Product badges and labels for WooCommerce enable you to create custom badges and display them directly on your product images. Design badges in three formats: Text, Image, and Countdown. You can also use dynamic pricing tags to automatically show live discount values without any manual updates.
Display rules let you target badges by product, category, product type, stock status, price, sale status, tag, and more. Every badge includes a real-time live preview so you can fine-tune the design before it goes live on your store.
<h2>Features</h2>
<ul>
<li style="font-weight: 400">Create custom badges in Text, Image, and Countdown.</li>
<li style="font-weight: 400">Use dynamic pricing tags to auto-display discount percentages and sale prices.</li>
<li style="font-weight: 400">Choose from a predefined badge image library or upload your own custom badge image.</li>
<li style="font-weight: 400">Build multiple display rules with condition-based targeting.</li>
<li style="font-weight: 400">Target by product, category, product type, featured product, stock status, price, tag, and more.</li>
<li style="font-weight: 400">Schedule badges to display only during a specific date range.</li>
<li style="font-weight: 400">Show badges to all users or restrict visibility to specific customer roles.</li>
<li style="font-weight: 400">Customize badge size, padding, margin, border radius, opacity, and 3D rotation.</li>
<li style="font-weight: 400">Drag and drop the badge position directly on the product image in real time.</li>
<li style="font-weight: 400">Live preview panel updates instantly as you design each badge.</li>
<li style="font-weight: 400">Hide badges on single product pages.</li>
<li style="font-weight: 400">Hide badges on mobile devices.</li>
</ul>
<h3>Create Custom Sale Badges</h3>
Product Badges and Labels for WooCommerce lets you create unlimited badges and assign them to any product or group of products using display rules. Build a badge once and reuse it across as many rules as needed, keeping your badge library organized and easy to manage.
<img class="alignnone size-medium wp-image-18734006563358" src="https://woocommerce.com/wp-content/uploads/2026/05/Create-Custom-Sale-Badges.png?w=896" alt="Create Custom Sale Badges" width="896" height="445" />
<h4>Text Badges</h4>
Design text-based badges using a built-in rich text editor with font, size, color, bold, italic, and alignment controls. Use dynamic pricing tags such as {percentage}, {discount}, {price}, {saleprice}, and {delprice} to automatically pull live product data into your badge.
<img class="alignnone size-medium wp-image-18734006563353" src="https://woocommerce.com/wp-content/uploads/2026/05/Text-Badges.png?w=896" alt="Text Badges" width="896" height="410" />
<h4>Image Badges</h4>
The WooCommerce product badge allows you to select from a built-in library of predefined badges or upload your own custom badge image. Adjust the image scale using a percentage slider and preview the result instantly in the live preview panel.
<img class="alignnone size-medium wp-image-18734006563359" src="https://woocommerce.com/wp-content/uploads/2026/05/Image-Badges.png?w=896" alt="Image Badges" width="896" height="384" />
<h4>Countdown Badges</h4>
Display a live countdown timer badge that displays days, hours, minutes, and seconds directly on the product image. Set a target end date and time, pick a custom text color, and choose to hide the timer automatically when it expires.
<img class="alignnone size-medium wp-image-18734006563354" src="https://woocommerce.com/wp-content/uploads/2026/05/Countdown-Badges.png?w=896" alt="Countdown Badges" width="896" height="380" />
<h3>Create Multiple Rules to Display Badges</h3>
Create multiple display rules and assign a different badge to each one. Rules support a wide range of conditions, including on all products, on sale, specific products, category, price, sale price, and more.
<img class="alignnone size-medium wp-image-18734006563357" src="https://woocommerce.com/wp-content/uploads/2026/05/Create-Multiple-Rules-to-Display-Badges.png?w=896" alt="Create Multiple Rules to Display Badges" width="896" height="386" />
<h3>Dynamic Sales Pricing Tags</h3>
Text badges support dynamic pricing tokens that automatically pull live product data and display it directly on the badge. Use tags like {percentage}, {discount}, {saleprice}, and more to show real-time pricing information without ever editing a badge manually.
<img class="alignnone size-medium wp-image-18734006563356" src="https://woocommerce.com/wp-content/uploads/2026/05/Dynamic-Sales-Pricing-Tags.png?w=792" alt="Dynamic Sales Pricing Tags" width="792" height="431" />
<h3>Predefined Badge Library</h3>
Product Badges and Label for WooCommerce provides you with a built-in library of professionally designed badge images ready to apply in a single click. From BOGO to Buy 1 Get 1 Free and more, the library covers the most popular promotional formats. You can also upload your own custom badge image.
<img class="alignnone size-medium wp-image-18734006563355" src="https://woocommerce.com/wp-content/uploads/2026/05/Predefined-Badge-Library.png?w=896" alt="Predefined Badge Library" width="896" height="509" />
<h3>Scheduled and Role-Based Badges</h3>
Schedule any badge to run within a specific date range and let it appear and disappear automatically. Combine this with role-based visibility to show exclusive promotions only to the customers who should see them, whether that is members, wholesalers, or any other user group.
<img class="alignnone size-medium wp-image-18734006563352" src="https://woocommerce.com/wp-content/uploads/2026/05/Scheduled-and-Role-Based-Badges.png?w=896" alt="Scheduled and Role-Based Badges" width="896" height="341" />
<h3>Customize the Badges</h3>
Product badges and labels for WooCommerce let you personalize your sale badge. You can customize the size, padding, border radius, opacity, and more. Simply drag the badge to your desired position in the live preview panel and see every change reflected in real time.
<img class="alignnone size-medium wp-image-18734006563360" src="https://woocommerce.com/wp-content/uploads/2026/05/Customize-the-Badges.png?w=896" alt="Customize the Badges" width="896" height="619" />

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