Product badges and labels for WooCommerce enable you to create custom badges and display them directly on your product images. Design badges in three formats: Text, Image, and Countdown. You can also use dynamic pricing tags to automatically show live discount values without any manual updates.
Display rules let you target badges by product, category, product type, stock status, price, sale status, tag, and more. Every badge includes a real-time live preview so you can fine-tune the design before it goes live on your store.
<h2>Features</h2>
<ul>
<li style="font-weight: 400">Create custom badges in Text, Image, and Countdown.</li>
<li style="font-weight: 400">Use dynamic pricing tags to auto-display discount percentages and sale prices.</li>
<li style="font-weight: 400">Choose from a predefined badge image library or upload your own custom badge image.</li>
<li style="font-weight: 400">Build multiple display rules with condition-based targeting.</li>
<li style="font-weight: 400">Target by product, category, product type, featured product, stock status, price, tag, and more.</li>
<li style="font-weight: 400">Schedule badges to display only during a specific date range.</li>
<li style="font-weight: 400">Show badges to all users or restrict visibility to specific customer roles.</li>
<li style="font-weight: 400">Customize badge size, padding, margin, border radius, opacity, and 3D rotation.</li>
<li style="font-weight: 400">Drag and drop the badge position directly on the product image in real time.</li>
<li style="font-weight: 400">Live preview panel updates instantly as you design each badge.</li>
<li style="font-weight: 400">Hide badges on single product pages.</li>
<li style="font-weight: 400">Hide badges on mobile devices.</li>
</ul>
<h3>Create Custom Sale Badges</h3>
Product Badges and Labels for WooCommerce lets you create unlimited badges and assign them to any product or group of products using display rules. Build a badge once and reuse it across as many rules as needed, keeping your badge library organized and easy to manage.
<img class="alignnone size-medium wp-image-18734006563358" src="https://woocommerce.com/wp-content/uploads/2026/05/Create-Custom-Sale-Badges.png?w=896" alt="Create Custom Sale Badges" width="896" height="445" />
<h4>Text Badges</h4>
Design text-based badges using a built-in rich text editor with font, size, color, bold, italic, and alignment controls. Use dynamic pricing tags such as {percentage}, {discount}, {price}, {saleprice}, and {delprice} to automatically pull live product data into your badge.
<img class="alignnone size-medium wp-image-18734006563353" src="https://woocommerce.com/wp-content/uploads/2026/05/Text-Badges.png?w=896" alt="Text Badges" width="896" height="410" />
<h4>Image Badges</h4>
The WooCommerce product badge allows you to select from a built-in library of predefined badges or upload your own custom badge image. Adjust the image scale using a percentage slider and preview the result instantly in the live preview panel.
<img class="alignnone size-medium wp-image-18734006563359" src="https://woocommerce.com/wp-content/uploads/2026/05/Image-Badges.png?w=896" alt="Image Badges" width="896" height="384" />
<h4>Countdown Badges</h4>
Display a live countdown timer badge that displays days, hours, minutes, and seconds directly on the product image. Set a target end date and time, pick a custom text color, and choose to hide the timer automatically when it expires.
<img class="alignnone size-medium wp-image-18734006563354" src="https://woocommerce.com/wp-content/uploads/2026/05/Countdown-Badges.png?w=896" alt="Countdown Badges" width="896" height="380" />
<h3>Create Multiple Rules to Display Badges</h3>
Create multiple display rules and assign a different badge to each one. Rules support a wide range of conditions, including on all products, on sale, specific products, category, price, sale price, and more.
<img class="alignnone size-medium wp-image-18734006563357" src="https://woocommerce.com/wp-content/uploads/2026/05/Create-Multiple-Rules-to-Display-Badges.png?w=896" alt="Create Multiple Rules to Display Badges" width="896" height="386" />
<h3>Dynamic Sales Pricing Tags</h3>
Text badges support dynamic pricing tokens that automatically pull live product data and display it directly on the badge. Use tags like {percentage}, {discount}, {saleprice}, and more to show real-time pricing information without ever editing a badge manually.
<img class="alignnone size-medium wp-image-18734006563356" src="https://woocommerce.com/wp-content/uploads/2026/05/Dynamic-Sales-Pricing-Tags.png?w=792" alt="Dynamic Sales Pricing Tags" width="792" height="431" />
<h3>Predefined Badge Library</h3>
Product Badges and Label for WooCommerce provides you with a built-in library of professionally designed badge images ready to apply in a single click. From BOGO to Buy 1 Get 1 Free and more, the library covers the most popular promotional formats. You can also upload your own custom badge image.
<img class="alignnone size-medium wp-image-18734006563355" src="https://woocommerce.com/wp-content/uploads/2026/05/Predefined-Badge-Library.png?w=896" alt="Predefined Badge Library" width="896" height="509" />
<h3>Scheduled and Role-Based Badges</h3>
Schedule any badge to run within a specific date range and let it appear and disappear automatically. Combine this with role-based visibility to show exclusive promotions only to the customers who should see them, whether that is members, wholesalers, or any other user group.
<img class="alignnone size-medium wp-image-18734006563352" src="https://woocommerce.com/wp-content/uploads/2026/05/Scheduled-and-Role-Based-Badges.png?w=896" alt="Scheduled and Role-Based Badges" width="896" height="341" />
<h3>Customize the Badges</h3>
Product badges and labels for WooCommerce let you personalize your sale badge. You can customize the size, padding, border radius, opacity, and more. Simply drag the badge to your desired position in the live preview panel and see every change reflected in real time.
<img class="alignnone size-medium wp-image-18734006563360" src="https://woocommerce.com/wp-content/uploads/2026/05/Customize-the-Badges.png?w=896" alt="Customize the Badges" width="896" height="619" />

Product Badges and Labels

Replace the default WooCommerce sale badge with fully custom text, image, and countdown badges that grab attention and drive conversions.

<ul class="wccom-tick-list-primary">
<li>Improved product understanding: By providing images from different angles, customers can see the product in more detail, understand its features, and get a better sense of its size and dimensions. This leads to a more informed purchase decision.</li>
<li>Increased confidence: When customers have access to multiple images, they can be more confident about the quality and authenticity of the product. This can help overcome any doubts they may have about purchasing online and reduce the risk of returns.</li>
<li>Enhanced user experience: A comprehensive product gallery provides an engaging and enjoyable shopping experience for customers. They can interact with the product, view it from different perspectives, and get a better feel for what it would be like to own it.</li>
<li>Better customer engagement: When customers can see the product from various angles, they are more likely to engage with the product and spend more time on the website. This increased engagement can lead to higher conversions and sales.</li>
<li>Competitive advantage: In today’s online marketplace, customers have many options when it comes to purchasing products. By providing a detailed product gallery with images from multiple angles, online stores can differentiate themselves from competitors and stand out in the crowded ecommerce space.</li>
</ul>
<hr class="wccom-product-heading__hr" />
As an online store owner, you already know that product images can play a crucial role in attracting and converting potential customers. WooCommerce Additional Variation Images allows you to present in-depth details of your product variations by inserting an unlimited number of product images for each variation.
Showcase your products from every angle and give your customers a comprehensive view of their size, color, texture, style, compare variations, and better understand what they’re buying. This, in turn, boosts their confidence in their purchase and increases the likelihood of them buying from you.
Moreover, by providing a more comprehensive view of your products, you can also reduce refunds and returns. This saves you time and money while enhancing customer satisfaction. Don’t settle for a basic product display; give your customers the exceptional shopping experience they deserve with WooCommerce Additional Variation Images.
<img class="size-large wp-image-7492447" src="https://woocommerce.com/wp-content/uploads/2014/08/frontend-screenshots.jpg?w=595" alt="" width="595" height="1200" />
 
<h2>Easy to use / No Coding Required</h2>
WooCommerce Additional Variation Images is designed to seamlessly integrate with the native WooCommerce interface. Enriching your product galleries requires no coding or additional knowledge.
 
<h2>How to Add Additional Variation Images in WooCommerce</h2>
<ol>
<li>When editing a product, In the “Product data” section, select the “Variations” tab.</li>
<li>Click on the variation you want to add images to.</li>
<li>Scroll down to the “Variation Images” section and click on the “Add Additional Images” link.</li>
<li>Select the images you want to upload and click on “Set variation images.”</li>
<li>Repeat steps 2-4 for each variation you want to add images to.</li>
<li>Preview the changes and click “Update” to save the product.</li>
</ol>
<img class="size-large wp-image-7492465" src="https://woocommerce.com/wp-content/uploads/2014/08/backend-screenshots.jpg?w=617" alt="" width="617" height="543" />
That’s it! You have successfully added additional variation images to your WooCommerce product. Your customers can now view your product from multiple angles and get a better understanding of its features and design.
View the <a href="https://woocommerce.com/document/woocommerce-additional-variation-images/" target="_blank" rel="noopener">Documentation</a> for additional resources.
 
<h2>Developed by Woo</h2>
Designed and tested by the same team that created WooCommerce, ensuring that they are reliable, secure, and integrate seamlessly with WooCommerce. In addition, official extensions receive regular updates and support, ensuring that they remain compatible with the latest version of WooCommerce and that any issues are addressed promptly. By choosing <a href="https://woocommerce.com/product-category/woocommerce-extensions/developed-by-woo/" target="_blank" rel="noopener">official extensions</a>, you can trust that you are getting a high-quality product that meets your business needs and will help your online store grow and succeed.

WooCommerce Additional Variation Images

Unlimited images for your product variations.

Product Badges and Labels vs WooCommerce Additional Variation Images