<h3 style="text-align: center"><em><strong>Add Product Key Features on Listing Pages</strong></em></h3>
<hr class="wccom-product-single__section-hr" />
<ul class="wccom-tick-list-primary">
<li style="font-weight: 400"><strong>Showcase any product key features in 2-3 lines</strong></li>
<li style="font-weight: 400"><strong>Intrigue customers with quick product introduction</strong></li>
<li style="font-weight: 400"><strong>Raise customer curiosity & encourage users to visit the product page</strong></li>
<li style="font-weight: 400"><strong>Add sales and special offers for specific products</strong></li>
<li style="font-weight: 400"><strong>Highlight USPs (unique selling proposition)</strong></li>
</ul>
<hr class="wccom-product-single__section-hr" />
<p>The Product Description on Shop Page extension lets you display a short description on shop, category, and other listing pages. A short, one-to-two-line description gives more detail about the product on the listing pages. You can show product benefits, features, or USPs to entice customers to view the product detail page, improving conversion chances.</p>
<p><span style="font-weight: 400">Custom product descriptions on shop pages increase store sales and raise customer interest. You can place product descriptions at desired locations and add catchy text that encourages customers to visit product pages, enhancing customer engagement.</span></p>
<p><span style="font-weight: 400">With the Product Description on Shop Page extension, you can choose to display descriptions on all or selected shop, category, and tag pages. Choose the description type as long or short, and customize the text, color, and alignment. This extension also adds a new “loop description” section on the product edit page to let the admin add a separate description for listing pages.</span></p>
<h2><strong>Features</strong></h2>
<ul>
<li style="font-weight: 400"><span style="font-weight: 400">Display product descriptions on all archive or selected shop, tag & category pages</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Choose to place the description before or after:</span>
<ul>
<li style="font-weight: 400"><span style="font-weight: 400">Product Title </span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Product Price</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Product Rating</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Add-to-cart Button</span></li>
</ul>
</li>
</ul>
<ul>
<li>Show the product’s short description in a Tooltip (<strong>New</strong>)</li>
<li>Show a short description of related products as well (<strong>New</strong>)</li>
<li style="font-weight: 400"><span style="font-weight: 400">Display content from “Product Short,” “Product Detail,” or custom “Loop” descriptions </span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Set the character limit for the product description</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Customize text alignment, font size, and color</span></li>
</ul>
<p><img class="alignnone size-full wp-image-18734004367745" src="https://woocommerce.com/wp-content/uploads/2020/09/product-description-on-shop-page-for-woocommerce-3.png" alt="" width="980" height="551" /></p>
<h2>Display Product Short Descriptions on Listing Pages</h2>
<p><span style="font-weight: 400">You can choose to display product descriptions on pages of your choice. Either show them on all archive pages or choose shop, category, or tag pages. You can select as many pages as you like, with the WooCommerce show description on the shop page, capitalizing on your product descriptions as much as possible.</span></p>
<h2><b>Why show a short description on the shop page?</b></h2>
<p>Highlighting key product features on listing pages can result in:</p>
<ul>
<li><em>Increased Visitor Engagement</em></li>
<li><em>Increased Conversions</em></li>
<li><em>Increased Click-Through Rate</em></li>
</ul>
<p><img class="alignnone wp-image-18734003391588 size-full" src="https://woocommerce.com/wp-content/uploads/2020/09/WooCommerce-Product-Description-on-Shop-Page-e1710163997961.png" alt="woocommerce product description on shop page" width="915" height="608" /></p>
<h2>Choose to Position Descriptions Strategically on Shop Pages</h2>
<p><span style="font-weight: 400">You can place the product descriptions in different positions with respect to the products. The extension offers you the following options to choose from:</span></p>
<ul>
<li style="font-weight: 400"><span style="font-weight: 400">Before or after product title</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Before or after product rating</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Before or after product price</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Before or after “Add to Cart” button</span></li>
</ul>
<p><img class="alignnone size-full wp-image-18734004367756" src="https://woocommerce.com/wp-content/uploads/2020/09/product-description-on-shop-page-for-woocommerce-23.png" alt="" width="980" height="551" /></p>
<h2>Show Product Short Description in a Tooltip! (New)</h2>
<p>With the new update, you get the option to enable the product’s short description in a tooltip. The tooltip description will be visible to a visitor once they hover over the product title.</p>
<p><img class="alignnone size-full wp-image-18734004367738" src="https://woocommerce.com/wp-content/uploads/2020/09/product-description-on-shop-page-for-woocommerce-2.png" alt="" width="980" height="551" /></p>
<h2>Show a Short Description with Related Products (New)</h2>
<p>In addition to showing short descriptions on listing pages, you can now also display short descriptions of related products. Related products have higher chances of conversion if placed correctly, a short description can provide that little push that converts visitors into customers.</p>
<p><img class="alignnone size-full wp-image-18734004367734" src="https://woocommerce.com/wp-content/uploads/2020/09/product-description-on-shop-page-for-woocommerce-1.png" alt="" width="980" height="551" /></p>
<h2>Customize Product Description Styling</h2>
<p><span style="font-weight: 400">Control the visual appeal of the product description by selecting the text alignment, font size, and color of your choice. Make the most of your product description, and showcase features in the best way possible.</span></p>
<p><img class="alignnone size-full wp-image-18734004367769" src="https://woocommerce.com/wp-content/uploads/2020/09/product-description-on-shop-page-for-woocommerce-655.png" alt="" width="980" height="551" /></p>
<h2><strong>FAQs</strong></h2>
<p><strong>Is there any character limit for listing page descriptions?</strong></p>
<p>No! there is no character limit you can add as lengthy descriptions as you like, but considering the size of a product listing we recommend the description should be kept under 3 lines for better visibility!</p>
<h3>Requirements</h3>
<p>Minimum PHP version: 5.6</p>

Product Description on Shop Page

<p><b>Show product short descriptions on shop, category & other listing pages to increase customer interest and encourage them to visit product pages.</b></p>

<p><a href="https://woocommerce.com/wp-content/uploads/2015/02/Header-Product-Reviews-Pro-updated.png"><img class="aligncenter size-medium wp-image-7222175" src="https://woocommerce.com/wp-content/uploads/2015/02/Header-Product-Reviews-Pro-updated.png?w=620" alt="Add Amazon-style reviews to your product pages" width="620" height="215" /></a></p>
<h2>Improve Your Best Sales Tool: Product Reviews Pro</h2>
<p>It’s no secret that <em>product reviews</em> are an extremely powerful tool for online conversions as they provide <strong>social proof</strong>. Studies show that <strong>about 70% of customers</strong> look at product reviews before purchasing <sup><a href="#footnotes">1</a></sup>, and <strong>over 63% of customers</strong> are more likely to purchase if a site has product ratings and reviews <sup>2</sup>. Some studies even suggest that these statistics are higher:</p>
<p style="font-style: italic;padding-left: 15px;border-left: 2px solid #42a2ce">85.57% of the participants stated that they read reviews often or very often before they purchase online. Of the participants who read reviews, 83.65% compare positive and negative reviews with each other. <sup>3</sup></p>
<p>While product reviews are extremely powerful selling tools, they’re typically underutilized by online stores. WooCommerce includes some of the best core review options available, yet these still underachieve when compared to what product reviews can do.</p>
<p>That’s what <strong>WooCommerce Product Reviews Pro</strong> is for: you can supercharge your product reviews to add Amazon-style reviews and filtering, add even more review capabilities, and provide additional discussion options. Give your customers the review capabilities <strong>they expect</strong> from shopping at large e-retailers within your own store!</p>
<p>Product Reviews Pro will allow you to accept product reviews in the same way that you do now, but you can also accept user photos and videos as part of the review, as well as add “review qualifiers”, which are questions about the product in a dropdown (how it fit, if it was comfortable, etc.):</p>
<figure id="attachment_155700" aria-describedby="caption-attachment-155700" style="width: 290px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2014/11/woocommerce-prpro-leave-review.png"><img class="aligncenter wp-image-155700 size-medium" src="https://woocommerce.com/wp-content/uploads/2014/11/woocommerce-prpro-leave-review.png" alt="WooCommerce Product Reviews Pro Review" width="290" height="550" /></a><figcaption id="caption-attachment-155700" class="wp-caption-text">Add Review with Qualifiers<br /><em>(Storefront theme)</em></figcaption></figure>
<p>You can also optionally enable other <strong>discussion contribution types</strong>. This will allow you to accept customer questions, photos, and videos for products. Each type can be enabled separately so that you can create the optimal setup for your store, and you can also enable comments on these contributions for discussion or answers.</p>
<p><a href="https://woocommerce.com/wp-content/uploads/2015/02/woocommerce-product-reviews-pro-settings.png"><img class="aligncenter size-large wp-image-868046" src="https://woocommerce.com/wp-content/uploads/2015/02/woocommerce-product-reviews-pro-settings.png?w=950" alt="WooCommerce Product Reviews Pro settings" width="950" height="805" /></a></p>
<p>Customers will also be able to sort and filter reviews, and you can opt to show most recent or most helpful contributions first.</p>
<figure id="attachment_155716" aria-describedby="caption-attachment-155716" style="width: 550px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2014/11/woocommerce-prpro-frontend-filtering.png"><img class="aligncenter size-medium wp-image-155716" src="https://woocommerce.com/wp-content/uploads/2014/11/woocommerce-prpro-frontend-filtering.png" alt="WooCommerce product reviews pro filtering" width="550" height="245" /></a><figcaption id="caption-attachment-155716" class="wp-caption-text">Filter / Sort reviews</figcaption></figure>
<p>Customers can view both positive and negative reviews, as even <strong>negative reviews are helpful</strong> for your store <sup>4</sup>. Reviews can also help out with your product SEO by providing indexable content that you get for free from your customers reviews <sup>5</sup>.</p>
<h3>Professional-level Product Reviews</h3>
<ul>
<li>Create <strong>review qualifiers</strong> to prompt customers for specific information and product feedback</li>
<li>Allow customers to attach <strong>photos and videos</strong> to reviews</li>
<li>Ensures customers don’t leave duplicated reviews — enable <strong>updating reviews</strong> for a product instead!</li>
<li>Optionally enable other discussion contributions, such as <strong>questions, standalone photos,</strong> and <strong>standalone videos</strong> (no ratings) along with comments on these contributions</li>
<li>Display login buttons from <a href="https://woocommerce.com/products/woocommerce-social-login/">WooCommerce Social Login</a> on review login forms <strong><sup>NEW</sup></strong></li>
<li>Choose to set a threshold of reviews per product to avoid showing reviews while you gather feedback <strong><sup>NEW</sup></strong></li>
<li>Creates <strong>upvoting and downvoting</strong> systems to determine helpful reviews or contributions</li>
<li>Users can flag reviews that need to be moderated to alert shop employees</li>
<li>Customers can <strong>filter reviews</strong> by star rating, i.e., show all 4-star reviews</li>
<li>Optionally <strong>add badges</strong> to admin or employee responses or contributions to designate them as “official”</li>
<li>Customers can “watch” any thread to get notified of replies to the contribution</li>
<li>Includes <strong>structured data mark up</strong> for rich snippets in search results; stores using WooCommerce 3.0+ will use JSON-LD schema markup <strong><sup>NEW</sup></strong></li>
<li>Includes support for <a href="https://woocommerce.com/products/product-vendors/">Product Vendors</a> to let vendors approve and manage flags on their own reviews <strong><sup>NEW</sup></strong></li>
<li><strong>Reviews list</strong> added to manage reviews separately from blog comments</li>
</ul>
<h3>Detailed Product Reviews</h3>
<p>Your WooCommerce product reviews can now contain more detail than ever, which makes them more useful for your prospective customers. Answers to review qualifiers will be displayed, as well as any attached media for the review. Let your customers help you sell!</p>
<figure id="attachment_155701" aria-describedby="caption-attachment-155701" style="width: 323px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2014/11/woocommerce-prpro-review-frontend.png"><img class="aligncenter size-medium wp-image-155701" src="https://woocommerce.com/wp-content/uploads/2014/11/woocommerce-prpro-review-frontend.png" alt="WooCommerce Product Reviews Pro Review Qualifiers" width="323" height="550" /></a><figcaption id="caption-attachment-155701" class="wp-caption-text">Review with Qualifiers</figcaption></figure>
<h3>Update Existing Reviews – NEW</h3>
<p>WooCommerce allows customers to leave more than one review for a product by default. Product Reviews Pro updates this behavior to instead ask your customers to <strong>update the existing review</strong> instead of adding new reviews each time your customer has feedback.</p>
<p><a href="https://woocommerce.com/wp-content/uploads/2015/02/woocommerce-product-reviews-pro-update-review-prompt.png"><img class="aligncenter size-large wp-image-379507" src="https://woocommerce.com/wp-content/uploads/2015/02/woocommerce-product-reviews-pro-update-review-prompt.png?w=536" alt="WooCommerce Product Reviews Pro update review prompt" width="536" height="625" /></a></p>
<p>This ensures that customers can leave one review per product (based on the email submitted for the review).</p>
<h3>Social Login Compatibility</h3>
<p>When used with <a href="https://woocommerce.com/products/woocommerce-social-login/">WooCommerce Social Login</a>, buttons can automatically be shown on login modals for customers adding reviews, watching threads, or voting on helpfulness.</p>
<p><a href="https://woocommerce.com/wp-content/uploads/2014/07/woocommerce-social-login-product-reviews-pro-frontend.png"><img class="aligncenter size-large wp-image-458124" src="https://woocommerce.com/wp-content/uploads/2014/07/woocommerce-social-login-product-reviews-pro-frontend.png?w=584" alt="WooCommerce Social Login Product Reviews Pro Modal" width="584" height="821" /></a></p>
<h3>Optimal Review Sorting</h3>
<p>While customers can choose how to show reviews in your store, your default sorting can ensure that they get the needed information immediately when viewing your product reviews and contributions. WooCommerce core shows most recent reviews first, but sorting by <strong>most helpful reviews</strong> can be more effective than most recent reviews <sup>6</sup>. We allow you to determine whether you’d like to use most helpful or most recent reviews first for your store.</p>
<h3>Filtering by Rating</h3>
<p>Customers are presented with a far more intuitive reviews experience, which helps them research your products and make purchasing decisions. Customers can filter reviews by star rating, as well as sort and filter reviews by almost any criteria.</p>
<figure id="attachment_155718" aria-describedby="caption-attachment-155718" style="width: 550px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2014/11/woocommerce-product-reviews-pro-sort-rating.png"><img class="aligncenter size-medium wp-image-155718" src="https://woocommerce.com/wp-content/uploads/2014/11/woocommerce-product-reviews-pro-sort-rating.png" alt="WooCommerce product reviews pro filter by star" width="550" height="516" /></a><figcaption id="caption-attachment-155718" class="wp-caption-text">Filter by rating</figcaption></figure>
<h3>Reviews at a Glance</h3>
<p>No longer are reviews mixed in with your blog comments! WooCommerce Product Reviews Pro adds a “Reviews” list that lets you view and moderate all product reviews in one place. Your previous reviews will also be available in this list under the “WooCommerce” menu.</p>
<figure id="attachment_155704" aria-describedby="caption-attachment-155704" style="width: 550px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2014/11/woocommerce-prpro-reviews-list.png"><img class="aligncenter size-medium wp-image-155704" src="https://woocommerce.com/wp-content/uploads/2014/11/woocommerce-prpro-reviews-list.png" alt="WooCommerce Product Reviews Pro Reviews List" width="550" height="337" /></a><figcaption id="caption-attachment-155704" class="wp-caption-text">Reviews List</figcaption></figure>
<h3>My Contributions</h3>
<p>Customers can see reviews they’ve left at a glance as well. The “My Contributions” list will be added to the My Account page to show customers all reviews, comments, and other contributions they’ve added on your site.</p>
<figure id="attachment_158187" aria-describedby="caption-attachment-158187" style="width: 550px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2015/02/woocommerce-product-reviews-pro-my-contributions.png"><img class="aligncenter size-medium wp-image-158187" src="https://woocommerce.com/wp-content/uploads/2015/02/woocommerce-product-reviews-pro-my-contributions.png" alt="WooCommerce Product Reviews Pro My Contributions" width="550" height="294" /></a><figcaption id="caption-attachment-158187" class="wp-caption-text">My Contributions (customer account)</figcaption></figure>
<h3>Contribution Replies</h3>
<p>WooCommerce does not notify customers of replies to their reviews by default. With Product Reviews Pro, customers may be asking questions or interacting with your staff, and you’ll want them to know when you’ve replied. Customers can <strong>watch a thread</strong> (their own thread or one from another user) to be emailed when a comment is added to it.</p>
<figure id="attachment_159086" aria-describedby="caption-attachment-159086" style="width: 500px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2015/02/woocommerce-product-reviews-pro-watch.png"><img class="aligncenter size-full wp-image-159086" src="https://woocommerce.com/wp-content/uploads/2015/02/woocommerce-product-reviews-pro-watch.png" alt="WooCommerce product reviews pro watch a contribtuion" width="500" height="308" /></a><figcaption id="caption-attachment-159086" class="wp-caption-text">Watch any contribution</figcaption></figure>
<h3>Schema.org Structured Data for Rich Snippets</h3>
<p>WooCommerce includes structured data mark up to display your product reviews effectively within search results. Product Reviews Pro improves and adds some structured data for reviews as well to ensure your reviews help your SEO (<a href="https://woocommerce.com/document/woocommerce-product-reviews-pro/#schema" target="_blank" rel="noopener noreferrer">see more in the documentation</a>).</p>
<h3>How to Get Started</h3>
<ol>
<li>Buy this extension 🙂</li>
<li>Download and install into your WooCommerce store</li>
<li>Enable Review types and create some qualifiers as needed</li>
<li>Check out our <a href="https://woocommerce.com/document/woocommerce-product-reviews-pro/">extensive documentation</a> for any advanced setup help</li>
<li>That’s it! Sit back and enjoy professional-level product reviews!</li>
</ol>
<p><em>Need any more reason to buy? When you purchase a SkyVerge-developed extension, you’re getting the highest quality extensions for your WooCommerce store. Gain peace of mind by knowing that when you purchase our products, your store’s performance is as important to us as it is to you.</em></p>
<div id="footnotes" style="font-size: 12px;margin-bottom: 20px">
<h4>Sources</h4>
<div style="float: left;width: 45%">1 – <a href="http://searchengineland.com/2013-study-79-of-consumers-trust-online-reviews-as-much-as-personal-recommendations-164565" target="_blank" rel="noopener noreferrer">Source</a><br />
2 – <a href="http://www.searchenginejournal.com/the-power-of-social%C2%A0proof/21896/" target="_blank" rel="noopener noreferrer">Source</a><br />
3 – <a href="http://www.hrpub.org/download/201307/aeb.2013.010101.pdf" target="_blank" rel="noopener noreferrer">Source</a></div>
<div style="float: left">4 – <a href="http://www.technologyreview.com/blog/mimssbits/27180/" target="_blank" rel="noopener noreferrer">Source</a><br />
5 – <a href="http://www.hallaminternet.com/2012/using-product-reviews-to-drive-seo/" target="_blank" rel="noopener noreferrer">Source</a><br />
6 – <a href="http://unbounce.com/conversion-rate-optimization/customer-reviews-conversion-rates/" target="_blank" rel="noopener noreferrer">Source</a></div>
</div>

Product Reviews Pro

<p>Accept text, photo, and video as part of product reviews on your store, and enable “review qualifiers”.</p>

Product Description on Shop Page vs Product Reviews Pro