<h2>Why PostHog Analytics?</h2>
<h3>See the full customer journey, not just pageviews</h3>
<p>PostHog gives you product‑grade analytics for your WooCommerce store, combining quantitative and qualitative data in one place.</p>
<ul class="wccom-tick-list-primary">
<li><strong>Generous free tier</strong>: Start with a strong free plan that’s more than enough for most small and growing stores.</li>
<li><strong>Visual funnel builder</strong>: Map every step from product view to purchase and instantly see where shoppers drop off.</li>
<li><strong>Built‑in A/B testing & feature flags</strong>: Experiment with pricing, layouts, and messages while safely rolling out changes.</li>
<li><strong>Advanced SQL and dashboards</strong>: Go beyond canned reports with powerful SQL queries, custom metrics, cohorts, and dashboards.</li>
<li><strong>Session replay and heatmaps</strong>: Watch real user sessions and see where customers click, scroll, and get stuck.</li>
<li><strong>Acquisition tracking</strong>: Understand which channels, campaigns, and UTMs are actually driving profitable sales.</li>
</ul>
<p>PostHog is a full analytics platform for product teams; this extension turns your WooCommerce store into a first‑class data source for it.</p>
<h2>Plug‑and‑play analytics for WooCommerce, powered by PostHog</h2>
<p>Connect your WooCommerce store to PostHog in minutes. Automatically track ecommerce events, power conversion funnels and A/B tests, and unlock deep customer insights — all without writing code.</p>
<ul class="wccom-tick-list-secondary">
<li>Zero‑code, plug‑and‑play WooCommerce-to-PostHog integration.</li>
<li>Automatic tracking for product views, carts, checkout, and purchases.</li>
<li>Clean event data for funnels, A/B tests, and advanced SQL analysis.</li>
<li>GDPR‑ready with privacy controls and admin exclusion.</li>
<li>Lightweight, performance‑friendly implementation.</li>
</ul>
<p><a href="https://woocommerce.com/wp-content/uploads/2025/11/Screenshot-2025-12-01-at-10.50.12.jpg"><img class="size-large wp-image-18734006052632" src="https://woocommerce.com/wp-content/uploads/2025/11/Screenshot-2025-12-01-at-10.50.12.jpg?w=980" alt="" width="980" height="380" /></a></p>
<h2>Why this extension?</h2>
<p>Turning WooCommerce into a truly data‑driven growth engine usually means hand‑rolling tracking code, deciding which events to send, and keeping everything up to date as your store changes. This extension removes that friction by wiring your store directly into PostHog with an opinionated, production‑ready event model. Key actions such as product views, add‑to‑cart events, checkout starts, completed orders, and coupon usage are all captured automatically and sent to PostHog in a clean, structured format.</p>
<p>Because everything is configured from a familiar WooCommerce settings screen, you don’t need to touch your theme or write JavaScript snippets. Simply connect your PostHog project, choose your tracking preferences, and your store begins streaming high‑quality analytics data that is immediately usable in funnels, A/B tests, dashboards, SQL queries, and reports.</p>
<h3>Key capabilities</h3>
<p>Once this extension is active, your WooCommerce store starts behaving like a first‑class product analytics source. Every important step in the customer journey, from browsing the shop and viewing categories to adding items to the cart and completing checkout, is recorded with rich context. Events carry detailed information about products, orders, carts, and customers, so you can analyze not just whether someone converted, but what they bought, how much they spent, and how their behavior compares to other segments.</p>
<p>This structured data flows straight into PostHog’s tools. Funnels show exactly where people drop off between viewing a product and placing an order. A/B tests help you compare different versions of product pages, pricing strategies, or checkout layouts. Cohorts and advanced SQL let you explore questions such as which campaigns bring in the highest‑value customers, how repeat buyers behave compared to first‑time purchasers, and which product categories drive the most revenue over time.</p>
<p>At the same time, this extension is careful about performance and privacy. Scripts are only loaded when needed, data collection is optimized to minimize overhead, and you can control what is tracked. Email addresses can be hashed for privacy, administrators are excluded from tracking by default, and you can selectively enable or disable specific event types or PostHog’s autocapture features to match your compliance requirements.</p>
<h2>How it works</h2>
<p>Getting from installation to actionable insights is designed to be straightforward. After installing and activating the extension, open your WooCommerce settings and add your PostHog project API key and API host, whether you are using the US or EU cloud or a self‑hosted instance. Once those details are saved, the extension begins sending events from your store to PostHog without further configuration.</p>
<p>You can then fine‑tune the behavior to match your needs. Within the settings, you decide which events to track, how user identification should work for guests and logged‑in customers, and whether to enable features such as autocapture and page view tracking. From that point onward, you work entirely inside PostHog to build funnels, set up A/B tests, create dashboards, run SQL queries, and watch session replays powered by the data streaming from your store.</p>
<p><a href="https://woocommerce.com/wp-content/uploads/2025/11/Screenshot-2025-12-01-at-11.14.37.jpg"><img class="size-large wp-image-18734006052745" src="https://woocommerce.com/wp-content/uploads/2025/11/Screenshot-2025-12-01-at-11.14.37.jpg?w=980" alt="" width="980" height="720" /></a></p>
<h2>Practical use cases</h2>
<p>In day‑to‑day use, this integration opens up several high‑impact workflows. You can build a funnel from product view to add to cart to checkout start to order completed and immediately see where most shoppers abandon the process. You can then experiment with different checkout layouts, copy, or incentives using PostHog’s A/B testing and feature flags, relying on the extension’s events to measure which variation performs better.</p>
<p>Marketing teams can trace acquisition performance from first click to revenue by combining UTM parameters and traffic sources with order and customer data. It becomes easy to compare channels based on conversion rate, average order value, and lifetime value rather than just clicks. Store owners can identify high‑value segments, such as customers who repeatedly buy from certain categories or respond well to specific promotions, and then tailor campaigns accordingly.</p>
<p><a href="https://woocommerce.com/wp-content/uploads/2025/11/Screenshot-2025-12-01-at-10.55.07.jpg"><img class="size-large wp-image-18734006052725" src="https://woocommerce.com/wp-content/uploads/2025/11/Screenshot-2025-12-01-at-10.55.07.jpg?w=980" alt="" width="980" height="401" /></a></p>
<h2>Tracked events and what they mean</h2>
<ul>
<li><strong>Product and catalog views</strong>: Track when someone views a single product, the main shop page, category pages, or tag archives, along with product IDs, SKUs, names, prices, categories, tags, image URLs, and product URLs. This shows which products and sections attract attention and how browsing flows into product detail views.</li>
<li><strong>Cart views and cart state</strong>: Record visits to the cart page and capture a snapshot of the cart: items, quantities, prices, discounts, totals, and currency. This helps you understand how many users progress from browsing to cart review and what typical baskets look like.</li>
<li><strong>Add to cart actions</strong>: Capture every add‑to‑cart event, whether triggered by standard buttons, AJAX requests, or URL parameters. Each event includes the product and variation added, quantity, price, and the updated cart context so you can see what drives intent and where intent stalls.</li>
<li><strong>Checkout started</strong>: Fire an event when a customer begins checkout, including cart contents, order totals, shipping, taxes, discounts, and currency. This is the key step for building funnels that show the drop‑off between cart and checkout completion.</li>
<li><strong>Order/purchase completed</strong>: Send a rich purchase event when an order is successfully placed, with line items, totals, shipping method, tax amounts, applied coupons, and more. These events underpin your revenue analytics, conversion funnels, and cohort calculations.</li>
<li><strong>Coupon usage</strong>: Track when coupons are applied, including the coupon codes and their context, so you can evaluate which promotions actually drive incremental, profitable sales versus just discounting orders you would have received anyway.</li>
<li><strong>User identification events</strong>: Automatically identify logged‑in users and associate guest sessions once an email address is provided at checkout or in an order. This ties product views, cart actions, checkouts, and purchases into complete journeys you can explore in PostHog profiles, cohorts, and funnels.</li>
</ul>
<p><a href="https://woocommerce.com/wp-content/uploads/2025/11/Screenshot-2025-12-01-at-10.39.36.jpg"><img class="size-large wp-image-18734006052723" src="https://woocommerce.com/wp-content/uploads/2025/11/Screenshot-2025-12-01-at-10.39.36.jpg?w=980" alt="" width="980" height="805" /></a></p>

Posthog Integration

<p>Instantly connect WooCommerce to PostHog and get automatic event tracking, detailed conversion funnels, and A/B testing insights.</p>

<ul class="wccom-tick-list-primary">
<li><strong>Dedicated User Roles Report:</strong> A full analytics page just for <strong>User roles</strong>, complete with performance cards, charts, and comparisons.</li>
<li><strong>Performance Cards:</strong> At a glance, see key metrics like <strong>Orders, Customer count, Gross sales, returns, net sales, Total sales, and Average order</strong> value.</li>
<li><strong>Single or Multiple User Role Filters:</strong> Drill into a single User Role or compare multiple <strong>User Roles</strong> side by side.</li>
<li><strong>User Role Comparison Charts:</strong> Visualize <strong>User Role</strong> performance over time with line or bar charts.</li>
<li><strong>Leaderboard :</strong> Instantly see your top-performing <strong>User Roles</strong> ranked by orders, gross sales, returns, net sales, and total sales—right in your WooCommerce analytics dashboard.</li>
<li><strong>User Role Aliases (Analytics-Only)</strong> – Group multiple User Roles under custom aliases for simplified reporting.</li>
<li><strong>User Roles Column:</strong> See which <strong>User Roles</strong> are associated with orders,  products, categories, coupons, downloads and Customers report page.</li>
<li><strong>Export to CSV:</strong> All reports and the dedicated <strong>User Roles</strong> page export with User Role data included.</li>
<li><strong>Works with Any User Role:</strong> Supports WordPress built-in User Roles plus custom User Roles created by plugins or code.</li>
<li><strong>No Setup Required:</strong> Just activate the plugin—your Analytics dashboard gets powerful new insights instantly.</li>
</ul>
<h3>Works with All User Roles, Globally</h3>
<p data-start="399" data-end="678">Role Based Analytics for WooCommerce plugin fully supports <strong data-start="425" data-end="468">custom user roles created by any plugin</strong>, as well as the <strong data-start="485" data-end="502">default roles</strong> that come with WordPress and WooCommerce. This means you don’t have to worry about compatibility—whether roles are built-in or added by another tool, they’re all recognized.</p>
<p data-start="680" data-end="849">To make it clear, here are some of the default roles you’ll already find in WordPress and WooCommerce:<br data-start="782" data-end="785" /><strong data-start="785" data-end="847">Administrator, Editor, Author, Shop Manager, and Customer.</strong></p>
<p data-start="851" data-end="1045">Because the plugin supports user roles <strong data-start="890" data-end="902">globally</strong>, you can be confident that sales data will always be tracked and reported correctly, no matter how your site defines or organizes its users.</p>
<div style="border: 1px solid #e0e0e0;border-radius: 8px;padding: 20px;background: #fff;font-family: Arial, sans-serif;line-height: 1.6;color: #333;max-width: 800px;margin: 20px auto">
<p></p>
<div style="text-align: center;margin-bottom: 10px"><span style="font-weight: bold;font-size: 18px;color: #222"> Happy Customer Review</span></div>
<p></p>
<div style="text-align: center;margin-bottom: 12px"></div>
<p></p>
<p style="margin: 0;font-size: 15px">“We were looking for a solution to get analytics of the different user roles we have in WooCommerce (b2c and different b2b-roles). I tested different plugins of which “Role Based Analytics” was the best integrated one in the WooCommerce environment. You still use the same reports as before but get the opportunity to show the stats by <strong>user-role</strong>. Also it creates dashboard widgets with the most important stats which helps a lot! At the beginning we had some functionalities that we were missing but the support-team integrated them within days and the <strong>support</strong> in generel is phenomenal! So thank you so much for that <strong>beautiful solution and the great support!</strong> This is how it should be done by all plugin-developers!”</p>
<p></p>
<div style="margin-top: 18px;padding: 12px;background: #f8f9fa;border-left: 4px solid #0073aa;border-radius: 4px">
<p style="margin: 0;font-size: 14px;color: #555"><strong>Note:</strong> We are currently collecting verified reviews from our users. Once enough feedback has been submitted, reviews will automatically appear in the public <strong>Reviews</strong> section of this page.</p>
</div>
</div>
<h2>Unlock Powerful User Role Insights in WooCommerce</h2>
<p class="p1">When organize your customers with Custom User Roles, Role Based Analytics for WooCommerce gives you deeper insights into those User Roles. The plugin adds a dedicated User Roles report to your Analytics dashboard, letting you filter, compare, and track performance by User Role. In just a few clicks, view sales, orders, product performance, and coupon usage for any User Role—all without changing your usual WooCommerce workflow.</p>
<figure id="attachment_18734005698044" aria-describedby="caption-attachment-18734005698044" style="width: 896px" class="wp-caption alignnone"><img class="size-medium wp-image-18734005698044" src="https://woocommerce.com/wp-content/uploads/2025/07/Copy-of-See-sales-performance-by-user-role.jpg?w=896" alt="WooCommerce User Roles report with performance cards, time comparison chart, and role table" width="896" height="597" /><figcaption id="caption-attachment-18734005698044" class="wp-caption-text">Performance cards for gross, net, and total sales with a time comparison chart and detailed user role table.</figcaption></figure>
<p> </p>
<h3>User Roles Report Page</h3>
<p>Dive deeper into customer behavior with the <strong>User Roles Report Page</strong> in Role Based Analytics for WooCommerce. It gives you powerful tools to analyze sales and performance across User roles, all in one place:</p>
<ul class="wccom-tick-list-primary">
<li><strong>Performance Cards</strong><br />
Instantly see key metrics like orders, customer count gross sales, returns, net sales, total sales, and average order value—summarized for the selected period.</li>
<li><strong>User Role Comparisons</strong><br />
Compare multiple User roles side by side with interactive charts. Track trends over time and see how different User roles perform across sales metrics.</li>
<li><strong>Visualize with Time & User Role Charts</strong><br />
Switch between <em>Time Comparison</em> (this period vs. previous) and <em>User Role Comparison</em> charts to spot trends. View sales over time or compare multiple User roles side by side.</li>
<li><strong>Single & Multi-User Role Filtering</strong><br />
Zoom into a specific User Role or analyze several User Roles at once for more flexible insights.</li>
<li><strong>CSV Export</strong><br />
Download detailed, User role-based reports in CSV format for deeper analysis outside WooCommerce.</li>
<li><strong>Actionable Insights</strong><br />
Spot role-based trends at a glance and use the data to refine pricing strategies, promotions, or loyalty programs tailored to each customer group.</li>
</ul>
<hr />
<h3>Leaderboard</h3>
<p>Easily identify your most valuable customer groups! The new Leaderboard feature in Role Based Analytics for WooCommerce gives you a clear table showing:</p>
<ul class="wccom-tick-list-primary">
<li><strong>User Role Rankings</strong><br />
See which user roles generate the most orders, gross sales, returns, net sales, and total sales.</li>
<li><strong>Quick Insights</strong><br />
Spot trends and compare user group performance at a glance—perfect for tracking wholesale, retail, member, and guest sales.</li>
<li><strong>Actionable Data</strong><br />
Use leaderboard insights to shape your marketing, target high-value segments, or reward your top-performing user roles.</li>
</ul>
<hr />
<h3>Products Report Page</h3>
<ul class="wccom-tick-list-primary">
<li><strong>See which user roles are buying each product.</strong><br />
Instantly view and compare sales, revenue, and order counts segmented by user role.</li>
<li><strong>Filter the products report by any user role.</strong><br />
Focus only on the data for Wholesale, Retail, Member, or any custom group.</li>
</ul>
<hr />
<h3>Categories Report Page</h3>
<ul class="wccom-tick-list-primary">
<li><strong>Analyze category sales by user role.</strong><br />
Understand which customer groups are purchasing from each category.</li>
<li><strong>Filter category analytics for detailed insights.</strong><br />
Drill down to see sales for a specific user role in any product category.</li>
</ul>
<hr />
<h3>Orders Report Page</h3>
<ul class="wccom-tick-list-primary">
<li><strong>Segment orders by user role.</strong><br />
Instantly identify who is placing orders—Retail, Wholesale, Guest, and more.</li>
<li><strong>Apply user role filters to order analytics.</strong><br />
Quickly narrow down reports to see orders placed by a specific customer group.</li>
</ul>
<hr />
<h3>Coupons Report Page</h3>
<ul class="wccom-tick-list-primary">
<li><strong>Track coupon usage by user role.</strong><br />
See which customer segments are using your discounts and promotions.</li>
<li><strong>Filter coupon analytics to optimize offers.</strong><br />
Analyze coupon performance for each user role and adjust your marketing strategy.</li>
</ul>
<hr />
<h3>Downloads Report Page</h3>
<ul class="wccom-tick-list-primary">
<li><strong>Monitor downloads by user role.</strong><br />
View which User Roles are accessing your downloadable products.</li>
<li><strong>Filter download reports for targeted analysis.</strong></li>
<li>Understand digital product usage across different customer groups.</li>
</ul>
<hr />
<h3>Customers Page</h3>
<ul class="wccom-tick-list-primary">
<li><strong>Filter customers by User Role.</strong> Works with built-in and custom roles.</li>
<li><strong>See key metrics at a glance.</strong> Orders, Total Spend, Last Active, Date Registered, Postal Code, Email, and Role.</li>
<li><strong>Search within any role.</strong> Quickly locate specific customers by name, username, or email.</li>
<li><strong>Include Guest customers.</strong> Track non-registered buyers alongside registered users.</li>
<li><strong>Export filtered results.</strong> Download role-specific customer lists for outreach or analysis.</li>
</ul>
<hr />
<h2>How to Get Started</h2>
<ol>
<li><strong>Purchase and download</strong> the Role Based Analytics for WooCommerce extension.</li>
<li><strong>Install and activate</strong> the .zip file in your WooCommerce store.</li>
<li><strong>Customize to your needs</strong> in the Analytics > Settings panel (optional).</li>
<li><strong>Open WooCommerce Analytics</strong>—your reports now have user role filters and columns!</li>
</ol>
<p>That’s it! Instantly start analyzing your WooCommerce data by user role for smarter insights.</p>
<hr />
<h3 data-start="103" data-end="126"></h3>
<table class="borderless">
<tbody>
<tr>
<td><img class="alignnone wp-image-18734002262567" src="https://woocommerce.com/wp-content/uploads/2014/08/unnamed-1.png?w=320" alt="" width="120" height="105" /></td>
<td>
<h2>Documentation</h2>
<p>Need guidance? Check out the comprehensive documentation to learn everything you need to know about the Role Based Analytics for WooCommerce extension.</p>
<h4><a href="https://woocommerce.com/document/role-based-analytics-for-woocommerce/" target="_blank" rel="noopener">View documentation</a></h4>
</td>
</tr>
</tbody>
</table>
<hr />
<table class="borderless">
<tbody>
<tr>
<td><img class="alignnone wp-image-18734002262105" src="https://woocommerce.com/wp-content/uploads/2014/08/unnamed.png?w=320" alt="" width="120" height="105" /></td>
<td>
<h2>Support</h2>
<p>If you have pre-sale questions or need help, <span class="link-annotation-unknown-block-id--992406005">get in touch</span> with our friendly Support Engineers.</p>
<h4><a href="https://coderplus.co/contact/" target="_blank" rel="noopener">Get support</a></h4>
<p> </td>
</tr>
</tbody>
</table>

Role Based Analytics

<p class="p1">Filter and compare WooCommerce sales reports by user role. Supports WordPress defaults and custom roles to highlight customer group-level performance.</p>

Posthog Integration vs Role Based Analytics