<h2>Boost your sales and cut advertising costs with Pixel Manager Pro, an extension that excels in precise ecommerce tracking.</h2>
This extension tracks WooCommerce shop visitors and collects valuable data for conversion optimization of your store and paid ads, dynamic remarketing, and reporting. It’s designed to boost sales and cut advertising costs through precise ecommerce tracking.
Endorsed by Google’s Tag Team – a big deal, right?
<blockquote>This plugin was recommended to us by Google’s Tag Implementation Team. That should say enough. 
— <a href="https://wordpress.org/support/topic/simple-easy-to-use-does-what-it-says-on-the-tin/" target="_blank" rel="noopener">@dpackert24</a></blockquote>
<blockquote>Pixel Manager for WooCommerce is the go-to plugin for both tech wizards and casual users. 
— <a href="https://wordpress.org/support/topic/the-go-to-plugin-tracking-everything/" target="_blank" rel="noopener">@chxz</a></blockquote>
Pixel Manager Pro integrates smoothly with platforms like Google Analytics, Google Ads, Meta (Facebook, Instagram), Hotjar, Microsoft, and TikTok.
<div class="wistia_responsive_padding" style="padding:56.25% 0 0 0;position:relative"><div class="wistia_responsive_wrapper" style="height:100%;left:0;position:absolute;top:0;width:100%"></div></div>
Benefits
<ul>
<li>User-friendly and intuitive.</li>
<li>Customizable filters for even more precise tracking.</li>
<li>DPR-aligned with advanced data privacy features.</li>
<li>Standardized data output across platforms.</li>
<li>In-depth payment gateway reports – goodbye conversion drops.</li>
<li>Lightweight JavaScript library for a speedy site.</li>
<li>Auto Conversion Recovery (ACR) – catch those lost conversions.</li>
</ul>
This extension goes beyond basic setup, offering comprehensive tracking of all ecommerce activities. Advanced features like Google Analytics Enhanced Ecommerce and dynamic remarketing events are included, with the pro version adding Meta CAPI, TikTok Events API, and much more.
Why Pixel Manager Pro?
Accuracy, simplicity, innovation — plus unique tools like the <a href="https://sweetcode.com/docs/wpm/diagnostics?utm_source=wordpress.org&utm_medium=wpm-plugin-page&utm_campaign=pixel-manager-for-woocommerce-docs&utm_content=payment-gateway-accuracy-report#payment-gateway-tracking-accuracy-report" target="_blank" rel="noopener">Payment Gateway Accuracy Report</a> and <a href="https://sweetcode.com/docs/wpm/features/acr?utm_source=wordpress.org&utm_medium=wpm-plugin-page&utm_campaign=pixel-manager-for-woocommerce-docs&utm_content=acr" target="_blank" rel="noopener">ACR</a>.
Integrations
<ul>
<li>Google Ads Pixel</li>
<li>Google Analytics Pixel (GA4)</li>
<li>HotJar Pixel</li>
<li>LinkedIn Ads Pixel</li>
<li>Meta Ads Pixel</li>
<li>Microsoft Ads Pixel</li>
<li>Outbrain Ads Pixel</li>
<li>Pinterest Ads Pixel</li>
<li>Reddit Ads Pixel</li>
<li>Snapchat Ads Pixel</li>
<li>Taboola Ads Pixel</li>
<li>TikTok Ads Pixel</li>
<li>Twitter Ads Pixel</li>
</ul>
Highlights
<ul>
<li>Effective order duplication prevention.</li>
<li>Dynamic remarketing audience collection.</li>
<li>Google Ads Cart Data tracking.</li>
<li>Consent management platform compatibility.</li>
<li>Google Analytics Enhanced E-Commerce.</li>
<li><a href="https://woocommerce.com/document/pixel-manager-pro-for-woocommerce/diagnostics/#payment-gateway-tracking-accuracy-report" rel="nofollow ugc">Payment Gateway Accuracy Report</a></li>
<li>Google Ads Enhanced Conversions</li>
<li>Server-side tracking for many platforms</li>
<li>Meta Conversion API</li>
<li>TikTok EAPI</li>
<li>Pinterest APIC</li>
<li>Snapchat CAPI</li>
<li><a href="https://woocommerce.com/document/pixel-manager-pro-for-woocommerce/features/automatic-conversion-recovery-acr/" target="_blank" rel="noopener">Automatic Conversion Recovery (ACR)</a></li>
</ul>
Documentation
<a href="https://woocommerce.com/document/pixel-manager-pro-for-woocommerce/" rel="nofollow ugc">View documentation</a>.
Consent management
The extension uses data from several Consent Management plugins to manage approvals and disapproval for injecting marketing pixels.
It works with the following Consent Management plugins out of the box:
<ul>
<li>Cookiebot</li>
<li>Cookie Script</li>
<li>Complianz GDPR/CCPA Cookie Consent</li>
<li>Cookie Notice</li>
<li>Cookie Notice & Compliance for GDPR / CCPA</li>
<li>Cookie Law Info</li>
<li>GDPR Cookie Compliance</li>
<li>WP AutoTerms</li>
<li>Usercentrics</li>
<li>CookiePro by OneTrust</li>
<li>Termly</li>
<li>Iubenda</li>
<li>WP Consent API</li>
<li>WP Cookie Consent</li>
</ul>
Please read the following for additional <a href="https://woocommerce.com/document/pixel-manager-pro-for-woocommerce/consent-management/platforms/" rel="nofollow ugc">setup information</a>.
Security review
Although we follow security best practices, we wanted to ensure we didn’t miss anything. So, we had the extension reviewed by <a href="https://patchstack.com/" target="_blank" rel="noopener">Patchstack</a>, a cybersecurity company specializing in WordPress security.
The summary of their report was: “We were unable to detect any vulnerabilities that would impact the security status of the plugin in a serious way.”
Managed Vulnerability Disclosure Program
We are committed to ensuring the security of our customers and their data. If you believe you have found a security vulnerability in Pixel Manager for WooCommerce, we encourage you to report it through Patchstack our security partner. Patchstack runs a managed Vulnerability Disclosure Program (mVDP) that helps us receive, triage, and respond to reported vulnerabilities. Patchstack also provides a reward for the responsible disclosure of security vulnerabilities. <a href="https://patchstack.com/database/vdp/woocommerce-google-adwords-conversion-tracking-tag" target="_blank" rel="noopener">Report a vulnerability</a>.

Pixel Manager Pro

Boost sales and cut advertising costs through precise visitor tracking. Send events and conversions to Google Analytics, Google Ads, Meta Ads (Facebook, Instagram), Microsoft Ads, and many more.

<h2>Get Insights Into Your WooCommerce Sales Funnel with Google Analytics Pro</h2>
WooCommerce Google Analytics Pro turbo charges the integration between your WooCommerce store and your free Google Analytics account. Get detailed insights in your shop’s traffic and eCommerce events so that you can improve your sales funnel and drive more revenue.
<div class="woo-sc-box info info ">Not sure if you need the free plugin or this Pro version? <a href="https://woocommerce.com/document/woocommerce-google-analytics-pro-vs-free/">Check out our comparison here</a>.</div>
WooCommerce Google Analytics Pro adds advanced event tracking to your WooCommerce store and automatically pushes these events into Google Analytics, letting you easily get insights into important metrics like average order value, conversion rate, sales by product or category, and other valuable data.
<figure id="attachment_160338" aria-describedby="caption-attachment-160338" style="width: 950px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2016/01/woocommerce-google-analytics-pro-ecommerce-stats.png" rel="attachment wp-att-160338"><img class="size-large wp-image-160338" src="https://woocommerce.com/wp-content/uploads/2016/01/woocommerce-google-analytics-pro-ecommerce-stats.png?w=950" alt="WooCommerce Google Analytics Pro: eCommerce report" width="950" height="690" /></a><figcaption id="caption-attachment-160338" class="wp-caption-text">eCommerce Tracking with almost no setup!</figcaption></figure>
<h3>Detailed Tracking with Easy Setup</h3>
Once you’ve installed WooCommerce Google Analytics Pro, you can choose your event names (if you don’t like the defaults), ensure that enhanced eCommerce tracking is enabled in your GA account, and then you’re ready to go! The plugin handles tracking and sending all of the appropriate events to Google Analytics so you can easily access your sales data and valuable store metrics.
<figure id="attachment_160323" aria-describedby="caption-attachment-160323" style="width: 443px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2016/01/woocommerce-google-analytics-pro-settings-1.png" rel="attachment wp-att-160323"><img class="size-medium wp-image-160323" src="https://woocommerce.com/wp-content/uploads/2016/01/woocommerce-google-analytics-pro-settings-1.png?w=443" alt="WooCommerce Google Analytics: General Settings" width="443" height="550" /></a><figcaption id="caption-attachment-160323" class="wp-caption-text">Plugin Settings</figcaption></figure>
It only takes 3 clicks to get your WooCommerce store connected to your Google Analytics account.
<h3>Why use Google Analytics Pro</h3>
<ul class="wccom-tick-list-primary">
<li>Provides basic site tracking and analytics, such as pageviews or customer sessions</li>
<li>Includes all of the great features the free version has, like Universal Analytics and enhanced eCommerce tracking, but with more advanced event tracking</li>
<li>Allows you exclude shop managers from tracking along with site admins</li>
<li>Track User IDs for more accurate user counts</li>
<li>Tracks basic eCommerce events like “add to cart” or “checkout started”</li>
<li>Adds advanced eCommerce event tracking, such as “coupon addition / removal” and “cart quantity changed”</li>
<li>Track manually added orders</li>
<li>Adds events for customer actions, such as sign in or out, or leaving a product review / comment</li>
<li>Adds order refund and cancellation tracking</li>
<li>Track customer email opens as events in the “Emails” category</li>
<li>Includes full support for Shopping Behavior and Checkout Behavior analysis reports NEW</li>
<li>Adds checkout options to get deeper insights into checkout choices made by customers, such as selected payment method NEW</li>
</ul>
<h3>Detailed Event Tracking</h3>
The advanced event tracking in WooCommerce Google Analytics Pro gives you even more details about your sales process, and you can track things like “viewed account” or “coupon applied” to get a full view of what customers do on your site. You can also track these events in your purchasing workflow, such as viewing coupon data for orders and conversion rates with coupons.
<a href="https://woocommerce.com/wp-content/uploads/2016/01/woocommerce-google-analytics-pro-events.png" rel="attachment wp-att-160334"><img class="aligncenter size-medium wp-image-160334" src="https://woocommerce.com/wp-content/uploads/2016/01/woocommerce-google-analytics-pro-events.png?w=550" alt="WooCommerce Google Analytics Pro: events tracked" width="550" height="504" /></a>
<h3>Advanced eCommerce Reports</h3>
Full support for generating Shopping or Checkout Behavior analyses is included! View the customer lifecycle with your browsing and purchasing experience in the Shopping Behavior report:
<a href="https://woocommerce.com/wp-content/uploads/2016/01/woocommerce-google-analytics-pro-shopping-behavior-analysis.png"><img class="aligncenter size-large wp-image-368929" src="https://woocommerce.com/wp-content/uploads/2016/01/woocommerce-google-analytics-pro-shopping-behavior-analysis.png?w=950" alt="WooCommerce Google Analytics Pro Shopping Behavior analysis" width="950" height="556" /></a>
Or see your checkout in fine-grained detail to gain more insight into where customers leave at that point in the purchasing process:
<a href="https://woocommerce.com/wp-content/uploads/2016/01/woocommerce-google-analytics-pro-checkout-behavior-analysis.png"><img class="aligncenter size-large wp-image-368930" src="https://woocommerce.com/wp-content/uploads/2016/01/woocommerce-google-analytics-pro-checkout-behavior-analysis.png?w=950" alt="WooCommerce Google Analytics Pro Checkout Behavior analysis" width="950" height="558" /></a>
This plugin even provides support for sending checkout options to filter your checkout sessions based on customer actions or data:
<a href="https://woocommerce.com/wp-content/uploads/2016/01/woocommerce-google-analytics-pro-checkout-option.png"><img class="aligncenter size-large wp-image-368933" src="https://woocommerce.com/wp-content/uploads/2016/01/woocommerce-google-analytics-pro-checkout-option.png?w=950" alt="WooCommerce Google Analytics Pro checkout options" width="950" height="401" /></a>
<h3>Powerful Customization</h3>
All event names are customizable through the plugin settings and can be individually disabled. User IDs can also be tracked for more accurate user counts. Custom events can be tracked by adding a snippet to your theme.
<figure style="width: 456px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2016/01/woocommerce-google-analytics-settings-2.png" rel="attachment wp-att-160324"><img class="aligncenter size-medium wp-image-160324" src="https://woocommerce.com/wp-content/uploads/2016/01/woocommerce-google-analytics-settings-2.png?w=456" alt="WooCommerce Google Analytics: Event Names 1" width="456" height="550" /></a><figcaption class="wp-caption-text">Already using Google Analytics? Easily customize the event names to match your existing data</figcaption></figure>
<h3>How to Get Started</h3>
<o
<ul>
<li>Buy this extension 🙂</li>
<li>Download and install into your WooCommerce store</li>
<li>Login to your Google Analytics account (<a href="https://www.google.com/analytics/web/" target="_blank" rel="noopener noreferrer">sign up for free</a> if you don’t already have an account) and connect it to this plugin</li>
<li>Enabled enhanced eCommerce tracking in your GA account</li>
<li>That’s it! Sit back and enjoy detailed site analytics!</li>
</ul>
Read the <a href="https://woocommerce.com/document/woocommerce-google-analytics-pro/">plugin documentation</a> to see a full list of tracked events, to learn how to customize event names, track custom events, and more!
<div class="woo-sc-box info info ">Not sure if you need the free plugin or this Pro version? <a href="https://woocommerce.com/document/woocommerce-google-analytics-pro-vs-free/">Check out our comparison here</a>.</div>
Need any more reason to buy? When you purchase a SkyVerge-developed extension, you’re getting the highest quality extensions for your WooCommerce store. Gain peace of mind by knowing that when you purchase our products, your store’s performance is as important to us as it is to you.

Google Analytics Pro

Add advanced event tracking and enhanced eCommerce tracking to your WooCommerce site.

Pixel Manager Pro vs Google Analytics Pro