<h3 style="text-align: center"><em><strong>Add Product Key Features on Listing Pages</strong></em></h3>
<hr class="wccom-product-single__section-hr" />
<ul class="wccom-tick-list-primary">
<li style="font-weight: 400"><strong>Showcase any product key features in 2-3 lines</strong></li>
<li style="font-weight: 400"><strong>Intrigue customers with quick product introduction</strong></li>
<li style="font-weight: 400"><strong>Raise customer curiosity & encourage users to visit the product page</strong></li>
<li style="font-weight: 400"><strong>Add sales and special offers for specific products</strong></li>
<li style="font-weight: 400"><strong>Highlight USPs (unique selling proposition)</strong></li>
</ul>
<hr class="wccom-product-single__section-hr" />
<p>The Product Description on Shop Page extension lets you display a short description on shop, category, and other listing pages. A short, one-to-two-line description gives more detail about the product on the listing pages. You can show product benefits, features, or USPs to entice customers to view the product detail page, improving conversion chances.</p>
<p><span style="font-weight: 400">Custom product descriptions on shop pages increase store sales and raise customer interest. You can place product descriptions at desired locations and add catchy text that encourages customers to visit product pages, enhancing customer engagement.</span></p>
<p><span style="font-weight: 400">With the Product Description on Shop Page extension, you can choose to display descriptions on all or selected shop, category, and tag pages. Choose the description type as long or short, and customize the text, color, and alignment. This extension also adds a new “loop description” section on the product edit page to let the admin add a separate description for listing pages.</span></p>
<h2><strong>Features</strong></h2>
<ul>
<li style="font-weight: 400"><span style="font-weight: 400">Display product descriptions on all archive or selected shop, tag & category pages</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Choose to place the description before or after:</span>
<ul>
<li style="font-weight: 400"><span style="font-weight: 400">Product Title </span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Product Price</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Product Rating</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Add-to-cart Button</span></li>
</ul>
</li>
</ul>
<ul>
<li>Show the product’s short description in a Tooltip (<strong>New</strong>)</li>
<li>Show a short description of related products as well (<strong>New</strong>)</li>
<li style="font-weight: 400"><span style="font-weight: 400">Display content from “Product Short,” “Product Detail,” or custom “Loop” descriptions </span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Set the character limit for the product description</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Customize text alignment, font size, and color</span></li>
</ul>
<p><img class="alignnone size-full wp-image-18734004367745" src="https://woocommerce.com/wp-content/uploads/2020/09/product-description-on-shop-page-for-woocommerce-3.png" alt="" width="980" height="551" /></p>
<h2>Display Product Short Descriptions on Listing Pages</h2>
<p><span style="font-weight: 400">You can choose to display product descriptions on pages of your choice. Either show them on all archive pages or choose shop, category, or tag pages. You can select as many pages as you like, with the WooCommerce show description on the shop page, capitalizing on your product descriptions as much as possible.</span></p>
<h2><b>Why show a short description on the shop page?</b></h2>
<p>Highlighting key product features on listing pages can result in:</p>
<ul>
<li><em>Increased Visitor Engagement</em></li>
<li><em>Increased Conversions</em></li>
<li><em>Increased Click-Through Rate</em></li>
</ul>
<p><img class="alignnone wp-image-18734003391588 size-full" src="https://woocommerce.com/wp-content/uploads/2020/09/WooCommerce-Product-Description-on-Shop-Page-e1710163997961.png" alt="woocommerce product description on shop page" width="915" height="608" /></p>
<h2>Choose to Position Descriptions Strategically on Shop Pages</h2>
<p><span style="font-weight: 400">You can place the product descriptions in different positions with respect to the products. The extension offers you the following options to choose from:</span></p>
<ul>
<li style="font-weight: 400"><span style="font-weight: 400">Before or after product title</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Before or after product rating</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Before or after product price</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Before or after “Add to Cart” button</span></li>
</ul>
<p><img class="alignnone size-full wp-image-18734004367756" src="https://woocommerce.com/wp-content/uploads/2020/09/product-description-on-shop-page-for-woocommerce-23.png" alt="" width="980" height="551" /></p>
<h2>Show Product Short Description in a Tooltip! (New)</h2>
<p>With the new update, you get the option to enable the product’s short description in a tooltip. The tooltip description will be visible to a visitor once they hover over the product title.</p>
<p><img class="alignnone size-full wp-image-18734004367738" src="https://woocommerce.com/wp-content/uploads/2020/09/product-description-on-shop-page-for-woocommerce-2.png" alt="" width="980" height="551" /></p>
<h2>Show a Short Description with Related Products (New)</h2>
<p>In addition to showing short descriptions on listing pages, you can now also display short descriptions of related products. Related products have higher chances of conversion if placed correctly, a short description can provide that little push that converts visitors into customers.</p>
<p><img class="alignnone size-full wp-image-18734004367734" src="https://woocommerce.com/wp-content/uploads/2020/09/product-description-on-shop-page-for-woocommerce-1.png" alt="" width="980" height="551" /></p>
<h2>Customize Product Description Styling</h2>
<p><span style="font-weight: 400">Control the visual appeal of the product description by selecting the text alignment, font size, and color of your choice. Make the most of your product description, and showcase features in the best way possible.</span></p>
<p><img class="alignnone size-full wp-image-18734004367769" src="https://woocommerce.com/wp-content/uploads/2020/09/product-description-on-shop-page-for-woocommerce-655.png" alt="" width="980" height="551" /></p>
<h2><strong>FAQs</strong></h2>
<p><strong>Is there any character limit for listing page descriptions?</strong></p>
<p>No! there is no character limit you can add as lengthy descriptions as you like, but considering the size of a product listing we recommend the description should be kept under 3 lines for better visibility!</p>
<h3>Requirements</h3>
<p>Minimum PHP version: 5.6</p>

Product Description on Shop Page

<p><b>Show product short descriptions on shop, category & other listing pages to increase customer interest and encourage them to visit product pages.</b></p>

<h2>For a shopping experience as unique as your customers</h2>
<p>From adding a personal engraving, to upgrading to premium fabric, customizing products can keep your customers coming back. With Product Add-Ons, you can offer special options to your customers in a snap.</p>
<p>Product Add-Ons allow your customers to personalize products <em>while</em> they’re shopping on your online store. No more follow-up email requests—customers get what they want, before they’re done checking out.</p>
<p><img class="alignleft wp-image-18734005148655 size-full" src="https://woocommerce.com/wp-content/uploads/2013/05/woocommerce_product-addons_single-product-addon-example.png" alt="" width="1822" height="886" /></p>
<p> </p>
<p>Add options via text boxes, dropdowns, text areas, checkboxes, custom price inputs, even sample images. Add-ons can be added globally or per-product from the edit product page.</p>
<h2>Give your customers the options they want</h2>
<p>Product Add-Ons is one of the most popular extensions available for WooCommerce. It gives you and your customers even more options, including (but definitely not limited to):</p>
<h3>Image-based selections</h3>
<p><img class="alignnone size-large wp-image-18734005148756" src="https://woocommerce.com/wp-content/uploads/2013/05/woocommerce_product-addons_single-product-images.png?w=980" alt="WooCommerce Product Add-ons, image-based product add-on selection." width="980" height="741" /></p>
<p>A picture is worth a thousand words, so why describe a customer’s personalization options when you can show them? With image-based selections, customers can see what they’re getting before they buy.</p>
<h3>Flat fees</h3>
<p><img class="aligncenter size-large wp-image-18734005148960" src="https://woocommerce.com/wp-content/uploads/2013/05/woocommerce-product-addons_example-gift-options-configured-1.png?w=980" alt="" width="980" height="536" /></p>
<p>Charge customers a flat fee regardless of how many products they ordered. Perfect for a one-time set-up charge or a rush fee.</p>
<h3>Percentage fees</h3>
<p>Charge a fee for the add-on based on a percent of the total price—this is especially useful for service-based add-ons that can be tougher to boil down to a flat fee.</p>
<h3>Text input</h3>
<p>Let your customers enter custom text to create a custom t-shirt, add a monogram or personalize a card.</p>
<h3>Dropdown</h3>
<p>Customer can choose between a few pre-defined options with a drop-down field for your add-on.</p>
<p><b>Checkboxes</b></p>
<p><img class="aligncenter size-large wp-image-18734005148765" src="https://woocommerce.com/wp-content/uploads/2013/05/woocommerce_product-addons_single-product-gift-options.png?w=980" alt="An example of checkbox-based options for Product Add-ons." width="980" height="749" /></p>
<p>Make customization as simple and satisfying as checking a checkbox. Great for add-on services, like gift wrapping or express shipping.</p>
<h3>Custom price</h3>
<p>Let your customers name their price, perfect for tips, donations, and gratuities!</p>
<p>Add-ons can be named, described, reordered, and (optionally) given prices.</p>
<p>The extension also works with:</p>
<ul class="wccom-tick-list">
<li><a href="https://woocommerce.com/products/woocommerce-subscriptions/">WooCommerce Subscriptions</a> – add additional options to subscription products.</li>
<li><a href="https://woocommerce.com/products/woocommerce-bookings/">WooCommerce Bookings</a> – offer upgrades like an oil treatment for a massage, priority seats for their tour or a rush fee for their rental.</li>
</ul>
<p>Once set up, add-ons appear on product pages just above the add to cart button.</p>
<p>Ready to increase your store’s flexibility? Start using Product Add-Ons today.</p>

Product Add-Ons

<p>Offer add-ons like gift wrapping, special messages or other special options for your products.</p>

Product Description on Shop Page vs Product Add-Ons