<ul class="wccom-tick-list-primary">
<li><strong>Highlight product USPs in the text before & after the price</strong></li>
<li><strong>Grab customer’s attention using catchy phrases</strong></li>
<li><strong>Remind customers of discount offers and promotions</strong></li>
<li style="font-weight: 400"><strong>Create FOMO by mentioning stock status or promotion ending date</strong></li>
<li style="font-weight: 400"><strong>Reinforce brand identity by mentioning your brand’s qualities</strong></li>
<li><strong>Add catchy text to enforce impulsive buying in customers </strong></li>
</ul>
<hr />
<h1 style="text-align: center"><em>Share Crucial Price-Related Information</em></h1>
<p><span style="font-weight: 400">Sales, discounts, and special prices are great ways to attract customers, but if you don’t highlight them properly, you can miss out on a huge opportunity. To ensure your marketing efforts bring maximum returns, you can use the WooCommerce Price Text plugin to seamlessly add custom text before and/or after product prices. </span></p>
<p><span style="font-weight: 400">Show additional product information such as pricing units, retail price, wholesale price, discounts, sales, limited stock availability, etc. The clarity empowers customers to make informed purchasing decisions while also highlighting special offers and important product information directly on prices. </span></p>
<p><span style="font-weight: 400">Display custom text on all or specific products and categories and limit text visibility for undesired customers. With the user-friendly customization features, fully customize the font colors and add custom icons and badges to maximize the visual appeal.<br />
</span></p>
<div class="twocol-one">
<p style="margin-bottom: 1em"><img class="alignnone wp-image-18734003677214 size-full" src="https://woocommerce.com/wp-content/uploads/2020/10/marketing-2-e1715249721416.png" alt="" width="67" height="67" /></p>
<h3>Highlight Product USPs</h3>
<p>Highlighting the product’s unique selling proposition makes it easier for the customer to differentiate between similar products and increases the chances of conversion.</p>
<hr />
<p style="margin-bottom: 1em"><img class="alignnone wp-image-18734003677303 size-full" src="https://woocommerce.com/wp-content/uploads/2020/10/1121-e1715251169108.png" alt="" width="67" height="67" /></p>
<h3>Utilize Brand’s Strength</h3>
<p>Mentioning the brand’s known strengths with the product price makes it easier for customers to make a purchase decision, or it may provide the final push the customer is looking for to purchase the products</p>
<hr />
<p style="margin-bottom: 1em"><img class="alignnone wp-image-18734003595266 size-full" src="https://woocommerce.com/wp-content/uploads/2020/07/earth-globe-tool-e1713881373180.png" alt="" width="68" height="68" /></p>
<h3>Translation Ready</h3>
<p>WPML support, with its multilingual capabilities, ensures ease of usage for users from all corners of the globe, catering to diverse linguistic preferences.</p>
<hr />
</div>
<div class="twocol-one last">
<p style="margin-bottom: 1em"><img class="alignnone wp-image-18734003677260 size-full" src="https://woocommerce.com/wp-content/uploads/2020/10/download-icon-price-131964743684156266_128-e1715250226491.png" alt="" width="67" height="67" /></p>
<h3>Convey Important Pricing Information</h3>
<p>Utilize the space before and after a price to communicate important pricing information, such as pricing units, price type, i.e., wholesale or retail price, discounted price, limited stock, etc.</p>
<hr />
<p style="margin-bottom: 1em"><img class="alignnone wp-image-18734003677372 size-full" src="https://woocommerce.com/wp-content/uploads/2020/10/252710-200-e1715252498345.png" alt="" width="67" height="67" /></p>
<h3><strong>Write Phrases That Convert More</strong></h3>
<p>Writing discount percentages and discount amounts can have a significant effect on conversions and can also trigger impulsive buying among customers while mention low stock can induce FOMO.</p>
<hr />
<p style="margin-bottom: 1em"><img class="alignnone wp-image-18734003677508 size-full" src="https://woocommerce.com/wp-content/uploads/2020/10/ty-dolar-sign-e1715255209558.png" alt="" width="67" height="71" /></p>
<h3><strong>Provide a Clear Understanding of Prices</strong></h3>
<p>Adding pricing units, price types, and tax information makes it easier for the customer to understand pricing, which results in decreased returns.</p>
<hr />
</div>
<h2><strong>Features:<br />
</strong></h2>
<ul>
<li>Add text before price.</li>
<li>Add text after price.</li>
<li>Add text for individual products from the product edit sheet.</li>
<li>Create rules to add text in bulk for:
<ul>
<li>Specific products.</li>
<li>Product categories.</li>
<li>Product tags.</li>
<li>Price range.</li>
<li>User roles.</li>
</ul>
</li>
<li>Customize text color, font family, and font size.</li>
<li>Show text on the product detail page and/or archive pages.</li>
<li class="changelog-entry-type entry-type__update" title="update" aria-label="update" data-type="u"><span class="wccom-product-changelog-modal__content">Add icons and badges with price text. (<strong>New</strong>)</span></li>
<li>Use short-code to automatically calculate the discount percentage and show before/after price <span class="wccom-product-changelog-modal__content">(<strong>New</strong>)</span></li>
<li>Use custom CSS for modification of price text even further <span class="wccom-product-changelog-modal__content">(<strong>New</strong>)</span></li>
</ul>
<h2><b>Examples of Text Before Product Price </b></h2>
<ul>
<li style="font-weight: 400"><span style="font-weight: 400">Buy Now for $5.00</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Starting from $5.00</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">VIP customers price $5.00</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Limited Time Offer $5.00</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Introductory Price $5.00</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Wholesale price $5</span></li>
</ul>
<h2><b>Examples of Text After Product Price </b></h2>
<ul>
<li style="font-weight: 400"><span style="font-weight: 400">$5.00 per unit</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">$5.00 per sqm</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">$5.00 per bottle</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">$5.00 per box</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">$5.00 with free delivery</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">$5.00 only</span></li>
</ul>
<h2><strong><img class="alignnone size-full wp-image-18734003701156" src="https://woocommerce.com/wp-content/uploads/2020/10/product-image-with-all-tags.png" alt="price before and after text for woocommerce" width="980" height="517" /><br />
Add Text Before or After Prices</strong></h2>
<p><span style="font-weight: 400">Show text before and/or after products to convey important pricing information. Text before and after prices can be used to convey pricing details such as units, and currency, or it can also be used for marketing purposes such as sales, promotions, and discounts.</span></p>
<h2><img class="alignnone size-full wp-image-18734003701162" src="https://woocommerce.com/wp-content/uploads/2020/10/add-text-before-and-after.png" alt="price before and after text for woocommerce" width="884" height="479" /></h2>
<h3>Add Labels and Stickers Before & After Price (New)</h3>
<p>You can add custom stickers and labels at the product level. These enhance the product’s visual appeal and help you showcase key information, such as sales, limited stock, etc.</p>
<p><img class="alignnone wp-image-18734003701182 size-full" src="https://woocommerce.com/wp-content/uploads/2020/10/product-with-badge.png" alt="price before and after text for woocommerce" width="980" height="293" /></p>
<h3>Insert Icons Before or After Product Prices (New)</h3>
<p>Display custom icons on desired product pages. These icons can convey information e.g. the product brand, marketplace, etc. You can upload these icons using the font awesome class (HTML class).</p>
<h2><img class="alignnone size-full wp-image-18734003701192" src="https://woocommerce.com/wp-content/uploads/2020/10/product-with-font.png" alt="price before and after text for woocommerce" width="980" height="292" /></h2>
<p>Automatically Calculate Discounted Percentages (New)</p>
<p><span style="font-weight: 400">The plugin automatically calculates the percentage discount. When you wish to apply discounts to a product, simply choose the item and add regular and sale prices. To show automatically calculated percentages, use the shortcode: <strong>[Discount]</strong>.</span></p>
<p><img class="alignnone size-full wp-image-18734003701334" src="https://woocommerce.com/wp-content/uploads/2020/10/discount-feature.png" alt="price before and after text for woocommerce" width="980" height="292" /></p>
<h2>Create multiple rules to add text</h2>
<p>Price Text comes with a powerful rule-based management system to add different text for different products, categories, and user roles.</p>
<p><strong>While creating rules, you can specify following details:</strong></p>
<ul>
<li>Rule name.</li>
<li>Priority.</li>
<li>User roles restriction.</li>
<li>Specify products by:
<ul>
<li>Individual products.</li>
<li>Product categories.</li>
<li>Product tags.</li>
<li>Price range.</li>
</ul>
</li>
<li>Before and after price text.</li>
<li>Customize text color, font size, and font family.</li>
<li>Choose to show text only on shop or product pages.</li>
</ul>
<p><img class="alignnone size-full wp-image-18734003701346" src="https://woocommerce.com/wp-content/uploads/2020/10/2-edit-post.png" alt="price before and after text for woocommerce" width="980" height="799" /></p>
<h2>Add Text from the Product Edit Sheet</h2>
<p>Instead of adding text in products using price text rules, you can also add text before & after price to a specific product using the product edit sheet. Moreover, you can also add different text before & after prices for different variations of a single product.</p>
<p><img class="alignnone size-full wp-image-18734003701393" src="https://woocommerce.com/wp-content/uploads/2020/10/4-2.png" alt="price before and after text for woocommerce" width="980" height="334" /></p>
<h2>More Customization Options</h2>
<p>Price text for WooCommerce is a highly customizable extension in which from font color to its size and style everything is customizable. Yet if you want to style it a certain way which is not possible through extension, you can use the custom CSS field. The following customization options are available in General settings.</p>
<ul>
<li>Show text on listing pages.</li>
<li>Show text on product pages.</li>
<li>Select font size and color.</li>
<li>Select font family or specify your custom font family name.</li>
<li>Add custom CSS to style text before & after price</li>
</ul>
<p><img class="alignnone size-full wp-image-18734003701362" src="https://woocommerce.com/wp-content/uploads/2020/10/general-settings-screely.png" alt="price before and after text for woocommerce" width="873" height="656" /></p>

Price Text

<p><span style="font-weight: 400">Add custom text before and/or after the prices to inform users of additional product information, such as sales & discounts, limited stock, pricing units, etc. </span></p>

<h2>WooCommerce Role Based Pricing Plugin – Set WooCommerce Prices by User Role</h2>
<p>If you’re running a <strong>WooCommerce wholesale store</strong>, a <strong>B2B shop</strong>, or a <strong>membership-based website</strong>, this <strong>WooCommerce role based pricing plugin</strong> allows you to easily set <strong>WooCommerce prices by user role</strong> — no coding required.</p>
<p>With this powerful solution, you can configure <strong>WooCommerce role based prices</strong> for wholesalers, VIP members, resellers, or any custom customer role. Whether you want to apply wholesale discounts, membership pricing, or dynamic pricing rules, this plugin lets you manage <strong>WooCommerce role based pricing</strong> directly from the WooCommerce product editor.</p>
<p>Each user automatically sees their assigned <strong>WooCommerce prices by user role</strong>, ensuring accurate pricing for different customer groups.</p>
<h2>Why Use WooCommerce Role Based Pricing?</h2>
<p>This <strong>WooCommerce role based pricing plugin</strong> provides powerful tools to manage <strong>WooCommerce role based prices</strong> and dynamic <strong>WooCommerce prices by user role</strong> for wholesale and B2B stores.</p>
<ul>
<li><strong>Set Fixed WooCommerce Prices by User Role</strong>: Create different prices for wholesale, reseller, VIP, or custom roles.</li>
<li><strong>Automatic Discounts</strong>: Apply percentage discounts to generate <strong>WooCommerce role based prices</strong> automatically.</li>
<li><strong>Supports Variable Products</strong>: Configure <strong>WooCommerce prices by user role</strong> for both simple and variable products.</li>
<li><strong>WooCommerce Block Theme Compatible</strong>: Fully compatible with modern block-based WooCommerce themes.</li>
<li><strong>Clear Discount Display</strong>: Show discounted <strong>WooCommerce role based prices</strong> with strikethrough and badges.</li>
</ul>
<h2>Features</h2>
<p>This plugin makes managing <strong>WooCommerce role based pricing</strong> simple and flexible.</p>
<ul>
<li><strong>Role-Based Pricing</strong>: Assign custom <strong>WooCommerce prices by user role</strong> for any WordPress role.</li>
<li><strong>Flexible Pricing Options</strong>
<ul>
<li>Fixed Prices for each role</li>
<li>Percentage Discounts applied automatically</li>
</ul>
</li>
<li><strong>Smart Price Display</strong>
<ul>
<li>Shows regular price with strikethrough</li>
<li>Displays discount percentage badge</li>
<li>Supports accurate decimal pricing</li>
</ul>
</li>
<li><strong>Accordion Interface</strong>: Easily manage <strong>WooCommerce role based prices</strong> inside the product edit page.</li>
<li><strong>Role Management</strong>: Create or edit user roles directly from plugin settings.</li>
<li><strong>Cart & Checkout Integration</strong>: <strong>WooCommerce prices by user role</strong> apply automatically during cart and checkout.</li>
<li><strong>Variable Product Pricing</strong>: Assign <strong>WooCommerce role based prices</strong> for each product variation.</li>
</ul>
<h2>Advantages</h2>
<ul>
<li><strong>Increase Sales</strong>: Offer exclusive <strong>WooCommerce role based pricing</strong> to wholesalers and members.</li>
<li><strong>Save Time</strong>: Manage <strong>WooCommerce prices by user role</strong> directly from product pages.</li>
<li><strong>Automatic Discounts</strong>: Percentage discounts calculate automatically.</li>
<li><strong>Professional Pricing Display</strong>: Show clear <strong>WooCommerce role based prices</strong> on the front end.</li>
<li><strong>Flexible Pricing Strategy</strong>: Perfect for wholesale, B2B, and membership stores.</li>
</ul>
<h2>How It Works</h2>
<ol>
<li><strong>Manage Roles</strong>: Create or edit user roles in WooCommerce → Role Pricing settings.</li>
<li><strong>Set WooCommerce Role Based Prices</strong>: Open a product → Role Pricing tab → choose fixed price or percentage discount.</li>
<li><strong>Save Product</strong>: Prices automatically apply to users based on their role.</li>
<li><strong>Cart & Checkout</strong>: Customers automatically see their <strong>WooCommerce prices by user role</strong>.</li>
</ol>
<h2>Pricing Logic</h2>
<ul>
<li><strong>Fixed Price</strong>: Apply direct <strong>WooCommerce role based prices</strong> for each role.</li>
<li><strong>Percentage Discount</strong>: Automatically calculate discounted <strong>WooCommerce prices by user role</strong>.</li>
</ul>
<h2>Use Cases</h2>
<p>This <strong>WooCommerce role based pricing plugin</strong> is perfect for:</p>
<ul>
<li>B2B shops supplying retailers</li>
<li>Wholesale WooCommerce stores</li>
<li>Membership sites offering VIP discounts</li>
<li>Multi-tier pricing stores</li>
<li>Stores needing automated <strong>WooCommerce role based prices</strong></li>
</ul>
<h2>WooCommerce Wholesale Pricing Features Comparison</h2>
<table>
<tbody>
<tr>
<th>Feature</th>
<th>User Role Based Price</th>
<th>Other Plugins</th>
</tr>
<tr>
<td>Fixed prices per user role</td>
<td></td>
<td>Limited</td>
</tr>
<tr>
<td>Percentage discounts per role</td>
<td></td>
<td>Some support</td>
</tr>
<tr>
<td>Supports block-based themes</td>
<td></td>
<td>Often no</td>
</tr>
<tr>
<td>Front-end discount badges</td>
<td></td>
<td>No</td>
</tr>
<tr>
<td>Custom user role creation</td>
<td></td>
<td>Extra plugin required</td>
</tr>
<tr>
<td>Variable product pricing</td>
<td></td>
<td>Limited</td>
</tr>
<tr>
<td>Cart & checkout integration</td>
<td></td>
<td>Partial</td>
</tr>
</tbody>
</table>
<p><a href="https://woocommerce.com/wp-content/uploads/2025/11/user-role-based-price-variable.png"><br />
<img class="alignnone wp-image-18734005962867 size-full" src="https://woocommerce.com/wp-content/uploads/2025/11/user-role-based-price-variable.png" alt="Variable Product Role Pricing" width="1269" height="4301" /><br />
</a></p>
<p><a href="https://woocommerce.com/wp-content/uploads/2025/11/Edit-product-page.png"><br />
<img class="alignnone wp-image-18734005962804 size-full" src="https://woocommerce.com/wp-content/uploads/2025/11/Edit-product-page.png" alt="Edit Product Role Pricing" width="1281" height="1554" /><br />
</a></p>
<p><a href="https://woocommerce.com/wp-content/uploads/2025/11/user-role-based-price_bd2077.png"><br />
<img class="alignnone wp-image-18734005962817 size-medium" src="https://woocommerce.com/wp-content/uploads/2025/11/user-role-based-price_bd2077.png?w=896" alt="Front-end Role Price Display" width="896" height="462" /><br />
</a></p>
<p><a href="https://woocommerce.com/wp-content/uploads/2025/11/Cart-–-WooCommerce.png"><br />
<img class="alignnone wp-image-18734005962834 size-medium" src="https://woocommerce.com/wp-content/uploads/2025/11/Cart-–-WooCommerce.png?w=896" alt="Cart Showing Role-Based Prices" width="896" height="462" /><br />
</a></p>
<p><a href="https://woocommerce.com/wp-content/uploads/2025/11/Role-Based-Pricing-Settings.png"><br />
<img class="alignnone wp-image-18734005962841 size-medium" src="https://woocommerce.com/wp-content/uploads/2025/11/Role-Based-Pricing-Settings.png?w=896" alt="Role-Based Pricing Settings" width="896" height="777" /><br />
</a></p>

User Roles Based Price

<p>Create dynamic <strong data-start="5886" data-end="5920">WooCommerce role based pricing</strong> and easily set <strong data-start="5936" data-end="5971">WooCommerce prices by user role</strong>. Perfect for wholesale, B2B, and membership stores needing custom <strong data-start="6038" data-end="6071">WooCommerce role based prices</strong>.</p>

Price Text vs User Roles Based Price