<p><span style="font-weight: 400">Product badges and labels for WooCommerce enable you to create custom badges and display them directly on your product images. Design badges in three formats: Text, Image, and Countdown. You can also use dynamic pricing tags to automatically show live discount values without any manual updates.</span></p>
<p><span style="font-weight: 400">Display rules let you target badges by product, category, product type, stock status, price, sale status, tag, and more. Every badge includes a real-time live preview so you can fine-tune the design before it goes live on your store.</span></p>
<h2><b>Features</b></h2>
<ul>
<li style="font-weight: 400"><span style="font-weight: 400">Create custom badges in Text, Image, and Countdown.</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Use dynamic pricing tags to auto-display discount percentages and sale prices.</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Choose from a predefined badge image library or upload your own custom badge image.</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Build multiple display rules with condition-based targeting.</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Target by product, category, product type, featured product, stock status, price, tag, and more.</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Schedule badges to display only during a specific date range.</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Show badges to all users or restrict visibility to specific customer roles.</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Customize badge size, padding, margin, border radius, opacity, and 3D rotation.</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Drag and drop the badge position directly on the product image in real time.</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Live preview panel updates instantly as you design each badge.</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Hide badges on single product pages.</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Hide badges on mobile devices.</span></li>
</ul>
<h3><b>Create Custom Sale Badges</b></h3>
<p><span style="font-weight: 400">Product Badges and Labels for WooCommerce lets you create unlimited badges and assign them to any product or group of products using display rules. Build a badge once and reuse it across as many rules as needed, keeping your badge library organized and easy to manage.</span></p>
<p><img class="alignnone size-medium wp-image-18734006563358" src="https://woocommerce.com/wp-content/uploads/2026/05/Create-Custom-Sale-Badges.png?w=896" alt="Create Custom Sale Badges" width="896" height="445" /></p>
<h4><b>Text Badges</b></h4>
<p><span style="font-weight: 400">Design text-based badges using a built-in rich text editor with font, size, color, bold, italic, and alignment controls. Use dynamic pricing tags such as {percentage}, {discount}, {price}, {saleprice}, and {delprice} to automatically pull live product data into your badge.</span></p>
<p><img class="alignnone size-medium wp-image-18734006563353" src="https://woocommerce.com/wp-content/uploads/2026/05/Text-Badges.png?w=896" alt="Text Badges" width="896" height="410" /></p>
<h4><b>Image Badges</b></h4>
<p><span style="font-weight: 400">The WooCommerce product badge allows you to select from a built-in library of predefined badges or upload your own custom badge image. Adjust the image scale using a percentage slider and preview the result instantly in the live preview panel.</span></p>
<p><img class="alignnone size-medium wp-image-18734006563359" src="https://woocommerce.com/wp-content/uploads/2026/05/Image-Badges.png?w=896" alt="Image Badges" width="896" height="384" /></p>
<h4><b>Countdown Badges</b></h4>
<p><span style="font-weight: 400">Display a live countdown timer badge that displays days, hours, minutes, and seconds directly on the product image. Set a target end date and time, pick a custom text color, and choose to hide the timer automatically when it expires.</span></p>
<p><img class="alignnone size-medium wp-image-18734006563354" src="https://woocommerce.com/wp-content/uploads/2026/05/Countdown-Badges.png?w=896" alt="Countdown Badges" width="896" height="380" /></p>
<h3><b>Create Multiple Rules to Display Badges</b></h3>
<p><span style="font-weight: 400">Create multiple display rules and assign a different badge to each one. Rules support a wide range of conditions, including on all products, on sale, specific products, category, price, sale price, and more.</span></p>
<p><img class="alignnone size-medium wp-image-18734006563357" src="https://woocommerce.com/wp-content/uploads/2026/05/Create-Multiple-Rules-to-Display-Badges.png?w=896" alt="Create Multiple Rules to Display Badges" width="896" height="386" /></p>
<h3><b>Dynamic Sales Pricing Tags</b></h3>
<p><span style="font-weight: 400">Text badges support dynamic pricing tokens that automatically pull live product data and display it directly on the badge. Use tags like {percentage}, {discount}, {saleprice}, and more to show real-time pricing information without ever editing a badge manually.</span></p>
<p><img class="alignnone size-medium wp-image-18734006563356" src="https://woocommerce.com/wp-content/uploads/2026/05/Dynamic-Sales-Pricing-Tags.png?w=792" alt="Dynamic Sales Pricing Tags" width="792" height="431" /></p>
<h3><b>Predefined Badge Library</b></h3>
<p><span style="font-weight: 400">Product Badges and Label for WooCommerce provides you with a built-in library of professionally designed badge images ready to apply in a single click. From BOGO to Buy 1 Get 1 Free and more, the library covers the most popular promotional formats. You can also upload your own custom badge image.</span></p>
<p><img class="alignnone size-medium wp-image-18734006563355" src="https://woocommerce.com/wp-content/uploads/2026/05/Predefined-Badge-Library.png?w=896" alt="Predefined Badge Library" width="896" height="509" /></p>
<h3><b>Scheduled and Role-Based Badges</b></h3>
<p><span style="font-weight: 400">Schedule any badge to run within a specific date range and let it appear and disappear automatically. Combine this with role-based visibility to show exclusive promotions only to the customers who should see them, whether that is members, wholesalers, or any other user group.</span></p>
<p><img class="alignnone size-medium wp-image-18734006563352" src="https://woocommerce.com/wp-content/uploads/2026/05/Scheduled-and-Role-Based-Badges.png?w=896" alt="Scheduled and Role-Based Badges" width="896" height="341" /></p>
<h3><b>Customize the Badges</b></h3>
<p><span style="font-weight: 400">Product badges and labels for WooCommerce let you personalize your sale badge. You can customize the size, padding, border radius, opacity, and more. Simply drag the badge to your desired position in the live preview panel and see every change reflected in real time.</span></p>
<p><img class="alignnone size-medium wp-image-18734006563360" src="https://woocommerce.com/wp-content/uploads/2026/05/Customize-the-Badges.png?w=896" alt="Customize the Badges" width="896" height="619" /></p>

Product Badges and Labels

<p><b>Replace the default WooCommerce sale badge with fully custom text, image, and countdown badges that grab attention and drive conversions.</b></p>

<h2>Attract Your Customers’ Attention with Custom Product Labels</h2>
<p>With the <strong>Advanced Product Labels</strong> extension, you can quickly and easily create eye-catching labels to promote your products. Highlight freebies, emphasize “Free Shipping,” or showcase exclusive discounts for specific products or product groups.</p>
<p>Using the extension’s easy-to-use conditions, you can target specific products in your shop to display a label.</p>
<p><img class="aligncenter size-large wp-image-2265018" src="https://woocommerce.com/wp-content/uploads/2015/02/screen-shot-2017-03-24-at-15-31-13.png?w=650" alt="Advanced Product Page Labels in action" width="650" height="691" /></p>
<p><img class="wp-image-2531209 size-medium aligncenter" src="https://woocommerce.com/wp-content/uploads/2015/02/woocommerce-advanced-product-labels-example.png?w=342" alt="" width="342" height="548" /></p>
<div class="twocol-one last">
<h3>Grab Attention</h3>
<p>Use product labels to draw the attention of the customer to a product. Having the same ‘Sale’ or ‘Promo’ label everywhere does not attract customers anymore, your customers will overlook those. Create your own targeted and unique labels using the conditional framework to show labels for a targeted group of products only.</p>
</div>
<h3>Example usages</h3>
<ul>
<li>Add a ‘New’ label to products added less then X days ago</li>
<li>Show a ‘Sale’ label for products that are on sale</li>
<li>30% OFF / $5 OFF (amount will be calculated automatically)</li>
<li>T-shirts in the new summer collection 8)</li>
<li>HD films in the films category</li>
<li>Show customers which products have free shipping</li>
<li>Show which products are your Bestsellers</li>
</ul>
<h3>What does Advanced Product Labels do?</h3>
<ul>
<li>Add product labels</li>
<li><strong>Global labels</strong>; Target multiple products at once</li>
<li><strong>Single labels</strong>; Labels created in the product edit screen</li>
<li>Let the plugin fill in variable parts of a label, such as the sale price or percentage of discount, with <a href="https://woocommerce.com/document/woocommerce-advanced-product-labels/#h-smart-labels"><strong>smart labels</strong></a></li>
<li>Choose from <strong>6 different types</strong> of product labels.</li>
<li>Or upload and use your own <strong>Custom Image</strong></li>
<li>Select from predefined colors or <strong>pick your own custom colors</strong></li>
<li>Align labels individually</li>
</ul>
<h3>Extension back-end</h3>
<p>The extension has two main interfaces, the global labels and the single labels.</p>
<h3>Global Labels Interface</h3>
<p>The global labels can be found under the <em>WooCommerce</em> -> <em>Settings</em> -> <em>Product labels</em> settings tab. Here, you can target a group of products with the following conditions.</p>
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<p><a href="https://s3.amazonaws.com/f.cl.ly/items/183h3o2F2p050U3T3Y1l/Image%202014-12-30%20at%201.24.56%20pm.png"><img class="size-medium wp-image-14034" title="" src="https://s3.amazonaws.com/f.cl.ly/items/183h3o2F2p050U3T3Y1l/Image%202014-12-30%20at%201.24.56%20pm.png" alt="" /></a></p>
</div>
<div class="twocol-one last">
<p><a href="https://s3.amazonaws.com/f.cl.ly/items/2f1u2o1Q0v3r0K020n2C/Image%202014-12-30%20at%201.29.29%20pm.png"><img class="size-medium wp-image-14034" title="" src="https://s3.amazonaws.com/f.cl.ly/items/2f1u2o1Q0v3r0K020n2C/Image%202014-12-30%20at%201.29.29%20pm.png" alt="" /></a></p>
</div>
<h3>Conditions included</h3>
<p>The following conditions are included by default. These conditions can be easily modified and/or extended with hooks.</p>
<div class="twocol-one">
<ul>
<li>Product</li>
<li>Product category</li>
<li>Product type</li>
<li>In sale</li>
<li>Bestsellers</li>
<li>Product age</li>
<li>Price</li>
</ul>
</div>
<div class="twocol-one last">
<ul>
<li>Sale price</li>
<li>Stock status</li>
<li>Stock quantity</li>
<li>Shipping class</li>
<li>Tag</li>
<li>Total sales</li>
<li>Featured product</li>
</ul>
</div>
<div class="woo-sc-divider flat"></div>
<h3>Single Label Interface</h3>
<p>The single label interface has the same settings as the global label, only these settings only go for the current product. As an extra setting, you can exclude that product from the global labels.</p>
<p>Both label interfaces offer a live preview of the label, so you can see how it will look before saving.</p>

Advanced Product Labels

<p>Create custom product labels that promote your free products, emphasise “Free Shipping” or other exclusive discounts.</p>

Product Badges and Labels vs Advanced Product Labels