<h2>Why PostHog Analytics?</h2>
<h3>See the full customer journey, not just pageviews</h3>
PostHog gives you product‑grade analytics for your WooCommerce store, combining quantitative and qualitative data in one place.
<ul class="wccom-tick-list-primary">
<li>Generous free tier: Start with a strong free plan that’s more than enough for most small and growing stores.</li>
<li>Visual funnel builder: Map every step from product view to purchase and instantly see where shoppers drop off.</li>
<li>Built‑in A/B testing & feature flags: Experiment with pricing, layouts, and messages while safely rolling out changes.</li>
<li>Advanced SQL and dashboards: Go beyond canned reports with powerful SQL queries, custom metrics, cohorts, and dashboards.</li>
<li>Session replay and heatmaps: Watch real user sessions and see where customers click, scroll, and get stuck.</li>
<li>Acquisition tracking: Understand which channels, campaigns, and UTMs are actually driving profitable sales.</li>
</ul>
PostHog is a full analytics platform for product teams; this extension turns your WooCommerce store into a first‑class data source for it.
<h2>Plug‑and‑play analytics for WooCommerce, powered by PostHog</h2>
Connect your WooCommerce store to PostHog in minutes. Automatically track ecommerce events, power conversion funnels and A/B tests, and unlock deep customer insights — all without writing code.
<ul class="wccom-tick-list-secondary">
<li>Zero‑code, plug‑and‑play WooCommerce-to-PostHog integration.</li>
<li>Automatic tracking for product views, carts, checkout, and purchases.</li>
<li>Clean event data for funnels, A/B tests, and advanced SQL analysis.</li>
<li>GDPR‑ready with privacy controls and admin exclusion.</li>
<li>Lightweight, performance‑friendly implementation.</li>
</ul>
<a href="https://woocommerce.com/wp-content/uploads/2025/11/Screenshot-2025-12-01-at-10.50.12.jpg"><img class="size-large wp-image-18734006052632" src="https://woocommerce.com/wp-content/uploads/2025/11/Screenshot-2025-12-01-at-10.50.12.jpg?w=980" alt="" width="980" height="380" /></a>
<h2>Why this extension?</h2>
Turning WooCommerce into a truly data‑driven growth engine usually means hand‑rolling tracking code, deciding which events to send, and keeping everything up to date as your store changes. This extension removes that friction by wiring your store directly into PostHog with an opinionated, production‑ready event model. Key actions such as product views, add‑to‑cart events, checkout starts, completed orders, and coupon usage are all captured automatically and sent to PostHog in a clean, structured format.
Because everything is configured from a familiar WooCommerce settings screen, you don’t need to touch your theme or write JavaScript snippets. Simply connect your PostHog project, choose your tracking preferences, and your store begins streaming high‑quality analytics data that is immediately usable in funnels, A/B tests, dashboards, SQL queries, and reports.
<h3>Key capabilities</h3>
Once this extension is active, your WooCommerce store starts behaving like a first‑class product analytics source. Every important step in the customer journey, from browsing the shop and viewing categories to adding items to the cart and completing checkout, is recorded with rich context. Events carry detailed information about products, orders, carts, and customers, so you can analyze not just whether someone converted, but what they bought, how much they spent, and how their behavior compares to other segments.
This structured data flows straight into PostHog’s tools. Funnels show exactly where people drop off between viewing a product and placing an order. A/B tests help you compare different versions of product pages, pricing strategies, or checkout layouts. Cohorts and advanced SQL let you explore questions such as which campaigns bring in the highest‑value customers, how repeat buyers behave compared to first‑time purchasers, and which product categories drive the most revenue over time.
At the same time, this extension is careful about performance and privacy. Scripts are only loaded when needed, data collection is optimized to minimize overhead, and you can control what is tracked. Email addresses can be hashed for privacy, administrators are excluded from tracking by default, and you can selectively enable or disable specific event types or PostHog’s autocapture features to match your compliance requirements.
<h2>How it works</h2>
Getting from installation to actionable insights is designed to be straightforward. After installing and activating the extension, open your WooCommerce settings and add your PostHog project API key and API host, whether you are using the US or EU cloud or a self‑hosted instance. Once those details are saved, the extension begins sending events from your store to PostHog without further configuration.
You can then fine‑tune the behavior to match your needs. Within the settings, you decide which events to track, how user identification should work for guests and logged‑in customers, and whether to enable features such as autocapture and page view tracking. From that point onward, you work entirely inside PostHog to build funnels, set up A/B tests, create dashboards, run SQL queries, and watch session replays powered by the data streaming from your store.
<a href="https://woocommerce.com/wp-content/uploads/2025/11/Screenshot-2025-12-01-at-11.14.37.jpg"><img class="size-large wp-image-18734006052745" src="https://woocommerce.com/wp-content/uploads/2025/11/Screenshot-2025-12-01-at-11.14.37.jpg?w=980" alt="" width="980" height="720" /></a>
<h2>Practical use cases</h2>
In day‑to‑day use, this integration opens up several high‑impact workflows. You can build a funnel from product view to add to cart to checkout start to order completed and immediately see where most shoppers abandon the process. You can then experiment with different checkout layouts, copy, or incentives using PostHog’s A/B testing and feature flags, relying on the extension’s events to measure which variation performs better.
Marketing teams can trace acquisition performance from first click to revenue by combining UTM parameters and traffic sources with order and customer data. It becomes easy to compare channels based on conversion rate, average order value, and lifetime value rather than just clicks. Store owners can identify high‑value segments, such as customers who repeatedly buy from certain categories or respond well to specific promotions, and then tailor campaigns accordingly.
<a href="https://woocommerce.com/wp-content/uploads/2025/11/Screenshot-2025-12-01-at-10.55.07.jpg"><img class="size-large wp-image-18734006052725" src="https://woocommerce.com/wp-content/uploads/2025/11/Screenshot-2025-12-01-at-10.55.07.jpg?w=980" alt="" width="980" height="401" /></a>
<h2>Tracked events and what they mean</h2>
<ul>
<li>Product and catalog views: Track when someone views a single product, the main shop page, category pages, or tag archives, along with product IDs, SKUs, names, prices, categories, tags, image URLs, and product URLs. This shows which products and sections attract attention and how browsing flows into product detail views.</li>
<li>Cart views and cart state: Record visits to the cart page and capture a snapshot of the cart: items, quantities, prices, discounts, totals, and currency. This helps you understand how many users progress from browsing to cart review and what typical baskets look like.</li>
<li>Add to cart actions: Capture every add‑to‑cart event, whether triggered by standard buttons, AJAX requests, or URL parameters. Each event includes the product and variation added, quantity, price, and the updated cart context so you can see what drives intent and where intent stalls.</li>
<li>Checkout started: Fire an event when a customer begins checkout, including cart contents, order totals, shipping, taxes, discounts, and currency. This is the key step for building funnels that show the drop‑off between cart and checkout completion.</li>
<li>Order/purchase completed: Send a rich purchase event when an order is successfully placed, with line items, totals, shipping method, tax amounts, applied coupons, and more. These events underpin your revenue analytics, conversion funnels, and cohort calculations.</li>
<li>Coupon usage: Track when coupons are applied, including the coupon codes and their context, so you can evaluate which promotions actually drive incremental, profitable sales versus just discounting orders you would have received anyway.</li>
<li>User identification events: Automatically identify logged‑in users and associate guest sessions once an email address is provided at checkout or in an order. This ties product views, cart actions, checkouts, and purchases into complete journeys you can explore in PostHog profiles, cohorts, and funnels.</li>
</ul>
<a href="https://woocommerce.com/wp-content/uploads/2025/11/Screenshot-2025-12-01-at-10.39.36.jpg"><img class="size-large wp-image-18734006052723" src="https://woocommerce.com/wp-content/uploads/2025/11/Screenshot-2025-12-01-at-10.39.36.jpg?w=980" alt="" width="980" height="805" /></a>

Posthog Integration

Instantly connect WooCommerce to PostHog and get automatic event tracking, detailed conversion funnels, and A/B testing insights.

<h2>Gain Financial Control with Cost & Reports for WooCommerce</h2>
Take command of your store’s finances with Cost & Reports for WooCommerce. This comprehensive tool enables bulk cost and price management, intuitive financial reporting, and insights to optimize pricing strategies and enhance operational efficiency.
Streamline Financial Management: 
Gain clarity over profitability with tools to manage costs, prices, and stock levels in bulk. Generate detailed reports for an in-depth view of your financial health, empowering data-driven decisions for better profitability.
Enhanced Reporting: 
Track sales and customer activity with extensive filters by date range, customer, and product. Visual profit indicators and easy export options ensure you have actionable data at your fingertips.
Dynamic Pricing and Bulk Editing: 
Effortlessly adjust prices, markups, and VAT-inclusive pricing with the table editor. Powerful bulk functions enable quick updates across multiple products, keeping inventory and pricing accurate with minimal effort.
Key Benefits
<ul class="wccom-tick-list-primary">
<li class="li1">In-Depth Financial Insights – Monitor costs, profits, and key financial metrics for precise control.</li>
<li class="li1">Comprehensive Reporting – Access detailed sales and customer reports to drive informed decision-making.</li>
<li class="li1">Efficient Bulk Management – Quickly update costs, prices, and stock levels across your product catalog.</li>
<li class="li1">User-Friendly Interface – Simplify complex financial tasks with a clear, intuitive layout.</li>
<li class="li1">Data Export Capabilities – Export data to CSV and .xlsx files for further analysis.</li>
<li class="li1">Refund Tracking – See refunds directly in order and product reports for comprehensive profit tracking.</li>
<li>Dark Mode: Seamlessly integrated for a sleek and modern look, enhancing usability during late hours. (NEW)</li>
<li class="li1">Award-Winning – Recognized by TechReport as one of the best WooCommerce accounting tools in 2024.</li>
</ul>
Cost & Reports for WooCommerce has been recognized as one of the best accounting software solutions for WooCommerce in 2024 by <a href="https://techreport.com/business-software/best-accounting-software-for-woocommerce/" target="_blank" rel="noopener">TechReport</a>.
<h2 class="p1">Powerful Table Editor for Product Costing</h2>
<a href="https://woocommerce.com/wp-content/uploads/2020/04/cyp-3.6.1-home.png"><img class="alignnone wp-image-18734006231842 size-large" src="https://woocommerce.com/wp-content/uploads/2020/04/cyp-3.6.1-home.png?w=980" alt="Cost & Reports - home tab" width="980" height="574" /></a>
The Cost & Reports table editor is designed for efficient bulk updates and inventory management. Quickly modify purchase prices, costs, shipping fees, markups, and stock with ease. Automated price suggestions based on cost and markup make accurate pricing simpler.
The table editor offers:
<ul class="ul1">
<li class="li1">Detailed Financial Overview – Display total and individual cost values, retail values, and profits.</li>
<li class="li1">Intuitive Search and Filter – Use range filters and customizable views to isolate specific data points.</li>
<li class="li1">Data Customization – Hide or show product IDs, SKUs, and more for tailored views.</li>
<li class="li1">Easy Sorting and Exporting – Sort data by column and export filtered results in CSV or .xlsx formats</li>
</ul>
<h2>Bulk Editing Made Simple</h2>
<a href="https://woocommerce.com/wp-content/uploads/2020/04/crw-3.4.1-bulk-cogs.png"><img class="alignnone wp-image-18734003207663 size-full" src="https://woocommerce.com/wp-content/uploads/2020/04/crw-3.4.1-bulk-cogs.png" alt="Cost & Reports - bulk functions" width="1372" height="627" /></a>
Bulk editing functions allow changes across rows with a few clicks. Adjust values like costs or markups with ease, apply rounding for cleaner pricing, and save updates with a single button.
Example: Increase “other cost” for all products by a fixed amount or apply a round function for smoother price adjustments. Cost & Reports recalculates markup automatically to match your new prices.
<h2>Product-Specific Cost Tracking</h2>
<a href="https://woocommerce.com/wp-content/uploads/2020/04/cost-reports-product-page-view.png"><img class="alignnone size-full wp-image-18734001603049" src="https://woocommerce.com/wp-content/uploads/2020/04/cost-reports-product-page-view.png" alt="" width="980" height="271" /></a>
On each product page (or for each product variation), add purchase prices and cost of goods. With Cost & Reports, bulk editor functions allow quick updates across multiple products, ensuring consistent and accurate pricing across the board. New in version 3.5.4: Support for the native WooCommerce Cost of Goods (COGS) field has been added. You can enable this integration in the plugin settings.
<h2>VAT and Profit Calculations Made Easy</h2>
<a href="https://woocommerce.com/wp-content/uploads/2020/04/crw-3.4.1-prices.png"><img class="alignnone wp-image-18734003207666 size-full" src="https://woocommerce.com/wp-content/uploads/2020/04/crw-3.4.1-prices.png" alt="Cost & Reports - prices" width="1372" height="627" /></a>
Adjust prices for VAT with ease. Select “Regular Price inc. VAT” to convert prices ex. VAT automatically. If a product is on sale, it appears with a gold-colored border for easy identification. Cost & Reports provides calculated values for retail, cost, and profit, with prices displayed in blue for VAT-inclusive and black for VAT-exclusive.
<h2>Advanced Range Filtering</h2>
<a href="https://woocommerce.com/wp-content/uploads/2020/04/crw-3.4.1-range-filter.png"><img class="alignnone wp-image-18734003207672 size-full" src="https://woocommerce.com/wp-content/uploads/2020/04/crw-3.4.1-range-filter.png" alt="Cost & Reports - range filter" width="1374" height="401" /></a>
Filter data based on specific metrics like purchase price, cost, markup, or profit. Use range filters to set thresholds and refine data views. Easily reset filters to return to your complete dataset.
<h2>Reports for Orders, Products, and Customers</h2>
<a href="https://woocommerce.com/wp-content/uploads/2020/04/cyp-3.4.13-orders.png"><img class="alignnone wp-image-18734004664006 size-full" src="https://woocommerce.com/wp-content/uploads/2020/04/cyp-3.4.13-orders.png" alt="Orders report" width="1579" height="1203" /></a>
This report view shows all sales in a date range, set your own range using the date selectors or use the predefined ranges. In the table, you will find order ID (links to the order page), customer, role, date, status, quantity of items, profit, cost of goods, net sales and taxes for the selected period. On the right side of the table you find the key values and averages from the period. Color indicators in the table for high and low profit are also included, these can be easily adjusted in the settings. Use the “search in rows” to filter the reports, filter in order id, customer, role and date. The role and company column (option in settings) is added to support role-based extensions like <a href="https://woocommerce.com/products/roles-rules-b2b/">Roles & Rules B2B</a>.
<h3>Customer Filter – Targeted Analytics for In-Depth Insights</h3>
<a href="https://woocommerce.com/wp-content/uploads/2020/04/cyp-3.4.13-customer-filter.png"><img class="alignnone wp-image-18734004664021 size-full" src="https://woocommerce.com/wp-content/uploads/2020/04/cyp-3.4.13-customer-filter.png" alt="Customer filter" width="1257" height="364" /></a>
Unlock deeper insights in your WooCommerce store with the Customer Filter in Cost & Reports. This versatile, multi-select filter allows you to view and analyze store data by specific customers, grouped by name and role, enabling targeted reports for focused business insights.
Key Features & Benefits:
<ul>
<li>Comprehensive Customer Insights 
View detailed customer activity by filtering based on name and role. This makes it easy to analyze purchasing patterns and tailor marketing strategies to specific customer segments.</li>
<li>Seamless Date Integration 
Combine the customer filter with custom date ranges to track revenue trends over time. This powerful combination lets you measure the impact of marketing campaigns or seasonal shifts on customer purchasing behavior.</li>
<li>Consistent Reporting Across Tabs 
Filters apply consistently across all report tabs—orders, products, and customers—giving you a cohesive view of customer data across various metrics.</li>
<li>Enhanced Export Options 
Export reports with customer filters included, ensuring your insights are retained in CSV or .xlsx files. This allows for straightforward data presentation and further external analysis as needed.</li>
</ul>
The Customer Filter is ideal for gaining precise insights into customer behavior, segmenting data by role, and ensuring that all critical data is accessible, organized, and ready for in-depth analysis.
<h2>Report per Product/Variation</h2>
<a href="https://woocommerce.com/wp-content/uploads/2020/04/cyp-3.4.13-products-report.png"><img class="alignnone wp-image-18734004664004 size-full" src="https://woocommerce.com/wp-content/uploads/2020/04/cyp-3.4.13-products-report.png" alt="Products report" width="1583" height="1238" /></a>
The products view has the same features for selecting date ranges and the download .csv button. This table starting by showing averages then order id, category (link to edit products in category), product/variation name, SKU, quantity, price (when purchased), net sale and profit (including percent). Sort the columns as you like. On the right side of the table is a top products in period based on quantity and profit. And other key values and averages from the selected period.
<h2>Reports by Customer</h2>
<a href="https://woocommerce.com/wp-content/uploads/2020/04/cyp-3.4.13-customers.png"><img class="alignnone wp-image-18734004664003 size-full" src="https://woocommerce.com/wp-content/uploads/2020/04/cyp-3.4.13-customers.png" alt="Customers report" width="1578" height="967" /></a>
This report is set up so you can get some more information about the orders by customers. Here you will easy find the name, company, e.mail and phone if you need to contact the customer or want to export this information. In addition you find shipping, order total, total tax, items purchased, currency, country and the payment method. Use the row filter to sum up values for a customer or a company.
<h4>Customers Totals</h4>
<a href="https://woocommerce.com/wp-content/uploads/2020/04/cyp-3.4.4-customer-popup.png"><img class="alignnone size-full wp-image-18734003558898" src="https://woocommerce.com/wp-content/uploads/2020/04/cyp-3.4.4-customer-popup.png" alt="Cost & Reports for WooCommerce - totals popup" width="816" height="581" /></a>
Click on the info icon to see the customers totals (new in vs 3.4.4).
<h2>Row search and automatic calculations</h2>
<a href="https://woocommerce.com/wp-content/uploads/2020/04/crw-3.4.1-row-filter.png"><img class="alignnone wp-image-18734003207779 size-full" src="https://woocommerce.com/wp-content/uploads/2020/04/crw-3.4.1-row-filter.png" alt="Filter" width="2023" height="559" /></a>
Use the “search in rows” filter to get your selection of products/variations in the Products report. You can use order id, category, product and SKU when you want to filter in your product reports. When you filter you the plugin automatically update averages, best sellers, totals and more so you easy can se your gross sales and profit for your selection.
<h3>Live reports</h3>
<a href="https://woocommerce.com/wp-content/uploads/2020/04/cyp-3.4.13-customer-filter.png"><img class="alignnone wp-image-18734004664021 size-full" src="https://woocommerce.com/wp-content/uploads/2020/04/cyp-3.4.13-customer-filter.png" alt="" width="1257" height="364" /></a>
The reports now give you an automatic counter for new orders, you also have the option to update the reports automatically (option in settings). You can use this view, for example, as a live report and see the numbers and sold products updated throughout the day.
<h3>History Added To Order Items</h3>
<a href="https://woocommerce.com/wp-content/uploads/2020/04/cyp-order-page.png"><img class="alignnone wp-image-7739083 size-full" src="https://woocommerce.com/wp-content/uploads/2020/04/cyp-order-page.png" alt="CYP - order lines history" width="2288" height="1540" /></a>
When customers purchase your products, Cost & Reports will add cost of goods and purchase price to each order line. This means that you will be able to see and edit what you bought the item for and cost of goods when you sold your products. This means that historically correct profits will be shown in the extension reports. (Cost of goods and purchase price on order items is for internal use)
<h3 class="p1">Export Detailed Reports – Orders & Products</h3>
<a href="https://woocommerce.com/wp-content/uploads/2020/04/cost-reports-3.5.3-export.png"><img class="alignnone wp-image-18734005295157 size-large" src="https://woocommerce.com/wp-content/uploads/2020/04/cost-reports-3.5.3-export.png?w=980" alt="export buttons" width="980" height="365" /></a>
Cost & Reports provides two powerful ways to export your store data:
<h4 class="" data-start="374" data-end="419">Download (.csv) — Full Data Export</h4>
This button generates a complete CSV export with all relevant fields — including several that aren’t visible in the on-screen report.
<ul data-start="560" data-end="854">
<li class="" data-start="560" data-end="684">
From the Orders tab, you’ll get per-order summaries with totals, profits, shipping, tax, customer details, and more.
</li>
<li class="" data-start="685" data-end="854">
From the Products tab, the CSV includes line-item detail per product sold — with quantities, costs, profit margins, category, SKU, product type, and refunded data.
</li>
</ul>
This is ideal for accounting, custom reports, or importing into other systems.
<a href="https://woocommerce.com/wp-content/uploads/2020/04/cost-reports-3.5.3-export-orders.png"><img class="alignnone size-large wp-image-18734005295175" src="https://woocommerce.com/wp-content/uploads/2020/04/cost-reports-3.5.3-export-orders.png?w=980" alt="export orders csv file" width="980" height="191" /></a>
<a href="https://woocommerce.com/wp-content/uploads/2020/04/cost-reports-3.5.3-export-products.png"><img class="alignnone wp-image-18734005295176 size-large" src="https://woocommerce.com/wp-content/uploads/2020/04/cost-reports-3.5.3-export-products.png?w=980" alt="export order items / products csv file" width="980" height="126" /></a><a href="https://woocommerce.com/wp-content/uploads/2020/04/cyp-3.4.13-table-report.png"> 
</a>
<h4 class="" data-start="936" data-end="996">Export Table (.xlsx) — Filtered On-Screen Export</h4>
This button exports only what’s currently visible in the report table — including your filters, search terms, date ranges, and sorted columns. It produces a clean .xlsx file, compatible with Excel, Google Sheets, and Apple Numbers — great for quick insights or sharing filtered reports.
<a href="https://woocommerce.com/wp-content/uploads/2020/04/cyp-3.4.13-table-report.png"><img class="alignnone size-full wp-image-18734004664080" src="https://woocommerce.com/wp-content/uploads/2020/04/cyp-3.4.13-table-report.png" alt="Export Table" width="980" height="227" /></a>
 
<h3 class="p1">Already Using Cost of Goods for Your Products?</h3>
If you are already using the cost of goods field for your products, then just go to settings > integration and enter the cost of goods field; Cost & Reports will use this value for cost of goods in related calculations. If you do not have this plugin, Cost & Reports by default creates a cost of goods field that is used on all your products. More information about this integration is available in the documentation. New in version 3.5.4: Support for the native WooCommerce Cost of Goods (COGS) field has been added. You can enable this integration in the plugin settings.
With Cost & Reports, get control over your store’s profits, revenue, and pricing decisions with comprehensive data and advanced tools for informed, efficient management.

Cost & Reports

Add Cost of Goods, Adjust Margins, and Update Prices with Smart Suggestions. Track Profitability and Financial Health through Detailed Reports.

Posthog Integration vs Cost & Reports