjust your inventory planning accordingly.</li>
<li>Measure campaign effectiveness: Evaluate campaign performance against historical data and adjust strategies to optimize sales.</li>
<li>Sales funnel optimization: Understand which sources or devices drive the most conversions to streamline the sales funnel and remove friction from the purchase process.</li>
</ul>
<h2><img class="alignnone wp-image-18734004858086 size-medium" src="https://woocommerce.com/wp-content/uploads/2024/12/compare-across-metrics-1.png?w=896" alt="" width="896" height="290" /></h2>
<h2>Dig deeper using comparisons across metrics</h2>
Filter and compare your store’s order attribution data across different channels, sources, devices, or campaigns, and dig into a range of metrics, including gross sales, net sales, refunds, number of orders, coupon usage, fees, shipping costs, new customers, repeat customers, and average order value. Discover what really drives sales for your store and find valuable opportunities for improvement.
<h2>Customizable timeframes</h2>
Use custom time frames (e.g. promotional periods, holidays, or seasons) to analyze trends and patterns over specific periods.
<hr class="wccom-product-heading__hr" />
<h2><img class="alignnone wp-image-18734004858090 size-medium" src="https://woocommerce.com/wp-content/uploads/2024/12/get-started-1.png?w=896" alt="" width="896" height="290" /></h2>
<h2>Get started</h2>
<ol>
<li>Enable <a href="https://woocommerce.com/document/order-attribution-tracking/#section-2">Order Attribution tracking</a> in WooCommerce Core</li>
<li>Download and install the WooCommerce Analytics extension</li>
<li>Connect your store and sync your data</li>
</ol>
<div class="woo-sc-box normal" style="margin-top: 0px">Unlock the full potential of your WooCommerce store with the WooCommerce Analytics extension. Gain invaluable insights into your customers’ journeys, optimize your marketing spend, and drive more sales with this essential tool. Start making smarter, data-driven decisions today!</div>

WooCommerce Analytics

WooCommerce Analytics has advanced order attribution reporting that provides powerful insights into each order’s last-touch data, whether you’re just launching or have thousands of products in your catalog.

Pixel Manager Pro vs WooCommerce Analytics