<h2>Why PostHog Analytics?</h2>
<h3>See the full customer journey, not just pageviews</h3>
<p>PostHog gives you product‑grade analytics for your WooCommerce store, combining quantitative and qualitative data in one place.</p>
<ul class="wccom-tick-list-primary">
<li><strong>Generous free tier</strong>: Start with a strong free plan that’s more than enough for most small and growing stores.</li>
<li><strong>Visual funnel builder</strong>: Map every step from product view to purchase and instantly see where shoppers drop off.</li>
<li><strong>Built‑in A/B testing & feature flags</strong>: Experiment with pricing, layouts, and messages while safely rolling out changes.</li>
<li><strong>Advanced SQL and dashboards</strong>: Go beyond canned reports with powerful SQL queries, custom metrics, cohorts, and dashboards.</li>
<li><strong>Session replay and heatmaps</strong>: Watch real user sessions and see where customers click, scroll, and get stuck.</li>
<li><strong>Acquisition tracking</strong>: Understand which channels, campaigns, and UTMs are actually driving profitable sales.</li>
</ul>
<p>PostHog is a full analytics platform for product teams; this extension turns your WooCommerce store into a first‑class data source for it.</p>
<h2>Plug‑and‑play analytics for WooCommerce, powered by PostHog</h2>
<p>Connect your WooCommerce store to PostHog in minutes. Automatically track ecommerce events, power conversion funnels and A/B tests, and unlock deep customer insights — all without writing code.</p>
<ul class="wccom-tick-list-secondary">
<li>Zero‑code, plug‑and‑play WooCommerce-to-PostHog integration.</li>
<li>Automatic tracking for product views, carts, checkout, and purchases.</li>
<li>Clean event data for funnels, A/B tests, and advanced SQL analysis.</li>
<li>GDPR‑ready with privacy controls and admin exclusion.</li>
<li>Lightweight, performance‑friendly implementation.</li>
</ul>
<p><a href="https://woocommerce.com/wp-content/uploads/2025/11/Screenshot-2025-12-01-at-10.50.12.jpg"><img class="size-large wp-image-18734006052632" src="https://woocommerce.com/wp-content/uploads/2025/11/Screenshot-2025-12-01-at-10.50.12.jpg?w=980" alt="" width="980" height="380" /></a></p>
<h2>Why this extension?</h2>
<p>Turning WooCommerce into a truly data‑driven growth engine usually means hand‑rolling tracking code, deciding which events to send, and keeping everything up to date as your store changes. This extension removes that friction by wiring your store directly into PostHog with an opinionated, production‑ready event model. Key actions such as product views, add‑to‑cart events, checkout starts, completed orders, and coupon usage are all captured automatically and sent to PostHog in a clean, structured format.</p>
<p>Because everything is configured from a familiar WooCommerce settings screen, you don’t need to touch your theme or write JavaScript snippets. Simply connect your PostHog project, choose your tracking preferences, and your store begins streaming high‑quality analytics data that is immediately usable in funnels, A/B tests, dashboards, SQL queries, and reports.</p>
<h3>Key capabilities</h3>
<p>Once this extension is active, your WooCommerce store starts behaving like a first‑class product analytics source. Every important step in the customer journey, from browsing the shop and viewing categories to adding items to the cart and completing checkout, is recorded with rich context. Events carry detailed information about products, orders, carts, and customers, so you can analyze not just whether someone converted, but what they bought, how much they spent, and how their behavior compares to other segments.</p>
<p>This structured data flows straight into PostHog’s tools. Funnels show exactly where people drop off between viewing a product and placing an order. A/B tests help you compare different versions of product pages, pricing strategies, or checkout layouts. Cohorts and advanced SQL let you explore questions such as which campaigns bring in the highest‑value customers, how repeat buyers behave compared to first‑time purchasers, and which product categories drive the most revenue over time.</p>
<p>At the same time, this extension is careful about performance and privacy. Scripts are only loaded when needed, data collection is optimized to minimize overhead, and you can control what is tracked. Email addresses can be hashed for privacy, administrators are excluded from tracking by default, and you can selectively enable or disable specific event types or PostHog’s autocapture features to match your compliance requirements.</p>
<h2>How it works</h2>
<p>Getting from installation to actionable insights is designed to be straightforward. After installing and activating the extension, open your WooCommerce settings and add your PostHog project API key and API host, whether you are using the US or EU cloud or a self‑hosted instance. Once those details are saved, the extension begins sending events from your store to PostHog without further configuration.</p>
<p>You can then fine‑tune the behavior to match your needs. Within the settings, you decide which events to track, how user identification should work for guests and logged‑in customers, and whether to enable features such as autocapture and page view tracking. From that point onward, you work entirely inside PostHog to build funnels, set up A/B tests, create dashboards, run SQL queries, and watch session replays powered by the data streaming from your store.</p>
<p><a href="https://woocommerce.com/wp-content/uploads/2025/11/Screenshot-2025-12-01-at-11.14.37.jpg"><img class="size-large wp-image-18734006052745" src="https://woocommerce.com/wp-content/uploads/2025/11/Screenshot-2025-12-01-at-11.14.37.jpg?w=980" alt="" width="980" height="720" /></a></p>
<h2>Practical use cases</h2>
<p>In day‑to‑day use, this integration opens up several high‑impact workflows. You can build a funnel from product view to add to cart to checkout start to order completed and immediately see where most shoppers abandon the process. You can then experiment with different checkout layouts, copy, or incentives using PostHog’s A/B testing and feature flags, relying on the extension’s events to measure which variation performs better.</p>
<p>Marketing teams can trace acquisition performance from first click to revenue by combining UTM parameters and traffic sources with order and customer data. It becomes easy to compare channels based on conversion rate, average order value, and lifetime value rather than just clicks. Store owners can identify high‑value segments, such as customers who repeatedly buy from certain categories or respond well to specific promotions, and then tailor campaigns accordingly.</p>
<p><a href="https://woocommerce.com/wp-content/uploads/2025/11/Screenshot-2025-12-01-at-10.55.07.jpg"><img class="size-large wp-image-18734006052725" src="https://woocommerce.com/wp-content/uploads/2025/11/Screenshot-2025-12-01-at-10.55.07.jpg?w=980" alt="" width="980" height="401" /></a></p>
<h2>Tracked events and what they mean</h2>
<ul>
<li><strong>Product and catalog views</strong>: Track when someone views a single product, the main shop page, category pages, or tag archives, along with product IDs, SKUs, names, prices, categories, tags, image URLs, and product URLs. This shows which products and sections attract attention and how browsing flows into product detail views.</li>
<li><strong>Cart views and cart state</strong>: Record visits to the cart page and capture a snapshot of the cart: items, quantities, prices, discounts, totals, and currency. This helps you understand how many users progress from browsing to cart review and what typical baskets look like.</li>
<li><strong>Add to cart actions</strong>: Capture every add‑to‑cart event, whether triggered by standard buttons, AJAX requests, or URL parameters. Each event includes the product and variation added, quantity, price, and the updated cart context so you can see what drives intent and where intent stalls.</li>
<li><strong>Checkout started</strong>: Fire an event when a customer begins checkout, including cart contents, order totals, shipping, taxes, discounts, and currency. This is the key step for building funnels that show the drop‑off between cart and checkout completion.</li>
<li><strong>Order/purchase completed</strong>: Send a rich purchase event when an order is successfully placed, with line items, totals, shipping method, tax amounts, applied coupons, and more. These events underpin your revenue analytics, conversion funnels, and cohort calculations.</li>
<li><strong>Coupon usage</strong>: Track when coupons are applied, including the coupon codes and their context, so you can evaluate which promotions actually drive incremental, profitable sales versus just discounting orders you would have received anyway.</li>
<li><strong>User identification events</strong>: Automatically identify logged‑in users and associate guest sessions once an email address is provided at checkout or in an order. This ties product views, cart actions, checkouts, and purchases into complete journeys you can explore in PostHog profiles, cohorts, and funnels.</li>
</ul>
<p><a href="https://woocommerce.com/wp-content/uploads/2025/11/Screenshot-2025-12-01-at-10.39.36.jpg"><img class="size-large wp-image-18734006052723" src="https://woocommerce.com/wp-content/uploads/2025/11/Screenshot-2025-12-01-at-10.39.36.jpg?w=980" alt="" width="980" height="805" /></a></p>

Posthog Integration

<p>Instantly connect WooCommerce to PostHog and get automatic event tracking, detailed conversion funnels, and A/B testing insights.</p>

<h2>Full-featured Profit and Cost of Goods Tracking for your WooCommerce Store</h2>
<p>WooCommerce gives you access to great reports on revenue and top-sellers or earners. Now we’ve added <strong>Profit Reporting</strong> to make these reports even more valuable! You can evaluate not only revenue, but costs and profit all from <em>within your WooCommerce store</em>. Quickly and easily get the information you need to make marketing and sales decisions to <strong>optimize your store’s revenue</strong>.</p>
<figure id="attachment_160400" aria-describedby="caption-attachment-160400" style="width: 950px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2013/04/woocommerce-cost-of-goods-profit-by-date-report.png" rel="attachment wp-att-160400"><img class="size-large wp-image-160400" src="https://woocommerce.com/wp-content/uploads/2013/04/woocommerce-cost-of-goods-profit-by-date-report.png?w=950" alt="WooCommerce Cost of Goods Profit by date" width="950" height="839" /></a><figcaption id="caption-attachment-160400" class="wp-caption-text">Profit by Date report</figcaption></figure>
<p>Easily track total profit and cost of goods by adding a “Cost of Good” field to simple and variable products. Costs are automatically calculated on checkout so that you can see your profit in addition to simple sales information, and the in-depth reports provide exactly the details you need to improve your bottom line.</p>
<figure id="attachment_152653" aria-describedby="caption-attachment-152653" style="width: 550px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2013/04/woocommerce-cost-of-goods-bulk-view.png"><img class="size-medium wp-image-152653" src="https://woocommerce.com/wp-content/uploads/2013/04/woocommerce-cost-of-goods-bulk-view.png" alt="WooCommerce Cost of Goods Product Table Display" width="550" height="254" /></a><figcaption id="caption-attachment-152653" class="wp-caption-text">Costs in Product Table Display</figcaption></figure>
<h3>How “Cost of Goods” Improves Your Reporting</h3>
<ul class="wccom-tick-list-primary">
<li>Gives you vital information about your business – adds information about store profit and most profitable products so you know about more than just revenue</li>
<li>Add a Cost of Good to each product (including variations!) to always know total costs of products sold in each order</li>
<li>Apply costs to previous orders (placed before installation) after you set product cost</li>
<li>View profit and cost by date range, by product, or by product category <strong><sup>NEW</sup></strong></li>
<li>Export profit / cost report data to CSV <strong><sup>NEW</sup></strong></li>
<li>Include costs in orders exported with <a href="https://woocommerce.com/products/ordercustomer-csv-export/">Order/Customer CSV Export Suite</a></li>
<li>Include costs in orders exported with <a href="https://woocommerce.com/products/customerorder-xml-export-suite/">Customer/Order XML Export Suite</a> <strong><sup>NEW</sup></strong></li>
<li>Compatible with <a href="https://woocommerce.com/products/product-csv-import-suite/">Product CSV Import Suite</a></li>
<li>Edit line item costs for editable orders <strong><sup>NEW</sup></strong></li>
<li>Gain insight into your <strong>most profitable</strong> and least profitable sellers so you know where to focus your marketing</li>
<li>See a <strong>total inventory valuation</strong> based on retail prices or cost of goods.</li>
<li>Quickly view costs next to prices in your product manager table display</li>
</ul>
<h3>Add Costs to Products</h3>
<p>Quickly add a Cost of Good to each product, including product variations, which are then used to calculate your total order costs so that you can always know what you <em>really</em> earned on every order – not just how much you sold. Total costs for each order line item are saved at checkout, so even if your costs increase in the future, your total costs are <strong>always historically accurate</strong>.</p>
<figure id="attachment_152654" aria-describedby="caption-attachment-152654" style="width: 550px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2013/04/woocommerce-cost-of-goods-set-product-cost.png"><img class="size-medium wp-image-152654" src="https://woocommerce.com/wp-content/uploads/2013/04/woocommerce-cost-of-goods-set-product-cost.png" alt="WooCommerce Cost of Goods Simple Product Cost Configuration" width="550" height="307" /></a><figcaption id="caption-attachment-152654" class="wp-caption-text">Simple Product Cost Configuration</figcaption></figure>
<p>Adding costs to variable products is easy as well. You can add a default cost for all variations or set costs for a variation manually.</p>
<h3>Focus Your Marketing on Top Products</h3>
<p>The Cost of Goods extension allows you to determine your true top products by viewing which products are <strong>most profitable</strong> and least profitable for your store, not just those that generate the most revenue.</p>
<div class="twocol-one">
<figure id="attachment_160402" aria-describedby="caption-attachment-160402" style="width: 238px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2013/04/woocommerce-cost-of-goods-most-profitable-widget.png" rel="attachment wp-att-160402"><img class="size-full wp-image-160402" src="https://woocommerce.com/wp-content/uploads/2013/04/woocommerce-cost-of-goods-most-profitable-widget.png" alt="WooCommerce Cost of Goods most profitable products widget" width="238" height="419" /></a><figcaption id="caption-attachment-160402" class="wp-caption-text">Most Profitable Products</figcaption></figure>
</div><div class="twocol-one last">
<figure id="attachment_160403" aria-describedby="caption-attachment-160403" style="width: 236px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2013/04/woocommerce-cost-of-goods-least-profitable-widget.png" rel="attachment wp-att-160403"><img class="size-full wp-image-160403" src="https://woocommerce.com/wp-content/uploads/2013/04/woocommerce-cost-of-goods-least-profitable-widget.png" alt="WooCommerce Cost of Goods least profitable products widget" width="236" height="420" /></a><figcaption id="caption-attachment-160403" class="wp-caption-text">Least Profitable Products</figcaption></figure>
</div></p>
<p>Maybe you track pay-per-click or print advertising with the <a href="https://woocommerce.com/products/url-coupons/">WooCommerce URL Coupons extension</a>? Now you know which products to create these coupons for since you know which will earn the most for your store.</p>
<h3>Detailed Reporting</h3>
<p>Tracking your cost of goods is pointless without in-depth reporting to give you actionable information to improve your profitability. Reports include:</p>
<ul>
<li><strong>Profit by date</strong> – See your net sales, cost of goods, profit, and average profit per order for any date range.</li>
<li><strong>Profit by product</strong> – See your net sales for the item, total costs, total item profit, and total item purchases for the given date range.</li>
<li><strong>Most/Least Profitable Sellers</strong> – See the most or least profitable products for a given date range.</li>
<li><strong>Profit by category</strong> – View total profit for any product category or multiple categories for a date range.</li>
<li><strong>Inventory Valuation</strong> – See the total value of your inventory, calculated using the retail price or the cost of good.</li>
</ul>
<figure id="attachment_160401" aria-describedby="caption-attachment-160401" style="width: 944px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2013/04/woocommerce-cost-of-goods-profit-by-product-report.png" rel="attachment wp-att-160401"><img class="size-full wp-image-160401" src="https://woocommerce.com/wp-content/uploads/2013/04/woocommerce-cost-of-goods-profit-by-product-report.png" alt="WooCommerce Cost of Goods Profit by product" width="944" height="846" /></a><figcaption id="caption-attachment-160401" class="wp-caption-text">Profit by Product report</figcaption></figure>
<figure style="width: 814px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2013/04/woocommerce-cost-of-goods-product-valuation.png"><img src="https://woocommerce.com/wp-content/uploads/2013/04/woocommerce-cost-of-goods-product-valuation.png?w=814" alt="WooCommerce Cost of Goods Product Valuation report" width="814" height="643" class="aligncenter size-large wp-image-711842" /></a><figcaption class="wp-caption-text">Product Valuation</figcaption></figure>
<figure id="attachment_161022" aria-describedby="caption-attachment-161022" style="width: 550px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2013/04/woocommerce-cost-of-goods-total-valuation-report.png" rel="attachment wp-att-161022"><img class="size-medium wp-image-161022" src="https://woocommerce.com/wp-content/uploads/2013/04/woocommerce-cost-of-goods-total-valuation-report.png" alt="WooCommerce Cost of Goods total valuation" width="550" height="364" /></a><figcaption id="caption-attachment-161022" class="wp-caption-text">Total inventory values</figcaption></figure>
<h3>Powerful Configuration</h3>
<p>You can apply costs to <strong>previous orders</strong> to gain immediate insight into profitability. Simply add costs for your products, and any orders placed before using this extension can be updated from <strong>Settings > Products > Inventory</strong> to see most and least profitable sellers without waiting for new sales to roll in.</p>
<figure id="attachment_160404" aria-describedby="caption-attachment-160404" style="width: 938px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2013/04/woocommerce-cost-of-goods-profit-by-category-report.png" rel="attachment wp-att-160404"><img class="size-full wp-image-160404" src="https://woocommerce.com/wp-content/uploads/2013/04/woocommerce-cost-of-goods-profit-by-category-report.png" alt="WooCommerce Cost of Goods Profit by category" width="938" height="847" /></a><figcaption id="caption-attachment-160404" class="wp-caption-text">Profit by Category report</figcaption></figure>
<h3>How to Get Started</h3>
<ol>
<li>Buy this extension 🙂</li>
<li>Download and install into your WooCommerce store</li>
<li>Add a cost to each of your products (you can bulk-add this too!)</li>
<li>Optionally apply those costs to previous orders</li>
<li>Check out your profits under <strong>WooCommerce > Reports > Profit</strong></li>
<li>That’s it! Sit back and enjoy your shiny-new Profit Reports!</li>
</ol>
<p><em>Need any more reason to buy? When you purchase a SkyVerge-developed extension, you’re getting the highest quality extensions for your WooCommerce store. Gain peace of mind by knowing that when you purchase our products, your store’s performance is as important to us as it is to you.</em></p>

Cost of Goods

<p>Easily track profit by including your cost of goods in your orders and reports.</p>

Posthog Integration vs Cost of Goods