<h3 style="text-align: center">Add Product Key Features on Listing Pages</h3>
<hr class="wccom-product-single__section-hr" />
<ul class="wccom-tick-list-primary">
<li style="font-weight: 400">Showcase any product key features in 2-3 lines</li>
<li style="font-weight: 400">Intrigue customers with quick product introduction</li>
<li style="font-weight: 400">Raise customer curiosity & encourage users to visit the product page</li>
<li style="font-weight: 400">Add sales and special offers for specific products</li>
<li style="font-weight: 400">Highlight USPs (unique selling proposition)</li>
</ul>
<hr class="wccom-product-single__section-hr" />
The Product Description on Shop Page extension lets you display a short description on shop, category, and other listing pages. A short, one-to-two-line description gives more detail about the product on the listing pages. You can show product benefits, features, or USPs to entice customers to view the product detail page, improving conversion chances.
Custom product descriptions on shop pages increase store sales and raise customer interest. You can place product descriptions at desired locations and add catchy text that encourages customers to visit product pages, enhancing customer engagement.
With the Product Description on Shop Page extension, you can choose to display descriptions on all or selected shop, category, and tag pages. Choose the description type as long or short, and customize the text, color, and alignment. This extension also adds a new “loop description” section on the product edit page to let the admin add a separate description for listing pages.
<h2>Features</h2>
<ul>
<li style="font-weight: 400">Display product descriptions on all archive or selected shop, tag & category pages</li>
<li style="font-weight: 400">Choose to place the description before or after:
<ul>
<li style="font-weight: 400">Product Title </li>
<li style="font-weight: 400">Product Price</li>
<li style="font-weight: 400">Product Rating</li>
<li style="font-weight: 400">Add-to-cart Button</li>
</ul>
</li>
</ul>
<ul>
<li>Show the product’s short description in a Tooltip (New)</li>
<li>Show a short description of related products as well (New)</li>
<li style="font-weight: 400">Display content from “Product Short,” “Product Detail,” or custom “Loop” descriptions </li>
<li style="font-weight: 400">Set the character limit for the product description</li>
<li style="font-weight: 400">Customize text alignment, font size, and color</li>
</ul>
<img class="alignnone size-full wp-image-18734004367745" src="https://woocommerce.com/wp-content/uploads/2020/09/product-description-on-shop-page-for-woocommerce-3.png" alt="" width="980" height="551" />
<h2>Display Product Short Descriptions on Listing Pages</h2>
You can choose to display product descriptions on pages of your choice. Either show them on all archive pages or choose shop, category, or tag pages. You can select as many pages as you like, with the WooCommerce show description on the shop page, capitalizing on your product descriptions as much as possible.
<h2>Why show a short description on the shop page?</h2>
Highlighting key product features on listing pages can result in:
<ul>
<li>Increased Visitor Engagement</li>
<li>Increased Conversions</li>
<li>Increased Click-Through Rate</li>
</ul>
<img class="alignnone wp-image-18734003391588 size-full" src="https://woocommerce.com/wp-content/uploads/2020/09/WooCommerce-Product-Description-on-Shop-Page-e1710163997961.png" alt="woocommerce product description on shop page" width="915" height="608" />
<h2>Choose to Position Descriptions Strategically on Shop Pages</h2>
You can place the product descriptions in different positions with respect to the products. The extension offers you the following options to choose from:
<ul>
<li style="font-weight: 400">Before or after product title</li>
<li style="font-weight: 400">Before or after product rating</li>
<li style="font-weight: 400">Before or after product price</li>
<li style="font-weight: 400">Before or after “Add to Cart” button</li>
</ul>
<img class="alignnone size-full wp-image-18734004367756" src="https://woocommerce.com/wp-content/uploads/2020/09/product-description-on-shop-page-for-woocommerce-23.png" alt="" width="980" height="551" />
<h2>Show Product Short Description in a Tooltip! (New)</h2>
With the new update, you get the option to enable the product’s short description in a tooltip. The tooltip description will be visible to a visitor once they hover over the product title.
<img class="alignnone size-full wp-image-18734004367738" src="https://woocommerce.com/wp-content/uploads/2020/09/product-description-on-shop-page-for-woocommerce-2.png" alt="" width="980" height="551" />
<h2>Show a Short Description with Related Products (New)</h2>
In addition to showing short descriptions on listing pages, you can now also display short descriptions of related products. Related products have higher chances of conversion if placed correctly, a short description can provide that little push that converts visitors into customers.
<img class="alignnone size-full wp-image-18734004367734" src="https://woocommerce.com/wp-content/uploads/2020/09/product-description-on-shop-page-for-woocommerce-1.png" alt="" width="980" height="551" />
<h2>Customize Product Description Styling</h2>
Control the visual appeal of the product description by selecting the text alignment, font size, and color of your choice. Make the most of your product description, and showcase features in the best way possible.
<img class="alignnone size-full wp-image-18734004367769" src="https://woocommerce.com/wp-content/uploads/2020/09/product-description-on-shop-page-for-woocommerce-655.png" alt="" width="980" height="551" />
<h2>FAQs</h2>
Is there any character limit for listing page descriptions?
No! there is no character limit you can add as lengthy descriptions as you like, but considering the size of a product listing we recommend the description should be kept under 3 lines for better visibility!
<h3>Requirements</h3>
Minimum PHP version: 5.6

Product Description on Shop Page

Show product short descriptions on shop, category & other listing pages to increase customer interest and encourage them to visit product pages.

<ul class="wccom-tick-list-primary">
<li style="font-weight: 400">Create country, product, and category-specific size guides</li>
<li style="font-weight: 400">Help customers pick the right fit and minimize size confusion </li>
<li style="font-weight: 400">Increase sales and reduce returns due to wrong sizing </li>
<li style="font-weight: 400">Display different size guides in different countries to match your audience </li>
<li style="font-weight: 400">Choose a size chart format to maximize conversions </li>
</ul>
<hr />
<h2 style="text-align: center">Create Multiple Custom Size Guides</h2>
Standard sizes vary from country to country, which is why many users struggle with online shopping. For stores selling apparel and shoes, the right size charts are crucial, but many fail to use them the right way. Apparels have a staggering 24% return rate, which is the highest compared to other categories in the US. The top reason for these returns is wrong sizing issues.
The WooCommerce Size Chart extension can easily avoid these returns. The plugin lets you create and customize multiple-size charts for your store, suited to your products and customer needs. This will make it easy for customers to choose the right size and give them the confidence to make the purchase.
You can display country-specific size charts to cater to an international audience and show size charts as buttons or popups. For convenience, you can upload a size chart image or add a table using the WYSIWYG editor. The size charts are highly customizable and can be attached to all or specific products and categories as required.
<h2>Product use-cases</h2>
<img class="alignnone size-full wp-image-18734003836529" src="https://woocommerce.com/wp-content/uploads/2020/05/size-chart-infographic-2-1.jpg" alt="size chart for woocommerce" width="980" height="602" /> 
Features:
<ul>
<li>Add multiple-size charts and attach them to relevant products, categories, and countries.</li>
<li>Create a size chart table or simply upload a size chart image.</li>
<li>Attach size charts by product tags (New)</li>
<li>Import and export size charts using a CSV file (New)</li>
<li>Add a size chart in the product tab or display it in a popup using a button.</li>
<li>Choose from multiple popup positions (New)</li>
<li>Choose from multiple popup animation effects (New)</li>
<li>Add size chart button after price, description, add to cart, or product meta.</li>
<li>Choose from multiple popup icons (New)</li>
<li>Customize button background and text color.</li>
<li>Customize size chart tab display order.</li>
<li>Create use role-specific size charts (New)</li>
<li>Add custom color for table rows and columns.</li>
<li>Style size charts the way you want using custom CSS (New)</li>
<li>Option to add table border.</li>
</ul>
<h2>Create multiple-size charts for different types of products</h2>
Add multiple customized size charts according to your product catalog on your store. Create size guides manually or add a size chart image. For each size chart, you can insert descriptions to explain the sizing. Quickly adjust chart dimensions and choose color schemes for various elements. As you create a new size chart, you can add as many rows and columns as needed and adjust color schemes accordingly.
<img class="alignnone size-full wp-image-18734005299530" src="https://woocommerce.com/wp-content/uploads/2020/05/woocommerce-size-chart-1.png" alt="woocommerce size chart" width="980" height="458" />
<h2>Show the size chart in a button</h2>
Using the WooCommerce size chart extension, you can show the size guide as a button on the product page. The size chart button and the table itself are highly customizable and you can style it the way you want to.
<img class="alignnone size-full wp-image-18734005299534" src="https://woocommerce.com/wp-content/uploads/2020/05/woocommerce-size-chart-2.png" alt="woocommerce size chart" width="980" height="558" />
<h2>Show size chart in a Tab</h2>
Instead of displaying in a popup, you can choose to show size charts in a tab. While showing the size chart in a product tab, you can customize the following options:
<ul>
<li>Tab label</li>
<li>Size chart styling</li>
<li>Size chart content</li>
</ul>
<img class="alignnone size-full wp-image-18734005299545" src="https://woocommerce.com/wp-content/uploads/2020/05/woocommerce-size-chart-3.png" alt="" width="874" height="699" />
<h2>Show picture-based size charts</h2>
Instead of creating an entire size chart and then styling it, you can just get a size chart designed in the dimensions of your liking and display it on product pages.
<img class="alignnone size-full wp-image-18734005299551" src="https://woocommerce.com/wp-content/uploads/2020/05/woocommerce-size-chart-4.png" alt="woocommerce size chart" width="870" height="695" />

Size Chart for WooCommerce

With size chart extension, merchants can now create multiple size guides and attach them to relevant products and categories.

Product Description on Shop Page vs Size Chart for WooCommerce