<p><span style="font-weight: 400">Product badges and labels for WooCommerce enable you to create custom badges and display them directly on your product images. Design badges in three formats: Text, Image, and Countdown. You can also use dynamic pricing tags to automatically show live discount values without any manual updates.</span></p>
<p><span style="font-weight: 400">Display rules let you target badges by product, category, product type, stock status, price, sale status, tag, and more. Every badge includes a real-time live preview so you can fine-tune the design before it goes live on your store.</span></p>
<h2><b>Features</b></h2>
<ul>
<li style="font-weight: 400"><span style="font-weight: 400">Create custom badges in Text, Image, and Countdown.</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Use dynamic pricing tags to auto-display discount percentages and sale prices.</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Choose from a predefined badge image library or upload your own custom badge image.</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Build multiple display rules with condition-based targeting.</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Target by product, category, product type, featured product, stock status, price, tag, and more.</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Schedule badges to display only during a specific date range.</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Show badges to all users or restrict visibility to specific customer roles.</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Customize badge size, padding, margin, border radius, opacity, and 3D rotation.</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Drag and drop the badge position directly on the product image in real time.</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Live preview panel updates instantly as you design each badge.</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Hide badges on single product pages.</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Hide badges on mobile devices.</span></li>
</ul>
<h3><b>Create Custom Sale Badges</b></h3>
<p><span style="font-weight: 400">Product Badges and Labels for WooCommerce lets you create unlimited badges and assign them to any product or group of products using display rules. Build a badge once and reuse it across as many rules as needed, keeping your badge library organized and easy to manage.</span></p>
<p><img class="alignnone size-medium wp-image-18734006563358" src="https://woocommerce.com/wp-content/uploads/2026/05/Create-Custom-Sale-Badges.png?w=896" alt="Create Custom Sale Badges" width="896" height="445" /></p>
<h4><b>Text Badges</b></h4>
<p><span style="font-weight: 400">Design text-based badges using a built-in rich text editor with font, size, color, bold, italic, and alignment controls. Use dynamic pricing tags such as {percentage}, {discount}, {price}, {saleprice}, and {delprice} to automatically pull live product data into your badge.</span></p>
<p><img class="alignnone size-medium wp-image-18734006563353" src="https://woocommerce.com/wp-content/uploads/2026/05/Text-Badges.png?w=896" alt="Text Badges" width="896" height="410" /></p>
<h4><b>Image Badges</b></h4>
<p><span style="font-weight: 400">The WooCommerce product badge allows you to select from a built-in library of predefined badges or upload your own custom badge image. Adjust the image scale using a percentage slider and preview the result instantly in the live preview panel.</span></p>
<p><img class="alignnone size-medium wp-image-18734006563359" src="https://woocommerce.com/wp-content/uploads/2026/05/Image-Badges.png?w=896" alt="Image Badges" width="896" height="384" /></p>
<h4><b>Countdown Badges</b></h4>
<p><span style="font-weight: 400">Display a live countdown timer badge that displays days, hours, minutes, and seconds directly on the product image. Set a target end date and time, pick a custom text color, and choose to hide the timer automatically when it expires.</span></p>
<p><img class="alignnone size-medium wp-image-18734006563354" src="https://woocommerce.com/wp-content/uploads/2026/05/Countdown-Badges.png?w=896" alt="Countdown Badges" width="896" height="380" /></p>
<h3><b>Create Multiple Rules to Display Badges</b></h3>
<p><span style="font-weight: 400">Create multiple display rules and assign a different badge to each one. Rules support a wide range of conditions, including on all products, on sale, specific products, category, price, sale price, and more.</span></p>
<p><img class="alignnone size-medium wp-image-18734006563357" src="https://woocommerce.com/wp-content/uploads/2026/05/Create-Multiple-Rules-to-Display-Badges.png?w=896" alt="Create Multiple Rules to Display Badges" width="896" height="386" /></p>
<h3><b>Dynamic Sales Pricing Tags</b></h3>
<p><span style="font-weight: 400">Text badges support dynamic pricing tokens that automatically pull live product data and display it directly on the badge. Use tags like {percentage}, {discount}, {saleprice}, and more to show real-time pricing information without ever editing a badge manually.</span></p>
<p><img class="alignnone size-medium wp-image-18734006563356" src="https://woocommerce.com/wp-content/uploads/2026/05/Dynamic-Sales-Pricing-Tags.png?w=792" alt="Dynamic Sales Pricing Tags" width="792" height="431" /></p>
<h3><b>Predefined Badge Library</b></h3>
<p><span style="font-weight: 400">Product Badges and Label for WooCommerce provides you with a built-in library of professionally designed badge images ready to apply in a single click. From BOGO to Buy 1 Get 1 Free and more, the library covers the most popular promotional formats. You can also upload your own custom badge image.</span></p>
<p><img class="alignnone size-medium wp-image-18734006563355" src="https://woocommerce.com/wp-content/uploads/2026/05/Predefined-Badge-Library.png?w=896" alt="Predefined Badge Library" width="896" height="509" /></p>
<h3><b>Scheduled and Role-Based Badges</b></h3>
<p><span style="font-weight: 400">Schedule any badge to run within a specific date range and let it appear and disappear automatically. Combine this with role-based visibility to show exclusive promotions only to the customers who should see them, whether that is members, wholesalers, or any other user group.</span></p>
<p><img class="alignnone size-medium wp-image-18734006563352" src="https://woocommerce.com/wp-content/uploads/2026/05/Scheduled-and-Role-Based-Badges.png?w=896" alt="Scheduled and Role-Based Badges" width="896" height="341" /></p>
<h3><b>Customize the Badges</b></h3>
<p><span style="font-weight: 400">Product badges and labels for WooCommerce let you personalize your sale badge. You can customize the size, padding, border radius, opacity, and more. Simply drag the badge to your desired position in the live preview panel and see every change reflected in real time.</span></p>
<p><img class="alignnone size-medium wp-image-18734006563360" src="https://woocommerce.com/wp-content/uploads/2026/05/Customize-the-Badges.png?w=896" alt="Customize the Badges" width="896" height="619" /></p>

Product Badges and Labels

<p><b>Replace the default WooCommerce sale badge with fully custom text, image, and countdown badges that grab attention and drive conversions.</b></p>

<h2>Get more items in the cart by building urgency and trust with your customers</h2>
<div class="twocol-one" style="margin-bottom: 0">
<p>Product Badges helps you showcase key product details, limited-time offers, or important info directly on your product images. Choose from pre-made badges, upload your own, use a countdown timer, or create custom badges with text or code.</p>
<p>Use product badges to:</p>
<ul>
<li>Build urgency with countdowns and low-stock labels</li>
<li>Promote sales, shipping perks, or product features</li>
<li>Highlight categories, brands, or custom tags</li>
</ul>
<p>No image editing required. Just pick a badge and assign it to the products you want.</p>
<p>The built-in dashboard makes it simple to create, customize, and apply badges. Assign badges by product type, stock status, category, tag, shipping class, or manually for full control.</p>
<p>Badges can be shown on:</p>
<ul>
<li>All products or specific products</li>
<li>Sale or non-sale products</li>
<li>Out of stock, backorder, or featured products</li>
<li>Products in specific categories or with specific tags</li>
</ul>
<p style="font-style: italic">Read on to find out why you should use Product Badges and the great features included…</p>
</div>
<div class="twocol-one last" style="margin-bottom: 0">
<p><a href="https://woocommerce.com/wp-content/uploads/2020/10/product-badges-screenshot-display.jpg" target="_blank" rel="noopener"><img style="border: 1px solid #dedee0;border-radius: 5px" src="https://woocommerce.com/wp-content/uploads/2020/10/product-badges-screenshot-display.jpg" /></a></p>
<div class="woocommerce-message">
<div><strong>Jack, an ecommerce store owner said:</strong></div>
<div style="margin-top: 0.5em"><i>“I was previously wasting lots of time editing product images and adding badges, now I can easily create badges and assign them to specific products.”</i></div>
</div>
</div>
<hr style="clear: both" />
<h2>Features</h2>
<ul class="wccom-tick-list-secondary" style="line-height: 1.8em;margin-bottom: 18px">
<li><strong>Includes pre-made badges for holidays & events (such as Black Friday, Mother’s Day, Father’s Day, Halloween, and more!) </strong></li>
<li><strong>Upload your own custom product badge</strong></li>
<li><strong>Create custom countdown badges (e.g. “Ends in 3 days”)</strong></li>
<li>Add text badges with flexible styling options</li>
<li>Add multiple badges to the same product</li>
<li>Create custom badges with your own HTML/CSS</li>
<li>Easy-to-use dashboard to manage all your badges with ability to search badges and sort badges</li>
<li>Built-in compatibility mode for theme/plugin conflicts</li>
<li>SVG format for crisp badge rendering</li>
<li>Display badges site-wide, or assign them conditionally:</li>
<li>Assign badges to out of stock products</li>
<li>Assign badges to on backorder products</li>
<li>Assign badges to featured products</li>
<li>Assign badges to products in specific categories</li>
<li>Assign badges to products with specific tags</li>
<li>Assign badges to products with specific shipping classes</li>
<li>Assign badges to specific products</li>
</ul>
<p><strong>Ready to get started?</strong></p>
<p><a class="wccom-button is-primary" style="font-weight: 400;text-decoration: none;width: 130px" href="https://woocommerce.com/?add-to-cart=6662686" target="_blank" rel="noopener"><span class="wccom-button__text">Buy now</span></a></p>
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<h2>Highlights</h2>
<p style="font-style: italic">Get these great features for your store…</p>
<div class="twocol-one" style="margin-bottom: 0">
<p><strong>Displayed across your WooCommerce store</strong><br />
Product badges appear directly on product images, wherever they’re shown.</p>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/10/product-badges-screenshot-display.jpg" target="_blank" rel="noopener"><img style="border: 1px solid #dedee0;border-radius: 5px" src="https://woocommerce.com/wp-content/uploads/2020/10/product-badges-screenshot-display.jpg" /></a></p>
</div>
<div class="twocol-one last" style="margin-bottom: 0">
<h3><strong>Pre-made and seasonal badge sets</strong></h3>
<p>Choose from holiday, promo, and general-purpose badges ready to go.</p>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/10/product-badges-screenshot-premade.jpg" target="_blank" rel="noopener"><img style="border: 1px solid #dedee0;border-radius: 5px" src="https://woocommerce.com/wp-content/uploads/2020/10/product-badges-screenshot-premade.jpg" /></a></p>
</div>
<div class="twocol-one" style="margin-bottom: 0">
<h3>Custom image product badges</h3>
<p>Upload your own icons or graphics for a fully branded look.</p>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/10/product-badges-screenshot-image.jpg" target="_blank" rel="noopener"><img style="border: 1px solid #dedee0;border-radius: 5px" src="https://woocommerce.com/wp-content/uploads/2020/10/product-badges-screenshot-image.jpg" /></a></p>
</div>
<div class="twocol-one last" style="margin-bottom: 0">
<h3>Countdown badges</h3>
<p>Add urgency with badges that count down to a specific time or date.</p>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/10/product-badges-screenshot-countdown.jpg" target="_blank" rel="noopener"><img style="border: 1px solid #dedee0;border-radius: 5px" src="https://woocommerce.com/wp-content/uploads/2020/10/product-badges-screenshot-countdown.jpg" /></a></p>
</div>
<div class="twocol-one" style="margin-bottom: 0">
<h3><strong>Text and code-based badges</strong></h3>
<p>Create fully custom badges using text styles or raw code.</p>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/10/product-badges-screenshot-text.jpg" target="_blank" rel="noopener"><img style="border: 1px solid #dedee0;border-radius: 5px" src="https://woocommerce.com/wp-content/uploads/2020/10/product-badges-screenshot-text.jpg" /></a></p>
</div>
<div class="twocol-one last" style="margin-bottom: 0">
<h3>Code badges</h3>
<p>Code your own badge and style it with CSS.</p>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/10/product-badges-screenshot-code.jpg" target="_blank" rel="noopener"><img style="border: 1px solid #dedee0;border-radius: 5px" src="https://woocommerce.com/wp-content/uploads/2020/10/product-badges-screenshot-code.jpg" /></a></p>
</div>
<div class="twocol-one" style="margin-bottom: 0">
<h3><strong>Easy badge manager</strong></h3>
<p>Create, organize, and assign badges from one friendly dashboard.</p>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/10/badge-management-dashboard.jpg" target="_blank" rel="noopener"><img style="border: 1px solid #dedee0;border-radius: 5px" src="https://woocommerce.com/wp-content/uploads/2020/10/badge-management-dashboard.jpg" /></a></p>
</div>
<div class="twocol-one last" style="margin-bottom: 0">
<h3><strong>Multiple badge support</strong></h3>
<p>Display more than one badge per product when needed for unlimited flexibility</p>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/10/product-badges-screenshot-multiple.jpg" target="_blank" rel="noopener"><img style="border: 1px solid #dedee0;border-radius: 5px" src="https://woocommerce.com/wp-content/uploads/2020/10/product-badges-screenshot-multiple.jpg" /></a></p>
</div>
<hr style="clear: both" />
<h2>Screenshots</h2>
<p class="jetpack-slideshow-noscript robots-nocontent">This slideshow requires JavaScript.</p><div id="gallery-0-4-slideshow" class="jetpack-slideshow-window jetpack-slideshow jetpack-slideshow-black" data-trans="fade" data-autostart="1" data-gallery="[{"src":"https:\/\/woocommerce.com\/wp-content\/uploads\/2020\/10\/product-badges-screenshot-display.jpg","id":"18734000556421","title":"product-badges-screenshot-display","alt":"","caption":"","itemprop":"image"},{"src":"https:\/\/woocommerce.com\/wp-content\/uploads\/2020\/10\/product-badges-screenshot-premade.jpg","id":"18734000556431","title":"product-badges-screenshot-premade","alt":"","caption":"","itemprop":"image"},{"src":"https:\/\/woocommerce.com\/wp-content\/uploads\/2020\/10\/product-badges-screenshot-image.jpg","id":"18734000556605","title":"product-badges-screenshot-image","alt":"","caption":"","itemprop":"image"},{"src":"https:\/\/woocommerce.com\/wp-content\/uploads\/2020\/10\/product-badges-screenshot-countdown.jpg","id":"18734000556500","title":"product-badges-screenshot-countdown","alt":"","caption":"","itemprop":"image"},{"src":"https:\/\/woocommerce.com\/wp-content\/uploads\/2020\/10\/product-badges-screenshot-text.jpg","id":"18734000556606","title":"product-badges-screenshot-text","alt":"","caption":"","itemprop":"image"},{"src":"https:\/\/woocommerce.com\/wp-content\/uploads\/2020\/10\/product-badges-screenshot-code.jpg","id":"18734000556504","title":"product-badges-screenshot-code","alt":"","caption":"","itemprop":"image"},{"src":"https:\/\/woocommerce.com\/wp-content\/uploads\/2020\/10\/badge-management-dashboard.jpg","id":"18734003137990","title":"badge-management-dashboard","alt":"","caption":"","itemprop":"image"},{"src":"https:\/\/woocommerce.com\/wp-content\/uploads\/2020\/10\/product-badges-screenshot-multiple.jpg","id":"18734000556509","title":"product-badges-screenshot-multiple","alt":"","caption":"","itemprop":"image"}]"></div>
<hr style="clear: both" />
<div class="woocommerce-message">
<h2>Example usage</h2>
<p>Sophia manages a WooCommerce store selling electrical appliances, depending on the manufacturer the warranty could be 1 to 25 years. To help customers easily see this she creates a badge for each warranty period and assigns these badges to matching products. She has also created badges for each brand so her customers can see the brand logo on product images in addition to the warranty badge.</p>
</div>
<hr style="clear: both" />
<h2>More information</h2>
<ul>
<li><a href="https://woocommerce.com/document/product-badges/">Read our documentation</a> for an overview of the settings, options, frequently asked questions and more.</li>
<li><a href="http://kestrelwp.com/support" target="_blank" rel="noopener">Contact us if you have any questions</a> and we’ll be happy to help.</li>
</ul>
<hr style="clear: both" />
<h2>Ready to get started?</h2>
<p>Add Product Badges to your store and start nudging buyers toward the right products.</p>
<p><a class="wccom-button is-primary" style="font-weight: 400;text-decoration: none;width: 130px" href="https://woocommerce.com/?add-to-cart=6662686"><span class="wccom-button__text">Buy now</span></a></p>

Product Badges

<p>Highlight urgency, perks, or availability right on your product images.</p>

Product Badges and Labels vs Product Badges