<p><span style="font-weight: 400">Product badges and labels for WooCommerce enable you to create custom badges and display them directly on your product images. Design badges in three formats: Text, Image, and Countdown. You can also use dynamic pricing tags to automatically show live discount values without any manual updates.</span></p>
<p><span style="font-weight: 400">Display rules let you target badges by product, category, product type, stock status, price, sale status, tag, and more. Every badge includes a real-time live preview so you can fine-tune the design before it goes live on your store.</span></p>
<h2><b>Features</b></h2>
<ul>
<li style="font-weight: 400"><span style="font-weight: 400">Create custom badges in Text, Image, and Countdown.</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Use dynamic pricing tags to auto-display discount percentages and sale prices.</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Choose from a predefined badge image library or upload your own custom badge image.</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Build multiple display rules with condition-based targeting.</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Target by product, category, product type, featured product, stock status, price, tag, and more.</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Schedule badges to display only during a specific date range.</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Show badges to all users or restrict visibility to specific customer roles.</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Customize badge size, padding, margin, border radius, opacity, and 3D rotation.</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Drag and drop the badge position directly on the product image in real time.</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Live preview panel updates instantly as you design each badge.</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Hide badges on single product pages.</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Hide badges on mobile devices.</span></li>
</ul>
<h3><b>Create Custom Sale Badges</b></h3>
<p><span style="font-weight: 400">Product Badges and Labels for WooCommerce lets you create unlimited badges and assign them to any product or group of products using display rules. Build a badge once and reuse it across as many rules as needed, keeping your badge library organized and easy to manage.</span></p>
<p><img class="alignnone size-medium wp-image-18734006563358" src="https://woocommerce.com/wp-content/uploads/2026/05/Create-Custom-Sale-Badges.png?w=896" alt="Create Custom Sale Badges" width="896" height="445" /></p>
<h4><b>Text Badges</b></h4>
<p><span style="font-weight: 400">Design text-based badges using a built-in rich text editor with font, size, color, bold, italic, and alignment controls. Use dynamic pricing tags such as {percentage}, {discount}, {price}, {saleprice}, and {delprice} to automatically pull live product data into your badge.</span></p>
<p><img class="alignnone size-medium wp-image-18734006563353" src="https://woocommerce.com/wp-content/uploads/2026/05/Text-Badges.png?w=896" alt="Text Badges" width="896" height="410" /></p>
<h4><b>Image Badges</b></h4>
<p><span style="font-weight: 400">The WooCommerce product badge allows you to select from a built-in library of predefined badges or upload your own custom badge image. Adjust the image scale using a percentage slider and preview the result instantly in the live preview panel.</span></p>
<p><img class="alignnone size-medium wp-image-18734006563359" src="https://woocommerce.com/wp-content/uploads/2026/05/Image-Badges.png?w=896" alt="Image Badges" width="896" height="384" /></p>
<h4><b>Countdown Badges</b></h4>
<p><span style="font-weight: 400">Display a live countdown timer badge that displays days, hours, minutes, and seconds directly on the product image. Set a target end date and time, pick a custom text color, and choose to hide the timer automatically when it expires.</span></p>
<p><img class="alignnone size-medium wp-image-18734006563354" src="https://woocommerce.com/wp-content/uploads/2026/05/Countdown-Badges.png?w=896" alt="Countdown Badges" width="896" height="380" /></p>
<h3><b>Create Multiple Rules to Display Badges</b></h3>
<p><span style="font-weight: 400">Create multiple display rules and assign a different badge to each one. Rules support a wide range of conditions, including on all products, on sale, specific products, category, price, sale price, and more.</span></p>
<p><img class="alignnone size-medium wp-image-18734006563357" src="https://woocommerce.com/wp-content/uploads/2026/05/Create-Multiple-Rules-to-Display-Badges.png?w=896" alt="Create Multiple Rules to Display Badges" width="896" height="386" /></p>
<h3><b>Dynamic Sales Pricing Tags</b></h3>
<p><span style="font-weight: 400">Text badges support dynamic pricing tokens that automatically pull live product data and display it directly on the badge. Use tags like {percentage}, {discount}, {saleprice}, and more to show real-time pricing information without ever editing a badge manually.</span></p>
<p><img class="alignnone size-medium wp-image-18734006563356" src="https://woocommerce.com/wp-content/uploads/2026/05/Dynamic-Sales-Pricing-Tags.png?w=792" alt="Dynamic Sales Pricing Tags" width="792" height="431" /></p>
<h3><b>Predefined Badge Library</b></h3>
<p><span style="font-weight: 400">Product Badges and Label for WooCommerce provides you with a built-in library of professionally designed badge images ready to apply in a single click. From BOGO to Buy 1 Get 1 Free and more, the library covers the most popular promotional formats. You can also upload your own custom badge image.</span></p>
<p><img class="alignnone size-medium wp-image-18734006563355" src="https://woocommerce.com/wp-content/uploads/2026/05/Predefined-Badge-Library.png?w=896" alt="Predefined Badge Library" width="896" height="509" /></p>
<h3><b>Scheduled and Role-Based Badges</b></h3>
<p><span style="font-weight: 400">Schedule any badge to run within a specific date range and let it appear and disappear automatically. Combine this with role-based visibility to show exclusive promotions only to the customers who should see them, whether that is members, wholesalers, or any other user group.</span></p>
<p><img class="alignnone size-medium wp-image-18734006563352" src="https://woocommerce.com/wp-content/uploads/2026/05/Scheduled-and-Role-Based-Badges.png?w=896" alt="Scheduled and Role-Based Badges" width="896" height="341" /></p>
<h3><b>Customize the Badges</b></h3>
<p><span style="font-weight: 400">Product badges and labels for WooCommerce let you personalize your sale badge. You can customize the size, padding, border radius, opacity, and more. Simply drag the badge to your desired position in the live preview panel and see every change reflected in real time.</span></p>
<p><img class="alignnone size-medium wp-image-18734006563360" src="https://woocommerce.com/wp-content/uploads/2026/05/Customize-the-Badges.png?w=896" alt="Customize the Badges" width="896" height="619" /></p>

Product Badges and Labels

<p><b>Replace the default WooCommerce sale badge with fully custom text, image, and countdown badges that grab attention and drive conversions.</b></p>

<h2>Easily add captions to single-product photo galleries</h2>
<p>When present, image <strong><em>captions are read <a href="https://neilpatel.com/blog/shocking-truth-about-graphics/">up to 300% more</a> than a page’s main text</em></strong>. They are an opportunity to educate potential customers in bite-sized chunks, to tell as well as show why your product will solve a customer’s problem, and may be the only text on the page that gets read after the title.</p>
<p>Gallery Captions for WooCommerce adds captions to the photo gallery on WooCommerce single-product pages to help you show the best features if your products. The image’s title and caption are displayed below the image, both on the page and in the expanded lightbox view.</p>
<figure id="attachment_5444360" aria-describedby="caption-attachment-5444360" style="width: 650px" class="wp-caption alignnone"><img class="wp-image-5444360 size-large" src="https://woocommerce.com/wp-content/uploads/2020/02/wgc-screenshot-1.png?w=650" alt="A screenshot showing a product gallery with captions." width="650" height="371" /><figcaption id="caption-attachment-5444360" class="wp-caption-text">Captions can have either a title, text, or both. The title and text are displayed below the large image on single-product pages.</figcaption></figure>
<h3>Simple to use</h3>
<p>No configuration is required. If Gallery Captions for WooCommerce is active  and an image has a title or caption set, they’ll appear in the gallery.</p>
<figure id="attachment_5444408" aria-describedby="caption-attachment-5444408" style="width: 650px" class="wp-caption alignnone"><img class="wp-image-5444408 size-large" src="https://woocommerce.com/wp-content/uploads/2020/02/title-and-caption.png?w=650" alt="Screenshot showing how to set gallery captions" width="650" height="488" /><figcaption id="caption-attachment-5444408" class="wp-caption-text">Set the Title and/or Caption fields when adding images to a product’s gallery and they will appear below the image. The arrows show which piece of text is controlled by each form field in the media editor.</figcaption></figure>
<h3>Captions Help Sell More</h3>
<p>Because <a href="https://apps.prsa.org/Intelligence/Tactics/Articles/view/11649/1132/Get_the_Picture_Communicate_With_Captions#.XnOpuzdKhTb">captions may be the most-read text on a page</a>, and most people <a href="https://www.nngroup.com/articles/how-little-do-users-read/">only have time to read 28% of all the text</a> on a page, captions are a golden opportunity to communicate with your customers. Captions help customers understand your product better than an image alone; for example drawing attention to specialized features or reinforcing the quality of materials. They give you a chance to explain things that are difficult to communicate in an image like size, weight, or feel, in a place that’s highly likely to be read.</p>
<p>Using captions with your images helps customers be better-informed about their purchases so they can be confident that they are buying what they think they are buying.</p>
<h3>Technical Details</h3>
<ul class="wccom-tick-list-primary">
<li>Turn captions on or off by activating or deactivating the extension in WordPress Admin > Plugins.</li>
<li>Caption title and text is pulled from each image’s “Title” and “Caption” fields.</li>
<li>Gallery Captions for WooCommerce doesn’t change your data — it’s completely non-destructive.</li>
</ul>

Gallery Captions

<p>Increase conversions with captions in product page photo galleries and lightboxes.</p>

Product Badges and Labels vs Gallery Captions