Generate optimized product feeds for multiple sales channels like Google Shopping, Facebook, Instagram, TikTok, Pinterest, Bing, Fruugo, and more. Automatically sync your product data, apply advanced filtering, and schedule updates to maximize visibility and sales.
<h2>Expand Your Store’s Reach With Multi-Channel Product Feeds for WooCommerce</h2>
<img class="alignnone size-medium wp-image-18734005039167" src="https://woocommerce.com/wp-content/uploads/2025/03/Custom-feed.png?w=896" alt="Custom Feeds" width="896" height="571" />
The Product Feed extension for WooCommerce lets you create and sync product feeds across Google Shopping, Facebook, Instagram, TikTok, Pinterest, Bing, Fruugo, and more. It provides an easy way to export and integrate your WooCommerce products with major advertising and eCommerce platforms, helping you increase product visibility and sales.
With advanced category mapping, attribute customization, and automated updates, this all-in-one solution ensures your product listings are always optimized and up-to-date.
Supported Channels:
<ul>
<li style="font-weight: 400">Google Shop</li>
<li style="font-weight: 400">Facebook/Instagram Shop</li>
<li style="font-weight: 400">Google Local Product Inventory</li>
<li>Google Local Product Inventory ads</li>
<li style="font-weight: 400">Google Promotions</li>
<li style="font-weight: 400">Google Product Reviews</li>
<li style="font-weight: 400">Buy on Google</li>
<li style="font-weight: 400">TikTok Ads</li>
<li style="font-weight: 400">Pinterest Shop and Pinterest RSS feed</li>
<li style="font-weight: 400">Bing Shopping</li>
<li style="font-weight: 400">Snapchat</li>
<li> X Shopping Manager(Twitter) channels</li>
<li>Fruugo</li>
</ul>
<h2>Advanced Features for WooCommerce Product Feed Generation</h2>
The extension simplifies product feed management by offering robust tools for automation, customization, and seamless platform integration. You can generate channel-specific feeds and keep them updated without manual intervention.
<img class="alignnone size-medium wp-image-18734005151253" src="https://woocommerce.com/wp-content/uploads/2025/03/Advanced-Features-for-WooCommerce-Product-Feed-Generation.png?w=840" alt="Advanced Features for WooCommerce Product Feed Generation" width="840" height="435" />
 
<h2>Create Custom Product Feeds Tailored to Your Needs</h2>
The WebToffee Product Feed extension for WooCommerce gives you complete control over your product data with its custom feed generation feature. Whether you need a feed tailored to a specific marketplace, comparison site, or advertising platform, this feature allows you to generate custom feeds based on unique requirements.
With custom feed generation, you can select specific attributes, set custom field mappings, and apply advanced filtering rules to ensure that your feed matches the exact specifications of your chosen platform. 
<h2>Advanced Filtering Options for Precise Product Feed Customization</h2>
<img class="alignnone size-medium wp-image-18734005038797" src="https://woocommerce.com/wp-content/uploads/2025/03/Filter-1.png?w=896" alt="Advanced Filtering Options for Precise Product Feed Customization" width="896" height="607" />
This extension offers powerful filtering options, allowing you to create highly customized product feeds tailored to specific sales channels. These filters help refine your product selection, ensuring only relevant and up-to-date products appear in your feed.
Key Filtering Options:
<ul>
<li style="font-weight: 400">Category-Based Filtering: Include or exclude product categories to control which groups of products appear in your feed.</li>
<li style="font-weight: 400">Product-Specific Exclusion: Manually search for and exclude specific products that you don’t want to list in the feed.</li>
<li style="font-weight: 400">Exclude Out-of-Stock Products: Enable this option to automatically remove unavailable products from the feed, ensuring customers only see in-stock items.</li>
<li style="font-weight: 400">Default Product Variation Selection: Choose to include only the default variation of variable products, reducing unnecessary duplicates in the feed.</li>
<li style="font-weight: 400">Filter by Product Type: Select specific product types (e.g., Simple, Variable, Grouped, or Affiliate products) to be included in the feed.</li>
</ul>
<h2>Automated Scheduling and Feed Refresh Options</h2>
<img class="alignnone size-medium wp-image-18734005038798" src="https://woocommerce.com/wp-content/uploads/2025/03/Automation.png?w=896" alt="Automated Scheduling and Feed Refresh Options" width="896" height="815" />
This WooCommerce Product Feed Plugin offers powerful automation features to keep your product feeds updated without manual intervention. With flexible scheduling options, you can ensure that your product listings remain accurate and optimized across multiple sales channels.
You can set custom auto-refresh intervals to match your store’s needs, choosing from hourly, daily, weekly, or monthly updates. Additionally, the plugin provides more granular scheduling options, allowing updates every 30 minutes, 6 hours, or 12 hours. This ensures that your product feeds stay up-to-date.
For greater control, the plugin lets you specify the exact hour and minute for feed refreshes. You can also choose between two cron options: WordPress cron or server cron, depending on your hosting setup and performance preferences. If you prefer to update your feeds manually, the No Refresh option allows you to disable automatic updates entirely.
<h2>Seamless Attribute Mapping for Optimized Product Feeds</h2>
<img class="alignnone size-medium wp-image-18734005038799" src="https://woocommerce.com/wp-content/uploads/2025/03/Attribute-mapping.png?w=896" alt="Seamless Attribute Mapping for Optimized Product Feeds" width="896" height="569" />
Product Feed for WooCommerce provides a flexible attribute mapping feature, allowing store owners to accurately match WooCommerce product fields with the required attributes of various sales channels, including Facebook, Instagram, Google Shopping, Fruugo and more. This ensures that product feeds are structured correctly and optimized for platform-specific requirements.
With the attribute mapping tool, you can easily link WooCommerce product data such as Product ID, Title, Description, URL, Categories, Images, and more to the corresponding attributes required by third-party platforms. 
<h2>Easy Category Mapping for Accurate Product Listings</h2>
<img class="alignnone size-medium wp-image-18734005038802" src="https://woocommerce.com/wp-content/uploads/2025/03/Category-mapping.png?w=896" alt="Easy Category Mapping for Accurate Product Listings " width="896" height="536" />
You can seamlessly map your WooCommerce store categories to the predefined categories of various sales channels using this extension. This ensures that your products are accurately classified and properly synchronized, improving their visibility and searchability on different platforms.
Many marketplaces require products to be mapped to a structured category system for better organization and discoverability. With this plugin, you can easily match your WooCommerce store categories to the required categories using a simple dropdown selection. Any new category that hasn’t been mapped before will automatically appear for verification, ensuring your product feed remains updated.
You also have the flexibility to revisit and modify category mappings whenever needed. By correctly categorizing your products, you enhance their discoverability, improve listing accuracy, and ensure compliance with marketplace requirements, ultimately leading to better sales performance.
 
<h2>Flexible Feed Generation and Export Options</h2>
<img class="alignnone size-medium wp-image-18734005031741" src="https://woocommerce.com/wp-content/uploads/2025/03/Screenshot-2025-03-12-at-6.49.55 PM.png?w=896" alt="Flexible Feed Generation and Export Options" width="896" height="372" />
With the batch processing option, users can define the number of records processed per iteration. This helps optimize server performance, preventing timeouts or excessive resource usage when generating large product feeds.
The plugin supports multiple export file formats, including XML, CSV, and TXT, giving users the flexibility to choose the format best suited for their target platform. After configuring these settings, the feed can be generated with a single click, ensuring a smooth and efficient product synchronization process.
<h2>Easily Manage and Track Your Product Feeds</h2>
<img class="alignnone size-medium wp-image-18734005038803" src="https://woocommerce.com/wp-content/uploads/2025/03/Manage-feed.png?w=896" alt="Easily Manage and Track Your Product Feeds" width="896" height="569" />
The Manage Feeds page provides a centralized interface to monitor, edit, and update your product feeds effortlessly. This page displays all generated feeds along with essential details such as the catalog type, file format, URL, number of products, refresh interval, and last update timestamp.
From this interface, users can copy feed URLs for quick integration with external platforms, edit feed settings, download feed files, or manually refresh feeds when needed. With built-in actions like edit, delete, refresh, and download, the Manage Feeds page simplifies feed handling.

Product Feed

Generate WooCommerce product feeds optimized for popular ecommerce sales channels like Google Shop, Facebook/Instagram Shop, Fruugo and more.

<ul class="wccom-tick-list-primary">
<li style="font-weight: 400">Rapidly list products on multiple platforms</li>
<li style="font-weight: 400">Automate order management</li>
<li style="font-weight: 400">Easily update and maintain active product listings across platforms</li>
<li style="font-weight: 400">Native integration with your chosen marketplaces</li>
<li style="font-weight: 400">Instant inventory updates to avoid overselling</li>
<li style="font-weight: 400">Elevate your sales strategies with in-depth, real-time analytics</li>
<li style="font-weight: 400">Manage your platforms from a single interface</li>
</ul>
<hr class="wccom-product-heading__hr" />
Powered by M2E, the M2E Multichannel Connect extension allows Woo store owners to integrate and synchronize their product catalogs with Amazon, eBay, TikTok Shop, Temu, Shein, Walmart and OTTO, Kaufland. After installation, owners can manage all marketplaces from the same interface. 
<h3>Benefits</h3>
<ul class="wccom-tick-list-secondary">
<li style="font-weight: 400">M2E’s 17+ years of e-commerce experience supporting your business</li>
<li style="font-weight: 400">Optimized support for multiple seller accounts and large product catalogs</li>
<li style="font-weight: 400">Complete marketplace related data ownership within the M2E platform</li>
<li style="font-weight: 400">Freedom to manage your Woo infrastructure to suit your company’s policy requirements</li>
<li style="font-weight: 400">Personalized best practices for scaling operations</li>
<li style="font-weight: 400"> Future-proof solutions through guaranteed marketplace updates to maintain compatibility</li>
<li style="font-weight: 400">Support for and compatibility with important marketplace-native functionalities such as eBay Parts Compatibility, Guaranteed Delivery, Amazon FBA, B2B and VAT calculation services, and more.</li>
<li style="font-weight: 400">Ongoing product development and continuous improvements</li>
<li style="font-weight: 400">Expert help from dedicated customer support</li>
<li style="font-weight: 400">White Glove service for brands</li>
</ul>
<h3>Get listed in 5 minutes</h3>
Add products from your Woo Store product catalog, choose the marketplaces where you wish to list them, and apply the correct templates in a few clicks.
<a href="https://woocommerce.com/wp-content/uploads/2024/01/M2E-Sales-Channels-Woo-Manage-eBay-Listings.png"><img class="alignnone wp-image-18734003112932 size-medium" src="https://woocommerce.com/wp-content/uploads/2024/01/M2E-Sales-Channels-Woo-Manage-eBay-Listings.png?w=620" alt="" width="620" height="349" /></a>
<h3>Take control of every aspect of your inventory management</h3>
eBay, Amazon, TikTok Shop, Temu, Walmart, Kaufland inventory management can be challenging. M2E Multichannel Connect streamlines marketplace selling in real time. It ensures seamless synchronization of all listing-related updates between WooCommerce and online marketplaces. M2E Multichannel Connect eliminates the risks of running out of stock or having excess inventory.
<a href="https://woocommerce.com/wp-content/uploads/2024/01/M2E-Sales-Channels-Woo-New-eBay-Listing.png"><img class="alignnone wp-image-18734003112935 size-medium" src="https://woocommerce.com/wp-content/uploads/2024/01/M2E-Sales-Channels-Woo-New-eBay-Listing.png?w=620" alt="" width="620" height="349" /></a>
<h3>Fully automated order management</h3>
Streamline your order processing with M2E’s automated workflow. Use built-in features to ship, invoice, cancel, and refund orders. M2E instantly sends all the changes to the relevant marketplace and informs your buyers about the status of their orders.
<a href="https://woocommerce.com/wp-content/uploads/2024/01/M2E-Sales-Channel-eBay-orders.png"><img class="alignnone wp-image-18734003112941 size-large" src="https://woocommerce.com/wp-content/uploads/2024/01/M2E-Sales-Channel-eBay-orders.png?w=650" alt="" width="650" height="366" /></a>
<h3>Apply your own selling rules</h3>
Create unique selling strategies that are best for your business by adjusting pricing and quantity rules in M2E. Deploy customized pricing strategies and engage your customers across multiple marketplaces.
<h3>Maintain active marketplace listings</h3>
Multichannel listing management is a critical aspect of e-commerce, especially when you’re dealing with platforms like eBay and Amazon. M2E simplifies the process by letting you handle your live marketplace listings based on Woo product data. No need to relist them and lose existing product rankings or order histories. M2E will keep everything intact, importing relevant info related to each listing.
<h3>Natively integrate with marketplaces of your choice</h3>
Connect your Woo store to eBay, Amazon, Temu, Shein, TikTok Shop and Walmart. Instantly reach millions of new shoppers globe. With support of most marketplace’s native features, you’ll have a stable and trouble-free selling experience.
<h3>Maximize your Amazon sales</h3>
Select your preferred repricing rules for products you sell on Amazon, and<a href="https://m2ecloud.com/amazon-repricer"> M2E Amazon Repricer</a> will continuously optimize your pricing position in response to changes made by competing merchants. The solution considers multiple factors from Amazon algorithms, enhancing your chances of dominating the Featured Offer (formerly the Amazon Buy Box).
<h3>Elevate your sales strategy with in-depth real-time analytics</h3>
Access to real-time sales data is crucial for making timely decisions. <a href="https://m2epro.com/analytics">M2E Analytics</a> suite offers detailed marketplace-specific analytics for eBay, Amazon, and Walmart. Be on top of your detailed listing reports and customer data directly from the M2E interface or from your mobile device on the go.
<img class="alignnone size-medium wp-image-18734003112945" src="https://woocommerce.com/wp-content/uploads/2024/01/M2E-Sales-Channels-Woo-Dashboard.png?w=620" alt="" width="620" height="349" />
<h3>Native support for existing eBay, Amazon, TikTok Shop, Temu, Shein, Walmart, Kaufland listings.</h3>
No need to re-list anything, M2E can simply map your online marketplace listings to your Woo product catalog.
<h3>Supported marketplaces</h3>
Amazon: Australia, Belgium, Brazil, Canada, France, Germany, India, Italy, Japan, Mexico, The Netherlands, Poland, Singapore, Spain, Sweden, Turkey, The UAE, The United Kingdom, and The United States
eBay: Australia, Austria, Belgium, Canada, France, Germany, Hong Kong, India, Ireland, Italy, Malaysia, Poland, Singapore, Spain, Sweden, Switzerland, The Netherlands, The Philippines, The United Kingdom, and The United States
TikTok Shop: The United States, The United Kingdom, Germany, France, Italy, Spain, Ireland, Mexico, Brazil
Temu: 
North America: United States, and Canada; Europe: United Kingdom, Germany, France, Italy, Netherlands, Spain, Belgium, Austria, Poland, Czech Republic, Hungary, Romania, Sweden, and Portugal; Asia-Pacific: Japan, South Korea, and Australia; Latin America: Mexico.
Shein:
Italy, Spain, Portugal, Poland, Germany, United Kingdom, Netherlands, France, Sweden, USA, Brazil, Mexico
Walmart: The United States
Kaufland: Germany, France, Italy, the Czech Republic, Slovakia, Poland, and Austria
OTTO: Germany
<h3>About Sales Channels and M2E</h3>
M2E Multichannel Connect was created by M2E. M2E are the original developers of the legendary M2E Pro. Since 2009, M2E Pro has had 300,000+ installs and facilitated a whopping $20B+ in sales across eBay, Amazon and Walmart.
M2E Multichannel Connect is based on the native M2E Pro technology stack (5th generation). It is a fully automated and highly customizable solution that allows merchants of any size to conduct their entire business from a single, powerful interface.
M2E Multichannel Connect is also available in German, French, Italian, Spanish, Chezch, Polish and Portuguese.
M2E is honored to be:
<ul>
<li> An Amazon Developer Council member (<a href="https://www.prnewswire.com/news-releases/m2e-joins-amazon-marketplace-developer-council-683193131.html">https://www.prnewswire.com/news-releases/m2e-joins-amazon-marketplace-developer-council-683193131.html</a>)</li>
<li> An eBay Gold global partner in <a href="https://www.ebay.co.uk/sellercentre/grow-your-sales/service-providers, USA:https://www.ebay.com/sellercenter/ebay-for-business/third-party-providers">UK</a>, <a href="https://www.ebay.ca/sellercentre/ebay-for-business/third-party-providers">CA, </a><a href="https://www.ebay.com.au/sellercentre/integration-tools">AU</a>, <a href="https://www.ebay.de/verkaeuferportal/verkaufen-bei-ebay/partner">DE</a>, <a href="https://www.ebay.it/spaziovenditori/vendere-su-ebay/partner">IT</a> and <a href="https://www.ebay.es/centroparavendedores/vender-en-ebay/proveedores-externos">ES </a>markets</li>
<li> Endorsed by Walmart (<a href="https://marketplace.walmart.com/m2e/">https://marketplace.walmart.com/m2e/</a>) </li>
</ul>
<h3>Get started</h3>
To get started with M2E Multichannel Connect, simply deploy our solution into your Woo system using the installation guide. There is a 30-day free trial available and when your trial period is over, you can choose from one of the available subscription plans.
Visit <a href="https://m2ecloud.com/faq">the FAQ page</a> for more information or contact our <a href="https://help.m2ecloud.com/en/support/home">friendly support team</a>.

M2E Multichannel Connect

Connect WooCommerce with Amazon, eBay, Mirakl marketplaces, TikTok Shop, Temu, SHEIN, Walmart, Kaufland, OTTO, and OnBuy – and manage all your listings, inventory, and orders from one place.

Product Feed vs M2E Multichannel Connect