<h2>Dynamic Pricing, Cart Discount Rules and Gifts</h2>
<p class="p2">Product Dynamic Pricing and Discounts extension enables you to configure different prices for different user roles and quantities. Show a tiered pricing table to let your customers see the prices based on different quantity ranges.</p>
<p class="p3">Add multiple cart rules to offer discounts on cart level based on cart quantity, amount, user roles, products in cart and more. With this WooCommerce Dynamic Pricing extension, you can also create rules offer free gifts based on variations conditions like user roles, purchase history, product in cart and more.</p>
<p>A perfect solution to handle B2B pricing, bulk order discounts and provide special offers, pricing and gifts to VIP customers. Below are some some major use cases of the extension,</p>
<h2 class="p1"><b>Benefits</b></h2>
<p class="p1"><b>B2B and wholesale pricing</b></p>
<p class="p1">Adjust your product prices based on user roles like wholesalers, B2B, retailers, general customers, guest users, and more. You can also set different prices for different quantity ranges and display a pricing table on product pages.</p>
<p class="p1"><b>Cart level bulk discounts:</b></p>
<p class="p1">Along with product pricing, you can also offer discounts at cart level based on cart quantities, amounts, user roles, customer purchase history and more. You can offer discount on entire cart or specific products in cart.</p>
<p class="p1"><b>Free gifts, BOGO and more</b></p>
<p class="p1">Offering free gifts is one of the most popular methods to promote your products and increase store revenue. You can offer gifts based on individual products, categories, order amounts, quantities, user roles, purchase histories, and more.</p>
<p class="p1"><b>Role based targeted promotions</b></p>
<p class="p2">Instead of running discounts store-wide, you can offer promotional prices and discounts to select customer groups. For example, if you have both B2B and B2C customers, you might only offer discounts to your B2C customers and for B2B customers may offer discounts based on order quantity.</p>
<h2><strong>Features</strong></h2>
<ul>
<li class="li1">Adjust product prices based on user roles and inidividual customers</li>
<li class="li1">Add quantity based tiered pricing (Different product price for different quantity ranges)</li>
<li class="li1">Supports five adjustment types
<ul class="ul1">
<li class="li1">Fixed-price</li>
<li class="li1">Percentage discount</li>
<li class="li1">Fixed discount</li>
<li class="li1">Percentage increase</li>
<li class="li1">Fixed increase</li>
</ul>
</li>
<li class="li1">Offer free gifts based on
<ul class="ul1">
<li class="li1">Products in carts</li>
<li class="li1">User roles and customers</li>
<li class="li1">Cart quantities and amounts</li>
<li class="li1">Customer purchase histories</li>
</ul>
</li>
<li class="li1">Add cart-level discounts based on
<ul class="ul1">
<li class="li1">Cart quantity and amounts</li>
<li class="li1">User roles and individual customers</li>
<li class="li1">Customer purchase histories</li>
</ul>
</li>
<li class="li1">Apply pricing and discounts for specific days or date ranges</li>
<li class="li1">Customize messages for free gifts</li>
<li class="li1">Show pricing tables on product pages</li>
<li class="li1">Configure discount priorities</li>
<li class="li2">Apply discounts on special or standard prices</li>
</ul>
<p>For more features details see <a href="https://woocommerce.com/document/product-dynamic-pricing-discounts/">documentation</a>.</p>
<hr class="wccom-product-heading__hr" />
<h2><strong>Product pricing rules:</strong></h2>
<hr class="wccom-product-heading__hr" />
<p class="p1">With this WooCommerce Dynamic Pricing extension, you can create multiple rules to discount or markup your product prices. Instead of setting prices for all customers, the extension also allows you to configure individual customer and user role-based prices. Targeted prices and discounts enable you to increase your store revenue by rewarding specific customers and user roles.</p>
<p class="p2">You can also add different prices for different quantity ranges to offer tiered pricing for wholesale, retailers, and other B2B customers. Instead of setting the tiered pricing for all customers, you can enable it for select user roles and customers.</p>
<p>Need more details? See <a href="https://woocommerce.com/document/product-dynamic-pricing-discounts/#section-3">this documentation</a> explaining how the product pricing rules are created.</p>
<h3 class="p1"><b>Wholesale quantity based pricing</b></h3>
<p class="p2">Display a tiered pricing table on your product pages to let customers know the discounts and prices they can get for different quantity ranges. You can customize table positions and display them in a horizontal or vertical orientation.</p>
<p><img class="alignnone size-full wp-image-18734000121438" src="https://woocommerce.com/wp-content/uploads/2022/02/Tiered-Pricing-Table-1.png" alt="" width="980" height="580" /></p>
<p>You can choose from multiple attractive layouts to display your bulk pricing on your product pages.</p>
<p><img class="alignnone size-full wp-image-18734005568678" src="https://woocommerce.com/wp-content/uploads/2022/04/Multiple-pricing-layouts-1.png" alt="" width="980" height="444" /></p>
<hr class="wccom-product-heading__hr" />
<h2><strong>Cart discount rule</strong></h2>
<hr class="wccom-product-heading__hr" />
<p class="p2">Along with product pricing rules, you can also create rules to offer discounts based on cart quantity and amount. You can use multiple conditions to trigger discounts based on user roles, products in cart, categories in cart, customer purchase histories, and more. Offer cart discounts in percentage or fixed amounts for different cart quantities and amount ranges.</p>
<p>Need more details? See <a href="https://woocommerce.com/document/product-dynamic-pricing-discounts/#section-4">this documentation</a> explaining how the cart discount rules are created.</p>
<h3><strong>Highlight discount offers</strong></h3>
<p class="p1">You can enable offer messages to inform customers about active promotions. Messages may encourage them to purchase more to qualify for free gifts or discounts. These messages can display on product pages for product-level offers and cart pages for cart-level offers.</p>
<p class="p1">The extension offers you the ability to add a different message for different discount rules. Once the customer qualifies for the gift or discount, you can display a success or congratulations message.</p>
<p><strong>Message before discount applied:</strong></p>
<p><img class="alignnone size-full wp-image-18734000121426" src="https://woocommerce.com/wp-content/uploads/2022/02/Cart-discount-message-before-apply.png" alt="" width="980" height="816" /></p>
<p><strong>Message after discount is applied:</strong></p>
<p><img class="alignnone size-full wp-image-18734000121427" src="https://woocommerce.com/wp-content/uploads/2022/02/Cart-discount-after-apply.png" alt="" width="980" height="852" /></p>
<hr class="wccom-product-heading__hr" />
<h2>Free gifts</h2>
<hr class="wccom-product-heading__hr" />
<p class="p3">While creating a product pricing or cart rule, you can choose to offer free gifts instead of offering discounts. The extension offers multiple conditions to trigger a free gift based on quantity ranges, amount ranges, products in cart, categories in cart, customer user roles, customer purchase histories, and more.</p>
<p><strong>Example use cases:</strong></p>
<ul>
<li>Buy X get Y free</li>
<li>Buy 2 quantity of X and get Y Free</li>
<li>Buy 2 quantity of X get Y + Buy 4 Quantity of X and get Y + Z.</li>
<li>Buy any 2 from t-shirt category to get free belt, any 4 t-shirts to get a cap and belt.</li>
</ul>
<p>Need more details? See <a href="https://woocommerce.com/document/product-dynamic-pricing-discounts/#section-5">this documentation</a> explaining how the gift rules are created.</p>
<p class="p3">Once the customer qualifies for the gift, the gift product will appear in the cart along with its quantity and the reason for the gift.</p>
<p><img class="alignnone size-full wp-image-18734000121428" src="https://woocommerce.com/wp-content/uploads/2022/02/Free-gift-frontend.png" alt="" width="980" height="722" /></p>
<p> </p>
<hr class="wccom-product-heading__hr" />
<h2>Customize pricing and discount priorities</h2>
<hr class="wccom-product-heading__hr" />
<p class="p1">This <b>WooCommerce Dynamic Pricing and Discounts</b> extension enables you to create multiple pricing rules that may apply to the same customer—you control which discount rule should apply.</p>
<p class="p1">For example, if the qualifying amount for Customer A is $18 and $20 for a specific product purchased, which rule should apply? The lower dollar amount? The higher amount? Or should the extension apply the rules defined in the priority sequence?</p>
<p class="p1">You can also set the priority for discounts that apply at the cart level.</p>
<p><img class="alignnone size-full wp-image-18734000121504" src="https://woocommerce.com/wp-content/uploads/2022/02/Pricing-Priorities-Settings.png" alt="" width="980" height="787" /></p>
<h3 class="p1"><b>Example use cases</b></h3>
<ul class="ul1">
<li class="li2">A beanie’s price is $20 for customers. For wholesalers, it’s $18 per Beanie when they buy twenty or more, and $17 when they buy one hundred or more. At the same time, a retailer’s price can be $19 and $18 for the same quantities purchased.</li>
<li class="li2">Get a free belt as a gift when you buy more than five pairs of pants</li>
<li class="li2">Buy X get Y for free.</li>
<li class="li2">Buy four quantities of X to get Y and Z as gifts.</li>
<li class="li2">Get $20 off your entire order when the order amounts exceed $500.</li>
<li class="li2">VIP customers get a 10% discount for a lifetime.</li>
<li class="li2">Get 10% discounts only on the caps category.</li>
<li class="li2">Get a 5% discount when cart quantities exceed ten.</li>
<li class="li2">Purchase any five hoodies and get 10% off.</li>
<li class="li3">Purchase any five t-shirts and get a belt for free.</li>
</ul>
<p class="p4"><b>Requirements</b></p>
<p class="p5">Minimum PHP version: 5.2</p>

Product Dynamic Pricing and Discounts

<p class="p1">Offer custom product prices, cart discounts and free gifts based various conditions like user roles, order quantity and order amounts and more. Show pricing table for bulk quantity discounts.</p>

<h2>Track customer behavior in real time</h2>
<p>Organize, optimize, and scale your campaigns with accurate, reliable data.<br />
<strong style="letter-spacing: -0.011em">Datalayer for WooCommerce </strong><span style="letter-spacing: -0.011em">extension automatically sends your store’s events to the leading marketing and analytics platforms.</span></p>
<h2>Built for all user types</h2>
<p><b>For those who value simplicity</b><br />
No need to understand complex tools or deal with technical configurations.<br />
After your purchase, just open a support ticket and our team will handle the entire setup for you. Quickly, easily, and at no extra cost.</p>
<p><b>For developers and marketing professionals</b><br />
Compatible with Google Tag Manager, GA4, Google Ads, Meta Ads, TikTok Ads, Microsoft Ads and Pinterest Ads.<br />
All events are sent automatically using the GA4 standard, ready to power strategies like server-side tracking, dynamic remarketing, and funnel analysis.</p>
<h2>Compatibility and integration</h2>
<p>Connected to the right channels from the very first click.<br />
The extension works seamlessly with top marketing platforms, organizing your store’s data and sending it automatically to:</p>
<ul>
<li>Google Tag Manager (GTM)</li>
<li>Google Analytics (GA4)</li>
<li>Google Ads</li>
<li>Meta (Facebook and Instagram)</li>
<li>TikTok Ads</li>
<li>Microsoft Ads</li>
<li>Pinterest Ads</li>
</ul>
<figure id="attachment_18734005525842" aria-describedby="caption-attachment-18734005525842" style="width: 700px" class="wp-caption aligncenter"><img class="wp-image-18734005525842 size-full" src="https://woocommerce.com/wp-content/uploads/2021/06/datalayer-for-woocommerce-1.png" alt="Platforms integrated with Datalayer" width="700" height="658" /><figcaption id="caption-attachment-18734005525842" class="wp-caption-text">Platforms integrated with Datalayer</figcaption></figure>
<p> </p>
<p>No need to worry about manual setups or technical implementations.<br />
The right data goes to the right place. With precision, stability, and high performance.</p>
<p>Everything is integrated and centralized to ensure your campaigns have the solid foundation they need to deliver better results.</p>
<h2>See it in action</h2>
<p>Watch the video to see how your store data is organized and sent automatically to the platforms you use, all without writing a single line of code.</p>
<span class="embed-youtube" style="text-align:center;display: block"></span>
<p> </p>
<h2>Effortlessly captured events</h2>
<p>Once activated, the extension automatically begins tracking the most important events in your store’s sales funnel.<br />
Everything is captured and delivered in the right format, ready for use in your marketing platforms.</p>
<p><strong>Events tracked automatically:</strong></p>
<ul class="wccom-tick-list-secondary">
<li>Product impressions and product clicks</li>
<li>Product detail views</li>
<li>Products added or removed from carts</li>
<li>Checkout steps (start checkout, shipping, payment selection)</li>
<li>Purchases, coupon usage, and effectiveness</li>
<li>Refunds</li>
<li>Internal promotion impressions and clicks</li>
<li>Products added from the wishlist</li>
<li>User logins</li>
<li>Consent mode</li>
<li>Post Data</li>
<li>Server to Server event</li>
</ul>
<h2>Automatically structured in Google Tag Manager</h2>
<p>All captured events are structured and sent directly to Google Tag Manager. No manual configuration required. Your data is ready to use in your campaigns and reports as soon as it appears.</p>
<div style="width: 980px" class="wp-video"><video class="wp-video-shortcode" id="video-0-1" width="980" height="411" loop preload="metadata" controls="controls"><a href="https://woocommerce.com/wp-content/uploads/2021/06/datalayer-events.mp4">https://woocommerce.com/wp-content/uploads/2021/06/datalayer-events.mp4</a></video></div>
<p> </p>
<h2>Know what’s happening in your store, without opening another tool</h2>
<p><span style="font-weight: 400">Beyond sending data to your marketing platforms, the plugin allows you to track your conversion funnel and sales journey directly within the WordPress dashboard. You can identify exactly where customers drop off, access simple human-readable insights that explain your performance, and customize your report settings to focus only on the metrics that truly matter to your store’s growth. All insights are generated locally and securely using your own AI service key.</span></p>
<h2>Features</h2>
<ul class="wccom-tick-list-secondary">
<li>Capture detailed customer data to build effective, data-driven marketing strategies</li>
<li>Quick installation and activation directly from your store’s WP Admin dashboard</li>
<li>Connect to Google Tag Manager</li>
<li>Real-time user behavior tracking</li>
<li>Generate product catalog feeds in XML for marketing tools</li>
<li>Popup consent mode with cookie blocking<span style="font-size: 10px;position: relative;top: -2px;border: 2px solid;padding: 3px;border-radius: 3px;font-weight: bold;left: 5px">NEW</span></li>
<li><span style="font-weight: 400">Complete documentation to guide setup and usage</span>. <a href="https://woocommerce.com/document/datalayer-for-woocommerce/">Access official documentation</a></li>
<li>Video tutorials on how to configure and use Datalayer and Google Tag Manager. <a href="https://woocommerce.com/document/datalayer-for-woocommerce/video-tutorials/">Watch the tutorials here</a></li>
<li>Automatically receive the latest improvements and new features, keeping your store always up to date with the best market practices</li>
<li>Track your store’s conversion funnel directly in the WordPress dashboard, no GA4 required<span style="font-size: 10px;position: relative;top: -2px;border: 2px solid;padding: 3px;border-radius: 3px;font-weight: bold;left: 5px">NEW</span></li>
<li>Get insights of your store data, generated from your own events and your own API key<span style="font-size: 10px;position: relative;top: -2px;border: 2px solid;padding: 3px;border-radius: 3px;font-weight: bold;left: 5px">NEW</span></li>
<li>Monitor your tracking setup and get alerted when purchase events stop reaching the DataLayer<span style="font-size: 10px;position: relative;top: -2px;border: 2px solid;padding: 3px;border-radius: 3px;font-weight: bold;left: 5px">NEW</span></li>
</ul>
<h2>Benefits</h2>
<ul class="wccom-tick-list-secondary">
<li>Receive a complete GTM import file with ready-to-use tags, triggers, and variables (client-side and server-side)</li>
<li>Your data is delivered in the ideal format to fuel your marketing tools with accuracy</li>
<li>Built following standards validated by Google Tag Manager itself, ensuring compatibility and performance</li>
<li>No need to worry about platform complexity. We provide expert technical support to configure everything safely and reliably</li>
</ul>

Datalayer

<p>Make the most of your data layer — get real-time information on the actions users take while browsing your store.</p>

Product Dynamic Pricing and Discounts vs Datalayer