<h3 style="text-align: center"><em><strong>Add Product Key Features on Listing Pages</strong></em></h3>
<hr class="wccom-product-single__section-hr" />
<ul class="wccom-tick-list-primary">
<li style="font-weight: 400"><strong>Showcase any product key features in 2-3 lines</strong></li>
<li style="font-weight: 400"><strong>Intrigue customers with quick product introduction</strong></li>
<li style="font-weight: 400"><strong>Raise customer curiosity & encourage users to visit the product page</strong></li>
<li style="font-weight: 400"><strong>Add sales and special offers for specific products</strong></li>
<li style="font-weight: 400"><strong>Highlight USPs (unique selling proposition)</strong></li>
</ul>
<hr class="wccom-product-single__section-hr" />
<p>The Product Description on Shop Page extension lets you display a short description on shop, category, and other listing pages. A short, one-to-two-line description gives more detail about the product on the listing pages. You can show product benefits, features, or USPs to entice customers to view the product detail page, improving conversion chances.</p>
<p><span style="font-weight: 400">Custom product descriptions on shop pages increase store sales and raise customer interest. You can place product descriptions at desired locations and add catchy text that encourages customers to visit product pages, enhancing customer engagement.</span></p>
<p><span style="font-weight: 400">With the Product Description on Shop Page extension, you can choose to display descriptions on all or selected shop, category, and tag pages. Choose the description type as long or short, and customize the text, color, and alignment. This extension also adds a new “loop description” section on the product edit page to let the admin add a separate description for listing pages.</span></p>
<h2><strong>Features</strong></h2>
<ul>
<li style="font-weight: 400"><span style="font-weight: 400">Display product descriptions on all archive or selected shop, tag & category pages</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Choose to place the description before or after:</span>
<ul>
<li style="font-weight: 400"><span style="font-weight: 400">Product Title </span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Product Price</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Product Rating</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Add-to-cart Button</span></li>
</ul>
</li>
</ul>
<ul>
<li>Show the product’s short description in a Tooltip (<strong>New</strong>)</li>
<li>Show a short description of related products as well (<strong>New</strong>)</li>
<li style="font-weight: 400"><span style="font-weight: 400">Display content from “Product Short,” “Product Detail,” or custom “Loop” descriptions </span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Set the character limit for the product description</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Customize text alignment, font size, and color</span></li>
</ul>
<p><img class="alignnone size-full wp-image-18734004367745" src="https://woocommerce.com/wp-content/uploads/2020/09/product-description-on-shop-page-for-woocommerce-3.png" alt="" width="980" height="551" /></p>
<h2>Display Product Short Descriptions on Listing Pages</h2>
<p><span style="font-weight: 400">You can choose to display product descriptions on pages of your choice. Either show them on all archive pages or choose shop, category, or tag pages. You can select as many pages as you like, with the WooCommerce show description on the shop page, capitalizing on your product descriptions as much as possible.</span></p>
<h2><b>Why show a short description on the shop page?</b></h2>
<p>Highlighting key product features on listing pages can result in:</p>
<ul>
<li><em>Increased Visitor Engagement</em></li>
<li><em>Increased Conversions</em></li>
<li><em>Increased Click-Through Rate</em></li>
</ul>
<p><img class="alignnone wp-image-18734003391588 size-full" src="https://woocommerce.com/wp-content/uploads/2020/09/WooCommerce-Product-Description-on-Shop-Page-e1710163997961.png" alt="woocommerce product description on shop page" width="915" height="608" /></p>
<h2>Choose to Position Descriptions Strategically on Shop Pages</h2>
<p><span style="font-weight: 400">You can place the product descriptions in different positions with respect to the products. The extension offers you the following options to choose from:</span></p>
<ul>
<li style="font-weight: 400"><span style="font-weight: 400">Before or after product title</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Before or after product rating</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Before or after product price</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Before or after “Add to Cart” button</span></li>
</ul>
<p><img class="alignnone size-full wp-image-18734004367756" src="https://woocommerce.com/wp-content/uploads/2020/09/product-description-on-shop-page-for-woocommerce-23.png" alt="" width="980" height="551" /></p>
<h2>Show Product Short Description in a Tooltip! (New)</h2>
<p>With the new update, you get the option to enable the product’s short description in a tooltip. The tooltip description will be visible to a visitor once they hover over the product title.</p>
<p><img class="alignnone size-full wp-image-18734004367738" src="https://woocommerce.com/wp-content/uploads/2020/09/product-description-on-shop-page-for-woocommerce-2.png" alt="" width="980" height="551" /></p>
<h2>Show a Short Description with Related Products (New)</h2>
<p>In addition to showing short descriptions on listing pages, you can now also display short descriptions of related products. Related products have higher chances of conversion if placed correctly, a short description can provide that little push that converts visitors into customers.</p>
<p><img class="alignnone size-full wp-image-18734004367734" src="https://woocommerce.com/wp-content/uploads/2020/09/product-description-on-shop-page-for-woocommerce-1.png" alt="" width="980" height="551" /></p>
<h2>Customize Product Description Styling</h2>
<p><span style="font-weight: 400">Control the visual appeal of the product description by selecting the text alignment, font size, and color of your choice. Make the most of your product description, and showcase features in the best way possible.</span></p>
<p><img class="alignnone size-full wp-image-18734004367769" src="https://woocommerce.com/wp-content/uploads/2020/09/product-description-on-shop-page-for-woocommerce-655.png" alt="" width="980" height="551" /></p>
<h2><strong>FAQs</strong></h2>
<p><strong>Is there any character limit for listing page descriptions?</strong></p>
<p>No! there is no character limit you can add as lengthy descriptions as you like, but considering the size of a product listing we recommend the description should be kept under 3 lines for better visibility!</p>
<h3>Requirements</h3>
<p>Minimum PHP version: 5.6</p>

Product Description on Shop Page

<p><b>Show product short descriptions on shop, category & other listing pages to increase customer interest and encourage them to visit product pages.</b></p>

<ul class="wccom-tick-list-primary">
<li>Offer more intelligent upsells and cross-sells — or create your own, rule-based <a href="https://woocommerce.com/document/product-recommendations/recommendation-strategies/" target="_blank" rel="noopener noreferrer">recommendation engines</a>.</li>
<li>Improve the shopping experience across your entire store, with recommendations placed at <a href="https://woocommerce.com/document/product-recommendations/store-owners-guide/#locations" target="_blank" rel="noopener noreferrer">strategic locations</a>.</li>
<li>Measure their impact and optimize your strategies with in-depth <a href="https://woocommerce.com/document/product-recommendations/store-owners-guide/#analytics" target="_blank" rel="noopener noreferrer">analytics</a>.</li>
</ul>
<hr class="wccom-product-heading__hr" />
<div class="woo-sc-box normal"><strong>Woo Product Recommendations</strong> has not been optimized for use with block themes: Recommendation Engines may not work as expected when a block theme is active. Support for the Block/Site Editor is coming soon.</div>
<h2></h2>
<h2>Upsells and cross-sells with a pinch of intelligence</h2>
<p>Ever noticed how the most successful stores leverage the power of product recommendations? When done right, upsells and cross-sells deliver a more engaging experience to your visitors — the kind of experience that not only helps them find products they like, but also keeps them coming back.</p>
<p>Fortunately, you don’t need a team of machine learning specialists to get started. <strong>Product Recommendations</strong> is a state-of-the-art product recommendations platform for WooCommerce that brings together human intelligence and machine learning, with one goal: To help you grow your sales.</p>
<h3>Let technology do the heavy lifting for you</h3>
<p>Build intelligent engines that generate automated, accurate <a title="Recommend products that are frequently bought together." href="https://woocommerce.com/document/product-recommendations/recommendation-strategies/offer-frequently-bought-together-recommendations/" target="_blank" rel="noopener noreferrer">Frequently Bought Together</a> recommendations, with near-zero waiting or training. Our lightweight search algorithm analyzes your orders to discover meaningful product relationships, and quickly adapts itself to new trends and seasonal patterns.</p>
<div class="aligncenter" style="margin-bottom: 2.5em;font-size: 95%;font-style: italic">
<figure id="attachment_6110666" aria-describedby="caption-attachment-6110666" style="width: 980px" class="wp-caption aligncenter"><img class="size-full wp-image-6110666" src="https://woocommerce.com/wp-content/uploads/2019/07/use-case-frequently-bought-together-result.png" alt="Deliver captivating, Amazon-style recommendations, without giving up your store's data or revenue to anyone" width="980" height="938" /><figcaption id="caption-attachment-6110666" class="wp-caption-text">Deliver captivating, Amazon-style product recommendations, without giving away your store’s data (or revenue) to third-parties.</figcaption></figure>
</div>
<h3>Add recommendations across your entire catalog, effortlessly</h3>
<p>Ever tried to manually add upsells and cross-sells to every product or category page of your store? With <strong>Product Recommendations</strong>, you can do both in minutes. Create upsells and cross-sells in bulk, instead of entering products one by one. Add category, attribute, tag, or price <strong>filters</strong> to narrow down products, and use <strong>amplifiers</strong> to boost specific results based on popularity, rating, creation date, conversion rate, or more advanced criteria.</p>
<p>Looking for a way to recommend products from the currently viewed category, or brand? Want to limit results to products that cost more than the currently viewed product? No problem! <strong>Product Recommendations</strong> lets you deploy context-aware recommendations, faster.</p>
<div class="aligncenter" style="margin-bottom: 2.5em;font-size: 95%;font-style: italic">
<figure id="attachment_4943601" aria-describedby="caption-attachment-4943601" style="width: 980px" class="wp-caption aligncenter"><img class="aligncenter size-full wp-image-4943601" title="Create upsells, cross sells and related products in bulk, by category or tag." src="https://woocommerce.com/wp-content/uploads/2019/07/prl-upsells-sm.png" alt="Create upsells, cross sells and related products in bulk, by category or tag." width="980" height="891" /><figcaption id="caption-attachment-4943601" class="wp-caption-text">Use smart <strong>filters</strong>, <strong>amplifiers</strong> and <strong>visibility conditions</strong> to create recommendation recipes for multiple products and product category pages at once.</figcaption></figure>
</div>
<h3>Promote the right product, to the right customer, at the right time</h3>
<p>Increase your store’s average order value by recommending <a title="Offer upsells after checkout." href="https://woocommerce.com/document/recommend-recently-viewed-products/" target="_blank" rel="noopener noreferrer">recently viewed products</a> and products from <a title="Offering upsells on the thank you page." href="https://woocommerce.com/document/recommend-products-from-recently-viewed-categories/" target="_blank" rel="noopener noreferrer">recently viewed categories</a> on the checkout page, or even after customers complete their orders. Make relevant, well-timed offers by displaying them conditionally, based on your customers’ cart/order contents, browsing history, date, or location.</p>
<div class="aligncenter" style="margin-bottom: 2.5em;font-size: 95%;font-style: italic">
<figure id="attachment_4943634" aria-describedby="caption-attachment-4943634" style="width: 980px" class="wp-caption aligncenter"><img class="aligncenter size-full wp-image-4943634" title="Recommend products from recently viewed categories." src="https://woocommerce.com/wp-content/uploads/2019/07/prl-still-looking.png" alt="Recommend products from recently viewed categories." width="980" height="455" /><figcaption id="caption-attachment-4943634" class="wp-caption-text">Offer personalized upsells before or after checkout. Recommend products from categories that customers viewed, and display your recommendations conditionally, based on order or cart contents.</figcaption></figure>
</div>
<h3>Recommend products anywhere</h3>
<p>Deploy recommendations at more than 20 locations on your store’s:</p>
<ul>
<li>Main shop page.</li>
<li>Product category or tag pages.</li>
<li>Individual product pages.</li>
<li>Cart and checkout pages.</li>
<li>Thank You (order-received) and order-pay pages.</li>
</ul>
<div class="aligncenter" style="margin-bottom: 2.5em;font-size: 95%;font-style: italic">
<figure id="attachment_4943600" aria-describedby="caption-attachment-4943600" style="width: 980px" class="wp-caption aligncenter"><img class="aligncenter size-full wp-image-4943600" title="Boost your customers' confidence and make browsing more fun by recommending best sellers and top rated products." src="https://woocommerce.com/wp-content/uploads/2019/07/prl-top-rated-sm.png" alt="Boost your customers' confidence and make browsing more fun by recommending best-sellers and top-rated products." width="980" height="1661" /><figcaption id="caption-attachment-4943600" class="wp-caption-text">Effortlessly add recommendations to every category page in your catalog.</figcaption></figure>
</div>
<h3>Make your own rules</h3>
<p>Tailor the shopping experience across your entire site to fit your merchandising strategies. Build custom recommendation engines that utilize <strong>filters, amplifiers and visibility conditions</strong> to match products and customers. Want some inspiration?</p>
<ul>
<li>Use the psychology of social proof to your advantage. Boost your customers’ confidence and make browsing more fun by recommending <a title="Recommend best sellers in your WooCommerce store's shop archives." href="https://woocommerce.com/document/product-recommendations/recommendation-strategies/recommend-trending-products/" target="_blank" rel="noopener noreferrer">best selling</a> and <a title="Recommend top rated products in your WooCommerce store's shop archives." href="https://woocommerce.com/document/product-recommendations/recommendation-strategies/recommend-top-rated-products/" target="_blank" rel="noopener noreferrer">top rated</a> products at the top of your store’s product category and tag pages.</li>
<li>Inspire customer loyalty: Offer curated <a title="Make complementary products easier to discover in WooCommerce product pages." href="https://woocommerce.com/document/product-recommendations/recommendation-strategies/offer-complete-the-look-recommendations/" target="_blank" rel="noopener noreferrer">Complete the Look</a> recommendations in product pages, or after customers have placed their orders.</li>
<li>Incentivize customers to <a title="Encourage customers to spend more and unlock free shipping." href="https://woocommerce.com/document/product-recommendations/recommendation-strategies/recommend-products-to-unlock-free-shipping/" target="_blank" rel="noopener noreferrer">spend more in order to unlock perks</a>, such as free shipping.</li>
<li>Encourage impulse purchases by recommending popular products on the checkout page: To optimize conversion, prioritize <a title="Recommend on sale products in your WooCommerce store's checkout page." href="https://woocommerce.com/document/product-recommendations/recommendation-strategies/recommend-last-minute-deals/" target="_blank" rel="noopener noreferrer">on-sale</a> and <a title="Offer seasonal product recommendations in your WooCommerce store's checkout page." href="https://woocommerce.com/document/product-recommendations/recommendation-strategies/recommend-products-on-specific-dates/" target="_blank" rel="noopener noreferrer">seasonal</a> items.</li>
</ul>
<p>Need more ideas? Get a head start with <a title="Simple, engaging product recommendation strategies for your WooCommerce store." href="https://woocommerce.com/document/product-recommendations/recommendation-strategies/" target="_blank" rel="noopener noreferrer">these</a> high-performing strategies.</p>
<div class="aligncenter" style="margin-bottom: 2.5em;font-size: 95%;font-style: italic">
<p><img class="aligncenter wp-image-18734001019355 size-full" style="margin-bottom: 1.5em" title="Use filters and amplifiers to create your own, custom recommendation engine." src="https://woocommerce.com/wp-content/uploads/2019/07/Engine-configuration-sample.png" alt="" width="1742" height="968" /></p>
</div>
<h3>Optimize your strategies with in-depth analytics</h3>
<p>Drill down into insightful reports to understand and refine your recommendation strategies. Track and analyze:</p>
<ul>
<li>Gross and Net Revenue.</li>
<li>Conversions.</li>
</ul>
<p>To help you understand what drives conversions, we’ve made every report filterable by date, converted product and location!</p>
<div class="aligncenter" style="margin-bottom: 2.5em;font-size: 95%;font-style: italic">
<figure id="attachment_18734000458815" aria-describedby="caption-attachment-18734000458815" style="width: 980px" class="wp-caption alignnone"><img class="size-full wp-image-18734000458815" title="Generating Revenue and Conversion reports with WooCommerce Product Recommendations." src="https://woocommerce.com/wp-content/uploads/2019/07/prl-report-1.png" alt="Generating Revenue and Conversion reports with WooCommerce Product Recommendations." width="980" height="966" /><figcaption id="caption-attachment-18734000458815" class="wp-caption-text">Optimize your strategies with detailed Revenue and Conversion analytics.</figcaption></figure>
</div>
<p>The best part? <strong>Product Recommendations</strong> has been carefully designed to work on hosting environments with limited resources, and is built to scale.</p>
<h3>How to get started</h3>
<ol>
<li>Buy <strong>WooCommerce Product Recommendations</strong>.</li>
<li>Download and install it.</li>
<li>Pick one of <a title="Simple, engaging product recommendation strategies for your WooCommerce store." href="https://woocommerce.com/document/product-recommendations/recommendation-strategies/" target="_blank" rel="noopener noreferrer">these</a> tried-and-tested strategies.</li>
<li>Follow our documentation to build and deploy your first Engine.</li>
<li>Sit back and enjoy the extra revenue!</li>
</ol>

Product Recommendations

<p>Offer smarter upsells, cross-sells, and “frequently bought together” recommendations. Measure their impact with in-depth analytics.</p>

Product Description on Shop Page vs Product Recommendations