<ul class="wccom-tick-list-primary">
<li><strong>Highlight product USPs in the text before & after the price</strong></li>
<li><strong>Grab customer’s attention using catchy phrases</strong></li>
<li><strong>Remind customers of discount offers and promotions</strong></li>
<li style="font-weight: 400"><strong>Create FOMO by mentioning stock status or promotion ending date</strong></li>
<li style="font-weight: 400"><strong>Reinforce brand identity by mentioning your brand’s qualities</strong></li>
<li><strong>Add catchy text to enforce impulsive buying in customers </strong></li>
</ul>
<hr />
<h1 style="text-align: center"><em>Share Crucial Price-Related Information</em></h1>
<p><span style="font-weight: 400">Sales, discounts, and special prices are great ways to attract customers, but if you don’t highlight them properly, you can miss out on a huge opportunity. To ensure your marketing efforts bring maximum returns, you can use the WooCommerce Price Text plugin to seamlessly add custom text before and/or after product prices. </span></p>
<p><span style="font-weight: 400">Show additional product information such as pricing units, retail price, wholesale price, discounts, sales, limited stock availability, etc. The clarity empowers customers to make informed purchasing decisions while also highlighting special offers and important product information directly on prices. </span></p>
<p><span style="font-weight: 400">Display custom text on all or specific products and categories and limit text visibility for undesired customers. With the user-friendly customization features, fully customize the font colors and add custom icons and badges to maximize the visual appeal.<br />
</span></p>
<div class="twocol-one">
<p style="margin-bottom: 1em"><img class="alignnone wp-image-18734003677214 size-full" src="https://woocommerce.com/wp-content/uploads/2020/10/marketing-2-e1715249721416.png" alt="" width="67" height="67" /></p>
<h3>Highlight Product USPs</h3>
<p>Highlighting the product’s unique selling proposition makes it easier for the customer to differentiate between similar products and increases the chances of conversion.</p>
<hr />
<p style="margin-bottom: 1em"><img class="alignnone wp-image-18734003677303 size-full" src="https://woocommerce.com/wp-content/uploads/2020/10/1121-e1715251169108.png" alt="" width="67" height="67" /></p>
<h3>Utilize Brand’s Strength</h3>
<p>Mentioning the brand’s known strengths with the product price makes it easier for customers to make a purchase decision, or it may provide the final push the customer is looking for to purchase the products</p>
<hr />
<p style="margin-bottom: 1em"><img class="alignnone wp-image-18734003595266 size-full" src="https://woocommerce.com/wp-content/uploads/2020/07/earth-globe-tool-e1713881373180.png" alt="" width="68" height="68" /></p>
<h3>Translation Ready</h3>
<p>WPML support, with its multilingual capabilities, ensures ease of usage for users from all corners of the globe, catering to diverse linguistic preferences.</p>
<hr />
</div>
<div class="twocol-one last">
<p style="margin-bottom: 1em"><img class="alignnone wp-image-18734003677260 size-full" src="https://woocommerce.com/wp-content/uploads/2020/10/download-icon-price-131964743684156266_128-e1715250226491.png" alt="" width="67" height="67" /></p>
<h3>Convey Important Pricing Information</h3>
<p>Utilize the space before and after a price to communicate important pricing information, such as pricing units, price type, i.e., wholesale or retail price, discounted price, limited stock, etc.</p>
<hr />
<p style="margin-bottom: 1em"><img class="alignnone wp-image-18734003677372 size-full" src="https://woocommerce.com/wp-content/uploads/2020/10/252710-200-e1715252498345.png" alt="" width="67" height="67" /></p>
<h3><strong>Write Phrases That Convert More</strong></h3>
<p>Writing discount percentages and discount amounts can have a significant effect on conversions and can also trigger impulsive buying among customers while mention low stock can induce FOMO.</p>
<hr />
<p style="margin-bottom: 1em"><img class="alignnone wp-image-18734003677508 size-full" src="https://woocommerce.com/wp-content/uploads/2020/10/ty-dolar-sign-e1715255209558.png" alt="" width="67" height="71" /></p>
<h3><strong>Provide a Clear Understanding of Prices</strong></h3>
<p>Adding pricing units, price types, and tax information makes it easier for the customer to understand pricing, which results in decreased returns.</p>
<hr />
</div>
<h2><strong>Features:<br />
</strong></h2>
<ul>
<li>Add text before price.</li>
<li>Add text after price.</li>
<li>Add text for individual products from the product edit sheet.</li>
<li>Create rules to add text in bulk for:
<ul>
<li>Specific products.</li>
<li>Product categories.</li>
<li>Product tags.</li>
<li>Price range.</li>
<li>User roles.</li>
</ul>
</li>
<li>Customize text color, font family, and font size.</li>
<li>Show text on the product detail page and/or archive pages.</li>
<li class="changelog-entry-type entry-type__update" title="update" aria-label="update" data-type="u"><span class="wccom-product-changelog-modal__content">Add icons and badges with price text. (<strong>New</strong>)</span></li>
<li>Use short-code to automatically calculate the discount percentage and show before/after price <span class="wccom-product-changelog-modal__content">(<strong>New</strong>)</span></li>
<li>Use custom CSS for modification of price text even further <span class="wccom-product-changelog-modal__content">(<strong>New</strong>)</span></li>
</ul>
<h2><b>Examples of Text Before Product Price </b></h2>
<ul>
<li style="font-weight: 400"><span style="font-weight: 400">Buy Now for $5.00</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Starting from $5.00</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">VIP customers price $5.00</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Limited Time Offer $5.00</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Introductory Price $5.00</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Wholesale price $5</span></li>
</ul>
<h2><b>Examples of Text After Product Price </b></h2>
<ul>
<li style="font-weight: 400"><span style="font-weight: 400">$5.00 per unit</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">$5.00 per sqm</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">$5.00 per bottle</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">$5.00 per box</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">$5.00 with free delivery</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">$5.00 only</span></li>
</ul>
<h2><strong><img class="alignnone size-full wp-image-18734003701156" src="https://woocommerce.com/wp-content/uploads/2020/10/product-image-with-all-tags.png" alt="price before and after text for woocommerce" width="980" height="517" /><br />
Add Text Before or After Prices</strong></h2>
<p><span style="font-weight: 400">Show text before and/or after products to convey important pricing information. Text before and after prices can be used to convey pricing details such as units, and currency, or it can also be used for marketing purposes such as sales, promotions, and discounts.</span></p>
<h2><img class="alignnone size-full wp-image-18734003701162" src="https://woocommerce.com/wp-content/uploads/2020/10/add-text-before-and-after.png" alt="price before and after text for woocommerce" width="884" height="479" /></h2>
<h3>Add Labels and Stickers Before & After Price (New)</h3>
<p>You can add custom stickers and labels at the product level. These enhance the product’s visual appeal and help you showcase key information, such as sales, limited stock, etc.</p>
<p><img class="alignnone wp-image-18734003701182 size-full" src="https://woocommerce.com/wp-content/uploads/2020/10/product-with-badge.png" alt="price before and after text for woocommerce" width="980" height="293" /></p>
<h3>Insert Icons Before or After Product Prices (New)</h3>
<p>Display custom icons on desired product pages. These icons can convey information e.g. the product brand, marketplace, etc. You can upload these icons using the font awesome class (HTML class).</p>
<h2><img class="alignnone size-full wp-image-18734003701192" src="https://woocommerce.com/wp-content/uploads/2020/10/product-with-font.png" alt="price before and after text for woocommerce" width="980" height="292" /></h2>
<p>Automatically Calculate Discounted Percentages (New)</p>
<p><span style="font-weight: 400">The plugin automatically calculates the percentage discount. When you wish to apply discounts to a product, simply choose the item and add regular and sale prices. To show automatically calculated percentages, use the shortcode: <strong>[Discount]</strong>.</span></p>
<p><img class="alignnone size-full wp-image-18734003701334" src="https://woocommerce.com/wp-content/uploads/2020/10/discount-feature.png" alt="price before and after text for woocommerce" width="980" height="292" /></p>
<h2>Create multiple rules to add text</h2>
<p>Price Text comes with a powerful rule-based management system to add different text for different products, categories, and user roles.</p>
<p><strong>While creating rules, you can specify following details:</strong></p>
<ul>
<li>Rule name.</li>
<li>Priority.</li>
<li>User roles restriction.</li>
<li>Specify products by:
<ul>
<li>Individual products.</li>
<li>Product categories.</li>
<li>Product tags.</li>
<li>Price range.</li>
</ul>
</li>
<li>Before and after price text.</li>
<li>Customize text color, font size, and font family.</li>
<li>Choose to show text only on shop or product pages.</li>
</ul>
<p><img class="alignnone size-full wp-image-18734003701346" src="https://woocommerce.com/wp-content/uploads/2020/10/2-edit-post.png" alt="price before and after text for woocommerce" width="980" height="799" /></p>
<h2>Add Text from the Product Edit Sheet</h2>
<p>Instead of adding text in products using price text rules, you can also add text before & after price to a specific product using the product edit sheet. Moreover, you can also add different text before & after prices for different variations of a single product.</p>
<p><img class="alignnone size-full wp-image-18734003701393" src="https://woocommerce.com/wp-content/uploads/2020/10/4-2.png" alt="price before and after text for woocommerce" width="980" height="334" /></p>
<h2>More Customization Options</h2>
<p>Price text for WooCommerce is a highly customizable extension in which from font color to its size and style everything is customizable. Yet if you want to style it a certain way which is not possible through extension, you can use the custom CSS field. The following customization options are available in General settings.</p>
<ul>
<li>Show text on listing pages.</li>
<li>Show text on product pages.</li>
<li>Select font size and color.</li>
<li>Select font family or specify your custom font family name.</li>
<li>Add custom CSS to style text before & after price</li>
</ul>
<p><img class="alignnone size-full wp-image-18734003701362" src="https://woocommerce.com/wp-content/uploads/2020/10/general-settings-screely.png" alt="price before and after text for woocommerce" width="873" height="656" /></p>

Price Text

<p><span style="font-weight: 400">Add custom text before and/or after the prices to inform users of additional product information, such as sales & discounts, limited stock, pricing units, etc. </span></p>

<p class="p1">Roles & Rules B2B for WooCommerce helps you create professional B2B pricing without complex wholesale setups. Use your existing WooCommerce prices as the foundation and apply flexible role-based rules on top. Perfect for wholesale stores, distributors, VIP pricing, and B2B + B2C shops.</p>
<p class="p1">No pricing duplication.<br />
No stacking conflicts.<br />
Just clean, predictable role-based pricing.</p>
<p class="p1"><b>Why Choose Roles & Rules B2B?</b></p>
<p class="p2">Unlike large wholesale suites, Roles & Rules B2B focuses on <b>accurate pricing, flexibility, and performance</b>.</p>
<ul class="ul1">
<li class="li2">Built on native WooCommerce pricing</li>
<li class="li2">No duplicate price lists</li>
<li class="li2">Flexible role-based rules</li>
<li class="li2">Category & product rule inheritance</li>
<li class="li2">VAT exempt and net pricing</li>
<li class="li2">B2B + B2C store support</li>
<li>Coupons automatically applied for role</li>
<li class="li2">Lightweight and fast</li>
</ul>
<p class="p2">Update your WooCommerce price once — role pricing follows automatically.</p>
<p class="p1"><b>Key Features<br />
</b></p>
<ul class="wccom-tick-list-primary">
<li class="li1" data-start="702" data-end="792"><strong data-start="704" data-end="735">Role-based pricing</strong><br data-start="735" data-end="738" />Create discounts or markups per role using your existing WooCommerce prices. Perfect for wholesalers, partners, and VIP customers.</li>
<li class="li1" data-start="794" data-end="949"><strong data-start="796" data-end="821">Cart-aware quantity discounts</strong><br data-start="821" data-end="824" />Create deals like “Buy 3+, get 40%” that replace — never stack — with other rules.</li>
<li class="li1" data-start="951" data-end="1090"><strong data-start="953" data-end="985">Product & Category Rules</strong><br data-start="985" data-end="988" />Apply pricing to specific products or categories. Child categories automatically inherit parent rules.</li>
<li class="li1" data-start="1092" data-end="1173"><strong data-start="1094" data-end="1118">Storewide Role Promotions</strong><br data-start="1118" data-end="1121" />Schedule role-based promotions with start and end dates.</li>
<li class="li1" data-start="1175" data-end="1274"><strong data-start="1177" data-end="1205">Privacy & Access Control</strong><br data-start="1205" data-end="1208" />Hide prices, products, or categories for selected roles or guests.</li>
<li class="li1" data-start="1276" data-end="1388"><strong data-start="1278" data-end="1302">Role-Based VAT & Tax</strong><br data-start="1302" data-end="1305" />Exempt roles, show net pricing, and control tax display.</li>
<li class="li1"><strong>B2B Customer Benefits Page</strong><br />
Show customers their role, pricing rules, and discounts directly in My Account.</li>
<li class="li1"><strong>Centralized Role Management</strong><br />
Manage B2B and B2C roles in one place.</li>
<li class="li1"><strong>Private Store Mode</strong><br />
Hide prices and restrict store access for non-logged-in users.</li>
<li class="li1" data-start="1390" data-end="1459"><strong data-start="1392" data-end="1405">Dark mode</strong><br data-start="1405" data-end="1408" />Built-in dark mode for a clean, low-glare admin experience.</li>
</ul>
<p class="p1"><b>Built for B2B + B2C Stores<br />
</b>Roles & Rules B2B is designed for stores serving both business and retail customers.</p>
<p class="p2">Use cases include:</p>
<ul class="ul1">
<li class="li2">Wholesale stores</li>
<li class="li2">Distributor pricing</li>
<li class="li2">VIP customer programs</li>
<li class="li2">Partner pricing</li>
<li class="li2">Private catalogs</li>
<li class="li2">B2B + B2C hybrid stores</li>
</ul>
<h2><strong>General Rules & Storewide Discounts</strong></h2>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.13-general.png"><img class="alignnone wp-image-18734004605519 size-large" title="Roles & Rules B2B - rules list" src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.13-general.png?w=980" alt="Set up general rules" width="980" height="644" /></a></p>
<p class="p1">Start by defining roles like VIP, Wholesale, or Distributor.</p>
<ul class="ul1">
<li class="li1">Apply storewide discounts</li>
<li class="li1">Schedule promotions</li>
<li class="li1">Add optional coupons (automatically applied)</li>
<li class="li1">Fine-tune later with category and product rules</li>
</ul>
<h2><strong><br />
Category Rules & Promotions</strong></h2>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.13-categories.png"><img class="alignnone wp-image-18734004605518 size-large" src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.13-categories.png?w=980" alt="Set up category rules" width="980" height="616" /></a></p>
<p class="p1">Customize pricing at the category level.</p>
<ul class="ul1">
<li class="li1">Parent category inheritance</li>
<li class="li1">Quantity-based discounts</li>
<li class="li1">Scheduled promotions</li>
<li class="li1">Hide categories per role</li>
</ul>
<h2>Product-Specific Pricing</h2>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.13-products.png"><img class="alignnone wp-image-18734004605517 size-large" src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.13-products.png?w=980" alt="Set up product rules" width="980" height="721" /></a></p>
<p class="p1">Fine-tune pricing for individual products.</p>
<ul class="ul1">
<li class="li1">Role-based adjustments</li>
<li class="li1">Quantity pricing</li>
<li class="li1">Variable product support</li>
<li class="li1">Subscription support</li>
</ul>
<h2>Flexible Role Management</h2>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.1-roles.png"><img class="alignnone wp-image-18734003342778 " src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.1-roles.png" alt="Roles & Rules B2B - roles" width="850" height="628" /></a></p>
<p class="p1">With the <b>Roles</b> tab, you can quickly create and manage roles for both B2B and B2C customers. Set VAT exemptions, bulk-assign roles, and customize permissions to align with your business needs. Easily edit, delete, or expand role capabilities as needed.</p>
<p> </p>
<h2>Customer Benefits Page</h2>
<p class="p1"><a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.6.4-benefits.png"><img class="alignnone wp-image-18734006488667 size-medium" style="padding: 4px;border: 8px solid silver" src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.6.4-benefits.png?w=825" alt="Customer benefits" width="825" height="1033" /></a></p>
<p class="p1">Add a dedicated Benefits page in My Account.</p>
<p class="p1">Customers can view:</p>
<ul class="ul1">
<li class="li1">Role-based pricing</li>
<li class="li1">Category discounts</li>
<li class="li1">Product-specific rules</li>
<li class="li1">Quantity pricing</li>
<li class="li1">VAT settings</li>
<li>Coupon discounts</li>
<li class="li1">Restricted items</li>
</ul>
<p class="p1">This reduces confusion and improves the B2B experience.</p>
<p> </p>
<h2>Streamlined Order Creation for B2B Customers</h2>
<h2><a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.9-edit-order.png"><img class="alignnone wp-image-18734004164682" src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.9-edit-order.png" alt="Roles & Rules B2B for WooCommerce - edit order" width="850" height="537" /></a></h2>
<p class="p1">Create orders directly in WooCommerce admin with role-based pricing. When placing orders by phone or email, the customer’s role is automatically applied, ensuring accurate pricing. Use the “Recalculate Prices” button to update prices according to the customer’s role.</p>
<h2>Customizable Registration Form and User Roles</h2>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-1.2.17-reg-form.png"><img class="alignnone wp-image-18734000515131 " src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-1.2.17-reg-form.png" alt="" width="689" height="628" /></a></p>
<p class="p1">Create a customized registration form on the “My Account” page with configurable fields. Control access by preventing auto-login for security, and easily customize or translate field labels. Display essential customer information on profiles for streamlined management.</p>
<h2>Format prices & labels</h2>
<figure id="attachment_18734004185836" aria-describedby="caption-attachment-18734004185836" style="width: 694px" class="wp-caption alignnone"><a href="https://woocommerce.com/wp-content/uploads/2020/12/cas-shop-discounts.png"><img class="wp-image-18734004185836" src="https://woocommerce.com/wp-content/uploads/2020/12/cas-shop-discounts.png" alt="Shop - filter and discounts" width="694" height="759" /></a><figcaption id="caption-attachment-18734004185836" class="wp-caption-text">Screenshot: Net prices with percent savings and a “Buy 3+, get 25%” label (custom color).</figcaption></figure>
<p>Show prices exactly how each role expects to see them. In this example, the role sees <strong data-start="360" data-end="384">net prices (ex. VAT)</strong>, a <strong data-start="388" data-end="413">percent savings badge</strong>, and a <strong data-start="421" data-end="446">dynamic quantity deal</strong> (“Buy 3+, get 25%”). The yellow highlight and label style are fully configurable in Roles & Rules settings.</p>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-product-discounted.png"><img class="alignnone wp-image-18734004185860 " src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-product-discounted.png" alt="Roles & Rules B2B for WooCommerce - product discounted" width="693" height="670" /></a></p>
<p>Here is an example on how a variable product can look with dynamic pricing.</p>
<h2>Net Prices and Tax Exemption</h2>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.12-cart-ex-vat.png"><img class="alignnone wp-image-18734004231357 " src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.12-cart-ex-vat.png" alt="Roles & Rules B2B for WooCommerce, cart ex. VAT" width="692" height="574" /></a></p>
<p class="p1">Display prices excluding VAT for selected roles.</p>
<p class="p1">Perfect for:</p>
<ul class="ul1">
<li class="li1">International B2B</li>
<li class="li1">Wholesale customers</li>
<li class="li1">VAT-exempt clients</li>
</ul>
<h2 class="p1">Private Store Mode</h2>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-private-store.png"><img class="alignnone wp-image-18734004185876 " src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-private-store.png" alt="Roles & Rules B2B for WooCommerce - private store" width="667" height="804" /></a></p>
<p class="p1">Create a members-only catalog.</p>
<ul class="ul1">
<li class="li1">Hide prices</li>
<li class="li1">Hide add-to-cart</li>
<li class="li1"><span style="letter-spacing: -0.011em">Restrict guest access</span></li>
</ul>
<p class="p1"><b>Seamless WooCommerce Integration</b></p>
<p class="p2">Works with:</p>
<ul class="ul1">
<li class="li2">WooCommerce Subscriptions</li>
<li class="li2">Product Bundles</li>
<li class="li2">Currency Switchers</li>
<li class="li2">Cart & Checkout Blocks</li>
<li class="li2">Popular WooCommerce plugins</li>
</ul>
<p class="p1"><b>Why Store Owners Choose Roles & Rules B2B</b></p>
<ul class="ul1">
<li class="li2">Flexible pricing rules</li>
<li class="li2">Clean pricing logic</li>
<li class="li2">Lightweight performance</li>
<li class="li2">No duplicate price lists</li>
<li class="li2">Easy to maintain</li>
</ul>
<p class="p2">Roles & Rules B2B gives you powerful B2B pricing without complexity.</p>

Roles & Rules B2B

<p>Role-based pricing for B2B + B2C WooCommerce stores — with quantity discounts, coupons, VAT control, and no pricing duplication.</p>

Price Text vs Roles & Rules B2B